Toy Fair 2023 Toy Trends Briefing (Full Presentation) | The Toy Association

During Toy Fair 2023, The Toy Association unveiled new trend insights based on extensive, year-round meetings with toy companies of all sizes and a survey conducted by Wakefield Research on behalf of the Association that gauged 1,000 U.S. parents’ views on toys, play, and holiday shopping habits and budgets. The presentation also highlighted toy examples straight from the show floor as well as a few sneak peeks at 2024 toy trends and products.