Victoria Wells - Last orders? The future of the pub (YorkTalks 2024)

Last orders: rumours of the death of the pub are greatly exaggerated. But what might its future look like?
Is the British pub dead? Watch this YorkTalk from Professor Victoria Wells from the School for Business and Society and explore how pubs are evolving to survive and flourish.
Professor Wells draws on theories of foraging in the animal world to understand why this is happening and what pubs must do to ensure this much valued but endangered species does not become extinct.
Her talk covers the impact of modern technologies, which have helped trigger an explosion in micro-breweries and craft ales, to the tilt towards environmental and social sustainability in business models. She also looks at the rise of low alcohol products and entertainment to show how the pub, as it has always done, continues to evolve and endure.
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