Topical Authority with Topic Prioritization: Achieve 4X Organic Growth in 4 Months - Ecommerce SEO

Topical Prioritization in SEO: A Guide to Achieving Topical Authority
To excel in search engine rankings, it's essential to understand the intricacies of Topical Prioritization. It's the strategy of determining which subjects should be tackled first to quickly establish topical authority. Search engines like Google don't just evaluate content quality-they also assess the order in which content is published. This sequence can influence how a search engine gauges the relevance and authority of a website for specific queries.
Understanding Search Engine Dynamics
A website doesn't have just one static rank. Instead, its rankings can oscillate based on various factors, including content updates and Google's algorithmic changes. These fluctuations can lead to significant traffic variations. To effectively navigate this dynamic landscape, it's crucial to comprehend both the need for fresh content and the technical SEO prerequisites for new content deployment.
The BlueHat SEO Series Featuring Koray Tugberk GUBUR
In the BlueHat SEO series, Koray Tugberk GUBUR demystifies advanced SEO techniques. Through step-by-step presentations, he simplifies complex concepts related to establishing topical authority, ensuring they're accessible to everyone.
One of the series' case studies delves into the success story of a Magento E-commerce website based in Australia. With its primary focus on "glasses," this English-language site managed to rank for a plethora of affiliate and commercial queries in just six months. How? By devising a strategic semantic content network tailored to meet quality standards.
Strategizing with Topical Prioritization
Instead of diving straight into the primary topic of "glasses," the website began with content on "face shapes." This strategic move served multiple purposes:
It provided easier content creation, as writing about face shapes was simpler for the team.
In terms of SEO, it was easier to outperform competitors in the face shapes niche.
This groundwork enriched the site's historical data, preparing it for a better ranking when it came to more competitive terms.
From face shapes, the content strategy pivoted to subjects like the best glasses and different types of glasses. The final touch was delving deep into "eye health," a topic linked to optometry. Here, the term "optometrist Australia" emerged as a critical keyword, reinforcing the website's topical relevance.
Connecting the Dots for SEO Success
Topical Prioritization isn't about disjointed subjects but about creating a web of related topics. From face shapes to eye health, each subject can be interconnected, optimized, and improved upon. By understanding the landscape and strategically choosing the order of topics, websites can bolster their topical authority and climb the search engine ranks.
The Concepts to Know Understand the SEO Case Study:
Search Engine Dynamics: The ever-changing algorithms and ranking factors of search engines that influence the position and visibility of a website in search results.
BlueHat SEO Series: A series of presentations led by Koray Tugberk GUBUR that aim to simplify and elucidate advanced SEO techniques for a wider audience.
Semantic Content Network: A strategic arrangement of related content that aims to cover a broad topic spectrum, enhancing a site's relevance and authority in a specific niche.
Magento's E-commerce Website: A type of online store built on the Magento platform, known for its flexibility and scalability for e-commerce operations.
Topical Authority: The credibility and trustworthiness a website gains for a specific topic or subject in the eyes of search engines.
00:03 Introduction to a Blue Hat SEO
01:13 Topical authority, semantic SEO, and SEO Strategy
03:05 Focus on simpler topics
03:46 Change Ranking State with Historical Data
06:02 Negative ranking states and gradual traffic decrease
08:06 Technical SEO, query paths
09:17 Local SEO for better results
10:09 Using semantic SEO and topical authority
11:03 Increased impressions and Positive Ranking State
12:15 Quality updates and core algorithm updates
13:12 Suggestions and Conclusions for Semantic SEO
The Official Website: www.holisticseo.digital
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The Official Pinterest Account of Koray Tuğberk GÜBÜR: / koraytugberkgubur
The Official Instagram Account: / koraytugberkgubur
Official Email Address: [e-mail]
Official Course: www.topicalauthority.digital/
#searchengineoptimization #seo

[@TopicalAuthority]

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[@JohannesFaupel]

Koray, thank you for mentioning "Closing the gap between me and the competitor". As I noticed since a longer time, this helps me also to address the user's long term intents. Many do only optimize for short term queries (search impulse), which leads to an ongoing battle in the SERP.

[@TopicalAuthority]

Join Holistic SEO Communities: www.seonewsletter.digital/

[@TheAffiliateAron]

Great video Koray. I appreciate your explanation as to why and when you started to target more difficult topics instead of going full force in the beginning of the publishing of the topical map nodes.

[@bilal_sd]

Lovely Master Koray ❤

[@TopicalAuthority]

Thank you

[@abdallahoubaki4417]

Thank you very much for sharing. Query path, I know you mentioned it a lot of times, but I finally understood how to use it LOL 😅

[@TopicalAuthority]

Power of repetition :)

[@themasterplan5559]

thank you for sharing an ecommerce seo video. i think it's the first one =)

[@TopicalAuthority]

Thank you. It is actually, the fourth one. :)

[@fahadrafi9717]

Koray which website is this tell me the website url

[@ShareMyGadgetHouse]

Great video!

[@TopicalAuthority]

Thank you.

[@Cansumer]

Very informative video, I think I'm starting to understand. I'm curious - what is the markup tool you're using at 7:42?

[@crazy8362]

Good day, what I'm about to say is only constructive, to help. Having crisp, clean, audio that is easy to hear can make or break any video. I've noticed on many videos people tend to comment about quality of sound on your videos. I too was having this concern. I noticed that the intros sound is superior compared to the recorded audio. So I asked myself, Do you move you head a lot when talking since using a stationary mic? Do I know the type of mic your using? Does the volume of your natural voice fluctuate in normal speech? Do I know the audio recording software your using? So what am I to suggest that can help based on this? Start with the angle and direction that your mic is pointed / facing. For example on a Yeti mic there are variables that enable the ability to be single sided use, front and back or all around. Think solo video vs interview vs podcast with surrounding cast If using software like streamlabs. Ensure video and audio are recording from individual components rather than a 2 for 1. Sure it's less work but with less worl comes a less valuable product. As for post edit there's a ton of options but I'm going to reference the one I know most about. I'm sure similarities exist in most tools. Audition CC in Adobe provides .ethics that would allow you to run your intro through to gain insight to sound parameters so that you could take note of them and create a preset for your vocal audio. It will need to be adjusted though this would provide you with instant data to use to help yourself. I wish I can say I like your videos, it's easy to turn down volume, but can only turn up the volume to a point based on devices we use. Look forward to seeing your improvements

[@Eurospeedautomotiveofficial]

Hey brother I love your style of teaching but I think It is very hard for me to understand this advanced strategies. Can you point me to something easy like basic for me to get a basic understanding of what your doing so i can learn also. I am part of matt diggity affiliate lab member.thank you man

[@edvinaspozniakas7381]

Koray, how do you think semantic SEO and topical authority importance for SEO varies over different language markets? for example English VS German VS Lithuanian languages and so on. Maybe the difference of importance depends on if Google NLP supports the language, or not?

[@musicmasala2391]

Started to create content for topics...but googke is not crawling the website...do i need to submit it manually or is there anything else that i can implement

[@lookintothesky123]

So the TL;DW is, rank for low comp keywords to get impressions up first.

[@NotThatOlivia]

site sells Glasses?

[@mininmartin3949]

If a site get a "penalization" for a fast publication speed, is convenient to reduce the speed or stop publishing maybe?

[@TopicalAuthority]

It is better to publish new but highly quality documents and refreshing the old ones. The last video is actually involves a case study like this.

[@snssinsoffcials868]

first where are you ozlem