Upselling Vs. Cross Selling: Techniques to Increase Sales | Retail Dogma

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Upselling & cross selling are two different sales techniques used to increase sales, by improving different sales KPIs, such as the average transaction value and the units per transaction.
The main difference between up selling and cross selling is that in up-selling the originally chosen product is dropped and replaced by another product of a higher value, while in cross selling the original product is kept, and other relevant products are added to the transaction.
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[@annalieff-saxby568]

Speaking as a customer, rather than a salesperson, I would go for cross-selling every time. It would most likely introduce me to products I had not tried before, which (if I liked them) would lead to increased sales across a range. With upselling, I wouldn't come back until the "large" size was close to exhaustion: with cross-selling, I'd run out of different products at different times, leading to repeat visits.

[@black-dot-life]

This was very helpful and simplified.

[@RetailDogma]

Thanks for watching!

[@Marke_dowe123]

Now i know the diffence about the upselling and cross selling big help to increase tje sales.

[@anandkkommalur4332]

Perfect explanation

[@RetailDogma]

Thank you, Anand!

[@havanadaurcy1321]

Question: Is getting another product as an apoligy and refund cross selling? Feel like i missed it in my course i just completed.

[@RetailDogma]

Hi Havana! Giving away complimentary products for free is not considered cross selling, as it does not add to the transaction and increase its value.

[@soulaimanebassidi551]

thanks a lot today I understand the different between upselling and across selling I love that simple valuable content

[@RetailDogma]

Thank you so much for watching, Soulaimane!

[@TRUELISTIC]

Great

[@anuragbisai1443]

Shukriya

[@RetailDogma]

You're welcome :)

[@anthonyhernandez9632]

Perfect, thank you so much for this straight forward explanation! I really needed this!

[@RetailDogma]

You're welcome, Anthony! Thank you for your comment :)

[@कॉम्पिटिशन_एग्जाम]

I love you so much for making these amazing vids

[@RetailDogma]

Thanks for watching! We're glad you like them.