Turbovite | Brand Integration | Ubettina Wethu

The integration strategy for Turbovite drove brand awareness by focusing on bringing brand and content together to maximise the meaning and impact of the storytelling for both the viewers and the brand.
Turbovite’s slogan is ‘Turbocharge your Life’ and Nubia Magazine (where lead characters work and most of the story is based) is a very busy place with hectic schedules so the characters always welcome a boost of energy is. This made it easy to integrate the Turbovite products into complementary scenes. The Nubia team will often be seen using Turbovite (syrup sachet, effervescent tablets, energy drink) to give them energy on the go to get them through those hectically busy days.
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