Using Persona Grids and Positioning to Change Customer Behaviours in UX

Following up on a series of other videos on UX personas, customer segmentation and jobs-to-be-done, in this video, we will take the understanding and documentation of user needs a notch up. I'll walk through several examples of persona grids and positioning advancement using behaviours, underlying motivations and drivers that can then help shape product and service design solutions to advance customers from one behaviour to another. Better yet, I'll use my own award-winning experience design and user research work from the past to better illustrate these points.
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[@seedspaceorg]

Thanks for laying this out. I wasn’t aware of persons grids. I can see this as a next level understanding of the user and changing there behaviors. Really appreciate it.

[@toxicotto]

Thanks for laying this out! If you work for a product that has a B2B profile, do you create personas or business profiles? Or both? And how exactly do you apply the needs of a person and a company in your communication? And how do you use industry profiles in this process if you have a complex product?

[@RaviSoni28]

First of all thanks to you for making such amazing videos. I am following you from 2022 and learned a lot of from you. It will be really helpful if we can get some idea about the initial project requirements gathering from our stakeholders. Thanks!

[@vaexperience]

What is the challenge there?

[@RaviSoni28]

@@vaexperience For example: Product Owner or Manager wants to add a new feature or want to improve the old user experience. What will be the optimal approach to start?

[@serkanayan]

I've come across your youtube channel just now hahah. Apologies, subbed. :)

[@akankshasingh3389]

What resources would you recommend for creating personas? Have to do that rather soon and I'm not sure where to begin.... Thanks.

[@_ap__]

Hi @vaexperience , would love to learn more from you on these topics - information architecture, - accessibility, - scaling design systems, - Heuristic evaluations.

[@vaexperience]

Noted!

[@_ap__]

@@vaexperience 🙏 grateful for your effort

[@benzox9940]

Hi Va..when are you doing another case study review…I’d like for you to critic mine