Vanishing Points: Phillips 66 New Look Gas Stations

Here's the story of Phillips 66's swept-wing or bat-wing service stations. Meant to catch the motorist's eye, Phillips' jet-age roadside architecture was part of the firm's 1959 corporate identity makeover. Their bright colors and revolving signs signaled a shift in American taste. By 1969, Phillips shifted gears to a less flamboyant style ending an era in American taste.