TOP 10 MOST EFFECTIVE BRITISH ADVERTS - American Reacts

[@RobbieHall1984]

We used to have to watch public safety adverts in primary school, nothing sets you up for the day better than seeing Timmy get electrocuted or Little Billy getting hit by a train 😳

[@JRMTZD]

i remember them, i'm dying laughing. no wonder us kids were shell shocked by the time we left school. lol

[@simonorourke4465]

I remember one from the early 90s where a boy and his mum burned to death because his friends had prank called the fire brigade and they couldn't get to his house on time.

[@hazelangus]

I remember secondary school age 14 or 15, they really brought out the big guns and we had to watch multiple kids dying horribly in farm accidents. Seeing a kid drown in cow shit, that one will stay with you.

[@markhorton2920]

The work safety videos are the best. One I remember vividly is an electrical safety video about peeing near the live third rail. Seeing a photo of a severely charred p***s with the the catheter showing though the holes in said organ does concentrate the mind.

[@gemmamurray9817]

Omg the train one where the police brought back his shoes after his feet were cut off 😢

[@arker8525]

Does anyone remember the advert about seat belts and why it's important to wear them. The son crushes his mother in a car accident because he's not wearing a belt. I still remember that advert to this day.

[@peterd788]

It did work, though.

[@Scotties1966]

That one and the guy who ruptured his heart by not wearing a seat belt. I most definitely learnt from that one xx

[@josephturner4047]

And Billy Connolly said it was to stop you falling out of your car when you were shot by the police.

[@ianp1986]

Oh god, I’d forgotten that one!

[@sofiaottoman]

There was pizza in the car.

[@JonInCanada1]

The British do not shy away from telling it like it is. It can be brutal, but it's effective.

[@joydot7620]

Not true. These are money generators. If it’s not a cash cow it’s hidden. Australia does great advertising!!!

[@Charlie-yq8hu]

@@joydot7620 most if not all of these arent for profit. Saint johns ambulance and red cross is with the nhs and bernardos is charity and government things to do good things. Others were from the government

[@emmypxnn4163]

Why are you everywhere 😭

[@acommentator4452]

i would say it's realistic, rather than brutal. it is life.

[@alfieshepherd6522]

@@joydot7620 That's ridiculous

[@joannas44]

I'm surprised the "if you hit me at 30" speed limit advert isn't on this list - that's a classic

[@leilafones12]

I was waiting for that one too.

[@newlightning2306]

Oh yeah … ‘it’s 30 for a reason …’

[@juneharper9490]

The one where the little girl lies dead in the road, then her bones begin to click back together and slides off the road and onto the verge. Shows the difference between 40mph and 20 mph. Can't forget that one

[@mauntern6688]

And the drink driving one, where they are in the pub, then the effects of them in a car crash while still in the pub.

[@LandPirate1]

Urgh her bones breaking was sickening

[@Anna101shark]

I cant believe the advert where the girl come back to life isnt here. The one where it says about hitting a child at 40mph that they are 80% likely to die and at 30mph they are 80% likely to survive. I mean I still remember that stats. Or that drink driving one where the man comes into the pub and monologues the event.

[@carlyholmes3604]

I remember that one

[@bethaneybennett1768]

It was traumatising when I was a kid!

[@keelytaylor6795]

I expected that one on here too!!

[@Roadent1241]

I swear I know the music for that advert with the lass. But I can't place it.

[@juniperjane9582]

Yes! We called that kid yoghurt girl cus she was also in the petit filous advert

[@dcwriter6780]

After being a media and film student for years, im convinced, nothing better than British film making skill

[@karenward267]

Well said, sir.

[@michaelnelms4296]

Here here

[@raindancer6111]

And having the facilities to get these shown.

[@dmmoctober]

R u British perchance?

[@dcwriter6780]

@@dmmoctober I am actually South African but came here for a better life, British film is a lot less watered down, and gritty sometimes but I've had to work with both US and UK film makers and the brits are way way more professional and love taking risks aha

[@johnstretton-cox3000]

British people (most of us) have a genuine sense of fairness & never shy away from the unpleasant side of life, we’re far from perfect but in general we’re a good bunch who do try to change the world for the better. Our slightly dark humour hides a very kind & caring side that can surprise most non Brits. Seeing your reactions to these ads shows you have a big heart JT 😊👍🇬🇧🇺🇸

[@danielwhyatt3278]

Couldn’t agree more. We always try to have a good balance between our out their sense of humour, as well as facing the realities of life that need to be said, rather than trying to be softened up like they try to do in the states.

[@Verolader]

👍

[@DCFC_Rams]

I'm English and I can tell you now we are not fair

[@alanleys]

Great comment, bud.

[@immortalsofar5314]

Tell a Brit how you let diabetics die because they can't afford life-saving insulin in order to protect profits and _then_ you will see a Brit get mad!

[@peterd788]

These are mild. There is a long history of absolutely devastating public information films in the UK. Some of them scar the mind.

[@frglee]

But they work.

[@pauldirac808]

Does anyone remember the look out for motorbikes safety ad . The man with a cricket bat and a tomato. Still gets to me .

[@Ayns.L14A]

@@pauldirac808 think once, think twice, think bike!

[@kimarnill7648]

There is a road safety information film about a man running over a child whom he kills, and he gets haunted by him . Very very disturbing .

[@xhogun8578]

@@pauldirac808 hammer and the prach

[@yankeecandle9732]

Anyone in the UK remember that car safety ad, where the dead boy keeps appearing wherever the man goes, like crumpled up under his desk? Still gives me nightmares

[@richardjohnson2026]

Yes I totally forgot about that one! That should have been on the list!!

[@TigerLily12345]

What advert was that??

[@HouseOfMitchell]

that was one of my all time faves, i wish it appeared in this one rather than the dead man talking one

[@HouseOfMitchell]

@@TigerLily12345 type in "live with it" british advert, it's really raw and chilling to watch overall

[@Ater_Draco]

I grew up in a UK area with lots of heavy industry. The safety films we were shown in primary & secondary school were terrifying. Had so many night terrors for weeks after. Never went near the electricity station, mines, or steel works or railway lines. Can still visualise those films 🥺

[@dansheppard2965]

Every year we had the police in before the summer holidays showing us films of the various ways we might die in the next six weeks.

[@sg586]

JT your getting close to UK public information films (PIFs). Be careful they are traumatising. Our Railway saftey, electricity saftey and road safety will scar you for life.

[@krissie8393]

I remember seeing one called Francis the firefly very late at night

[@shona5512]

I don't know if in mainland UK you have something similar, but Ireland & Northern Ireland DOE adverts do not fuck around when it comes to enforcing road safety. Old man walking across the road going splat across someone's windscreen. Slow motion shots of bodies getting thrown around a car when it crashes and no one is wearing seatbelts. A car rolling down a grass embankment and killing a group of toddlers on a school trip.. They shy away from nothing and produce some really traumatizing shit..

[@space-raider-system5828]

"I spy" was one that always got me

[@MrHendoP]

@@shona5512 The DOE from Ireland adverts are used by the fire service in North East England as part of scheme to educate young drivers.

[@sg586]

I grew up in the 90s. They used to have that advert from the last few mins of "powerful stuff" where the 2 kids get into the substation. My experiences go down hill from there.

[@jameshughes5722]

The key to empathy is to create a situation you can imagine effects you. All these adverts pull people out of their comfort zones and make them face a possibility that they never considered.

[@generichuman2044]

That's why the save the children ad is so powerful. It works better when you see how it would effect someone just like you and in your own country. It was a genius idea

[@hareecionelson5875]

@@generichuman2044 civil wars are the worst wars.

[@mattridgley9095]

Charity ads are always the hardest hitting so you reach for your wallet

[@smartchip]

Really good comment, thank you,

[@TheMarnaiz]

Absolutely spot on!

[@bradgooner3284]

that first one... our smoke alarm gets tested every time my wife cooks

[@ttrublu79]

😂😂😂

[@allenwilliams1306]

Quite: they are bloody useless.

[@InevitableMayo]

Ours get tested by my step-dad's cooking quite a bit. One night though, when they had both run their barrery down there was actually a fire in the kitchen which I only noticed once I couldn't breathe anymore. Luckily it was noticed quick enough to deal with by my step-dad, but that put a big "what if" in my head

[@leeocallaghan5161]

Ours gets tested when we boil the kettle, thing is so damn sensitive, said goodbye to a perfectly cooked steak a long time ago !

[@yolandasamuels3213]

Ours gets tested every time we use the toaster! (Small kitchen problems...)

[@kayzium67]

The Nspcc advert that says STOP and the One that says Milo doesn't cry anymore coz he knows No-one will come ,even to this day send chills up my spine and I shed a tear. TY for your uploads Sir. OXO

[@emmapixie3299]

I cried everytime i saw that one

[@SapphireWolf25]

God I'd forgotten about that. I think in the same advert was a little girl who had been thrown against stairs too but a family member or someone. And a the little boy where he quickly hides under his blanket that and a voice over saying "he said he'd get him if he tells". I was only a few years older than the oldest child in the advert... Made me feel horrible as a kid.

[@HN-iw6jv]

The advert that always stuck with me was the one by Fragile Childhood called ‘Monsters’, about the way a child views their parent when they’ve been drinking. The constumes used were absolutely terrifying, which means it did it’s job.

[@easystreet7713]

"I think I just had a stroke in the middle of that" the definition of poor timing 😅

[@StevenTheGeek]

lol, I wasn't not expecting this ad in the mix, I only vaguely remember it. As someone who has genetic MND in their family tree, this straight up freaks me out.

[@gaynor1721]

@@StevenTheGeek No one knows if MND is genetic. My aunt's husband died of it.

[@gaynor1721]

MND isn't the same as a stroke.

[@easystreet7713]

@@gaynor1721 it’s not that deep mate.

[@StevenTheGeek]

@@gaynor1721 I know what you are saying, we all know the vast majority of mnd cases are sporadic and there are no familial consequences. It’s not the case in my family though of our type of mnd, it’s the only cause of death in men in my direct family tree in 3 generations covering about 12 men.

[@kizzy5053]

One I'm surprised wasn't on here that I remember seeing on TV a lot as a kid was that 'It's 30 for a reason' road safety one with the little girl. Grew up with these kinds of ads, and they really do stick with you!

[@Greenwood4727]

is that the one they ran backwards,

[@kizzy5053]

@@Greenwood4727 That's the one; where she's like "if you hit me at 40mph, there's an 80% chance I'll die"

[@chazlawson]

@@kizzy5053 I remember watching that in a physics lesson once (to do with forces etc)... I don't think they could have found a more traumatising video to explain acceleration to us😳

[@kizzy5053]

@@chazlawson It seems mad to me now that this kind of stuff was just on TV, and on kids' channels, too. In the late 90s/early 00s, though, we were so used to it, it was normal!

[@parthkachhia4117]

It's now 20 standard everywhere in London anyway

[@gtaylor331]

The only thing needed to let evil survive is for good people to do nothing. Sometimes good people need a slap around the face to spark them into action.

[@cyberash3000]

Or they just sit back and wank

[@MoA-Reload...]

@@cyberash3000 erm...well that took an unexpected turn 😂

[@cyberash3000]

@@MoA-Reload... what a plot change!

[@chilli-iceolive-abode2447]

@@cyberash3000 Tbf a lot of us try and do both

[@tashaelks7294]

@@cyberash3000 Noah get the boat

[@Angy708]

The two that gets me the most is the stroke advert with the lady showing the signs, face, arms, speech and time to act fast. Also the one where a young teenager was having a late night fun with her friends and then all were pushing her towards a car that has stopped in front of them with the girl looking scared and then cut off saying something like do you really know your friends? Very powerful message.

[@laurajones7352]

I’m a teacher in quite a deprived school and that Barnardo's advert gets me every time.

[@AHoundOnAHonda]

A teacher who can't spell "Barnardo's". Just what we need.

[@laurajones7352]

@@AHoundOnAHonda Just a typo :)

[@AHoundOnAHonda]

@@laurajones7352 Cool... keep up the good work Laura :)

[@Hi_Doctor_Nick]

Never seen that one but I've been supporting and donating to them for a few years now. It was something very close to my late girlfriend's heart.

[@wow2283]

If you thought these were disturbing, UK's public information films/PSAs are really hard hitting, they're a lot worse then this. The one that sticks out for me is the old 30 mph speed limit one and they have a child wrapped around a tree and all his bones are snapping, it's bloody awful.

[@evorock]

but bloody effective though, seeing her slide into the middle of the road and take a breath is just mind blowing

[@jmurray1110]

Yeah car PSA’s are brutal NI in particular gets some real nasty ones

[@billywhitmore5784]

Welcome to Britain, if you're doing something wrong, we'll scare the Hell out of you through the TV until you do it right. 😂

[@Spoofyyyy]

that legit explains the whole of britain

[@ambershangout7226]

@@Spoofyyyy I’m so sorry you feel that way but it’s nothing a cup of tea won’t solve, one lump or two?

[@frglee]

Not just tv either. You might be surprised to watch an anti-drug use seminar with young teenagers in a British school. It can be upsetting and shocking, but it has to be.

[@Spoofyyyy]

@@ambershangout7226 two please thank you😊

[@billywhitmore5784]

@@frglee Oh God, I remember those, so depressing it was almost not worth missing a lesson for! 😂

[@jillosler9353]

The Red Cross and St John's adverts were saying everyone can get basic life saving knowledge. Barnardo's are an organisation for children in the care system or living with an abusive parent. Put them all together and they are very scary - but they weren't shown often and were placed amongst 'normal' adverts.

[@popazz1]

I'm going to be pedantic here, but it's St. John ambulance, not St. John's ambulance. ;-)

[@jillosler9353]

@@popazz1 pedantic accepted 😊

[@popazz1]

@@jillosler9353 😁👍

[@emmyjo720]

St John's Ambulance is saying don't take your eyes off your children...

[@acommentator4452]

@@emmyjo720 no it's not. quite the opposite; it acknowledges that you cannot stop every emergency, but everyone can get first aid training.

[@fr1day2]

I remember firework safety ads, 'Never return to a firework once lit.' and 'Even a sparkler gone out can cause severe burns.' I once knew a nurse that worked im A&E, she had a 14 year old boy admitted that been messing about with bangers. Apparently, he and his mates had been setting off bangers when a passer-by came along, so he put the lit banger in his pocket until they had gone and pulled it out afterwards. The banger exploded and took off his hand. The boy didn't realise his injury and asked her if he could see what his hand looked like, but there were just the stumps of his forearm bones there. She had to say 'No. Not just yet.'

[@ItsSpecialHands]

Bangers are a fucking nightmare and I'm glad they're banned, I nearly blew my ear through with one when me and my mates were pissing around with them in our teens, it went off far quicker than normal

[@lunak1391]

I... feel glad that I have never come across these or heard of them until now. That is absolutely awful! not to mention a hard lesson learned

[@Oricato]

I remember an ad on railway safety where a family was on a walk through a forest and the 2 kids were playing eye spy and the letter was T and the girl walks onto the tracks and asked if the word is track and then she suddenly get hit by a train, and then the slogan "see track, think train". I'm only 16 and I remember that from when I was way younger. Even though our public safety ads are very traumatising, they're very effective because of that reason.

[@cialnorthall8796]

That one hit hard.

[@carlchapman4053]

Well done for going through them all in a single sitting JT. Here in England we don't have the American "SCREAMING IN YOUR FACE" type adverts, we ignore them and tune out so to reach the audience you need to get us invested in the story itself. Welcome to what it takes to move us from stiff upper lip, to I'm going to do something about this!

[@christopherturner6989]

Couldn't have put it any better myself mate 👏 👍 👌

[@Revolución_Socialista]

"Americans" are all people who live in the American Continent, not just in the united states

[@dandelionmel]

Sending you so many hugs, it’s hard enough when just one advert like this comes on tv, but watching a whole bunch in one go deserves all of the hugs

[@smartchip]

I like hugs too....

[@lozregan]

Watching these makes me so proud to be British. Adverts like these make you aware and it makes me proud we have so many organisations to help people.

[@rachelcampbell454]

We definitely dont shy away from showing the full truth of things when it comes to safety because of how critical it is to know these dangers, i remember having a rail safety discussion with a british transport police officer, and she talked about how the electricity lines can liquify your insides and how when someone is hit by a train they have to clean them up over a half mile radius. They show this stuff to kids in schools.

[@blacklighthologram5339]

Brit kid here. When I was like six or seven and watching cbbc (basically the bbc for kids) I saw one of a series of three ads that meant to be about road safety, if I could describe the visuals it would be a grimmier, more cartoony Tim Burton and it should this kid crossing the road at a corner so the car couldn't see him and he became paralysed from this waist down. I'm eighteen now and to this day I don't cross at corners, thank you terrifying childhood ad you may have scarred me for life but you may have also saved it.

[@Xaid0nTT]

I remember watching a drink driving advert from 20 years ago (Shame, DOE, 2001 on KZbin) where a car smashes through a garden fence crushing a child. Still remember it to this day.

[@stephaniehamilton6217]

I was in the cinema and it was a full house, when that ad came on the screen the entire audience gasped and turned their heads away from the screen, it was so heartbreaking!

[@JulieWallis1963]

I still remember the one advert where the ‘bartender’ talks the drinker through his crash, arrest, court hearing, sentencing etc in different voices. It was very clever but so emotional.

[@deanwinchester822]

I remember that ad it was so heartbreaking

[@Shagyamum]

Thought that was Irish

[@LightLife4]

The earliest one I can remember is the drink-driving one. It starts at a country pub and you've got the 'In the Summer time' track playing as a family drive away. After a few moments the music slows to a halt and we see the same car again but it's crashed and all the occupants are dead. We learn that the driver had been drinking

[@mathiasosiriswoodhal]

Omg did anyone else notice that number 2 was played by Emma Thompson brilliant actress love your channel bud keep up the good work bud not seen them ones in a while bit of a tear jurker and make you think spread love bud 😉

[@natashaluon6370]

Oh yh Nanny McPhee

[@zarasamuels9377]

Yes 'hit me at 40 there's an 80% chance I'll die, hit me at 30 there's an 80% chance I'll live'

[@mathiasosiriswoodhal]

Yeah the speed advert remember that one too that should have been on there I thought it was gunna be on the list but no it was not lol

[@alanjjeff]

JT these are designed to shock you into thinking. But don't have nightmares just try and learn from them. Take a First Aid course and make the Adverts have a positive effect of your life,

[@redflath]

I cried throughout this whole video. They were done so well. They are deep and heart-wrenching and should be viewed. Amazing!!!

[@seandye9945]

As soon as I saw the thumbnail for #1 I absolutely knew which one was coming. I remember seeing it when I was younger. Everytime I imagined myself in that situation. I truly believe adverts like that changed my perceptions on humility towards people like asylum seekers and those in need generally. Effective is an understatement.

[@shannicole5299]

That ad with the kid being hit by a car at 80mph in a 30 should've been on this. Impactful and effective advert

[@Gazmus]

40 dude...every word from that ad is burned in to my mind for eternity

[@littlemy1773]

Do you remember the drink drive one where some guy gets wasted at the golf club, and ploughs thru a garden fence killing the toddler playing there?

[@Draftspike]

Yes very ‘impactful’

[@roryslaine7896]

@@littlemy1773 That's the one that always stuck with me. But wasn't it a football club he was at? He scores the winning goal in the match and then has a few pints after and he's alll pleased with himself. Then the music... I don't know what the songs called but he's singing along to it as he drives and one of the lines is "and there's no one I'd rather be" then he crashes and flips the car into the garden killing the child. Then the childs father is cradling the dead boy weeping as the camera pans into the drivers face and he's just thinking to himself 'wtf have I done?'. And he's probably wishing he could have been anybody else in the world at that point. I remember seeing that when I was like 7 and it always stuck with me.

[@littlemy1773]

@@roryslaine7896 yeah that’s the exact one. I couldn’t remember what club exactly i just knew sports was involved . Thanks for the filling in the gaps for me. Honestly that advert haunts me still as well, I doubt whether it would make someone who drink drives think about it because they’re normally blotto by that point. But I live near a main road and even tho there’s a very small field between my garden and the road I never let my son play in the back garden just in case

[@daveofyorkshire301]

This the difference between preaching and denouncing which doesnt work, and letting people see for themselves just where the problem is, and it works far more often... These are brilliant examples of intelligently created and well made informational shorts that carry a message without beating you over your head about how awful you are...

[@nancybudd494]

We do make good public information, charity and dark subject ads. They are often very sad but they are, as this compilation says, effective. They hit the right spot and if they encourage even 10 people to do more, donate or help when they can it makes us a better society and we pass that on to others. Ones from the 80s when I was a kid were terrifying.

[@carlchapman4053]

The "Don't Cross A Railway Line When The Lights Are Flashing" ones were worse than most horror films, so were our drink driving and speed limit adverts.

[@nancybudd494]

@@carlchapman4053 yup, but they hopefully do make some difference, we still see people behaving like maniacs but I'm quite sure that they make a difference to some of us.

[@lucyfur]

I still remember the AIDS one. Didn't have a clue at the time what AIDS was as was about 6 or 7 but that ad stayed with me.

[@nancybudd494]

@@lucyfur I remember it very well, my mum actually sat down and talked to me about AIDS and about gay relationships and how it didn't mean I should be scared of it, to practice safe sex and how people can love whoever they want boys and girls. I am very grateful of that. It did get me in trouble at school as I had 'choose safe sex' in rainbow letters on all my books in 1991,my mum told my school to do one and I was doing nothing wrong. I know many my age who learned understanding and acceptance of all people regardless of gender, sexual orientation, race and religion because of PSAs and I think they still do that today ❤

[@limexd8944]

Im from england and these ads are the reason we all check things like smpke alarms and apart from all the karens out there were quite respectful to one another

[@mindthegaphj637]

JT- " spread love, spread kindness, do something nice for someone " best message of the day 💜👏👏🇬🇧

[@i_twisted_soul_i7406]

Even though these are ads the most heartbreaking thing about them is they all happen on a daily basis.

[@emmawheeler4624]

I remember the Syria one, all these hit home hard with their message, may be traumatic but imagine actually living the life of those in the ads. That's the point to raise awareness and get people to donate or do something. You're right they're like mini movies, brilliantly made. Do you not have anything similar in the U.S? ✌🏻🔥☮️🕊️

[@PIERCED6966]

From all the TV commercials I've seen watching American TV it falls into a couple of categories. 1. Sue a pharmaceutical company. 2. Car rental or car insurance. 3. Ask your doctor to put you on this new drug then revert to 1.

[@davidjones332]

A lot of the best British film directors learned their craft making adverts. Having to get a message across in the space of a minute or two is a great discipline, and being able to evoke an emotional response like these is the most effective way of achieving the object of the ad.

[@catgoddness]

The advert that fucked me up was that car accident ad were the guy was driving under the influence and he hit a curb and jammed right into a boy playing football in his back garden while his 4 year old sister watched it all and the dad ran out holding the dead boy in his arms. I'm still super nervous driving a car nowadays

[@sandramaiden304]

The one about the lady being traficed just broke my heart. I'm from the UK but missed that one. And it still go's on.

[@patneville2798]

That was Emma Thompson acting in the ad saying the words of real life trafficked women!

[@ticketyboo2456]

7:31 MND/ Motor Neuron Disease is what the ice bucket challenge was about; I think this advert was far more effective for explaining the disease.

[@DrDaveW]

Yes, the ice bucket challenge became an opportunity for celebrities to show what other celebrities they had phone numbers for.

[@lexiwilliams9422]

I think the USA call it Lou Garrett disease

[@Alucard-gt1zf]

@@lexiwilliams9422 or ALS

[@FISHGOMOO4321]

You should watch a compilation of all of the old Think! road safety adverts we used to have. Some of them were truly horrifying.

[@davidbroughton1088]

You were freaked out, job done 👍

[@Spiritus_wolf]

It takes a brave person to sit and write about things ,things that matter to them,and share such things with all the world, by the same token you show courage under the fire of your own emotions.

[@marybroome7865]

U.K ads and Irish ads were tough to watch growing up. I use to worry that I got used to violent scenes, but I'm watching this now with you and its heart wrenching.

[@Justinian-IV]

These are noting compared to the public infomation adverts they showed to kids in the 70s and 80s.

[@Greenwood4727]

Dark and Lonely waters, Electric football.. nightmares

[@ferretgubbins]

@@Greenwood4727 Apaches for farm safety or The Finishing Line for railways

[@andyrjs]

Motor Neurone Disease is the UK term for ALS or Lou Gehrig's Disease.

[@TheGarryq]

There's a whole range of motor neurone diseases, ALS/Lou Gehrig's disease is the most common

[@shortnsour]

Honestly we need more adverts like this. They are scary and unpleasant to watch but they need to be watched. Ignoring problems like sex trafficking and testing smoke alarms does not solve the problems.

[@adammullarkey4996]

6:00 In Britain, the police call it a "Road Traffic Collision," or "RTC." There's no such thing as an "accident."

[@richardhathaway2901]

I've never seen any of these ads before because on the whole I don't watch commercial TV. Being public service ads, it might be a good idea to show some of these on the BBC too.

[@dicem8977]

Many of those adverts were very emotional and worked because they brought a tear to our eye by depicting horrendous scenarios for vulnerable people that we'd go the extra mile to protect. MND (motor neurone disease) is often referred to as ALS in America.

[@aaliyahgates8364]

Yes my mum had this awful disease she was deaf at 3yrs had 7 children and at 65 she got her diagnosed she died 67 wnhat she went through changed my life 4ever this was back in 1995 a lot more people r getting this disease A.l.s

[@dicem8977]

@@aaliyahgates8364 Your Mum sounds like was an incredible woman and this must have been terrible for you hen and for your family. All the best to you.

[@Revolución_Socialista]

America is a continent, not a country

[@Natei]

"Hold up thats the walls of jericho" I almost died laughing, I know I shouldn't but holy shit

[@jessamine486]

I still remember seeing one where the kid climbs into one of the electrical areas and his friend is watching him get electrocuted through a knot in the wood and goes back to school with a bandage over her eye. Still traumatised and that was 20 years ago.

[@eloiselockett9001]

Oh my gosh yes. That one was bloody horrible. Think I cried. And I was like nine😅😪

[@aaliyahs8596]

Being British we are always used to hard hitting adverts like these! Grew up watching ones like these

[@susanfreeman5116]

JT: wonders what makes an ad effective. 1st ad: Imma chalk my alarms right now.

[@marcushull12]

There where even scarier when i was young , we had Rolf Harris in a pool full of kids and Jimmy Savile telling us to belt up , " Clunk Click Every Trip " 😉 If you are not from the UK google who thay are !

[@reecelucasfilms]

Britain is so good at adverts. Scary and sometimes just bloody weird. Love the vid JT

[@richardhunter7363]

You know the message is going to be powerful when they get Dame and Oscar winner to be in the ad.

[@CalicoKate13]

I'm English and I found these hard to watch too. Ain't nobody do brutal like the British do. Love your videos JT :-)

[@marionbayley1351]

This is such a wonderful showcase of the quality of UK television - not just the programmes but the adverts too are made to the very highest standards. They carry such a massive punch; timely reminder, and really make one think and act. Makes me proud and humble to be British.

[@douglasbrown5692]

Have to say, we do all sorts of creative stuff really well. I wonder if this hard hitting stuff would work, or even be acceptable in the States.

[@solentbum]

It might worry the sponsors and lose the TV channel some money.

[@davidpert6583]

I like to think I’m a manly man but those ads had me in tears, a real eye opener. Good job for sharing JT

[@idontsignin]

If you want to watch an advert that feels like a tonne of bricks just hit you then look no further that the uk.

[@cptcost]

welcome to england, in school we get shown a video about online safety a guy called justin but the video is too much it got taken down by youtube

[@Clara-ph7my]

Makes you think what we take each day for granted. Yes I also went and tested my smoke alarms are working. Hard hitting adverts for a reason. When we used to all just rely on tv to watch!

[@Jessaldo15]

My grandad had motor neuron disease and it was horrible to watch him slowly loose the ability to do the things he loved such as gardening and painting

[@pauldobson2529]

I’m pretty sure Motor Neurone Disease is called ALDS or Lou Gehrig’s Disease in the US. There’s been a massive campaign to try to beat it over the last 5 or so years with sale of beanies and The Big Freeze dives by sporting celebrities into ice at the football in Melbourne. All in support of the plight of Neale Daniher, Aussie Rules footballer and coach, whose brilliant playing career was cut short by knee injuries at 20. Not sure how much longer he’s got. Stephen Hawking was afflicted too.

[@sophjonge7410]

There was a road safety advert about seatbelts they used to show when I was a child that traumatised me and everyone I know who saw it. A boy basically kills his mother because he's not wearing a seat belt. Ever since I always make sure everyone wears a seat belt. You can say a lot about these adverts but you can't say they're uneffective.

[@andykegs5584]

Yeah I’m surprised that one wasn’t on this list tbh was watching the video expecting it to be the next one each time. Hell of an advert for seatbelts and one that’s never left my memory.

[@simonorourke4465]

Yeah I always remember that one, next time he should do british psa films from the 90s and late 80s, I remember being horrified as a kid by some of those short films they would show in school, I always remember them though so they obviously worked.

[@SapphireWolf25]

I remember the advert about the man going about his life and constantly seeing the dead child which he'd killed and ended up in the advert crying. Can't remember if it was speed awareness or drink driving. And one where a girl was dead in the road and gets dragged out because if you hit her at 30 she's likely to survive as she came back to life.

[@MidoriyamaRArekusu]

As a kid, ads like these served as nightmare fuel, but I always understood how important it was to recognise the severity of their situations.

[@louisetrent8164]

We have good adverts for kids as well. I remember growing up with these cartoon singing hedgehogs about crossing road etc. They was catchy songs. Really good.

[@lenarobinson]

Your reactions to these ads were exactly the desired result the directors wanted. Job done. 👍

[@nigeljames5404]

Kids hit by trains, drowning in deep dark pools while being watched by the grim reaper, electrocuted on train lines , electrocuted climbing into electric sub station, suffocating in dumped fridges before magnetic catches were mandatory. It's a wonder so many of us survived. Oh I just remembered skating on thin ice but that's just a winter thing.

[@ukguy]

I remember the public safety ads from the 80's, they used to scare the crap out of me as a kid lol

[@theaces3697]

there was one with a dead little girl under a guys desk and under his bed which was about driving at 30mph or under, that advert gave me nightmares for months when i was a child, even today it is quite disturbing and the one where the little girls bones join back together after being killed

[@threenorns3]

If London were Syria - I saw that on television. What gets to me every time is how I can feel my own hope and optimism dying with hers. The child is a magnificent actor - happy, carefree child, then through the various stages: oblivious, alert, confused, shocked, scared, despaired, blank.

[@michelleclark9540]

Think the ads have always had the shock factor I can remember the short films at school about crossing railway tracks and going near pylons scared the shit out of us lol

[@blotski]

Thank you, mate! Thank you for finding these and for letting me see them again through new eyes by watching you react to them. You're pretty amazing actually. Subscribed.

[@bradley6493]

React to sainsburys war advert thats probably one of the most powerful adverts of all time, its about 6 or 7 minutes long.

[@DrDaveW]

Yes, it was powerful, but only so that Sainsbury’s could sell more stuff. They might have made a donation, I don’t know. It was still part of the UK supermarket Christmas advert battle.

[@mariannam7549]

The best ad ever.

[@popazz1]

@@DrDaveW All the proceeds from the making of the WW1 Christmas advert, 'Truce' was given to the Royal British Legion. No-one who was involved received a penny. Of course, Sainsbury's colaberation benefited them but given the huge amount raised for the RBL we can, I think, forgive the supermarket chain.

[@iriscollins7583]

@@popazz1 They used their platform for good. Made people THINK.

[@popazz1]

@@iriscollins7583 ... I agree. I support the RBL all year, and am unconcerned that Sainsbury's benefited from the ad' campaign.

[@raquelaylott2273]

i am from England and I love your videos, keep making them they make me smile , this one gave me flash backs as I remember these adverts!!

[@RoystonMalcomber]

I remember all those adverts. The best moment of this video is you shouting "The Walls of Jericho!". You've earned a sub.

[@ampersandcastle1091]

We get shown ads like these in school, particularly ones about driving and train accidents

[@kerryhorrocks4453]

I live in the uk and they do try and hit hard when they want to get their point across

[@InTruseiveheart]

It’s so funny watching him struggle to watch this when I was literally watching some of these when I was 10 lol

[@leannewelch3815]

The hardest advert To watch for me was ‘it’s 30 for a reason’ speed awareness advert. Although a lot of roads have been reduced further to 20 here now.

[@samreader2860]

I'm from the uk, they showed us these when I was in high school !! !!!

[@samrussell9264]

UK public information NEVER holds back: this is't new -Lonely Water -Apachies -Broken Glass There are many others, but these will stick in your memory, and they're from the'70's Trust me, they'll creep you out.

[@dansheppard2965]

As a kid, I knew not to mix cross-plies and radials at least a decade before I knew what they were.

[@jhaustrick2535]

"I'm going to have nightmares tonight!' ... you should have seen the UK safety films for children made in the 1970's and 80s!

[@TheSLUser]

oh yes little timmy going fishing and hitting the overhead power lines with his fishing rod.....

[@dennisporter-avis7576]

Apaches and The Finishing line are my favorites aswell as Jimmy !! electrocution vid

[@Teeniebfable]

The farm accident safety films. Bloody terrifying

[@gilgameshofuruk4060]

"I am the spirit of dark and lonely water...." One of the greatest Public Service Announcements of all time.

[@AnneSmith-t6e]

Your right about that advert Johanna i lost a friend because off speeding i was 7 and still remember that day the teacher told us she sat beside side me my chum and now the chair was empty still think people should think when they are behind the wheel the carnage for the family what they went though

[@allstarsrgone]

An advert that has stayed with me is the eye spy one where they’re playing eye spy and then the girl stops and guesses train just as she’s hit by one. Always look when crossing railway track

[@TheMaraki2]

Seeing those ads one after the other like that was really hard going.

[@sootyginger4388]

Shock tactics is sometimes needed for people to take notice. Only seen one of these before though.

[@samanthashillito9797]

How will you ever gain the impetus to do something positive if all the horror happening in the world is hidden from you? That’s the point of these ads.

[@scrabt8592]

For those watching across the pond, Motor Neurone Disease (UK) is known as ALS or Lou Gehrigs Disease in the US/Canada

[@mysteryhuman5531]

Also does anyone from England remember that Tim burton style cartoon girl who crosses the road on a bend but because she can’t see around the corner she gets hit by a car and it just cuts to her looking sad as she’s covered in casts? No? It’s a vivid memory for me

[@Bringon-dw8dx]

Vividly. Until this day I don’t cross roads on bends, didn’t remember why I started doing it, looking back it might of been that advert that first made me aware it’s a bad thing to do