UTV Cooler Tie-Down

Get yours: www.roughcountry.com/universa...
Keep your cooler firmly in place during off-road travel with Rough Country’s UTV Cooler Tie-Down Kit. This convenient kit includes an easy mounting system and two 1-inch tie-down straps designed to keep your favorite roto-molded cooler in place as you traverse off-road terrain. Say goodbye to sliding, sloshing, loose coolers. Tackle off-road obstacles with more peace-of-mind knowing your cooler is snug and secure in the back of your bed.

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Would the hardware work for a pickup truck bed as well?