Trust Builders with Rory Sutherland - The Science of Trust for Customer Experience

💟 LOVE this session with Rory Sutherland, Vice Chairman at Ogilvy UK on the intricacies of consumer trust. 💟 adoreboard.com...
"Short-term greed undoubtedly undermines trust."- Rory Sutherland
We delve into Rory's innovative ideas, actionable strategies, and real-world outcomes in the science of branding and trust.
Discover how Rory's transformative strategies have reshaped customer experiences, and learn how you can apply his principles to elevate how your brand is perceived. 📈
"Trust is hugely undervalued by businesses because it generally doesn't manifest itself as a cost but as lost opportunities."- Rory Sutherland
Plus, as a special offer for Trust Builders listeners, gain access to a 10% discount on the acclaimed MAD//Masters by Rory Sutherland program - an exclusive opportunity to learn more about branding and trust.
"When you interact with a trusted brand, I mean, neuroscience tends to show that when people buy trusted, familiar, are famous brands, they register less mental activity than when they buy something unfamiliar. And trust is, in a way, all the things you don't have to worry about. I'll tell you a very interesting story about that...." - Rory Sutherland 🍻
adoreboard.com...

[@7quidstudio]

Love that Rory is happy to go on the smaller channels

[@freedomutopuia]

It's not small, it's non-existent. Brand new podcasts with 15 viewers on average across previous videos. But I agree it's good to see Rory going on all these small pods.

[@Adoreboard]

@@freedomutopuia he's a legend! Great guy :) Yeah, we haven't even really launched it as a podcast yet and had to re-upload previous recordings (not that we've an audience outside of Linkedin yet!) . This is a recording from Linkedin Live 😊. Here's the next one: www.linkedin.com/events/gourmetcx-ex-secretsfromamichel7229430243369844736/about/ (Gourmet CX & EX: Secrets from a Michelin-Starred Restaurateur)

[@freedomutopuia]

@@Adoreboard try changing the thumbnails! These should be getting views! Looks like a 1997 slideshow!

[@Adoreboard]

@@freedomutopuia ah, 1997 -a great year for gaming! #reminisce Thanks and will look alt thumbs 👍

[@freedomutopuia]

@@Adoreboard 😅 you have a great attitude. And yes. Great era for gaming!

[@kazlaljee]

That was brilliant… Great content, loads of takeaways and well facilitated. 👏👏👏

[@Adoreboard]

Thanks so much - appreciated! 🙌

[@kerrygearin3910]

Rory Sutherland is always amazing! Thanks for sharing your time with him 😀☀️💎

[@Adoreboard]

Thank you. We're very honoured to have had such a fab guest 🤩

[@Anurag-Baveja]

Always nice to get into 16th century house. Thank you Rory 😊 your nuggets too are a goldmine.

[@Adoreboard]

100% goldmine of nuggets, stories...and that fab voice. 💕

[@marble296]

Top quality talk

[@Adoreboard]

Cheers! He's so many stories, great wit and sense of humour like no other :)

[@victorvanica1240]

An absolute delight of a conversation!

[@Adoreboard]

thank you!

[@dananjith]

Really good questions

[@Adoreboard]

aw, thank you!

[@johnathankain8033]

At 45:00 "one of several other couriers"... Everyone in the UK knows which company he means.

[@Adoreboard]

🤔

[@akikalliatakis9892]

Loved the Jay Leno Ferarri story. Barking bags by Hermes is the same. You have to buy $100k of other stuff just to qualify to go on the list. For a handbag?! Sheer stupidity… but then men will never understand this obesssion.

[@akikalliatakis9892]

Sorry. Birkin bags. Bloody autocorrect!

[@Adoreboard]

@@akikalliatakis9892 😆

[@notanactualuser]

I good example in this at 1:03:00 which is why I think driverless cars will change the dynamics of travel. People will wake up early to ride in a car that goes at sub optimal speeds if they can be sat watching a TV show or they've blacked out windows and can have a wank on the way to work.