UX Copywriting 101 - You probably aren't doing it..

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-- Today, we're going to dive into one of the branches of the UX tree, and that is copywriting. I know this for a fact: MOST of you don't know how to utilize correct copywriting. I've seen enough of your portfolios. So, I'm going to try and help end the confusion once and for all in this video. You need to start using the right verbiage on your projects/portfolios, it can mean a HUGE world of difference. Watch the video to learn more!
Let's get started!
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Who is Gary Simon? Well, I'm a full stack developer with 2+ decades experience and I teach people how to design and code. I've created around 100+ courses for big brands like LinkedIn, Lynda.com, Pluralsight and Envato Network.
Now, I focus all of my time and energy on this channel and my website Coursetro.com.
Come to my discord server or add me on social media and say Hi!

[@DesignCourse]

Gary Simon UI / UX Designer ⬆ Don't do this!

[@rajlaxminimbalkar4254]

sir I have a problem about js my js files are not runnung please help me and tell me how to setup local web server

[@LabhamJain]

Fantastic Sir ... !!! 👌👌👌

[@LabhamJain]

@@rajlaxminimbalkar4254 do You Linked Files Correctly?

[@Flat_Earth_Isaac]

Where is Angular 9 tutorial? We are asynchronously awaiting.

[@crashito_x]

@@Flat_Earth_Isaac Lol

[@ZachAshcraft]

incredibly helpful video, even two years later. Appreciate you breaking this down so clearly

[@xavi_6767]

Gary: *Reads the word "Cultivate"* Gary: "LOOK AT THAT" i should search for a dictionary RN

[@ayaahmed5729]

Haven't heard of UX copywriting before this video. Sounds simple enough yet I see the difference it can make and will definitely be utilizing it. Thanks, man.

[@codeSTACKr]

Great points. This is something I need to improve on myself :)

[@norailves6823]

Thank you, this was EXTREMELY helpful! I love your videos and I learned so much.

[@goldameyer7469]

Great guidance with easy principals to apply. These principals can be used to benchmark one self against each and every copy one does for websites....

[@NazmulGraphics]

I recently found your channel, and I really enjoy the content! 😂 thanks

[@SamSepiol127]

You’re literally roasting baaaad sites that are like A TONS better than mine 😂😂😂 I’m curious what u should say to my portfolio lol Anyway,jokes apart it’s a great content and made me think about this things. Thankyou

[@yizhouchen1013]

Never heard of this, but super duper helpful.

[@sumandevulapalli7042]

Nice I’ll start making a portfolio 💼 today , keeping all of your suggestions in mind. Thanks

[@cidar4750]

Have you been able to finish your portfolio project by now?

[@learn3165]

Your contents are amazing thanks for the tips

[@jeroenvanrensen9505]

Hello Gary, could you please make a video where you explain the best typography settings (font family, font size, line height, etc.) for a (news/blog) website. I’m very interested in this subject, so I really like it if you would do that

[@bookwormhead]

Damn, I've been focusing UX copywriting lately. Glad you made a tutorial :)

[@ComfortAjibola]

How has it been going?

[@ValevLaube]

I completely agree but then there's also SEO-friendly copywriting so when I work with clients I try to find a balance and maybe reprioritize text to cover the essential keywords while still giving character in headline - just something that came to mind whenever hearing criticism towards some of the "feature" oriented words, there's a place for all this just maybe somewhere else ;)

[@petarstoyanov8976]

Thanks for sharing. Any good books you can recommend on the topic?

[@rasihcaglayan1740]

Great to create landing page right, thanks

[@ademineshat]

That's with the Name on Landing Page its kind of standard for portfolio websites. I have the same on my Landing page, but right unde that are the projects, nothing else!

[@gordonh2223]

This is such a fundimental part of UX but it just flew right over your head if you've never heard of the term "UX copywriting" itself.

[@Beast80K]

Sir,please make more videos where you design UI of an desktop-app/mobile-app/website , especially for desktop app sometimes components aren't that customizable as website ones. Your videos are really good , knowledge providing ones with zero wastage of time. Thanks alot.

[@samuelvalentine7846]

hey gary, maybe you should do some video on a new prototyping tool called framer

[@rasputinisstillalive2064]

Wow this vid just summarize one book of copywriting that I had

[@sponzor94]

thx

[@PhysicsProtagonist]

Would you please make a tutorial on user profile page for a networking website

[@muradeliyev6291]

can you make a video for portfolio design?

[@ilhamalbasith2618]

11:01 It's like switching from dark mode to light mode

[@diovanidalmoro6634]

How can i use different font types?

[@myopyaesone1062]

Hi Gary, I am already doing UI/UX and commercial ad designs. I have been spending several months working on copywriting as well. Does UX Copywriting provide a viable gig if I take the freelancer path?

[@uzairahmad7171]

#DesignCourse Do we have any websites for UX copyrighting ?

[@jamesbevan2169]

As someone who has hired designers from a number of specialisms / disciplines. I would say his message is on point. Think of it like this. Your pholio and personality will get you the job. Your features will get you the interview. But the Copywriting benifits will get whoever is reading to read MORE and keeps them engaged, not throwing you into the "No" pile straight away. Your goal is for them to WANT to read as much about you as possible. That formula will work for what ever you are "selling"

[@MrConway007]

The thing is though Gary, when the goal is to look for a full time job as a UI/UX Designer, would you agree that saying you are a UI/UX Designer in your hero copy headline or subheading then becomes the a benefit that you want to highlight because that is what hiring managers would be lookng for?

[@DesignCourse]

It should go in the subheadline imo. It should be prominent, but secondary.

[@oplawlz]

It's all about selling yourself. There are 1001 UX/UI designers out there, but companies are hiring to solve some problem they have. By presenting yourself as a solution to that problem rather than a generic tool that *might* get the job done you make yourself look much more appealing.

[@sheaulle]

My English is not the best, but I'd choose something like "Your developer team will benefit from my experience, social skills and high-level knowledge" or "Do you want to complete your web dev team?"

[@MrConway007]

@@DesignCourse So if the goal was to look for a UI/UX job but you only mentioned that in the smaller sub hero copy what would be big headline copy?

[@MrConway007]

@@oplawlz I get what you are saying but when you are applying to various UI/UX roles creating multiple instances of a portfolio website, where the only change is in the headline copy is not very efficient. At some point you will have to settle on a headline that is somewhat generic somewhat applicable to most UI/UX roles, no hiring manager is gonna expect you to directly speak to them and thier particular business problems

[@giftedlyl]

LINODE! Shirt?

[@woodsexologue1575]

Hello

[@HubertFrey]

I would place a PLAY icon next to Marko Nikolajević with pronounciation of his(my) name so people know how to pronounce a name

[@ojasshukla1501]

2:24 main content starts

[@manojbharadwaj456]

As someone who started learning to Copywrite, I sense hell lot of wrong in the personal portfolios. Forget about hiring them, the bad copy makes you close the tab after reading the headline. Imagine, if you want someone who design and build a website for you. You want someone who does that. You got nothing reading their names. You want to know what problems they can solve, not who!.

[@abdulkhaleque8889]

Will 'ux copywritting' a demandable profession next 5 years?

[@opeoluwaadeyanju]

11:01

[@TonmoyBorah7]

Title should be portfolio copywriting

[@klutchenca1]

first

[@inco6nit0]

😂😂😂😂

[@kurokurovich]

IP doesn't exist anyway

[@slashslash92]

Wtf, did anyone notice the eyes 5:33 .... Or is it my broken screen lol

[@alejandroalonso8324]

Reptilian

[@olekristianmller-hansen4220]

Creepy.

[@Sverbog]

It's the green screen, it keyed out his eyes and you end up seeing the website through his eyes

[@Christolfo]

It's not UX copywriting, it's UX writing

[@isomorphic97]

Ironically, your website looks the same, isn’t it?

[@DesignCourse]

It's abandoned 🤣 That's if you're talking about my personal site.

[@jmitchell2464]

Idk about this video, it was super judgemental but not in a good way. 100 bad ways and 1 good way for UX design specifically with portfolios. Your name should be the first thing someone sees when they visit your "portfolio" website, the client or potential employer may not care about your name but you want them to you need them to. It is a positive identifier, no one is shifting through hundreds of thousands of portfolio's, they're most likely getting referred through some other kind of service. And guess what when that potential client thinks "Hey that John Adams made an ok website and he does frontend and backend let me google John Adams Frontend Developer and pull up his website again" just like a business target.com bam their name and/or logo front and center and most all other business you need for them to know your name first

[@DesignCourse]

I never said hundreds of thousands. And I never said don't show your name. It just should not be the primary headline. You can utilize that headline to make a much bigger impact while still ensuring your name is easily recognizable either in the subheadline or elsewhere.

[@MouhcineBENMEZIANE]

Dude you became so agressif in your video treating your viewers always in negative and pejorative terms. Chill up. (I WONT. HIRE YOU, YOUR DOING IT WRONG, IT'S YOUR FAULT...)

[@Sergeant_Camacho]

Fix your grammar, dude.

[@CraazynBR]

Try to exercise your humility.

[@CraazynBR]

At least, amid so much nonsense and exaggeration, a few things you said without being self-centered.