Toxic Influence: A Dove Film | Dove Self-Esteem Project

[@xtinainthecity]

The beautiful girl with the braids hugging her mother made me tear up! Keep this positive narrative coming, Dove!

[@Cetacean.canine]

me too, loved that. She must be so proud of her daughter!!

[@leeannamcguire2520]

There is so much beauty in the old, the wrinkled, the testaments of a life lived in the pursuit of beauty, circles of life!!

[@queenasantewaa4101]

@Lee Anna McGuire, Beautiful! Reflecting the world view of wabi sabi, eh? In Japanese aesthetics. Just, so to speak… Imma’ creatively extending the ‘concept’ (feeling) of wabi sabi towards this scenario.

[@elanalee7860]

@@queenasantewaa4101 is so eixh

[@tarajoeloves5]

You quit the e

[@srilathasrinivasan2991]

Or try for Dr. I took Ty AC

[@danbanham728]

A parents job is to protect their children from all forms of abuse, at school in the classroom, outside of school, online social media, chat rooms... yeah it's hard being a parent at times but being a child is also incredibly hard and we must not turn our backs on our children for a second as there is always someone somewhere willing to fill that void and they don't have your child's best wishes at heart. Thank you Dove.

[@doveunitedstates]

Thank you for the love, Dan!

[@kyliequale5345]

Also, as a parent it’s our job to provide them the tools to protect themselves. Education, talking, knowledge and understanding are all things that help fight this dynamic in society and build the resiliency we’re looking for in our kids.

[@ValeriaGarcia-jz2uk]

@@doveunitedstates f

[@ihavenoideawhatimdoing4]

@@ValeriaGarcia-jz2uk ?

[@annerbell3]

“Thank you” doesn’t even express my gratitude toward Dove for doing this project. I struggle with this toxic advice like all girls do, and it is often overlooked. This made me cry tbh, and I’m glad to know that this is what one of my favorite companies truly cares about

[@DanFeske]

The commercial that started that campaign brought me to tears. I’m so glad my daughter didn’t get caught up in social media comparisons to influencers. These stories broke my heart.

[@baboonery3]

Skinny is never finished, I’m a boy watching this and I still feel somewhat insulted. Social media is so toxic.

[@arcane1282]

💖 i hear you

[@aquaearthnfirequ_pinsnsavi1721]

you are absolutely right!!

[@nemavenus9156]

RAmos basement This doesn't involve you so be quiet

[@annwethenorth]

Seriously? You need to toughen up. Seriously

[@KarenLopez-in5ih]

Is this same to females in the opposite but equal debate?​@@annwethenorth

[@szpon8]

Wow, Dove actually made anti commercial movie and mocks all those "influencers" bought and owned by big pharma and beauty concerns. Good job.

[@toristephens7208]

BuiYea bijvvi

[@toristephens7208]

Bujvj v

[@Alexia-cj2fj]

Knight

[@heathercalun4919]

Yeah it’s the first anti commercial commercial! Wait no… that makes no sense! This is about as hip and cool as Steve Buscemi.

[@seabreezeoceandreams]

"big pharma" is bs

[@positivelysunshine9627]

I relatively think I’ve skinny, but these influencers and girls at my school are so skinny and “beautiful”. I get so insecure, and look in the mirror every-time I’m ready to get in the shower. I pick out the insecurities. I pick out the things I don’t like. I pick out the things other people might not like. But, I’m finally coming to terms on how beautiful I am, and how much I nitpick myself. I’m a young teen, and know how much my mother loves me, and how much she supports me. Thank you, Dove, for this beautiful message.

[@doveunitedstates]

💖💖💖💖

[@shakeshathomas127]

I’m bored

[@nobuisnessname2224]

@@doveunitedstates k cm s🎉jr

[@natalygibson8367]

Then just workout it’s not a negative for your body unless you workout too much

[@kevbelz]

as the father of a 19 year old daughter, this spoke to me deeply. It is horrifying what people are doing to our kids right under our noses. There needs to be laws that imprison these people.

[@0grilo0]

? i think the same, but they keep going to dubai for sex trips, with milionaires... oh wait your talking about fantasy problems... ahhhh ok. gl then.

[@nai1729]

ive never purposely clicked on an ad but wow this was good! i try not to scroll on social media cause i end up comparing myself to all the pretty girls and feel like trash afterwards, wish it was easier to see someone’s beauty does not take away from my own

[@doveunitedstates]

💖💖💖

[@itszyaire3917]

1

[@godzilla8805]

@@itszyaire3917 ujxajdksehehfdndjdé

[@jydelca7297]

Bravo to Dove for exposing this toxic reality.

[@doveunitedstates]

Thank you for the support!

[@Zane2461]

​@Taylor King 😢😢😮😢😮

[@darynadixon8759]

This made me cry. I have struggled for over 20 years with my identity and weight. I'm only 35 years old. Seeing social media promote one type of body shape as superior to other body types has been mentally hard over the years. But I'm glad Dove is spreading awareness. My daughter is only six years old and is already struggling with her body and identity. I told her that looking different is perfectly fine. Nobody looks the same. Thank you, Dove!

[@aib6182]

Made me cry.. Dove, you've just gained +1 customer!

[@doveunitedstates]

Delighted to hear that, Alena 🙌

[@xzayne4x]

@@doveunitedstates igvvğ

[@dinahgirardi6675]

Wutever I

[@dinahgirardi6675]

I love ya wanna I love wanna

[@dinahgirardi6675]

I’m I

[@ashleyr6809]

Best solution of all: DON'T HAVE SOCIAL MEDIA!!! It does nothing but cause trouble.

[@qt_stacy]

cool so… no. nope. this is the opposite of a solution actually lmao. not only is it an unreasonable suggestion but it’s utterly oxymoronic in delivery. to advise others to eliminate their social media accounts from the social media account you created for KZbin is “do as i say, not as i do.” considering this short film is designed specifically to open up the eyes of parents to teenagers and tweens in order to offer a lifeline for open, honest, respectful, and healthy dialogue that can be accessed by their children if they are struggling with their self image or for ent reason whatsoever. what your “solution” is actually implying to youths, especially those who may be developing or already have developed a dysmorphic view their own body, that it’s their fault they feel this way because they didn’t eliminate their social media. in layman’s terms, by suggesting to any individual living in today’s digital, modern society, that their only option for being at peace with their bodies is only possible after disconnecting from their digital social selves. i’m not even gonna exemplify income earned thru social media as someone’s full time job in this comment. but ill st least clarify that for those people having social media is a financial death sentence. so to anyone reading the original comment of this thread comment, i hope you’ll also see my response because this is so far from a “solution,” it’s instead its own problem and an example of toxic influence online. this comment comes full circle trying to offer a solution to a problem that she exemplifies. She/he invalidates anyone feeling not pretty enough, not strong enough, or just not enough period after scrolling thru their personalized feeds on their social medias. the influence of digital life is undeniably real & inescapably necessary. so in order to prevent this potentially irreversible destruction that those consuming content and being blindly manipulated and influenced by those beyond their screen require open and honest dialogue between everyone but especially between parents and their children. instead of allowing the minds of society’s youth to be taken advantage of by those who are trying to convince them to seek to achieve whatever unrealistic idea of perfection personified thru spending money until they hate themselves or they’ve done something permanent they regret. we the adults, must communicate that its a constant struggle for everyone when pondering their identity, self image, self esteem, and it always will be. that level of self awareness is very very hard to understand and id argue that most people never will be able to introspect in a way that allows them to stop selfishly seeking perfection but to instead prioritize selfless acts of compassion and respect especially if you have neighbors (on a macro level) who are less fortunate than you and you have the time to donate. the constant innerpersonal struggle of humanity is real, exacerbated by digital existence and only changes within society as a whole thru teaching our youth the need to always consume content skepticizing its intent and critically thinking about what is gained by the few if the many hate themselves. frankly not even all content is consumed intentionally… so arming the youth with the critical thought necessary to safely traverse digital media to avoid being directly manipulated and taken advantage or directly targeted and bullied for things beyond their control (skin color or sexual reproductive organs) provides invaluable tools from which are beneficial to everyone and promotes a safety net for the child thru the parents cultivation of the child’s trust and intelligence regarding their ability to ASK FOR HELP (the most difficult thing to do for many [i can only speak from my direct experience as a citizen in a developed nation]) if they become confused by something they’ve seen online.

[@mariastevens6406]

No, the people on it are who cause trouble.

[@cyclops-king-crap-music-videos]

@@qt_stacy all you have to do is exercise and ignore

[@manfredilein]

yes buddy.

[@aforawesomes]

When I was a pre-teen and teen in the early to mid 2000s, we still had toxic beauty standards. It was still everywhere. Magazines, TV, movies, posters.

[@abbieschiller8795]

As a mama of a teen girl, this made me cry. And wake up. Thank you, Dove.

[@doveunitedstates]

Thank you for the support!

[@heathercalun4919]

If this made you cry, you might be going through early menopause.

[@help958]

Hi I hope you have a great day

[@JeronOrWhatever.]

@@doveunitedstates you

[@JeronOrWhatever.]

@@doveunitedstates you can get hbbb

[@michellekrehl7469]

So accurate. And it’s not just young girls that are affected. I’m in my 50’s and I can still find myself falling into beauty traps. Thank you for this.

[@doveunitedstates]

Thank you, Michelle!

[@JeronOrWhatever.]

@@doveunitedstates eras

[@JeronOrWhatever.]

@@doveunitedstates you tsyw

[@JeronOrWhatever.]

@@doveunitedstates you are well Good and thank you again lol we

[@JeronOrWhatever.]

@@doveunitedstates you have tta

[@bens1972]

This is so important and I’m really happy that Dove have brought this to the fore. I think we also need to address the fact that men, especially boys and young men are affected by this too.

[@dblezi]

Weak and effeminate men ones sure.

[@doveunitedstates]

Hi Ben. Our Dove Self-Esteem Project is designed for boys and girls. Research we conducted found that 80% of girls use retouching apps by the age of 13, and other research has shown that girls suffer disproportionately from low-self-esteem due to unrealistic beauty standards. Because of this, we chose to focus this campaign on girls, but the resources and tools are available to support all young people. 💖

[@nemavenus9156]

@@doveunitedstates You're right

[@tjbronx]

​@@doveunitedstates please share the research that you've conducted. All the research that i've found didn't segregate by gender. IMO, this is yet another example of society, not caring about males or in this case boys. If your self-esteem project is designed for boys and girls, how come it doesn't reflect on your marketing?

[@xtinainthecity]

@@doveunitedstates You’re doing a great job! There’s nothing wrong with focusing specifically on one gender or age group, particularly those of the highest risk. The research noted in the ad showed the particularly negative impact social media has had on young girls, and the short film addressed this accordingly. This doesn’t minimize the challenges young boys face, it was simply meant to speak to girls, and did so beautifully.

[@leafle8134]

Love that dove is using their platform to spread awareness.

[@doveunitedstates]

💖💖

[@BexterRocks]

@@doveunitedstates I’m so so proud 🥹 lol 😆 she ooogoidfooidgoooooooiddgoioid

[@BexterRocks]

Oh yeah

[@BexterRocks]

Oh yeah I’m sure you

[@BexterRocks]

@@doveunitedstates I’m so happy 😃 have you been here with with your baby lol 😝 you and my brother and I I have fun

[@Dainahhatesu]

dove is becoming a brand i gravitate towards more now, especially because these recent years they have been vocal about bullying, queer acceptance, beauty standards, and rebuilding confidence on all platforms even on cartoon network helping kids and teens find their confidence again with kind words im honestly really happy to see them doing this it makes me feel more secure and happy when i buy their products

[@doveunitedstates]

💖💖💖

[@heathercalun4919]

It's all a come-on. They'd sell you into prostitution in a heartbeat. They basically are.

[@emiscloset]

Honestly big respect to Dove for spreading awareness.

[@doveunitedstates]

We're delighted to have your support!

[@Stephen-lt1tp]

Awareness about what?

[@SolarWebsite]

​@@Stephen-lt1tp How toxic to young people (well, to all people really) the whole culture of "social" media and influencers is. That is a problem.

[@Stephen-lt1tp]

@@SolarWebsite what type of social influencers? Do you mean the girls prostituting themselves on only fans or the men promoting masculinity?

[@pamr.8541]

Education & love is the key to counteracting the toxic social media available to anyone. Legislation is bureaucratic, a lengthy process, and sometimes fruitless. An example of this is gun control. Parents, love your kids and have open conversations about self love, acceptance and help build your own confidence as well as that of your children. Everyone can be affected by the unrealistic and hurtful social media as well as get inspired by those who have positive messages. We make choices based on what we know and what we accept so let’s all focus on education and open conversation. It starts at HOME not in the policies being fought over for power and money. These commercials are a good start to get conversations about self esteem and acceptance. Keep up the good work, Dove! ❤🕊️

[@LusiellST]

this is very well made and this project could actually help parents who had no idea about stuff like that and understand how much social media can be toxic... I'm old enought to know that not everything you see on social media is true, most of it is fake but somehow unconsciously it still had impact on all of us.

[@doveunitedstates]

Thank you for the support!

[@charlescruz3360]

@@doveunitedstates alloooqqo. 0*112223333445595555**

[@charlescruz3360]

@@doveunitedstates alloooqqo. 0*112223333445595555**

[@charlescruz3360]

@@doveunitedstates alloooqqo. 0*112223333445595555**

[@jesss418]

0

[@littleduckiiee]

I saw this in movie theatres and I legit teared up. This is powerful.

[@doveunitedstates]

💖🙌

[@ClosestNearUtopia]

Because its build to hit insecurity and manipultaing your feelings.. Together: indeed, that does not mean you will attack a branche for sexualising the females.. while your own company is aimed towards a weak target audience showing beautiful woman in all commercials.. who is the suckers here? We or you exploiting the weak audience? I want answer DOVE, not PHAT CHICK PROPAGANDA IN GAMES.. Results, less respect for big phat woman, why do they need to spoil my fun, or even interfere in my entertrainment.. BUILT SELFESTEEM, instead of feeding INSECURITY, PROMOTING UNHEALTHY OBESITAS, we know, large body, means body lotion will be empty more quick.. DOVE YOUR EFFING RATS, YOUR THE ONE WHO IS TOXIC, WITH YOUR TOXIC COMPANY MODEL BUILD ON INSECURITY AND PROMOTING UNHEALTHY OBESITAS.

[@melissaperrow9753]

Dove does it again. Hands down some of the best campaigns addressing issues women and girls face every day are Dove campaigns. I have tears in my eyes. Well done Dove!

[@dorkchops]

Even when you know its fake, you still think “but i should look like that” “why is my ________ like this”

[@heatherrockwell9012]

As everyone watches this, please remember that this is an ad. It’s a nice message, and it’s good that it might have positive side effects, but don’t forget that this is not a “film,” it is a commercial.

[@heathercalun4919]

No didn’t you hear? It’s a “short film”. Ads are things people skip! But this is a work of art. This isn’t a crass appeal to broads with wads by a marketing campaign that Cracked already called condescendingly misogynistic _eight years ago_ WE’RE A FAMWIY! This is NO LESS a statement worthy of Sundance, than the new Lion King is worthy of the “Best Live Action Film” award!

[@katherineproulx5916]

So what if Dove is the sponsor/maker of these informative short films...at least they're making parents and girls aware. I also didn't see them pushing their products, only a small icon. No different than any other product sponsors do. This is a wonderful and positive direction at least! Katherine

[@Labneh9102]

​@@katherineproulx5916the reason this is still an ad is because it's supposed to give you a positive association with dove brands that are "the good guys." It's still a form of manipulation.

[@NightmareFoundry]

@@Labneh9102 I still don't own a Dove product, but this video has impact. Shame on them though.. shammme. 🤣🤣

[@artistedenuit]

Finally someone addressing this! Please spread awareness and share this with parent's.

[@doveunitedstates]

💖💖💖

[@DiaryOfALesbianGamer]

Dove, this was beautiful. The sad thing is yes influencers have this at the tip of their fingers but it’s also everywhere else. For the parents concerned, please keep an open door with your kids. I understand life (like working and having multiple children) can distract us from having personal convos with your children, but please don’t let yourself close the door. The other day I saw a filter on social media that shows half your face all edited and dolled up and the other half your natural self. I pointed it out to one of my brothers, “this is the easiest way to explain to you pretty much what magazines and different ads do. They edit the people in the photos so much that of course you’re not gonna ever accomplish looking like them.” He was dumbfounded. He knew about photo editing but he didn’t know to what degree.

[@bernapaz118]

Op s. S. Z. S.a Spp p. P

[@tenesiayoung7437]

Pi

[@tenesiayoung7437]

I like this video

[@doveunitedstates]

🙌🙌🙌

[@beryloflove]

An absolutely incredible ad, Dove! Thank you for this and standing up for the minds, hearts, and bodies of our daughters!

[@doveunitedstates]

Thank you for your support 💖

[@dontcall_donttext]

This girls are so. so. so lucky to have mothers like this. This is coming from an 11 year old girl in California. I’m a young mixed girl with bushy eyebrows, noticeable upper lip hair, and dark body hair. My parents don’t realize that it’s not only social media, but school. Boys make comments on my thick thighs all the time. I should work out, but eat more, yet stay eating healthy. My arms are too skinny and my thighs are too thick. My foreheads too big and my eyebrows are high enough. My aunt says that as a young lady I have to throughly brush my hair day and night, wear nice bras and underwear, dress to please and attract. My uncle jokingly says I need botox for my forehead since I raise my eyebrows so much. I got told I couldn’t play soccer because I was a girl in second grade. Social media is even worse. You have flawless or unique skin and perfect hair. You can’t dress up the way you want, you have to dress up the way it’s acceptable to the rest of society. Please. Everyone who is reading this, stop creating this endless cycle. Realize this is the reality so many young girls like myself face everyday. Almost so much that it’s becoming normalized. Please, end the toxicity now. We didn’t just evolve to be even more judge-mental.

[@doveunitedstates]

You are amazing! We are so so sorry to hear this 💖

[@coletrainwastaken]

I saw this in theaters, beautiful advertisement. This is extraordinarily meaningful to so many people. Well done

[@doveunitedstates]

💖💖

[@ilovejesus1823]

Omgs sameeee

[@Cadencekinsey]

Why is this underrated?? Literally such a beautiful video. I was just thinking I need to do something about the effects of sm on one’s self-image.

[@doveunitedstates]

Thank you for the support!

[@jeanineromeo1109]

Dove, this is an excellent piece of work tha brought tears to my eyes when I saw it today in a theater. However, while I know you focus on empowering girls and women, a message geared to ALL kids would be so powerful. Our children, every last one, are being manipulated by what they see on social media. I'm sure there is 'that parent'out there saying, no, not me, you dont pay attention to what YOUR child is doing...but they need to wake up and smell the coffee. Thank you for sharing this powerful film and its message. Please consider including all kids in the future, because toxic influence is not girl-centric.

[@MCentral31]

M mom A

[@doveunitedstates]

Thank you for your support! Our Dove Self-Esteem Project is actually designed for boys and girls. Research we conducted found that 80% of girls use retouching apps by the age of 13, and other research has shown that girls suffer disproportionately from low-self-esteem due to unrealistic beauty standards. Because of this, we chose to focus this campaign on girls, but the resources and tools are available to support all young people. 💖

[@lisafraser3]

@@doveunitedstates thank you for taking the time to address this issue. I talk to my children about these things often so to see it validated in this commercial really helps.

[@bradspringer2372]

I had no idea how woke Dove was until I started wathcing these YT commercials. YOU SELL SOAP!!!!!

[@YonsuKu]

I'm genuinely interested how a similar experiment would turn out in South Korea, aka the capital of plastic surgery. Also, these days guys are affected as well. Not so much by beauty standards (although they exist to some degree for men as well) as by financial expectations such as owning a house and a car by a certain age and making X amount a year to be an "eligible" dating or husband material. Those are all very real things people in Korea go through and I know this because I've been living here for the past 10 years.

[@queenmia1965]

Woahh I have tears in my eyes this has such a powerful message. I feel so bad for the kids that have to grow up in a society that promotes such toxic habits.

[@chongyunmain6436]

This is honestly beauty because many girls and males have doubt in their beauty but I hope they one day will watch this video

[@doveunitedstates]

💖🙌

[@victoriaradue2308]

No dove not all parents are understanding like that.. I swear I wish they were but that’s just not the whole truth. Good video. I’m jealous of those happy mom and daughter relationships. I wish my mom said something like that to me

[@jessiebelden222]

"You're not hungry, you're just thirsty" I still believe that

[@bamboozi]

I’m sorry :/

[@saln1212]

Xkx

[@alexmuise7610]

This is a beautiful video about how bad the social media is for everyone. Very well made, thank you for this reminder.

[@doveunitedstates]

Thank you, Alex! 🙌

[@staceysmith7875]

@@zczniii on. A. ./. Yay

[@zelayalucero04]

@@staceysmith7875 p

[@tinyminy9280]

@@zelayalucero04 💁🏿‍♂️

[@michellepreciado5574]

@@doveunitedstates y L

[@lylasway594]

I'm totally on board with this. It makes me so angry to see these young girls being twisted in their minds and not built up to know they can do GREAT things in their journey, not be a show pony for someone who can't and won't love and fulfill their inner selves. Beauty is definitely skin deep.

[@alflennierlandsen7418]

Amazing ad. Though: A girl's greatest influence will not always be their parents! Kids spend all their time in school and even after that most parents aren't even home until late. Here's to hoping remote work has changed that.

[@doveunitedstates]

💖💖💖

[@arcticwolf777]

My daughter said that social media hurts 5 out of 5 girls. Shes 19 yo now. There definitely needs to be more restrictions. It's so sad that I don't know anyone that hasn't been in these shoes! Fight for what is right!

[@emmsue1053]

I have pre teen grand daughters, they are already looking in the mirror and finding faults. WE can tell them over and over how beautiful and pretty they are but its so difficult. Thank you Dove.

[@cometrx1340]

I would love to see Dove have a campaign, “there’s no one way to be a girl/woman,” with pictures of all types of women- girly girls, butch women, ballerina, tomboy, skater girls, moms, teachers, scientists, welders, etc. Stop erasing women, telling them they’re transgender if they’re not a stereotypical woman and celebrate all the wonderful ways women can be themselves!

[@mayramireles2594]

Tt

[@snailkat]

I’ve not seen a single person tell someone they’re transgender

[@Ambyli]

I mean I agree they need to show this, but whats with the transgender part that is def not true? xD

[@mariastevens6406]

@@Ambyli always one of you clowns

[@heathercalun4919]

I would love to see Dove have a campaign, where everyone at the RNC is vomiting detergent and blood, because someone put soap in the buffet. But you can't always get what you want.

[@outlawollie6270]

100% respect for you all at dove

[@doveunitedstates]

💖💖💖

[@italktoanimalsliketheyrehuman]

@Dove US Thank you for doing this. I'm a 31 year old woman w/no kids yet. But I can sense the maternal instinct inside me. I'm a survivor of 2 different eating disorders. Along w/ any eating disorder very often comes "body dysmorphic disorder". As a former young girl & teenager, I can say that prevention is very very important. And by doing things like you're doing w/these vids and movement, you're helping girls & women of all ages. I especially believe that when it comes to healthy body image & body acceptance, this can start as soon as the human brain begins remembering things. Or, a negative pattern can start at the same time. We are born into a world where something is always better. Girls need to know from as young an age as possible, that just like God numbered the stars in the sky, He also numbered the pores on our faces. He numbered the hairs on our heads. Body positivity is crucial. Prettier & smarter isn't better. But what defines prettier & what defines smarter? Why? A healthy self-image should literally go on a list after food water shelter & breathable air lol. Every little girl deserves to have her self esteem nurtured from the very beginning. Setting a foundation will go a long long way. BeYOUtiful

[@MeganGarzaWellness]

I totally agree with prevention. Another important thing all women should be taught is proper nutrition (healthy fats, protein, and carbohydrates). If women learn how to properly fuel their bodies for their menstrual cycle it would prevent a lot of eating disorders. Eat ENOUGH of the right foods and focus on nourishment, not restricting. Keep healing girl. - From one ED Warrior to another 💕

[@doveunitedstates]

Thank you for sharing your story 💖

[@lisafraser3]

Thank you for sharing something so personal and vulnerable, while also educating us and candidly talking about our Creator. What grabbed me most is when you said we should start teaching body acceptance and body image as soon as the kids can remember things. That’s was so powerful and real to me. Because I can remember things as far back as 2 years old. Anyway, once again thank you. ❤

[@preciouspayne723]

​@@doveunitedstates nice video

[@Snoopy7Chaplin]

"You wouldn't say that to your daughter." BULLSH**. I'd bet 9/10 moms do this regularly. A LOT of mothers have NO IDEA how toxic their daily language around their kids can be. *Every time* you comment on your body negatively, or say "I'm so bad" for eating a brownie, or express a desire to lose weight or look skinny, or classify foods as good and bad... it's there. It's all right there. You don't have to be verbally instructing for a child to understand the message. "I look fat." "I feel fat" "I can't eat that." "I shouldn't eat that." "That (food)'s not good for me." "I don't need those calories." "I can't eat for the rest of the week" or "I'm going to have to workout" after eating a big meal "I lost weight!" (and receives praise for doing so); "I gained weight" (and receives condolences for doing so). Always choosing the salad when you go out. Exercising excessively. Saving 'skinny-clothes' and hoping to fit in them eventually. Think about what you say and do. This is not a social media problem. It's a cultural problem.

[@bangtanluver]

EXACTLY

[@amyshiller-brown4735]

This is amazing. Let's do the same thing for our boys please!

[@0grilo0]

why would you want to brainwash boys into propaganda? after 30 years i realized women love to fall for them, either religion hokus pokus watever... but could you leave boys alone? just get a covid vaccine and carry on with the 3 years you have left after it, and leave us alone.

[@bolanleakintola]

I agreee

[@angellee618]

Dove takes this to new levels. so appreciated

[@doveunitedstates]

Thank you, Angel 💖

[@heathercalun4919]

If you mean “my anger levels” than I agree! Condemning the beauty industry as if they aren’t part of it. Disgusting!

[@jordie4999]

@@heathercalun4919 They are a soap company… wtf.

[@heathercalun4919]

@@jordie4999 A soap company which also sells cellulite cream

[@t2pro4u]

@@doveunitedstates

[@lorettahawkes1173]

😢I have a daughter that thinks she's ugly because of the toxic beauty ads on SM and TV. It breaks my heart.

[@cheritysowski2191]

So eye opening. People pleasing never works. You are made in the image of God. You are beautiful just the way you are.🙏❤️🙌

[@sophie.037]

Awww, this made me sad. This is very heart breaking to know our future people are being told that they have to do this type of stuff. Thank you Dove for this very real video! ❤️

[@doveunitedstates]

🙌💖

[@Balistic123]

It’s such a shame the focus is only on girls. As the mother of an 8 year old boy who thinks he’s fat (he’s not), and that his forehead is too big, and that he is too short, trust me - boys get it too. I find it so sad that that never gets highlighted.

[@natalygibson8367]

Yeah I know it’s the same for boys and girls especially for boys it’s weight why’s I saw this in theaters and I was pretty upset acting like this doesn’t happen to boys when it is actual worse most fat men Die from diabetes or depression you are a great mom keep going

[@livewithnick]

Nobody cares about boys/men in this leftist society.

[@benpincus5737]

Yes, this is what I'm talking about, any gender can feel this way its the same almost

[@benpincus5737]

They should change it from girls to kids.

[@ahhufinaa5440]

@@benpincus5737 fr they should honestly change this to kids in general

[@Porky_Paige]

i would do anything in the world to have a mother like that. mine just so happens to be like every toxic influencer on the internet. when im with her shell let me know if ive gained too much weight ( me being anything over 145 is a no), need to wear makeup, get whiter teeth, or wear what she wants. Im 21 years old now and the sad part about it is she thinks that that was all "helping" me.

[@cookieslovecupcakes5844]

My mom too. I love her, it hurts though. I gained weight recently because I couldn’t exercise well (I tore my left ACL a year ago), with all the motivation of exercising going down the drain. She commented on my weight gain, recommending smoothies, going to the gym with her, losing weight before upcoming trips. It hurt hearing everything knowing it’s not necessarily my fault I’m gaining weight so much.

[@rockit3422]

I saw this in the movie theater last weekend and I was stunned. We need this message heard everywhere!So sisters- love and support one another!

[@doveunitedstates]

Delighted to have your support! 💖

[@samanthajeffers9339]

This made me tear up. I remember being a you g teen and my dad telling me I looked fat and that I needed to lose weight, and then my mom grabbed my love handles to show me all the weight I gained. I started to have a really unhealthy image and would be extreme at times because of that. Maybe you don’t have to look perfectly skinny

[@jillthompson9265]

Oh Samantha . We could be best friends . I was just about to type this . Your beautiful ⏹

[@kirigilbert1355]

Y'all have no idea how much these videos mean to me.

[@doveunitedstates]

This made our day, Kiri 💖

[@UnsolicitedThoughtsOfARose]

This is a very important project. Honestly, well done Dove.

[@doveunitedstates]

Thank you! 💖

[@lifewsamaiya_]

@ꪖᦓᦔᠻ ᥅ꫀꪻꪊ᥅ꪀ STOPP LOL

[@strawberrychocolatesxoxo]

this could help so many people about stereotypes and that they are already perfect just the way they are.

[@doveunitedstates]

🙌🙌🙌

[@orphanedhanyou]

Minors shouldn't be given free reign of the internet. They also shouldn't be told that can chop off body parts & use hormones to not go through puberty either. There are horrific consequences. Also while it's proven social media affects females more than males, it still hurts boys and that you excluded them is fine - if you acknowledge some spaces are just for biological women and they deserve there own time. That not every identity has to insert themselves into our spaces and time.

[@matylol]

Whoever filling they teeth😭😭 I’m praying for u

[@nemavenus9156]

I love this video because I see so much negativity when it comes to a plus size girl or woman posting images on social media. Thank you so much for this Dove

[@doveunitedstates]

Thank you for your support ❤

[@jemimahkirabo8038]

My mom would not take something like this seriously.I think she would just laugh about it.It's nice to see that they are spreading awareness.😊

[@ohshanana2397]

I’d hate to be here because my mother has actually said these things to me. It’s when your biggest influencer and bully is living in your own house

[@soni8995]

😔 Sometimes children are wiser than their parents. Protect your heart and mind, dear and take care. ❤

[@laurad2280]

I felt this so hard. My mother has been the cruelest and most to toxic person my whole life. I’m sorry for what you have gone through, stay strong and practice knowing your worth, even if she doesn’t. It’s a reflection of her, not you! ✌️

[@AsiaArmanil8009]

@@kittenkinzie ?

[@ashxbash1001]

I saw this in theaters. I teared up.

[@doveunitedstates]

💖💖

[@freemindhub]

Wonderful, important project, Dove. Well done! Beauty is always within all of us.

[@doveunitedstates]

Thank you for the support!

[@katydid1600]

Don't ever let the world tell you you're not good enough. We all are different and that is good.

[@ariannaroman878]

I am 15 bro, why did this make me cry…

[@_baby.firefly_]

Me who on the “emos, scene kids, juggalos, irls and vocloid” side of every social media platform I have: people actually see these things-

[@evelynwitt2529]

I have said it all along!!! Parents need to be on top of this stuff. My kids were on computers before Social Media was a thing but they are young adults now. If they had not been on computers or technology before social media was a thing, believe me, I would have been watching everything they noticed and wanted to take a closer look at. The major problem now after social media came to be is that PARENTS (most parents) do not monitor what their kids are doing or what they are seeing on phones, tablets, or computers. They are not having that conversation that not everything on the internet is realistic or good for you. It has to take something going wrong to get parents' attention.

[@nazjastewardofficial8074]

This literally brought tears to my eyes!😭 Thank you Dove💖

[@doveunitedstates]

Thank you for the support!

[@서종영-o4b]

Dove = don't use animals ingrediant ( its not match __ on the universe anahata ( green)charkra = you company out out out ❤❤❤❤❤❤❤

[@christopherortega]

The mom "that is not me" bruh

[@bamboozi]

Social media can be so terrifying

[@Manalreem]

Wow this is really helpful for parents and their kids because this shows how toxic the internet can be and this is really motivational

[@doveunitedstates]

🙌🙌

[@AlphonseRuocco]

This is Frances Ruocco, Al's mother, I am 86 when I was a teen always thought I was heavy, when I look at photos from then I was no heavy. Maybe a size 15 instead of a 10 but in all the right places. After six children I am now heavy but the same weight for years. I get so annoyed with the mail from sales flyers where the make millions if not billions of dollars from plus size women but never had a plus size model or two to show what the clothes look like on them. Thus, a lot of merchandise has to be returned because it does not look good on a full size figure when if we know how to purchase correctly we could look very glamerous. Thank you, everything comes in different sizes from humans, plants, flowers and animals and we all have our own beauty. I wish you success in letting those who are changed by the media to realize that.

[@OurDuty]

Thank you for making this film. Social media plays a key part in convincing girls that they are boys (and vice versa) and the role of parents is diminished by activists promoting 'gender ideology'. Even though your film does not touch on that phenomenon, its message will help save children and help empower parents. Wonderful.

[@zryiii]

Truly amazing that you can see a positive message like this and still find a way to use it to attack trans people.

[@bellalerman9359]

I really like the videos and appreciate all you are doing! As a mom of 3 girls, I keep them off social media. Please do a campaign targeted for boys! They very much need the help too!!!

[@서종영-o4b]

Dove = devill out out out (devill toxic = only green )

[@livelaughlove4635]

Great commercials. I think they are much needed nowadays. I just finished watching your most recent one about eating disorders. Unfortunately the comments were disabled there. Very powerful. ❤

[@delilahguzman9772]

Omg my teacher showed us this and most of us cried after ..

[@lisafraser3]

That’s beautiful that you wonderful young people really paid attention and didn’t disregard the message. That’s awesome love to here from the young folks.

[@elainegmorrison]

I wanted to comment on the newer commercial I just saw on a girl's eating disorder but comments were disallowed. It goes like this: I just saw this commercial and it's fantastic. The issue is not just about society's idea of beauty. It's about society using women's bodies as a vehicle and excuse to abuse them...because it disrespects them and seeks to keep them unequal. By reducing a person to just a body, it removes a person's personhood and dignity. The game of enslavement has been played very artfully. Whereas this body is merely our vessel to travel in in this way during this life. And we must take care of it as our means while we're here. Don't forget what you really are. You are an incredible powerful being capable of anything you can conceive. So don't stop dreaming. The world depends on you.

[@phyllisdaniels1199]

The film is so very positive! Love you the way you are. You're special! Don't give in and don't give up!

[@lalaeatinagotdamnburger3416]

Well done, Dove. ❤️

[@doveunitedstates]

💖💖💖

[@leeya86white]

Zssaannnmnm

[@leeya86white]

@@doveunitedstates ii

[@leeya86white]

@@doveunitedstates iikijijmu

[@leeya86white]

@@doveunitedstates I

[@IVIPunisher]

wow first good message against social media and how it effecting us.. need more views!

[@doveunitedstates]

💖💖

[@ana-zb7ix]

I liked this commercial so much I had to look it up. Well done. Maybe do something like this for mental health.

[@doveunitedstates]

💖💖

[@TheOneAndOnlyQiqI666]

The real question here is why is this targeted only at girls. LIKE GOD DAME these kind of things happen for a literally anyone. ANYONE NOT JUST GIRLS!

[@doveunitedstates]

Hi there! We agree this issue is important to everyone and believe in inclusive education, specifically for self-esteem. That's why we created the Dove Self Esteem Project which is designed to help all young people, so the 35 million+ lives we've reached includes boys as well.

[@leeannamcguire2520]

Thank you Dove 🕊️

[@doveunitedstates]

💖💖

[@KillerWinners]

As a person who is a part of the younger age group(18) I haven't really seen anything like this online but you know go off or whatever. I haven't met a single person who's even seen videos that "encourage" girls to looks a certain way. I've actually seen 90% of the videos online being the exact opposite saying to accept yourself for who you are and let the haters hate because they don't know what self love is. I'm in no way saying it doesn't happen! Trust this! I'm just saying my personal experience and many of my friends(all genders) haven't experienced any of these makeup and body videos they showed in this video. We've experienced the exact opposite. It's definitely not on every person's feed(no matter the gender)

[@izzyhope58]

Same here. I can't remember a single time I've seen a toxic beauty video or anything like this online. Like you said it's almost always the opposite. Then again it might depend on where you look and who you follow. But ya, I've never seen stuff like that

[@barbarawilcox9830]

WOW is what I say so much misinformation thrown at the girls even from their mom's terrible mistakes 😮😢

[@lordkhaelesdrakos5153]

The internet isn't a place that coddles your feelings...who would have thought?

[@Biracialbaddie]

It’s not about feeling it’s about harmful advice towards kids that can hurt you physically like filing your teeth down? and we should protect our children that’s our job as parents right?

[@heathercalun4919]

@@Biracialbaddie The internet isn't for kids

[@mistafizz5195]

Congratulations on having the balls to leave the comment section open

[@jollyschannel2586]

Ahh yes I love playing with balls

[@LILY.KATE24-7]

Love dove they are building confidence in us and being just so kind

[@doveunitedstates]

💖💖

[@KennedyDawnelle]

Every time this commercial comes on I never skip it, so emotional

[@heathercalun4919]

I bet you love Kleenex(tm) too. It’s the best way to wipe that little brown dot off the tip of your nose.

[@gavinistheawesomest]

Don’t detox your feed. Delete your feed. We all need to collectively delete ALL social media.

[@TheEmpressReborn]

You know that that includes the social media that you're using right now to make that comment, right? Think before you speak.

[@gavinistheawesomest]

@@TheEmpressReborn I do. And I did think before I speak. I want it all destroyed.

[@veronicanappen7523]

They said the same thing about books in the 1800s, then the telephone, then the TV.. in other words, this is not new. What is new is the level of immediacy and toxicity that exists. I don’t believe in deleting it all. I think learning about its effects, understanding it, and then discussing it with your kids is going to be way more powerful. Social media is a neutral vehicle; it’s how it is used by people that can harm or heal.

[@gavinistheawesomest]

@@veronicanappen7523 lmao neutral my ass.

[@TheEmpressReborn]

@@veronicanappen7523 I agree with you. People are going to be stuck in the past, like 08si. The best thing to do is to learn how to harness social media for good, not get rid of what you don't understand.

[@ItsPunnk_]

I’m not even a girl and I see how fcked up this is

[@benpincus5737]

This is GREAT and I think this should continue, But what about other genders? It's not just girls...

[@baltaroze8201]

I just subscribed cause this is the type of content that is worth it ❤

[@unu7772]

This is why my dad doesn't let me to have social media