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Swana The Label Fashion Show | Miami Swim Week2023 | DC Swim Week
About Swana The Label
swanathelabel.com/
Our Story
Brought up in a community that cautioned its daughters from being under the sun, a community that disapproved of its daughters showing their skin, a community that didn’t welcome daughters who developed their bodies early, Swarnaa found herself in a whirlwind.
All these intersectional challenges sparked a fire in Swarnaa that just couldn’t be put out. From ideation to fruition it’s been a three year journey doing loads of research, user group surveys, reading, immersing herself in different communities to creating this sustainable, well-thought out line of swimwear that not only celebrated and appreciated the colours, patterns and stories of the South Asian culture but empowered people to be their best selves under the sun and in and around the water.