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WHP Global, the parent company of Toys 'R' Us, recently revealed plans for a significant expansion. The initiative, slated to begin in 2024, aims to open up to 24 flagship stores across the United States, with an additional presence in airports and-wait for it-even cruise lines.
The first taste of this resuscitated shopping experience will come as soon as this November, with a store opening in Terminal A at Dallas Fort Worth International Airport. There’s no doubt that WHP is going big with this. Here's where it gets even more interesting: Toys 'R' Us is not just stopping at brick-and-mortar stores or airport kiosks. They plan to make a splash in the travel industry, including the cruise sector. Because when you think of a family cruise, you obviously think of going toy shopping, right? ...Bueller?
Full Story: www.smashjt.com/post/toys-r-us-is-back-in-a-very-weird-way