Toys R Us Reopens for a New Generation After 2018 Closure

Just in time for the holidays, Toys R Us is back! The toy store giant has reopened its doors after the chain closed its 800 stores across the country after filing for bankruptcy in 2018. Iconic mascot Jeffrey the Giraffe was there to spread cheer. The new flagship store is located in the American Dream Mall in New Jersey, and Victoria's Secret model Chanel Iman couldn’t wait to bring her daughters. CBS Mornings co-host Nate Burleson was also there with his family.

[@cardboardcrafts9834]

Wow I can't believe it's back. I hope they start reopening in other places as well!

[@richardguilamo976]

Hells yeah me too i Miami.

[@nothing-kn3tc]

no, amazon or literally anything is better. everything is over priced as well. I was going to buy my nephew a nerf gun there for 60$, and i went on amazon to check to the price and it was on amazon and walmart for 40$

[@makutamon]

Let’s all pray for that.

[@jssstephenson]

I don't know Ollie's Bargain Outlet has bought a lot of the spots where the stores were

[@hobbitfan8686]

Only in Macy’s stores.

[@Scapi0609]

Every kid should have the Toys R Us experience and I'm so happy it is back now for kids today to enjoy! I have many happy memories of just looking around in there as a child. :')

[@JoeyTheBeastHD]

It's time to move on

[@user-wb1kd9kq5p]

@@JoeyTheBeastHD Hey, don't tell them they can't be a child forever or they may end up playing with Legos for their entire adult life forgetting to grow up into a normal and meaningful life.

[@nothing-kn3tc]

it’s all over priced, how is that an experience

[@bigboi4488]

It’s still not back. Just because it has a store opened in one exclusive specific area doesn’t mean it’s back. Not everyone can go to it

[@krisb3939]

Yes morons of America lets put more money into China economy & military .... smh

[@user-kw1nr5qi4c]

Glad that it's back. Going inside just trying out the game demos, gazing upon air hogs, Pokemon and Lego brought so much happiness to me as a tourist visiting US.

[@pouponboy6330]

Game demos?

[@seamuspeacock346]

Hey theres a bug on your face

[@Anime_prod777]

@@pouponboy6330 yeah they had these game systems out where you could play them in the store it was pretty fun

[@ravysaini127]

Toys r us was open already where I live

[@Zubey_15]

And skylanders especially for me

[@grtf47]

I always felt a feeling of sadness whenever I passed by my local toys r us and saw it empty. It’s more than just a store to me. It’s a special place that brings happiness and memories. I’m happy they have reopened.

[@Chironex_Fleckeri]

These stores were like heaven for kids. You could go in and find 100 things you wanted for Christmas every time. Best part was having a brother who would also get super hype and we'd run up to each other and eagerly share what we had jut found. "YOU GOTTA SEE THIS 😱". Ahhh... I miss those days when the biggest worry was which LEGO sets I was getting for Christmas and whether Santa really got my letter in time. I was lucky to get to go to Toys R Us though. Great stores. I just hope the business does well.

[@jessi3271]

Super expensive though lol

[@spasplash156]

Sound spoiled

[@OCGames.]

@@spasplash156 Grinch!

[@sunnyxd2449]

yeah onceit closed Christmas was ruined for me there was a different vibe to when I would go with my mom on the subway from queens to Manhattan and then we would be at a mall where there was elevators and the whole toys r us store was huge. You could never get that out of amazon

[@Chironex_Fleckeri]

@@spasplash156 I won't deny that. I was a very lucky kid.

[@foxtatertot]

This almost makes me cry of happiness. This makes me so filled with pure joy. I'm an older Gen-Z, and a Toys R Us kid, and I live in and grew up in Colorado, and so whenever we would go to Toys R Us, the nearest one was about 45 minutes away, so we only went every so often. And I always remember getting so excited whenever my aunt or parents would tell me and my brother that we would be going to Toys R Us. I still sort of remember the layout of it! I remember that I would get something Sonic The Hedgehog related (because I was obsessed with Sonic The Hedgehog) and my brother would pick either something Pokémon related or a LEGO set.. it was such a good time. And this makes me so so happy to see that Toys R Us is reopening (even if it ends up being just this one flagship store), because a brand new generation of kids get to experience the magic and wonder of going to Toys R Us.

[@amyarnold2097]

Nicely said! Same here!

[@gutierrezlol101]

Same here!😭

[@matthewclark703]

😭😭

[@matthewclark703]

Bring back the New York city toys r us 😭😭

[@jdtroup198683]

Same here

[@dark14life]

If you were a kid growing up in the 80's, then you'll ALWAYS be a Toys R Us kid! So glad to see this piece of my childhood has made a comeback. I was in tears when they shut down.

[@marqgz]

Big facts; welcome back to this childhood store

[@mr.mcnuggies]

As someone from Canada that grew up with Toys R Us, I am so happy for y’all Americans rn, that must feel amazing

[@johnedd9489]

This actually brought tears to my eye every kid should have these memories

[@xninjawolfx]

I will always have a place in my heart for Toys R Us

[@rickhernandez8267]

Same to me

[@stardog2779]

And they will always have a place for your money 😂

[@rickhernandez8267]

@@stardog2779 well everything is money

[@xninjawolfx]

@@stardog2779 nah bro target already filled up that department

[@RealJPMcGrath]

I remember the joy it brought me when my parents would bring me there! I now know that it was usually in November/ December to see what I was wanting for Christmas (smart on them) and it's a great tactic for parents! Give your kids the chance to actually see what they want and interact with others. Brick and mortar doesn't have to die and online shopping isn't evil we just need to find a happy medium! 😊

[@AFF_NYC]

I remember my parents didn’t have a lot so I used to just window shop and twist the knobs on the Lego sets that were on display.

[@jimb.7523]

*All right, Blockbuster. It's your turn now....*

[@cyruskuria5165]

And Radioshack

[@soulymedicated]

Can i get a reopen for Sears as well?

[@HomerSimpson-jb6oo]

Lmao that would be awesome.

[@weoutcheaa109]

Caldor ur next

[@wargraymon2006]

Blockbuster can stay closed, being charged for fake late fees killed my bank account

[@Sweet-dj4gk]

Good to see a childhood favorite coming back. This is perfect 80's nostalgia.

[@cbozey]

Oof

[@Burn143]

I grew up on Toys R Us and I remember it being the happiest place when I was a kid. I was super devastated when it closed down. But now, I’m glad it’s starting to open back up so kids of today and the newer generation can experience and enjoy.🥺

[@Lucky_9705]

I hope that Toys R Us continues to succeed from this comeback. For making my childhood special, they deserve to be able to make other kids’ childhoods more special.

[@jaydenkuhon3996]

The kids of America can finally rejoice again, I live in Canada so Toy R Us has been open since the stores closed down

[@ChrisJohannsen]

@@tealisbored why would you ask a Canadian about the UK? You tell us

[@oneatatime3256]

I live in Canada too so when I heard about the closing I was so confused because I drive by our toys R us like every day and it looks as lively as ever

[@tealisbored]

@@ChrisJohannsen i wasnt litteraly asking i was wondering if they didnt know i sounded a bit rude, sorry

[@tealisbored]

@@ChrisJohannsen or did they mean while its open since ours was closed for years

[@d_all_in]

How to tell if someone is Canadian: don't worry, they'll tell you

[@itsFade.]

Anyone just started watching inside and couldn’t stop

[@ramcoyannix8861]

It's like seeing an old friend, so glad that they back.

[@Ballsnumber1]

Brings back tear just to think of what it felt like when toys r us closed after being such a big part of my childhood.

[@HomerSimpson-jb6oo]

They demolished the one by my house, honestly it was sad seeing a place gone that you went to as a kid. Hopefully they open up more. It definitely was the best toy store.

[@ryanhuang8498]

Mine turned into a Burlington Coat Factory.

[@TheLiveMontageGuy05]

Mine is empty, just sitting there. What makes the pain worse, is that I wasn’t the only one to go to my specific store as a kid. Literally my parents even went there as a kid. Literally every birthday, I would go to the big warehouse store that was like an hour from me or the outlet version that was 10 minutes from me, and spend my birthday cash….

[@princess25599]

I’m so happy! Once one of them opens in my area, I’m coming inmediately!

[@Ms_snowfur]

Sameee toy r us is my child hood. Store

[@Natalia-mw2hf]

@Kenzie Zea honestly shut up, Amazon is nothing compared to our childhood

[@Jens_C.123]

@@Natalia-mw2hf we all relate bro toys r us is better it is nostalgia for kids

[@Avragesoulsgamelover]

I live in arizona and i can't wait for toys r us to come back

[@GDILIVES]

it was so over priced lol, cool childhood memory but horrible prices that you're just better off buying somewhere else online for the same product.

[@godbotbotgod2689]

John ROBLOX?

[@Lol-sv1zy]

yo

[@horutaken]

john ROBLOX?

[@mistercool1999]

But it’s nowhere near the same experience for the kids. People like you were the reason Toys “R” Us went out of business. Of course it’s easier to buy it online but it’s the experience of taking them to the toy store you obviously aren’t a parent

[@fersxv]

john shut the hell up and let people be happy (now we wait)

[@xoxoxoxoxo7997]

Little boy who high fived the giraffe so freaking adorable ❤️

[@kr4t0sg.28]

This chain need to slowly come back. This is my childhood as well as many others like me.

[@kennethmercier4491]

This is great to hear. I was definitely a Toys R Us kid growing up and am happy the kids of today can have that same experience I did. Hopefully where I live in L.A. more will reopen.

[@premiummetalarts6124]

@@brightmacsworld8353 ??? He never said they were open, he said he hoped they will reopen

[@superrrrliz]

I am so happy to hear it's being reopened. Look forward to seeing them locally again sometime!

[@Leanne-jm5gc]

I remember when it closed in 2018, I bought my nephew a toy truck from there and a few stuffed animals. I was so saddened to hear when it first went out of business. I grew up there as a kid and I am so happy to hear that they made a new generation of toys r us, hopefully they will go worldwide.

[@cloutmuzikbeats]

best memories with riding the bikes through the store

[@sylviagrice4140]

That place was my life! I was so shocked and heartbroken when they shut down. But now they have come back to our memories for kids who loved that place as a kid

[@Scramify]

I remember as a kid, always on my birthday me and my family used to go their and I could grab as much things as long as it’s under $200. Glad it’s back and running!

[@TheGeneralgaming24]

Wow were you rich 😆😉

[@Scramify]

@@TheGeneralgaming24 I would say, me and my family were in a pretty average living situation.

[@chainsawteddybear]

One of the major problems with Toys R Us was that they started to sell knock offs that pretty soon it became a majority of their inventory in some stores that it started looking like the pharmacy toy section instead of an actual legitimate toy store with taste in inventory selection. But that’s just my opinion

[@yoshisarethebomb]

Is this true? Why so many bootlegs?

[@truck6280]

@@yoshisarethebomb china

[@yoshisarethebomb]

@@truck6280 no, why so many bootlegs in the store

[@SkeweredGlaive]

@@yoshisarethebomb maybe they weren't clear in the first place. *_China_*

[@jeremiahg7925]

I'd love a Toys R Us to re-open where I live. However, it needs to be a dedicated store like the one featured in this video. It can't be some neglected toy corner in a Macy's like they plan for most locations.

[@ciello___8307]

And i think some of their old stores were just Too big too. These smaller stores inside malls should be more efficient for them

[@jeremiahg7925]

@@ciello___8307 The irony is that it is the niche KB Toys once filled before they lost to Toys R Us.

[@bammmyouuu7752]

It's enough to make an old man cry! 😭 And that's okay! :,)

[@marielaavila9426]

This is amazing!! My dad use to take me here all the time before he passed. I was 5 years old. I was so sad when they closed them down this is bittersweet news!!💙💚❤️

[@TbhIThink]

Knowing my generation grew up on Toys R Us and now we’re bringing our kids there now is everything!!!

[@Unix2816]

Bringing back the nostalgia

[@leoneforte444]

I’m really happy to see this, I love toys r us and I’m glad the new youth can experience what we all got to experience and enjoy as a kid, it’s a blessing

[@boi2803]

After my toys r us closed, there was nothing but spirit Halloween in that sad abandoned building. Glad y’all r back

[@SUPAASUIT]

This is so nostalgic. I’m happy that kids today can experience the joy I had there as one.

[@topgun3283]

Toys R Us is like a wonderland for children. I got an amazing rc car from there as a child. There was a Babies R Us nearby too.

[@happyfamily7642]

Yup I had one in a plaza and babies r us was right beside it!

[@RR-kp5ps]

I fondly remember the UK TV ad during the 90s ("there's a magical place, we're on our way there"). I used to think the shop came alive during the night and dreamt of going on a midnight toy shopping spree with my parents. I really wanted to go into the Toys R Us close to where I live, but we only drove past it as there were other shops closer that sold toys. I did get to finally go into it as an adult not long before its bankruptcy to buy my nephew a birthday gift. That branch of Toys R Us infamously became a location of an illegal rave right after its closure. Not so magical as a grown-up. Fortunately, we do still have the oldest and biggest toy shop, Hamleys, and now the chain Smyths.

[@lpe3259]

I always had memories of grandparents taking me for my birthday and I got to pick out a toy I wanted. It was so special. I’m glad this is back

[@xoxolovechristielynn]

Man, I hope they bring them back everywhere. We had 3 of them in my area and it was so much easier to shop for birthdays and Christmas for my kids!

[@HannahBanana126]

Man childhood dreams! Though I have grown out of most children toys there, besides ones teens would mostly be interested in, it was fun to walk the aisles!😍

[@Arkensius1157]

This video is a re-upload! But I am very glad to see that Toys R US is back!

[@DivineKnight_115]

You just can’t be sad at a toy store. There’s always something to peak your interest or curiosity as a kid. One of my fondest memories was Toys R Us giving me access to Lego sets, and action figures of my favorite superhero’s🥲

[@hazelslife5141]

This store was so fun to walk around with my grandfather when I was a kid. I'm happy they're back and re opening for me to take my daughter and future kids too!

[@karenneubert4494]

I worked at the Modesto California store for 6 yrs , I really liked working there , my favorite thing to do was be Geoffrey Giraffe or GiGi depending on which costume was sent . The new costume is taller and skinner , I wonder if it's lighter than the old one .

[@what7251]

As a 6 year old walking into Toys R Us made my day, when it closed down in 2018 I was heartbroken. But I'm happy its back for a new generation to experence.

[@theelfl1783]

I remember being 6 in 2006 walking around toys r us… having all sorts of toys and such was always so euphoric and nostalgic… each isle had toys for days and every toy looked so much fun… I’m very happy toys r us is back we need this tradition to continue

[@Martiganz_]

I can't even express how happy I am!

[@MrRuSh61]

We did it. We won.

[@SamStarHooray]

I’m so happy it’s back I promised my dad when I was a 4 to buy me a shopkins toy but when it closed I cried and it was so much fun I’m glad it’s back :)

[@Tiredofadulting]

I loved going to toys r us as a kid and now as a parent I would love for my child to have the same experience. Hopefully they open up more stores across the country soon

[@kolilmd9967]

Can't wait for my children to experience how fun beyblade were 😀

[@mr.joiner3874]

I was sad to see the Toy's R Us close....I'm not much of a online shopper and did most of my Xmas shopping for my kids at that place and we would take the kids to pick out a toy every now and then and it was just fun to see them so happy....you don't get that excitement from your kids by looking at a computer screen

[@1805movie]

Unlike Amazon, you get to actually look, and feel the products (in the store) before buying them. Plus, you get to purchase it, and bring it home with you, ON THAT DAY.

[@ghostiesaturn]

This makes me so damn happy, despite me being a teen I lowkey cried when it closed and now I cannot wait to bring my baby cousin there and have him experience what me and his brother experienced when we were his age

[@kylefrasier4710]

Oh I remember those 90s toys r us store commercials. I loved that place, my mom hated it. I also remember her purposely driving around the store so I wouldn't see it and want to go in.

[@BeanBag343]

Online convenience will never outmatch going to Toys R Us 💖

[@yourfriendlyneighborhoodpi6655]

I'm 17 and I'm so happy that Toys R Us is back. The memories will never go away

[@SpectrumSwordtails]

Welcome back old friend. Here's hoping you bring as many happy memories for new generation as you did me.

[@jay-2004]

Welcome back one of my favorite childhood stores! ❤️❤️❤️❤️❤️

[@BurntTM]

FINALLY!!! I'm 15 now and I remember going there so much as a kid I will definitely be going when it opens near me.

[@tyh2975]

Hate to break the bad new to you son but you’re still a kid.. 15 ? you have a lot to learn. Enjoy living rent free and no bills. Stay with your parents as long as you can and SAVE SAVE SAVE!!

[@BurntTM]

@@tyh2975 Uh.. Ok...?

[@yoranso9998]

@@tyh2975 Hate to break it to you, but how is that bad news?

[@gwenmloveskpopcecmore]

@@tyh2975 Um ok

[@ashenwolf3846]

Dreams never die.

[@pomksyowner5210]

This place was my goddamn heaven as a kid. I am so glad its back!

[@melaninking199]

This is the store that did not deserve to go. I have loved this store ever since I was a little boy and here I am as a 22-year-old and Still Loving his store

[@eaterofcrayons7991]

I'm willing to bet amazon's prices will drop to a near loss, just to undercut Toys R Us.

[@The_Doctor_of_Rhodes_Island]

Toys R Us returning like this reminds me of how the FNAF locations reopen

[@marwatson7408]

Toys R Us has always been part of my childhood glad to see it’s back.

[@shawnhow4163]

Toys R Rus will always have a special place in our hearts, it is wonderland, it is paradise, it is a whole new world, I just feel so happy when I see Geoffrey the Giraffe, idk why man.

[@silvahawk]

It doesn't feel like they were closed in 2018, more like 6 months ago or at least a year

[@qmawpxvecxydiwixytvieowizhehsi]

I love it! I remember my childhood days there :)

[@JkingStudios]

YAY! I'm so happy right now! I'm also happy for all the new kids who will experience the memories it held back in the day.

[@EDFCentral]

TRU was a magical place as a kid. I might get to go there once a year as a kid and I'd be stoked the whole time I waited on Mom or Dad to take me. It was a rare trip which made it so special. I got to work there as a teen back in the 90s when the store was still old school before the new age face lift. Good memories!

[@joycelee718]

We had a great time with toys r us. Great to see them back!!

[@laneatkinson6441]

It was out of our price range when I was a kid, so I've never been to Toys R Us. I want to visit now, just to at least see what it's like 🥺

[@SOUTHERNMAN33]

On me bro it was so expensive

[@TheLiveMontageGuy05]

@@SOUTHERNMAN33 not in their final years.. I remember purchasing a-bunch of Lego sets, back in 2017 or 2018 And the total was only like 200 bucks….

[@SOUTHERNMAN33]

@@TheLiveMontageGuy05 Okay.. that's their final years when they were trying to sell everything.

[@TheLiveMontageGuy05]

@@SOUTHERNMAN33 hold, on I think it was 2015 or 2016, because I remember purchasing Batman vs Superman Lego sets…

[@ilovealexgiannascoli]

0:25 that was my TOYS R US! I missed it so much it was my childhood!

[@Struhsie]

Super great to see that this is back! Huge part of my childhood. Let’s hope they do it right this time around

[@1212Nato]

We’ve had one in our mall for years and years, it’s never left. I didn’t even know they closed in other places

[@tormentor_cr]

Where !??

[@threesmokepatrick]

@@tormentor_cr probably canada

[@deeznutz9267]

I get the feeling they just gonna take over the toy areas inside other stores. Like a toyrus express type of vibe

[@BenThePerson123]

Good comment Deez Nutz

[@lordofthegames6601]

I rarely went to the store but every time I did, It was pure magic

[@RastaJadeMoon]

I'm glad its back. I use to love that store as a kid. I know kids will love this place.

[@KNGexp]

Good news for Toys R Us! They have gotten knocked & chose not to give up. Even in a country with high competition, there is a chance & hope... as long as you believe it exists. Add oil Toys R Us!

[@nozty]

Instead of using the term "Add oil" or 加油, you can use "keep it up!", "let's go!" or "more power". ☺ - just a guy studying mandarin

[@Mattfoundacat]

its kind of funny that the only times when i went i never bought anything because everything is over priced

[@lucasstuart-chilcote7069]

That’s so awesome! So much nostalgia coming to me! I want to travel there from CA and get LEGO toys. (Yes I’m a 1998 baby, 23, but still a toys “R” Us kid at heart)

[@phlprinting]

Bringing back the good old days one toys r us at a time

[@rikkitaylor6781]

So awesome 😭

[@savidwatkins9014]

The fatal mistake was opening up in every mall, every 10 mile radius, carrying baby's r us clothing store on their backs, and having bad management of it all. Sad what happened to KayBee Toy Store also Kaybee Toy store was in every mall. I hope they bounce back. Toys r' us is more than nostalgic to me.

[@wispthevulpix7857]

It also didn't help that their prices tended to be ridiculously high compared to say... Walmart or Target. I remember going in there for a pack of trading cards to find that they were a full $5 a pack, when I can get them.reliably down the street for $4 at Walmart, and $3.50 at the retro game store around the corner. It just made sense over time to go elsewhere

[@TheLiveMontageGuy05]

@@wispthevulpix7857 they could get away with it if it was a TRU exclusive… but I agree, as a kid who was obsessed with Legos, I did see that their prices were a-bit higher than.. Walmart for example.. but, Y’know I still bought everything from TЯU..

[@kingawesome5435]

Biggest comeback ever that I never thought I would see again!!!

[@exospaceman8209]

I’m so happy it’s back I grew up with the store I remember going to that toys r us store every time when elementary school ended it was once the place were I got majority of the lego toys I have now, unfortunately the one that I used to go is never coming back since the building was bought by a Ford company but I’m happy I grew up with it. I hope future generation kids will remember this store

[@xlemzy]

Man, i remember everytime i head into that store, it felt like i hopped into somewhere magical. Used to go there all the time then to this mall across the street for some build a bear

[@TheLiveMontageGuy05]

I had one of the warehouse stores about an hour from me and an outlet store about 10 minutes from me… I remember one birthday, literally just asking for money and then going to the warehouse store and I spent it all on Legos!.. lol I also, remember being obsessed (still am) with Nintendo. So, one other particular birthday, I got money again.. well instead of going to the warehouse store, I went to the outlet store that was 10 minutes from me and I bought some Nintendo items and more Legos… and if anyone asks as to what year that was, I remember there being an advertisement for the “Lego: Pirates Of The Caribbean, Video Game” inside the outlet store… and does anyone else remember the warehouse stores having Huge posters??…

[@harismohammad2005]

They failed due to poor sales decisions, such as being slow in the online market compared to competition like Amazon. If they want to truly make a comeback they need to gain a foothold in that market.

[@texassteven8988]

Glad you’re back

[@dianasilver3832]

Still have my first toys r us stuffed animal. He has been with me for 20 years. So happy to see they came back, was so sad when I saw they went out

[@dog-do3rp]

0:41 Jeffrey the Giraffe: HUGGGGG Kid: *dont touch me

[@dankish4208]

A new generation? Lmao it’s only been 4 years, they made it sound like they were closed for 20 years 😂

[@ryehlb]

This brings smiles not just to kids but to us kids at heart.

[@DayDreamer774]

The great part of a physical store is that parents or uncles and aunts would take you there to choose a prize or gift. It's a memorable and great learning experience for a kid growing up. It was also a great excuse to just get out. I remember I would go to my local toys r us for the free pokemon events by connecting my ds to their wifi. It was some of the few times I got my busy parents to take me out and we would get ice cream afterwards.