UTMB ORIGINS | Humans of HOKA

[@bsmukler]

Not only was this video beautifully photographed and edited, but it is also brilliant in concept, both as to UTMB and to HOKA. It is rare to get an up close look at the story and people behind a popular brand. This video really succeeds at telling the story of a community nestled within some of the most stunning landscapes on Earth, and linking that story with the people behind UTMB and HOKA. Well done!

[@thejourneyoutdoorclub]

Ben, what an amazing feedback! Before starting watching videos, I always check for comments and your comment makes me want to watch this even more ;)

[@guillaumedavin9955]

Inspiring story! Well done, champions!

[@jasonpaterson1250]

I changed last minute to Hoka, ive had problems with my lower limbs for years through RM service. The last 100k ultra i done my feet were badly blistered, ended up with a bruised heel. 6 weeks later another 100k ultra in Hokas.. no problems whatsoever and still with a bruised heel. Awesome shoe and recommended to friends who have instantly purchased and blown away.

[@duquesne9487]

I've been contemplating trying-out Hoka, but i'm still stuck on familiar brands that I normally wear. Maybe I'll give Hoka a try

[@DanRuns]

Love the video!

[@bertrandcp374]

Dommage qu'il n'y ait pas quelques secondes de plus de Ludo Pommeret dans cette vidéo...

[@GlennGabrielMedia]

Mom, I'm in a clip from Inthanon!!!

[@duquesne9487]

"adrenaline, freedom, passion"..... Running!

[@Supersam220]

Great video 🏃‍♂️🏃‍♀️🗻🏔= 😁

[@Supersam220]

Love you Samoyed 😍

[@jackyleecs]

I had always thought Hoka originated from the US. Did not know it was France. :)

[@RayCamp77]

♥️!

[@JoJo86ck]

Dear people it is worh mentioninig that if you hapen to have any problems with you're Hoka shoes at least in the UK customer service is a joke. You can check Trust pilot reviews to understand how bad it is. So for me at least never again will I buy their shoes.