Unlocking the Future of the Creator Economy with Greg Smith

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In this episode of The Startup CEO Show, host Mark MacLeod engages in a deep discussion with Greg Smith, co-founder and CEO of Thinkific. Learn from Greg's experience as he navigated the transition from a securities lawyer to becoming the leader of a cutting-edge SaaS platform.
Greg provides key takeaways on establishing a single source of truth, building a content engine, and the strategic value of acquiring profitable customer annuities. He also shares insights on the evolution of Thinkific, its roadmap, and future visions involving augmented reality and AI.
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Key highlights:
03:45 Establishing a Single Source of Truth
08:10 Building a Strong Content Engine from the Start
12:50 Strategic Value of Profitable Customer Annuities
18:30 Importance of Capital Efficiency in SaaS Businesses
24:20 Transitioning from Roadmap Control to Outcome Achievement
30:40 Impact of AI and Augmented Reality on Content Sharing
36:15 Combining Career Content with Community Platforms
42:00 Benefits of a Seamless Payments Platform on Customer Lifetime Value (LTV)
49:30 Balancing High-Level Management with Deep Dive Projects
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[@Tazmanian_Ninja]

Halfway through this interview and still hoping Greg will explain the frequent insider selling he does. Is it part of some program they have? 🤷🏻‍♂️ Cos it doesn't inspire confidence in investing in Thinkific. ... But, he seems dedicated to Thinkific in this interview, so I'm thinking there must be a good, benign reason.

[@thefoundersjourneypodcast9017]

Digital goods offer creators high margins and true control over their destiny. Ready to make the shift?