Trident: Trident X Senses - Making Of

2022. Mondelez
In partnership with Trident, we created a 3D-animated demo for the launch of its new Trident X Senses chewing gum line, highlighting the zesty Strawberry-Lime and fresh Watermelon-Mint flavors. With the aim to appeal to younger audiences-especially gaming enthusiasts-we recruited DJ and music producer ALOK and the game Free Fire to star in the campaign, thereby consolidating Trident’s involvement in the gamer universe with a language that connects to Gen Z. Trident X Senses is all about taking action, awakening the spirited side and enjoying relaxed moments-which we visualize in every asset of the campaign.