Visa (Audio)

To paraphrase Visa founder Dee Hock, how many of you know Visa? Great, all of you. Now, how many of you know how it started? Or, for that matter, who started it? Who runs and governs it? Where is it headquartered? What’s its business model?
For the 11th largest market cap company in the world, Visa’s history and strategy is almost shockingly unknown. A huge portion of the world’s population uses their products on a daily basis (you might say Visa is… everywhere people want to be), but very few know the amazing story behind how that came to be. Or why Visa continues to be one of the most incredible and incredibly durable business franchises of all-time. (50%+ net income margins!! On $30B of revenue!) Today we do our part to change that. Tune in for one heck of a journey.
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Links:
Burger King rolling out credit cards in 1993
historyinmemes/st...
Get your BankAmericard MasterCard today! (!?)
www.bankofamerica.com/credit-...
Episode sources
docs.google.com/document/d/1H...
Carve Outs:
I Think You Should Leave
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Mistborn
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Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

[@azndreamerboy]

31:50 unsecured lending 32:50 consumer credit 46:45 open vs closed loop 1:43:50 tech company 1:51:20 authorization / tech 1:59:40 settlement / tech 2:29:14 unit economics 2:33:10 operating leverage 2:35:45 five sided network 2:39:40 resistance to change 2:59:34 party incentives 3:02:00 duopoly moats 3:15:14 value capture 3:19:00 e-commerce enabler 3:20:10 bear thesis 3:25:40 apple pay

[@ishansengar5920]

please make a video on Renaissance Technology

[@mecz4291]

Upvoteupvoteupvote

[@Tendomcgoobin]

No

[@supafly8]

Just uploaded!!

[@Quality_Investor_Aria]

Can you guys do a podcast on S&P global. Lengthy and fruitful history. I think it would make for a great episode

[@Ryan.G.Spalding]

It’s going to be a good day. I wake up to the end of a The Fall of Civilizations and now a new episode of Acquired. Turns out I’m a total nerd! Haha

[@Ryanandboys]

My thoughts exactly I was wondering how many people were in the Venn diagram between those two podcasts lol

[@Ryan.G.Spalding]

@@Ryanandboys and our names are Ryan? Such a specific overlap. 😂

[@rainnguyen8964]

After listening to this entire episode. I am absolutely shocked you guys are giving this away for free.

[@rpinthecr4044]

Ads. They make money off ads.

[@viewer-of-content]

I believe you got North and South Dakota mixed up. In 1980 the South Dakota government and CitiBank were both hit bad by a recession, so they came together and changed the laws. Changing the laws so that they could mail out credit cards across the USA and charge any interest rate. And thus a large portion of Sioux Falls population came to the state to run the credit card operations. And once some Credit Card Bankers retired in the 2000's they donated much of the money made into the SiouxFalls non-profit medical systems. Including the largest single sum to a medical non-profit ever. But everyone locally finds a lot of that 30 year period before Dod Frank capped the interest rate ickky, and don't like to think about the donations. And not all of the people actually bought general public good will with their donations, but the donations seemed to grant some political power that ruffled feathers.

[@samyueldanyo8679]

Great, thanks. 2 points: MA chooses to have lower margin in order to grow a bit faster. Amex is actually doing well with young people.

[@EM10]

Underrated channel

[@rainnguyen8964]

This is gold. I love this.

[@marianeptune7321]

I've bought a car with a MasterCard, the dealership hated me though. it's definitely not the preferred or an ideal way to make such a large purchase though

[@miinyoo]

The insight is spectacular. The foresight is amorphous brick in a scene and trying to predict the future. There is so much which tips the dominoes of the future that people get calcified to prevent their dominoes from falling. It is the way it is. Calculating the hit that drops dominoes is trade secrets.

[@Basu770]

AMAZING!

[@BalthazarL]

❤ 1:58:41 love that I can use the transcript and search forms on of the amazing quotes

[@jhrielly]

Seriously amazing! Curious what Dee Hock’s net worth was when he died.

[@nataylo]

Both Amex and Discover do work with issuing banks outside their own proprietary networks.

[@b3rkut]

Thanks for another great episode. Any thoughts on if/how blockchain and Defi could disrupt the market?

[@user-mq7yi9cw9g]

Stellar.....own a lot

[@fantastikfanatic1900]

How's that investment in Tiny capital going? Seems like a complete evisceration of capital as Andrew Wilkinson sells stock. We are all suckers

[@LeveragedFinance]

Make a video on Meta Platforms

[@James-mk8jp]

Do oracle!

[@RedorBlack21]

Why just show visa logo for the video?

[@AlphizzleMusic]

First?

[@drz]

Yup

[@gershgoat4961]

Yup

[@DanielThomasArgueta]

Fourth!

[@Tendomcgoobin]

No

[@VicZ582]

en.wikipedia.org/wiki/Dee_Hock 1:19:13 the governance design is like when forming a DAO it needs a design 1:20:37 The fact they could convince Bank of America themselves to give up ownership in exchange to a equal membership, it's amazing 1:21:10 "no sides chains allowed", lol 1:22:04 what a big multi-lateral negotiation, it's amazing 1:25:10 they are able to convince DoJ and Federal Government, it's amazing conversation. What a time of age! just like NFL 1:28:30 what an amazing way of communication, by giving a gift of appreciation!