Email Marketing in 2025: Debunking Myths/Discussing the Increased Risks under Federal and State Laws

The risks surrounding email marketing have increased in recent years with the rise of lawsuits in California, Washington, and other states. Private plaintiffs have increasingly relied on state anti-spam laws to challenge technical violations in marketing emails. Individual plaintiffs, class action plaintiffs, and the Federal Trade Commission are leveraging these laws to pursue false advertising cases and secure statutory damages. As a result, compliance has become more critical for businesses that use email as a marketing tool. Join Venable attorneys on January 30, 2025, at 3:00 p.m. ET as they discuss the rise in lawsuits, the impact of anti-spam laws on companies’ overall advertising risk, and the importance of understanding the CAN-SPAM Act and state email marketing laws. Gain practical strategies as you navigate these evolving enforcement trends.
Speakers:
Ari Rothman, Partner, Venable LLP
Shahin Rothermel, Partner, Venable LLP
Jasmine Martinez, Associate, Venable LLP