Valuing Customer Data: Insights for Marketing and Product - Stefan Stahl

In this episode of Numbers and Narratives, we sat down with Stefan Stahl to discuss the intricacies of product development and customer data utilization. Stefan, with his background in mechanical engineering and experience leading product teams at startups like QuietKat and Ellavate, shared valuable insights on balancing customer desires with practical product design.
Key takeaways from the conversation:
Balancing customer wants vs. needs
Halo products and aspirational marketing
IoT for real-world usage insights
Price-driven product development
The discussion touched on various industries, from e-bikes to luxury cars, exploring how companies navigate the gap between customer aspirations and actual product usage. Stefan emphasized the importance of understanding what customers say they want, what they actually need, and how they ultimately use the product.
Find out about Stefan's newest project at ellavatewagon.com.