How is it not a true mech keyboard? The switches are mechanical, the feel is very much mechanical and it's very responsive. Your price estimation seems rather extremely low. There was no competing product no the market until recently. The wireless is the best and fastest of any wireless keyboard out there. The battery life is pretty insane, you go months 5-6 months between charges if you're not using the RGB most of the time. And the design is pretty top-notch. Heck, Razer released their own copycat of this recently and it's in the same price class. Of course, being able to get something as amazing as this for like $60-$70 would be nice. But it's a high quality product that had no competition until recently... and the competition is still as expensive. You can regularly find this for like $150-$180 and I'd say that's a very good price for what you're getting. The only way you're going to get a low-profile wireless mechanical keyboard this good for $60-$70 any day soon is if you're buying a used, broken one.