Understanding Google's Turbulent Year and What's Next for 2025

Dive into what has arguably been the most transformative year for search marketing in the past decade. This comprehensive webinar explores how Google's largest-ever core update, alongside dramatic shifts in AI integration and competitive dynamics, has reshaped the SEO and SEM landscape in 2024. From fundamental changes in site reputation evaluation to the introduction of AI-generated search responses (AIOs), we'll examine how these developments are impacting search visibility and marketing strategies across industries.
Listen to this one-hour webinar recording to hear:
A thorough understanding of Google's 2024 core algorithm updates
In-depth examination of AI's role in organic search, including AIO performance metrics, click-through rate impacts, and strategies for optimizing content
The implications of the Google docs leak, DOJ testimony, and revealed YMYL search treatment for healthcare marketing
Detailed exploration of emerging paid search opportunities, including practical applications of AI in search
Forward-looking analysis of the search landscape for 2025, including examination of potential regulatory changes and emerging competitive dynamics
With Google explicitly signaling changes still to come, along with looming questions about antitrust action, key partnerships, and the trajectory of LLM adoption, staying informed and maintaining strategic flexibility will be crucial for successfully navigating this significant evolution in search marketing.
Have questions or want to discuss your digital strategy? Contact us at: www.wheelhouse...
Content Chapters:
00:00 Introduction - Who Wheelhouse Is
03:05 2024 - A Massive Change For Google
06:20 Changes To Google's Search Algorithm
14:52 AI in Organic Search
25:08 AI Powered Developments in Paid Search
31:16 The Google Leak & Court Cases
38:00 What To Watch For in 2025
46:32 Questions & Answers
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