Toys R Us American Dream Store Tour - East Rutherford, NJ

Toys R Us American Dream Store Tour - East Rutherford, NJ. Today we check out this one of a kind brand new Toys R Us Store that opened at the American Dream Mall just outside of New York City. Toys R Us filed for Chapter 7 bankruptcy in 2018 and liquefied all assets. A new owner bought the Toys R Us trademark and opened this new store which in 2022 is doing great. We visited in late March on a Sunday afternoon and the place was packed. Definitely acplqcecworth checking out as well as the American Dream Mall if you're ever in the NYC area!
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#ToysRUs #AmericanDream #wallieb26

[@willcartoons]

Wow! Steps with the lyrics to the “I’m a Toys R Us Kid” song on them. Warms my heart with nostalgia. I hope they can come back everywhere! This is a great comeback 🙂 Great video WallieB!

[@adambuesser6264]

We need more toys R us stores like this. Walking into a toy store make me feel like a kid again.

[@jodysmith8048]

It sadly I don't think your average everyday town is going to get a Toys R Us at all because I think Toys R Us now as a company has this idea that they're only building these new Toys R Us stores in certain areas and if your state or your area never gets one then they think oh well an that's the way I they're thinking

[@danielferstendig]

It's going to take a long time.

[@t00tednz00ted]

Toys R Us kid for life here, grew up in Brooklyn NY. I was lucky, there was one right near my house ( the building is still there , it's a sad reminder ... Can still see it on Google maps ). The website is actually up and running, the plan is to open up inside of certain Macy*s

[@matthewfarmer6830]

I grew up with thornsberry and toys R us. They were huge toy stores, thornsberry was around until 1983 then went under they had a monkey as a mascot, toys R us had that graff. Thornsberry was a long time store for years since the late 1940s after WW2 like toys R us was.

[@FellVoice]

Thank you for that walkaround! I'm not ashamed to say that I'm a 50 yr old Toys R Us Kid! Toys R Us was a magical place for me as a kid and continued to be into my adulthood as I took my nephew and let him experience it. He has kids now so hopefully the magic will continue!

[@theweakestlink2278]

It's cool to see Toys-R-Us back even if it's just the one store. Hope they're successful and are able to expand in the future.

[@michaelcoffey7362]

I hope they expand 😀

[@Oldsvito2999]

They're gonna just wait

[@gregkareem9824]

It's gonna be a long time until they expand tho lmao

[@RB0345]

Just opened up in every macys

[@jvargas6034]

@@RB0345 I Have Seen A Toys R Us Inside My Local Macy's

[@tinajones3990]

Love that they had the precise number of steps to do the entire toys R us jingle

[@lindamikel7913]

Thanks Wallie and Kayla It's Looks Organized Store Tour, I Hope You Guys are Doing Awesome.

[@tylershears6207]

I miss the old stores from my childhood

[@stevent9179]

It's a nice store but I still prefer the old ones which were like a giant supermarket of toys.

[@bhproductions1061]

Wow I miss Toys R Us

[@Therailwayenthusiast4real]

Come visit here in Canada wallie, we still have the same old toys r us

[@chrisjohnson-kz1qy]

Good to see toys r us back

[@france_and_friends]

WOW! Awesome They returned

[@ReginasRetroReviews]

That is so awesome.

[@waycoolscootaloo]

I always loved going to Toys *Я* US as a kid back in the day. Always bought my Nintendo games there. 🙂

[@kimberlyontiveros9175]

That is awesome that you are in a toys r us I miss this store

[@jenniferrinaldi8808]

I live in NJ and haven't been to the American Dream Mall. There was a huge Toys R Us when I was younger ten minutes from my house. I loved a trip there. I have to go now to this one!

[@amandaclick3590]

This is very awesome! I feel like a kid at heart! 🌈💕❤😘👏

[@davidsquires154]

Hi Wallie and Kayla, I,enjoyed the video of Toys R. Us Store. I, remember Toys R. Us when I was working at Kmart and Meijer. The, Toys R. Us tour, just bought the kid out of me.

[@ianpavelko3827]

Can't wait to see a new generation worth of Toys R Us kids!

[@ChristheShrinerdawg]

We need another one of these out west.

[@kimiastewart6293]

Very cool toys r us hope you guys are having a great Easter weekend

[@badgergirl71]

Thanks for the tour of Toys R Us! How exciting is that you both can be experiencing and going back into time. Hopefully that Toys R Us will make a comeback. Love this 😀

[@RaveSacks]

Wonder if they have any Masters of the Universe stuff in there? Always loved picking out a new He-Man figure as a kid in the mid 80s at Toys R Us.

[@jet34thehawk]

Wow 👌 awesome video

[@roxannelamar7834]

I love toy r us i grow up with toy r us im so glad they are back

[@unclejj2350]

I used to work for TRU from 1996 til 2004 and I like smaller size so far----easier to keep clean and stock. I can tell that they have gone back to their roots and made it a store for KIDS and families , instead of catering to the collectors, with fewer peg items and more boxed products.

[@89foxguy]

Man the stairs with the stores song on it brought me back. I’ll never forget those old commercials and memories of picking out a toy on my birthday. Glad to see them coming back

[@R-Otaku747]

Ahh! duude this is amazing!! I can't wait for Toys R Us to make their full recovery!

[@stevenallen9992]

Toys r us best place ever

[@abandonedmass2333]

I’ve been waiting for this

[@WindowJugFilms]

4 years later they finally returned

[@micah4974]

Plz can you make a videos about the abandoned toys"r"us in Pittsburg California & the abandoned sears at the somersville towne center mall in Antioch California?

[@Oldsvito2999]

5th like

[@Oldsvito2999]

And my cousins daughter cried when they closed but goes to target now and watch oh shiitake mushrooms video on toys r us

[@micah4974]

That toys r us looks similar but the toys r us in Pittsburg California has a babies r us instead of a kids r us

[@GalaxyFur]

Toys R US was always cool. I used to save up my Birthday money and Christmas money and would spend it there. I bought video games and mainly Lego's. So many good memories. 😊

[@nerdbamarich2063]

Brings back so many memories.. thank you for sharing this.

[@steffyherself]

That was cool! I'm happy you guys get to experience this again! Hoping it will make a definite comeback over the next years!

[@ChristheShrinerdawg]

Just in time for another great Wallie video!

[@shelbychurchisbeautiful614]

Nice To See That Toys R Us Is Back.

[@jaimienichols5649]

Awesome Wallie

[@jupiter9099]

The Internet: "Oh...I thought you were dead." Geoffrey: "My death was greatly exaggerated."

[@conniemccollam2605]

Shopped at the Greensburg Pa store years ago for my granddaughters. Very good video, enjoyed so much . Thank you, I can tell you loved it.

[@brothainvegas]

I be glad when toy’s r us open in Southern California. I enjoy this video it reminds me back in the past.

[@zoefaith120]

Only thing wallie ,needs now in the store. Is a little daughter or son walking around with a big smile on there face...

[@marypaulinem6705]

Fantastic video ! Thanks for sharing ! Have to admit, when you were walking up the stairs reciting the jingle, I got a little teary eyed.

[@stevenallen9992]

I’m a toys r us kid too

[@KiaCartel]

This is my first video I watched of yours and you sound so happy so truly happy and that is so contagious you have sold me on going asap you can tell you truly enjoyed yourself when u walked up the stairs omg❤️

[@WallieB26]

Haha thanks! Yeah I was really happy to walk through that store. I felt like a kid again. I had filmed several TRU stores closing in 2018 and it was so sad. To see this new open store was a complete 180 and was wonderful to check out!

[@KiaCartel]

@@WallieB26 been watching your videos since I saw that one and I watched the toy story one again you have a new fan for life and I love your content

[@coolestjdmcars]

I miss toys R us! I really wish they were still in business and open!

[@gradymcclintock3766]

I think a new owner is trying to reboot the company

[@TheQuetza01]

Wow that was awesome it mad me cry of joy

[@Oldsvito2999]

The abandoned dollar tree in cleveland Ohio was a building

[@anniesapp906]

That's one advanced building design. Hope they make more Toys r Us. Thank you for the amazing tour. Glad you bought slime. Cool.

[@jennifersmith9420]

Wallie, I apologize for not knowing your name but, THANK YOU SOOOOOO MUCH FOR FILMING THIS❣️I haven’t had Christmas in years, I don’t have family but, this made me feel a feeling that I haven’t felt since I was 8❣️Thank You!! 😃

[@susanboatman7913]

I was saddened to see Toys R Us go under. I am happy to see this store. We need more of these stores. I used to shop this store all the time for my nephew when he was growing up!

[@avgjoeavglife]

This video gives me a Toy-gasm! it's nice to see Toys R Us back in the mall, i hope they open more of these stores.

[@holliepajak3772]

LOVE ALL OF THIS

[@jimdavis3913]

Thank you for the memories great to see toys r us back again,now if Kiddie city and Childrens Palace would come back .went to them every xmas at Great Northern Mall North Olmsted Ohio.

[@JulieSmith-bh3sh]

Great video!! I love this store. I worked at 1 for about 3 years. My mom worked in the factory for 25-30 years.

[@jameshebert5430]

Thanks Wallie and Kayla for doing the Toys R Us video. Now I'm feeling the magic and I'm not even close to there and now I'm so happy that I'm tearing up it because I'm a Toys R us Kid inside!

[@cecilsdiecast8860]

That's was so cool 😎

[@crazyentertainment4842]

Best commercial they could ask for great video

[@donnaeubank257]

I enjoy this very much loved to see the way it was when I was a kid thank you wale b

[@paul-roblox5174]

Wow that video makes me feels like kid right there that is awesome :)

[@joetaylorchristmastree2866]

Happy Easter Eve 🐇

[@mattmaverick703]

Happy Easter 🐰🐣💓🙏👍 Wallie and Kayla. Hope you guys are enjoying your day!

[@Loganr-it2hn]

Toys “R” Us is back

[@MariaCruz-ob6le]

👋 I miss toy r us I remember the way it was.❤️❤️❤️thank you wallie for bringing this video.

[@dmphax]

That's cool that you found a TRU in the States! We still have ours (Eastern Canada) which I am grateful for!

[@phoenixjnyc]

I live not far from American Dream Mall. Yes it is exciting having a Toys R Us back.

[@michaelcoffey7362]

Wow, very nice and cool 😀

[@MrLaneSir]

Great Job Wallie. This Toys “R” Us reminds me of the one that I went to in Times Square back in 2010. Keep up the great work. Love your videos.

[@largol33t1]

I went to that store every time I visited New York. I don't think they'll ever be able to open there as New York has the worst retail space prices I've seen. It's insane seeing so many closed/boarded up shops and buildings because the rent has priced everyone out.

[@nicksullivan4994]

So much Nostalgia vibes, Great video My friend!❤️📺🎶👍🏻#ToysRUs

[@stevenjamesmontgomery]

I like the comments about Pokemon cards and I like the video.

[@monsterjamfan2002]

I went to American Dream and I Went inside of That exact toys R Us, I was so happy to go to a Toys R Us in 2022

[@kathybinkley1081]

Super great

[@bassmaker4real197]

I miss Toys R US always went to one as a kid now I'm 28 I wish I was a kid again

[@brianthompson8514]

They still sell real balsawood airplanes here at hobby lobby near Pittsburgh

[@williamdevries2496]

Very cool

[@georgetrains6168]

What a great place 🤗🤗🤗

[@lisafreeman4222]

Awesome video

[@jaimienichols5649]

Happy Easter Wallie

[@earthalex1707]

From NYC right now I'm in Chicago but maybe when I come back I want to see that mall in New Jersey it looks nice big like the one in Minneapolis Minnesota

[@stefanleonard7947]

It’s cool to see Toys “R” Us coming back I cannot believe how much stuff They can put in a small location I’m hopping they more Locations can be Built I Remember when I was a kid shopping at Toys “R” Us Going through I’ll to I’ll Shopping for video games Games and other things Toys “R” Us remind me of my childhood Those were some good times Hoping they can come back to my area

[@kathy7107]

Loved Toys R Us . Growing up it was them & Child World then Child World closed & it was just Toys R Us. Hope they make a complete comeback.

[@debby8428]

Calico critters are so hard to find. You walked passed a whole section of them and I freaked out! And yes I am 58 years old!!

[@robertsullivan3877]

Back in the day, Lionel playworld was an amazing toy store! Floor to ceiling, isle of matchbox and same with hot wheels......

[@Geometrydash2011.]

This is a cool Toys”R”Us.

[@melindaknight9851]

Loved the video. I'm a toys r us kid ❤❤❤

[@pmc1000]

I want to go here!

[@htmracing1869]

I’m getting some Five Below vibes

[@ChiralSpirals]

Thats just the direction retail has moved lately. More stores have adopted the open air displays and less of the familiar yet droll long straight aisles we grew up with.

[@ambikawolf664]

I wasn't a Toys R Us kid, but I grew up with its predecessor. What I miss are stationery and bookstores. My favorite toys were pens and books. Any of those stores you could find? Hello Tokyo is one such place that seems to have multiple locations.

[@AllDimensionEclipses]

Ooooooo ours in Canada never closed and now Its nice to see a location in the states still.

[@donnaeubank257]

Thanks for the new toys r us wale b 26

[@gman2015z]

Am eating Little Debbie Swiss Rolls while watching this!

[@CJDiecast]

I would love to see this incorporated into dying malls to help them trigger more foot traffic. It wouldn't completely solve their financial struggles but it would help. I miss Toys R Us so much. Fond memories. Except this one stepped foot into the 21st century!

[@holliepajak3772]

Thank you … grew up with toys R Us. This store is higher technology. Lol

[@clarky417]

Wow 😮! I hope 🤞 they make a comeback. I hope they come to Springfield Missouri.

[@JRE2540]

I wish I can go there!

[@rowan7535]

Did you know in the United States Macy's has Toys R Us inside I dare you to check it out for yourself cuz I did and oh my God I was super freaking excited

[@rowan7535]

Whoops you said that they weren't the same sure because it felt like Toys R Us

[@NathanDavisVideos]

Well at least it appears the American Dream Mall seems to be doing fairly well lately (knowing how long it took for this place to be completed which started almost 20-years-ago!) Let's hope for the best for this mall.

[@syxepop]

This updated look TRU seems wonderful (I was a customer of both TRU and Kay Bee in the '80s and '90s), but being the new operators have so few stores of this size (I believe as of 4/2022 the NJ store is STILL THE ONLY ONE), as all the others are the "store-within-a-store" inside Macys, which itself is in not-so-solid financial condition, so I don't expect much positive results anytime soon. It's not just us as consumers (and ex-TRU Kids) that need them, but THE TOY MAKING COMPANIES need them EVEN MORE, as online sales and toys sold in Walmart and Target are not enough. The reason is THE REAL TRU bought in a way different from other toy retailers and department stores... Everyone programmed purchases through the year to have for the Holiday Season (a real problem now that most toys come from China and their supply chain is CHOKED for various reasons), but TRU made ANOTHER PURCHASE CYCLE to be delivered much closer to the Holiday Season. This guaranteed that TRU wouldn't run out of toys in the last week or so before the end of the Season, unlike everybody else. And parents KNEW that and went straight to TRU if they couldn't find their choices elsewhere. That's the difference... You "could" buy it cheaper, but TRU made the purchase possible. And, be honest, most of what TRU sells are "impulse purchases", something you can't do online or on Target or Walmart. We need HUNDREDS of well positioned (and stocked enough) TRU stores and a well managed central office (that won't incur in EXCESSIVE CORPORATE DEBT, as the last owners did). FOR OUR AND OUR KIDS SAKE... (let Lego, Mattel and Hasbro "hitchhike" from this)

[@richardbagley3139]

hopefully due to this comeback we might get something similar to the Toys ‘R’ Us store in Times Square in the future

[@nathantechnology3160]

It’s so cool I want to go there When I go to America