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Tractor Supply Company's recruitment video for its Distribution Centers portrays a high-tech, fast-paced environment where exciting, state-of-the-art receiving and shipping systems challenge employees to learn, grow, and to work as a team. Tractor Supply is fast-growing, niche retailer, serving hobby farmers and homeowners who enjoy the "out there" lifestyle by maintaining and improving their land, and enjoying their animals. Tractor Supply promotes from within, provides excellent training and career tracking opportunities and rewards Associates for their hard work. Associates live by a strong set of corporate values and are driven by the company motto of "work hard, have fun, make money" at Tractor Supply Company.