Two Step Flow Theory: Media Theories

Ever wonder if you are being influenced by opinion leaders? Or if the media is controlling the masses? In this video we will learn about the two-step flow theory! We will go over the impact of opinion leaders, the mass media, and break down the model.
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[@aklimabegum8969]

Saving me for my Paper 2 sociology: Media

[@KJ-lb4lf]

This was a great video. I love your creativity and how you organize your content. It was very easy to understand.

[@MrSinn]

Thank you so much!

[@박서준-b6d1k]

You are too good in teaching Masha'Allah keep going Allah bless you ❤️🌹

[@EFChartley]

Brilliantly made video, very engaging and informative.

[@aceg81]

"who believe he is telling the truth, and the media is lying about him." Kudos for keeping a straight face at this point. I couldn't do it. You are a pro, to be sure.

[@gloria104]

🙄🙄🙄🙄

[@diyasisodia3337]

I'm from India and yet your examples made me understand the concept so smoothly than how my teacher told me. Thanks a bunch dude! 😀👏

[@MrSinn]

Happy to help!

[@abigirlchigubu9990]

Very easy to understand. Thank you so much.

[@MusicManHartsock]

It's an interesting topic to think about! I find that it makes sense - especially in light of discerning mass media to be a full time gig. Seriously, you could spend a TON of time doing that, which is is why people have incentive to trust someone to do that for them. There's a rationality to it, however there is also the danger of things becoming lost in translation. As much as would like to 100% trust our opinion leader/errand boy to give us pure 100% unadulterated truth - there are logistics and nuances involved that make this unlikely. At the end of the day, if we really want to understand something, we'll be willing to put the work in - and there's no substitute for it. Therefore, we all have finite time to manage, and with it comes strengths, weaknesses, points of expertise, and blind spots. Again, this is an interesting topic!

[@ISHMAELMAKOLA]

you have gained my follow❣

[@luannabastos1868]

very good

[@aisahomar9595]

Thank you for this video! I read my text book to understand this theory but it just caused me to get more confused 🤦🏻‍♂️

[@celestinetsatsu4142]

Your channel is the best

[@kayod6611]

Kanye west has so much influence that he can make the same pair of shoes in two different colors, tell me they are different, and i will believe him. But apart from kanye west, i believe the two step flow theory is presently in action.

[@williamhild1793]

Could Opinion Leaders also include the "experts" who constantly show up on CNN, FoxNews, and MSNBC? I don't mean the hosts---I mean those (self appointed?) "experts" that are brought in to weigh in on the subject. Something like "The Senate sub-committee today debated XYZ. To discuss this further, we have John Doe, senior fellow at the knowledge institute, Joe Blow, executive vice president of learning international, and Mary Smith, retired congresswoman from the state of blahblahblah." I have a big tune-out factor when those types of people come on and try to sway viewers to their way of thinking. Generally speaking, the host of the show has already given the facts of the issue in the introduction and video piece, and I can use that factual information to determine if it's a "good thing" or a "bad" thing. Would those type of people also be "Opinion Leaders"?

[@ireneotengo8300]

Yes

[@Μύρων-β7τ]

Great

[@mr.ranjit9534]

Thanku sir, but can u explain the 9 principal of journalism please

[@nobonitasingha4423]

Hi Ranjit are u student of journalism

[@Andrew-wn8ml]

WHat are the effects of two sptep flow theory

[@binayakpradhan1424]

Tmrw i have exams n iam here

[@hunter2519]

God

[@asmaboukioud1765]

Good

[@riyoantony8886]

You are an opinion leader 😂