What Are People in South London Wearing? | Vogue

From punk, to vintage, to witchy; here's a look at the street style that makes up the eclectic neighborhoods of South London.
00:00 - “People are not afraid to be themselves here”
00:19 - “London really allows you to do whatever you feel comfortable in”
00:38 - “I want the clothes to be the foil to the jewelry”
01:10 - “I’m traveling, but still a serve”
01:54 - “My style derives from ‘90s Black femme archetypes”
02:34 - “(I’m) Inspired by old classic Dutch Paintings”
03:14 - “‘Art Teacher Queer’ is my personal style”
03:37 - “I buy a lot of fabric in Africa, and then I make them in London”
04:01 - “It’s important for me to look aggressively queer”
04:37 - “I want people to look at me….and see her as a painting”
05:01 - “There’s not one style of London”
Director: Daisy Gaston
Director of Photography: Arabella Kennedy-Compston, Giorgia Young, Connor MacLeod
Editor: Katie Wolford
Senior Producer, Vogue: Jordin Rocchi
Associate Director, Creative Development, Vogue: Alexandra Gurvitch
Senior Fashion News Editor, Vogue Runway: Laia Garcia-Furtado
Visuals Editor, Vogue: Olivia Horner
Associate Producer, Vogue: Lea Donenberg
Additional Interviews: Zee Waraich
Producers, London: Rob Wildsmith, Tara Sadeghi
Audio: Julia Martin
Production Assistant: Lily Dizdarevic
Photographer: Ivory Campbell
Runner: Lara Drew
Featuring: Billie Ireland, Chavonne Brown, Damsel Elysium, Hannah Thompson, Louis Thompson, Philomène Amougou, Sheena Jones, Sheila Teague, Woerms, Xiao Qiao, Yasmin El Yassini
Production Coordinator: Ava Kashar
Production Manager: Kit Fogarty
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Justin Symonds
Post Production Coordinator: Jovan James
Supervising Editor: Kameron Key
Post Production Supervisor: Nicholas Ascanio
Director of Content, Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
Executive Producer: Ruhiya Nuruddin
VP, Digital Video English: Thespena Guatieri
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[@jm2307]

I love how thoughtful people are about the why behind their style choices. It’s part of the magic of life. Big cities give people freedoms that seem small but mean everything ❤

[@yomamaaa1409]

its so wonderful to see how they simply enjoy being themselves and how their perspective of the word “beauty” shows in their sense of style it is so amazing💗💗

[@melissamoonchild9216]

omg that woman in the pantsuit that she MADE *needs* her own feature in *Vogue*

[@Rosiesjunkjournal]

Literally who was she????

[@Rosiesjunkjournal]

I’d love to hear more about her

[@gdr-oh2uv]

3:37 so stylish i ♡ it

[@cassiecarpenter]

Love the pantsuit in the African fabric!

[@cm-hr1bo]

loved this!! only wish it was longer

[@rachaelking4067]

Absolutely beautiful!!!!!!!!! A masterpiece shout out to all the people in this video expressing themselves so beautifully. Lots of love vogue 💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜

[@jessicaisha]

I think they went to the wrong part of south ldn cuz this is NOT what most of south is like 💀

[@EmEv]

What’s it really like?

[@BonitaUzABum]

Vogue definitely plants people and asks them to dress up for a pretend interview, then acts like they’ve walked off the street.

[@firestar7774]

Exactly they look dreadful🙃

[@quietcell]

😂

[@ygt2813]

I mean wherever you go in the world 99% of the peple will not be this unique with their fashion. Its like these viral vides of models walking down the streets of korea..thats not actually how your average Korean looks and dresses. This is a look into a subculture.

[@anniebritton4]

This video is such a vibe, would love to see more content like this! Love the diversity of origin, perspective, style!

[@Ray03595]

Woman who made her own pantsuit is by far the best of the bunch

[@ti1286]

I love these videos, please keep it going!

[@TheSweetWu]

It is so amazing! All of these people are so beautiful and creative and they make the world around them also more beautiful and creative

[@sarahberney]

Every kind of fabulous. MORE OF THIS PLEASE!

[@mighty_isis9294]

Ok, this was really great. I loved how they all dressed for themselves!

[@micheleholmes9692]

Brilliance and perfectly timed for the Stones "Don't be angry with me" release❤

[@user-sr1kc6jj2b-p1q]

The best video you've done!

[@emmanuellaslife]

yay i live in south london (elephant and castle) and i love how vogue has made a video about it! i go around south london a lot obviously and i do like the different vibes and aesthetics of fashion that the area has to offer! this was nice to watch

[@antoniareviews]

Love the cool style!

[@devmooreurl]

LONDON IS A VIBE! I'm gonna go now

[@nataliacortes7399]

Ufff the power and energy they protect is anreal ❤❤

[@gdr-oh2uv]

3:37 so stylish i ♡ it

[@radicalaccounting]

finally, real creativity!

[@gabrielmaroto18]

This made me want to go to London! So cool love it

[@liatkan]

some of this people actually deserve a 20 min chapter cause i need to know all the details. now!

[@user-ht2nr9du3u]

All these people seem so creative and really arty . I wish I could see more people who dress differently in my country .

[@venisha]

So cool ❤

[@LorraineOLeary-qe4pk]

People like these make the world a more interesting colourful place to be👏❤️

[@andriesquast2028]

Leftists however, are fascists and only use people's differences to divide.

[@orelyt]

As Joey would say: « London, baby!!!!! ». London is so inspiring and encourages self expression

[@RN.020]

BEAUTIFUL❤ I used to wear these things when I was young

[@melissamoonchild9216]

you should still!

[@mrsmith8224]

Lol been living in London years I can ensure you this is not how people dress Finding the most extreme instagram profiles and asking them for a photo shot ,is not what people are wearing

[@PoliticalRegality]

I see no professional normal people in this video. They all seek attention.

[@000SOS]

Amei os estilos deles😊

[@belperezzz]

they're amazing

[@katherineraessyoung]

The last person is stunning, just stunning.

[@dickimchi]

everyone so amazing looks fly ❤️❤️❤️❣️❣️❣️

[@Neuterlab]

The last person’s outfit literally looks like a beautiful portrait painting. So unique!

[@user-db7ol3ok2e]

Спасибо

[@lovedaybebe5881]

First woman looks like she’s wearing Galliano circa 1990 👌 loved her bling too

[@LawrenceAdams13]

The girl with the umbrella that suit was tough 🔥

[@AsToldByShaie]

I want to get my MA in fashion history! Applying to Uni of Georgia and applying to a few schools in the UK.

[@chey8277]

Vogue definitely needs to do more of this, im addicted.

[@erikadowdy2382]

Very Cool❤

[@yanbaihuzxzxzx]

Everyone looks homeless to me. I'm a simple person t-shirt and jeans is all I need.

[@lisadelb]

love!

[@juanita.banana]

not the south london I know lmao

[@lizzy4868]

I wonder if they came to Croydon

[@yasminedickens6248]

Yoooo ashley is a baddie tho- fuegooooo 🥵💅🏼🔥🔥🔥

[@BeachhouseGhost]

Did duragg mandem just read me? . Tsss. 😂

[@mariarahelvarnhagen2729]

Are All Facial Toners Required By Patent To Contain Tobacco Byproducts ?

[@anastasiaanastasia217]

The first guy sounds exactly like Johnny Depp!!! 😮

[@jennglow4647]

Cool 😀

[@worthigirl2946]

Should be wear whatever anywhere!!

[@user-vf3mj5yn5g]

come to france

[@BlimpCityFeeder]

This was informative. Reminds me of Greenwich Village Manhattan & Williamsburg Brooklyn. Different than the C. Tyrwhitt button downs and soccer jerseys I was expecting.

[@andreiarosa3036]

What was the jewelry brand mentioned on look #2?

[@Skydaemon88]

Wright & Teague

[@jaytops]

I miss Brixton.

[@amazinggynpoint2.0]

I saw so many obstacles in love, yet I always saw Radha with Krishna.

[@nardo218]

this is why the doctor keeps coming back to london. people! lovely funny different creative wonderful people!

[@bovasaravalentina1252]

LONDON ❤

[@ericksoncabardo2591]

So authenticity is measured on your eccentricity?

[@Glory_Abiodun]

❤

[@000SOS]

❤❤

[@Dija05]

❤❤❤❤

[@allangradus1917]

I would be worried that some one would attack me if I dressed this creatively in London especially South London.

[@gaIexy]

oh sure, just breeze by the close ups and details of the outfits. showing the closeups for a split second at the end of their outfit overview. it's not like i wanted to look at that. thanks. 🙃 seriously. who edited this. these were all such cool outfits and i wanted to actually see them all in detail! lol

[@deborahrose7047]

Brixton

[@lizziewalsh275]

South London forevaaa

[@Neema150]

Mimi New York 🗽in London. Diversity is the spice of life.

[@kenishaarya2299]

Really looking forward to a video called “What people wear in India” India is really diverse I would love to see a video of that 🙏🏻✨

[@lucinda2329]

More please! ❤ ✿❧🌿❧✿ ❤

[@taylore2877]

Okay but what are the working geezas wearin

[@Bizarro_na_chapa]

Odd people needs odd clothing. Psy is too expensive

[@mz1698]

KOSZMAR !!!

[@Bpinkolic_officialz]

They are just another example of Barbie

[@user-qm8xe9tl9t]

Pls elaborate

[@choiyoona-346]

First coment

[@silvanajrcavalheiro4188]

Fr

[@mattjohnholmes]

What a bunch of seagulls

[@CutiepieSleeps]

Um? WYF yuck

[@khanate2750]

half these fits look like they just got out a mental hospital