Using travel surveys to spark data-driven decision making

Join Kyra Xypolia from Ipsos as she takes you through best practice for conducting travel surveys, with valuable insights from one of the world’s biggest research companies.
Kyra is followed by Mobilityways Consultant Millie Botting, who offers the practical advice needed to create an actionable survey that can inform your sustainability policy.
Key pillars include:
Best practice and bad practice for staff surveys
How to ensure data is reliable and actionable
Tactics for achieving a high response rate
The importance of getting a representative response
Kyra and Millie are joined after their presentations by Lizzie Copp, Research Director at Ipsos UK, to answer all audience questions from the live session.