💣 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads

John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.
Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter.
That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Watch this video now!
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0:00 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads
1:15 Looking into the marketing source
2:44 What you need to capture first for WBRAID and GBRAID
4:43 Enhanced conversions for leads
7:01 Template for offline conversion uploads
13:47 Why is this method important?
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[@domfrancesco]

You got me with a KZbin ad. I looked at the thumbnails you have and instantly subscribed. Google ninja right here

[@solutionseight]

Love it! Thanks for subscribing!

[@xaviermantica264]

Amazing, I just uploaded my first enhanced conversion! Felt incredible to know I now have this tool in my arsenal. Thanks John, you are the man!

[@solutionseight]

Awesome, thanks for watching! He really is the man. 😎

[@TylerCumberford]

You are a Saint. Thank you! I've also been trying to figure this out for a couple of weeks, with little to no help from Google.

[@solutionseight]

Thanks for watching! So glad we could help!

[@user-dm7ed8jl6e]

Google should match all if you create a tag for 'Google Ads User-provided Data Event'

[@chandendhlovu4072]

Wow John! Thank you for taking the time to do the research and sharing with us. Really appreciate this valuable information. Legend!

[@solutionseight]

Thanks for watching! So glad you found it helpful!

[@truerliving7732]

😊

[@BridgesPontes]

Thank you so much John, another amazing video!

[@solutionseight]

Thanks for watching!

[@hazimashrafi3789]

Thank You So Much For Sharing it!

[@solutionseight]

Thanks for watching!

[@haitaiber8612]

Thank you for sharing this info John, great video 😊

[@solutionseight]

Thanks for watching!

[@xJoeKing]

Just learned this earlier today!

[@user-tc4do5bs4g]

Hi John, this was really helpful thanks! One question though, when I use enhanced conversions Auto, it only picks up the email. Do we have to also pick up the phone number or is email fine?

[@tomasdavid1643]

This is more of a workaround then sustainable solution. You don't have to rely on enhanced conversions. You can use API to upload conversion with gbraid or wbraid parameters. ;)

[@btsweeney3640]

What is api?

[@Hericjr]

How do I get the wbraid and gbraid cookie and store it in a variable with the Tag Manager to send it to the server-side?

[@tomasdavid1643]

@@btsweeney3640 Its a programmatic way how to upload conversion into Google Ads

[@TheJapieroos]

can you use wbraid for offline conversions?

[@tomasdavid1643]

@@TheJapieroos Yes.

[@user-cx6bc1fr4s]

This is awesome man. We spend a lot on YT and have this problem all the time. You also nailed the targeting getting me this ad lol. How is that campaign going for you? ( I'm testing in feed ad stuff like this too)

[@Hericjr]

Great video! How do I get the wbraid and gbraid cookie and store it in a variable with the Tag Manager?

[@emmawhite9780]

Thanks for this John! Does this mean that we would have to set up 2 separate conversion imports? One for g/wbraid, and another for gclid? As the two are using different templates

[@PPCTeam-bi9ik]

So if we use this method, we don't need Gclid for Andriod? We can just capture the leads and import the Mail and phone in hashed form. Right?

[@robtm8901]

Thanks John, have you also tried the "Upload Clicks" option in the Google Ads API? The API Docs say it should be able to accept WBRAID or GBRAID in the absence of GCLID.

[@solutionseight]

We'll check that out, thanks for watching!

[@Tejoshmoy]

So this only applies to app conversions? …and not to leads generated because of people coming to our landing pages through search-ads, & filling up contact-info forms ??

[@andyvera]

Amazing info! For an ecommerce business, if a user clicks on say a shopping ad, and lands on the product webpage with GCLID generated and nothing else happens other than the "view item" event from landing there, and calls in to place the order and converts over the phone, how does the business associate the click (GCLID) to the first party data captured offline via call to upload back to Google Ads as a purchase conversion to also optimize towards?

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@GuaranteedPPC]

This is actually easy to do by using Callrail and using Callrail to capture the GCLID. If you want to know more, just reach out to me or watch my videos on "offline conversion tracking" for more.

[@florincaroli3173]

Thank you so much. One question: doesn't Google Ads or GA4 record all the conversions? Why we should import them? Thanks.

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@ilijah4385]

I clicked on 10 different google ads (sorry to the business I wasted clicks on) and only 1/10 had a gbraid parameter. The rest were GCLID.

[@solutionseight]

90% will always have a gclid. Google determines whether to pass through the wbraid or gbraid parameter. Wbraid is for Web to app measurement (search/shopping). Gbraid is used for app to app measurement (KZbin/Display/Discovery). Wbraid and Gbraid parameters are generally passed through on IOS surfaces, due to Apple's privacy updates since IOS 14. Google will automatically assign whether it passes through a gclid, wbraid or gbraid, depending on the platform you are using.

[@danieloleeinar9722]

Thank you for the awesome findings! It's really strange that sometimes when I click on ads, it triggers either GBRAID or GCLID (I am the latest iOS user with a signed-up Google profile). I am from Europe where I mostly see GCLID. Does the ad location really affect this?

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@Nathan_Beja]

Thanks for the info - can this get conversions for gbraid and wbraid without api access? does it must have phone and email? can i put dummy phone and email and right value to get conversions into google ads without api?

[@Troid-X]

What did you say at @2:01 ?? Was it "unless you're using MCC account" ? & also, could be please tell me a bit more about the "External attribution" aspect? And @8:38 what "Hashing tool" did you mention and use ?

[@solutionseight]

Here is the hash tool: emn178.github.io/online-tools/sha256.html

[@rallymarketing913]

Hi John, I'm a follower of your content on KZbin, and I find your insights on Google Ads very valuable. I have a question regarding optimizing our university's Google Ads campaign for lead generation. In our campaign, we're generating inquiries, and some of these turn out to be qualified leads. I'm exploring ways to better target these qualified leads within Google Ads. Our down-funnel process involves the following stages: Inquiry, Call from Our Enrollment Team, Student Completes Application, Admit, and Enroll. I'm considering the use of Enhanced Conversions and whether it's feasible to layer our campaigns similar to a sales funnel. Although we don't have a direct monetary value for each conversion, I'm thinking of assigning values based on the significance of each step in our process. Do you have any recommendations on how we can effectively use Enhanced Conversions and optimize our campaign for qualified leads in our unique context? Thanks for your guidance. Best, Dominique

[@user-dv1mg2hj4h]

If you're not capturing Enhanced conversion data at the time of the conversion for whatever reason, then I'd assume this wouldn't work as Google has no data to match it against?

[@truerliving7732]

😊pl

[@truerliving7732]

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[@truerliving7732]

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[@syedtalhafaheem1245]

I have created three conversion actions: first is inbound calls, second is signups, and third is chats that I upload offline. My question is, I have created offline conversions for qualified leads and offline conversions for converted leads as well, will this result in double counts in my ad account?

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@Troid-X]

SOO… "Enhanced conversion tracking" code is like META's "conversion-api", but for Google… This begs the question - which one is better at tracking ?

[@solutionseight]

There is no perfect tracking solution. Due to privacy (especially with IOS crackdowns). Plus, due to multiple devices, cross channel attribution issues (google, to facebook, to snapchat to tiktok to twitter etc) tracking is dropping off way more than usual. But, due to Google haveing the largest footprint on the internet with their products, Google's enhanced conversions is really good at tracking in their properties. So long story short, make sure you have enhanced conversions setup correctly to make sure you are feeding as much of the data to Google as possible.

[@akshitseth6370]

John, we miss you, start with the lives again

[@solutionseight]

John is pretty awesome. :) We have retired our Friday LIVE chats for the time being, but are working on some new offerings for our KZbin members, so definitely stay tuned!

[@anthologyapchallengeyingya8881]

Z_ Google Search to Chrome is everywhere and apple brand dark screen theme siguture on chrome setting everyone has differebt set up gave up on apps their just tagging and track and snoofing like google play matter

[@vegiemane]

I just got into digital marketing. I have only just setup all the conversion tracking for gclid with forms and ctm and now I see this???? Why is apple doing this.

[@user-yw9jb8qe3j]

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[@Marco-kv4fk]

For privacy reasons this is not a great work around as you share Personally Identifiable Information (PII) with the platform.. So IOS kicks the click ID'S (also from other networks btw) for user protection reasons - and then the result is marketers go back to sending personal info to Google..

[@dmedvedevv]

fuck privacy

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[@animegirl16091]

55 like

[@solutionseight]

Thanks for watching!

[@roxeyblancoventura8552]

Te escribo y aceguro eres el primer fracaso importo of no te moleste Google es My marca y ciencia organic

[@anthologyapchallengeyingya8881]

Z_ Google Search to Chrome is everywhere and apple brand dark screen theme siguture on chrome setting everyone has differebt set up gave up on apps their just tagging and track and snoofing like google play matter

[@anthologyapchallengeyingya8881]

Z_ Google Search to Chrome is everywhere and apple brand dark screen theme siguture on chrome setting everyone has differebt set up gave up on apps their just tagging and track and snoofing like google play matter

[@anthologyapchallengeyingya8881]

Z_ Google Search to Chrome is everywhere and apple brand dark screen theme siguture on chrome setting everyone has differebt set up gave up on apps their just tagging and track and snoofing like google play matter