UTM Parameter Tracking Fundamentals and Best Practices

UTM Parameters help marketers track performance from their campaigns in a single, third party platform. They're not too complicated, but they can get messy if you're not careful. In this video, we'll walk you through some fundamentals and best practices to keep in mind while setting them up.
1:04 - UTM Parameter Tracking Fundamentals
1:33 - Example Landing Page URL with Tracking and Formatting
2:43 - Structure of UTM Parameters
3:33 - Applying UTM Parameters in Google Ads and Facebook Ads Platforms
4:46 - Example of Google Analytics Source/Medium Report
5:18 - What are the Five UTM Parameters?
6:03 - UTM Source Rundown
7:30 - UTM Medium Overview
8:42 - UTM Campaign Naming Considerations
9:40 - UTM Term Functionality
10:43 - UTM Content Options
11:35 - Best Practices and Considerations for UTM Parameter Tracking
11:48 - Importance of Consistency with UTM Tracking
13:59 - Formatting & Capitalization Considerations for UTM Reporting
14:57 - Consider Using Dynamic UTM Tracking Where Possible
#utmtracking #utmparameters #utmparametertracking
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[@imlakdawala]

Great explanation... Should we use this tracking template on campaign level or account level or what? And, what will be good for tracking URL parameters or tracking template under google ads?

[@camillabrandao_ads]

Great video! You are so good at explaining things!

[@PaidMediaPros]

Thank you!

[@theblowupdollsmusic]

Great overview, Thank you. Do you have to enter the UTM terms into Google analytics before you use them? Like as a provision. Or does Google analytics detect that you're using UTM tracking automatically start collecting the data it receives in the URL parameters?

[@anastasiasomeone5325]

Great overview of utms. Thanks.

[@PaidMediaPros]

Such an important part of what we do.

[@sunnychaitanya9175]

Hey Michelle nice video as always!! When we have the auto tagging feature on Google & Bing ads is it a good idea to manually append the URL across these platforms???

[@onpamarketing]

i have recently attended to Create UTM paratmater for KZbin ads but did not work. Now just tracking in analytics under video camp section. Is there any way to use UTM parameter for KZbin ads campaign ?

[@jamestaylord]

could this be used to set up rev share deals?

[@sidurangasanjeewa1189]

This is great !!!

[@BadGirl-pn3qu]

I set up UTM tracking for a PDF file but it doesn't show in my GA reports. Any suggestions? Thanks

[@PaidMediaPros]

Pretty much won’t work because you can’t put GA on a PDF file. Best case scenario is to send users to a page where they can download the PDF and track the download clicks with Google Tag Manager.

[@oferdishi1563]

Thanks for the video, can you maybe do a video on how to setup dynamic utm on TikTok?

[@timmybolliger3958]

Thanks for the great Video! Is it possible to use dynamic parameter for the source as well? So you could use the same link for Facebook, Insta and Twitter for example and the source parameter automaticalle extracts the source from the name of the website?

[@PaidMediaPros]

Hi Timmy, great idea. Unfortunately, to my knowledge, there isn't a way to use dynamic source parameters for these channels. The same goes for medium. I do like to keep all other UTMs consistent with autotagging as much as possible, but source and medium usually need to be manually added into the query string.

[@bommaritohawaii]

Can I not assign a parameter for Campaign Name if I don't want to? I'm just trying to track a QR code on a set of gift bags I'm making for a specific event

[@KevsGuide]

thanks do you have an actual demo of setting this up? kinda went over my head lol

[@PaidMediaPros]

Hi there, thanks for the feedback. We'll look into putting together a new rundown that shows a full set up to help illustrate!

[@Yogadaily_vinyasa]

Hi guys, do you have educational courses as a part of your business?

[@PaidMediaPros]

We’re working on our first course now. Hoping to have it launched by the end of the year. We also offer training and consulting.

[@Yogadaily_vinyasa]

@@PaidMediaPros sound good! How can I see details about your training? Thanks in advance

[@PaidMediaPros]

Feel free to shoot us a message on Facebook. facebook.com/PaidMediaPros/