The Story Behind John Galliano’s Viral 2024 Maison Margiela Show | Vogue

John Galliano, Gwendoline Christie and Pat McGrath look back at Maison Margiela's already iconic 2024 Artisanal Collection show. Galliano's haute couture masterpiece took the fashion world by storm, inspiring leagues of TikTok influencers to take a shot at their version of Pat McGrath's porcelain doll makeup.
Director: Talia Collis
Directors of Photography: Rachel Batashvili, Etienne Baussan
Editor: Evan Allan
Producers: Qieara Lesesne, Gigi Chavarria, Amaury Delcambre
Associate Producer: Lea Donenberg
AC: Pauline Gefin
Gaffers: Julia Gowesky, Adam Pelle
Sound: Nicole Maupin, Hubert Rey Grange
Audio Mix: Nick Cipriano, BANG
Production Assistant: Erica Palmieri
Production Coordinator: Ava Kashar
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Andy Morell
Post Production Coordinator: Ian Bryant
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Entertainment Director: Sergio Kletnoy
Associate Talent Manager: Phoebe Feinberg
Director, Content Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
VP, Digital Video English: Thespena Guatieri
Images & Footage Maison Margiela
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[@kushbharakhada4967]

He again proved why he is THE JOHN GALLIANO ❤❤

[@Jay92925]

How many John Galliano’s are there?

[@buzzlight680]

​@@Jay92925It's not about the number of John Galliano out there, but it's about his status as a genius designer.

[@Jay92925]

@@buzzlight680 he is a king I certainly don’t deny that

[@butterlagmay5168]

​@@Jay92925 it's the impact and status of that name! now every person who got the same name of John Galliano would always be reminded of his iconic status

[@eduardodifarnecio2336]

Yes!

[@m.e.c.5837]

He is so humble when he says that it's the first time his show went viral. Mr. Galliano, your shows WERE viral every season at DIOR. You have created art on the runway that was never been done before.

[@hopenield8234]

Yes Galliano went viral at Dior… but that was fashion world viral. This is the first time anyone has gone viral for people that may have at most a passing interest in fashion. I love Galliano as a designer but this is the first time I searched out a whole runway show to watch. And I know I wasn’t the only one. This show was a turning point in the way the fashion world interacts with the culture as a whole.

[@goindown71]

@@hopenield8234 Totally Agree.

[@BetoAzamar]

Thats not art is only circus clothes

[@m.e.c.5837]

@@BetoAzamar That's so funny, do it again, do it again !

[@rafaelmejia6398]

Call it what you want, it’s still spectacular

[@imogenbegns]

I love Galliano, but Pat McGrath really made these looks. The Glass skin look is really innovative.

[@khanyixoxo]

veryyy innovative they've made a mark in fashion forever

[@starjen222]

This. She is the queen supreme.

[@AaronCypress]

It’s 50/50 the clothes and world building of Galliano is unmatched

[@UlasMT]

he came with the IDEA, she brought it to life. He's the architect, not Pat.

[@tristatearea]

Yes, but pat would've never had the opportunity to go viral with the glass skin doll look without Galliano

[@samuraiplus601]

The year isn’t even halfway over and this was the most memorable show of the year! ❤

[@jav689]

Oh the decade for me. I haven't been this excited since Mc Queen.

[@mostynf]

This is amazing. I’m glad Galliano has survived the troubled years and is back doing what he was born to do. He’s too precious a talent to lose.

[@robodd4694]

They really did nearly ruin him all because of one drunken comment. Genius can NEVER be destroyed no matter how they may try!

[@kiddlorenz7582]

The way this show literally shifted Gen Z in complete 180. and that's on GALLIANO's genius mind!!!

[@wass5862]

Not only the young generation but I think everybody

[@jboao]

shut up

[@EsseQuamViderity]

LOL yeah Gen Z totally shifted!!!

[@tomasperez7841]

we are finally getting to appreciate amazing couture, on the moment! I remember being 16 on 2016 watching the Dior 2004 Spring Couture show, dreaming of witnessing a show as spectacular and wonderful as this show was 🥹💘

[@23rainbowroses13]

someone finally gave us genuine diversity that everyone was able to relate to, enhancing individual beauty is what sold us that this was meant to showcase our world. the makeup looks were made out of re-embraced antiquity of doll faces because everyone wants to also feel like their own unique doll

[@trn228]

Doesn’t matter how many times I rewatch this show it leaves me breathless and in awe and in tears. Truly a (long needed) masterpiece :‘)

[@johnhobbs621]

me too

[@saullorence517]

Stfu you can’t even explain the story

[@l.l.storrie3851]

If you REALLY want to be in awe, please watch Robert Wun’s Spring’24 show!! ❤

[@ybshadyii4375]

Amen...I completely agree. 👏👏👏👏👏👏

[@marvinoelmartinez6033]

This is FASHION. This is Art.

[@jboao]

can you NOT be a cliche? thanks.

[@petemavus2948]

​@@jboaoRide coattails much ?

[@romeliarodriguez4164]

I'm wondering .....Who is going to fit those garments?

[@BetoAzamar]

Clothes are not art, they are just clothes. Ridiculous clothes that no one will wear on a daily basis. Art is something you apparently don't know what it is yet.

[@petemavus2948]

@@BetoAzamar

[@Achebet]

Being an African🇰🇪 makeup enthusiast and getting featured at 10:33 , I’m so horned 🙏Reacreating the Maison margiela (Pat McGrath glass doll makeup)was THEE EXPERIENCE!!!…Thank you!!!!!!

[@Mojo-qs4dd]

magic was created✨✨. KENYA to the World

[@trn228]

Your look was amazing!!!🖤🖤🖤🖤

[@Achebet]

Oops,honoured* 😅

[@Achebet]

@@trn228🥹🥹❤️

[@Achebet]

@@Mojo-qs4dd❤️❤️

[@prettynpetty8342]

One thing's for sure, Pat McGrath has always been and will forever be THAT makeup artist. She's simply brilliant. She broke the internet with those looks.

[@arlevalin]

She has been one of the best since the 90s, the early 2000s with John and until now. And John? He is such a visionary!

[@7o94n]

An amplified rendition on the timeless power duo of Galliano and McGrath.. This collection is so important because of how much appreciation the non-niche public has given it

[@samuelmendesvieira8024]

Pat and Galliano together are beyond dreams

[@sharonkelly2086]

To see JG healthy and bringing all of the magic and boldness that he has always possessed is truly heartwarming. So lovely that a younger generation has felt the ❤ for such masterful workmanship. JG is one of a kind-thanks for this profile

[@GregBirkin]

There is no doubt John Galliano reignited the fashion world, seriously one of the most amazing shows. It goes to show you don’t need a budget like Chanel’s to get attention.

[@sebastienb5892]

Yeah, but the Chanel shows are wearable. Art is fine, but these guys create clothes for people.

[@latteoatmeal7807]

@@sebastienb5892 Galliano also used to create wearable clothes. then he was disappeared.

[@orelvisperez536]

Galliano , No Gallino 🤣

[@ChuffedLemon]

@@sebastienb5892Post-Lagerfield Chanel is wearable for some, but not for all. I’ve always preferred Galliano.

[@william_at]

The vase with flowers next to Gwendoline Christie, that staging, is quite a genius statement. Thank you Monsieur Galliano for giving us beauty again and sharing it with us.

[@melhoad5221]

I really loved that arrangement too!

[@krisjackson6567]

Pat McGrath just keeps outdoing herself. Each year she just becomes more innovative!

[@greatwesternsky]

I’m a very casual fan of fashion… on the periphery really, but when I swiped and saw the footage of Gwendoline posing in that dark room… tall, big hipped, porcelain and eerily brooding, I literally got chills and had to know more. I’ve never had chills over fashion in my life, but this was something I’d never seen before and felt like a new vision. I think it should be a clarion call to fashion designers that you can elevate ALL body types through fashion, and we’re missing out by not using the gamut of bodies that exist in the world.

[@tetrulz]

No matter what people might say about John with all his scandals, we must admit he is a true GRNIUS!! one of kind in our generation.

[@jazzyg530]

One can be creative and a racist and hateful human. Should we celebrate such people? I prefer to celebrate artists who are also kind.

[@momoe.4075]

⁠@@jazzyg530”I prefer to celebrate artist who are also kind” so beautifully said

[@benramon]

@@jazzyg530agreed

[@isaacF85]

This Is Unnecessary company,

[@flamingflesh5976]

@@jazzyg530 It's in the past, i think he has grew as a person

[@Sara-hhhh]

John is responsible for two of the BEST of all time Oscar Red Carpet dresses: Nicole Kidman’s chartreuse gown and Cate Blanchett’s purple hummingbird. He’s what the fashion world needs.

[@blue3381]

Totally agree. Kidman's actual dress was on display at a Dior exhibit in NYC. Up close it's STUNNING! Even better than in photos. The detail is off the charts.

[@gerardoarenasss]

there’s a reason why John and Pat are icons, they have birthed together the most beautiful fashion images of the last 30 years, they conveyed beauty in a way that has been done before, their influence is far reaching in the world

[@albertmunoz9075]

this collection transcends the word viral in so many ways and so beyond that the word looks so tiny next to it, the whole thing is genuinely a masterpiece

[@makeupbyjessx13]

Can we get another 45 minutes please??!

[@lexmcdermott2751]

I’m not even a fashion gal anymore but when I saw this show, it just felt so profound and innovative and spectacular. It was truly evocative.

[@josegabrielsilva5221]

That’s why Galliano is a master. And what we saw in 2024 was routine when he was at Dior. One show more spectacular than the previous. His Gueixa and Egyptian collections are some of my favourites. He and Patt are the dream team. And Gwendoline? A true goddess❤

[@LazarusHazRizen]

As a designer myself, it is was ABSOLUTELY wonderful too see! its art and couture in its highest form and you can hear the passion in everyone's voices when they talk about the show and it made me emotional!

[@Tinkamuffin]

This show made me cry. The beauty of their creation is otherworldly. BRAVO.

[@annarad5234]

i'm in tears... true artistry like Gwendoline said... John, Pat, and Gwen..... you are gifts to this world..... thank you for this show... legends.. i love you...

[@pinkpills]

Absolutely adore Galliano and the rich inner world he lets us peer into, the collection and collaborations altogether were a stroke of pure genius

[@meagain9649]

Pat McGrath is a GENIUS i need to buy a coffee book table on all her stunning creative inspiring makeup. She's really a gem

[@najatm]

The dynamic duo. John + Pat does it again. They trust and know each other so much. It's more than just a working relationship. It is true collaboration with such love & mutual respect that is so rare to see and I am so glad to witness it.

[@rubaidaallen2764]

This entire collection needs to be in a museum. It should travel so people can see it. Beyond brilliant. Sir Galliano has once again proven that he is an artist par excellence. Bravo 👏👏👏👏👏

[@katiedickson0820]

I’ve been a collector of porcelain dolls since I was 6. My grandma had a very large collection and would gift me one every time I’d visit her because she could see how enamoured I was with them. That is why this is my absolute favorite fashion show, just so beautiful and unique. I love it!

[@Poppieslilliespeonies]

if that egyptian 2004 show had taken place 10 years later, it would have gone viral. so many people cite that as the real beginning of their fashion obsession.

[@Ayjayem333]

Oh absolutely! And I cannot believe it's been 20 years since that incredible show!! 😫🙌🏽✨️

[@201019able]

Adore John Galliano. So happy he has returned. Amazing Pat MaGrath. One of a kind…both geniuses ❤️❤️❤️

[@bxlis]

He and Pat put the fashion show to another level

[@roxieboat]

just want to give kudos to the audio and visual departments, equally as beautiful and complimented the artistry so well, even this video sounds amazing!!

[@EssaWalla]

John Galliano is the greatest living designer. We are lucky to live in his times. ❤

[@qwertyboo]

While I love the minimalism of Japanese designers, Rick Owens and such, I will miss the likes of Galliano. Hope he loves long.

[@leegrant7333]

oh come on .....get real Where do you think he got his inspiration.... its a hodge podge

[@lilitavagyan7192]

JOHN GALLIANO,the LEGEND❤️❤️❤️👏👏👏👏👏👏👏

[@xoallyy]

this show made me cry. these are the shows i grew up aspiring to watch in real time. I know he's made mistakes but John is the last major couturier of our time. A connection to art & the 90s and someone that deserves every single flower.

[@janusconner3710]

GAGGIEST FASHION SHOW IN THE HISTORY OF COUTURE ❤❤❤

[@Chrisreactions23]

What makes it even more interesting is the Pat McGrath mirror makeup, that is fact. I learned about this show because of her viral makeup looks 👌🏼

[@nazarenodesign9015]

The combination of Pat and John is totally out of this world!!! ✨✨✨

[@drouinjohnny9036]

Extraordinary…….oh John….I’m nobody and you touch me with your talent…..merci ❤

[@annishilcock4587]

What a lovely comment, you are somebody and that is what true creativity and artistry should do, touch people,

[@drouinjohnny9036]

@@annishilcock4587 that make my day…..thanks❤️

[@mon6745]

Three greats! The talent between John Galliano and Pat McGrath is astounding

[@Emma-cl3cc]

Actually moved to tears by this- everyone’s passion for artistry

[@PlasticR0b0t]

Thank You for this truly special look at this absolutely magical event in fashion history. I was absolutely gobsmacked when I saw the images and they still make my heart flutter. This is the art of fashion and all of this is what makes it a life-long obsession.

[@AlexandriaB23]

This was one of the most UNFORGETTABLE shows I have ever seen!!! The makeup, the clothes, the theatrics...it was AMAZING!

[@_solange]

Pat needs to be acknowledged as, idk, a sort of second designer of this show. Her porcelain skin became one of the signature elements.

[@gemstonesparkle7915]

It was so happy to anyone who loved Galliano’s creations between 90/2000’s to see her historical inspiration making it again to the headlines. I love him for that, and I can see clearly the late 1890’s and 1900’s inspiration in this collection. The pigeon bustle, the corset, the Gibson girl hairstyle.

[@pagu7706]

Pat McGrath a queen and a genius. She’s incredible 👏👏👏👏

[@marvinoelmartinez6033]

A true visionary and creative.

[@f33rcetv34]

John and Pat have been huge visionaries in our world for decades Legends what a beautiful collection

[@cgm530]

watching the show made me cry & watching this video made me cry again. so beautiful to see storytelling & pure romance brought back into fashion

[@serenatv8103]

The show had me so emotional and this documentary again . I love fashion so much ! Thank you for all these fantastics emotions

[@jorgemartins1758]

Big Galliano. Genius❤

[@jaytee3478]

I really enjoyed this! To see the development of such an amazing collection was wonderful!

[@rosevanstaden4562]

This was so incredibly moving, it brought me to tears. Hauntingly beautiful

[@Kingsley266]

He is the best designer of our generation! No one can reach to his level of vision of beauty❤❤❤❤❤❤

[@biaotoch]

how I love fashion

[@13_eras]

Your literally my spirit animal 😭🥰 ILYSMMM!! This was amazing

[@NadiaKirkh]

He is a designer-genius. She is a make up artist -genius. And when 2 geniuses meet we get fireworks of inspiration and feelings. And we thank you for that!

[@sala19843714]

This was a pleasure. Great stuff. Loved this upload.

[@anamelesspasserby]

I LOVE YOU GWENDOLINE CHRISTIE!!!!

[@irinasolo9753]

I just cried when I was watching the show and the interview. It's like seeing a new world, so breathtaking. Thank you, Mr. Galliano❤

[@irinagordejuk7442]

every Galliano's collection is a masterpiece. majestic and calling to watch it again and again, discovering senses, reasons, allusions, hints and other hidden pearls like a descent riddle. thank you!

[@rabblerousin8981]

I have never in my life been so impacted by a show. I cried. I felt honored and elevated as a woman while being inspired at the same time. Thank you JG for this statement of beauty.

[@angelinavypirakhina1126]

Absolutely obsessed with this show. Every single piece is iconic

[@MrHenry84]

It really warms my heart to see Galliano so happy and excited. I cannot wait his next show.

[@pinkblossomsky]

Their excitement and passion is so palpable and motivating ❤

[@erikad0511]

Great interviews Vogue, thank you ❤

[@jerryshepherd2784]

I got chills watching this ! Galliano is pure genius. I haven’t followed Pat McGrath since I was at all the London shows in the 90’s : but I will now ! Thank you for posting this magnificent treasure.

[@henrycouture]

This is sooo inspiring, hearing John talk and get a glimpse of his creative genius. Go watch High and Low John Galliano, made me tear up multiple times so inspiring!

[@jillbraun9395]

What a phenomenal pairing John Galliano and Pat McGrath. There really is no other designer like John Galliano. He is a ground breaker.

[@kaiwenlin4869]

I love how John galliano was sooo inclusive throughout the entire video and given credit to each and everyone and the model, I just love him ❤

[@cody7889]

Haha. Well. He has a past. 😂

[@zunamun]

Im crying now, I so inspired thanks Jhon thanks Vogue 💙

[@rukeekaakunga292]

No one will top this in a very long time!!! Every detail was executed PERFECTLY.

[@caliinthevalley24681]

Breathtaking. Took my breath away.

[@jcshuaa]

One of the greatest runways of all time. Truly art

[@pointlessNYC]

I’ve been a galliano fan for so long, his style of fashion is like fantasy architecture. This show made me tear up, it was so precisely poetic, I’ve watched it several times.

[@missequire2008]

This was just truly inspiring. These artists really gave us a world with fully developed characters and story. Just beautiful and haunting and groundbreaking.

[@ItsmeImalot]

This is the kind of art I have in my head since I was a kid 😢❤ I want this images to be displayed around me wherever I go.

[@cicerochicoconstantino7719]

this had me crying!!!! it was beautiful!

[@koketsosephoti5625]

This is so beautiful and inspiring❤

[@PabloLopez-xq9st]

This show literally made me cry. So memorable.

[@adrianmcmillan4737]

Truly mind boggling and sensational. Took my breath away the first time I saw the show and still takes away my breath now.

[@balazs7235]

One of around a handful shows that brought me to tears. We want the drama the 80s and 90s back in fashion.

[@marvinraphaelmonfort8289]

kudos! thankyou for this

[@mc-ge2bt]

John Galliano is being too kind, he may not have gone viral but his Alice and Wonderland Dior Couture show haunts my dreams in the very best way. In that show, I understood couture, I let myself travel into his world and just simply loved it.

[@Anne.2024]

In tears, magnificent show

[@LinaLocaCoach]

This is brilliant 👏🏽 👌🏾 🙌🏽 The passion, ingenuity, gorgeous... such a dream with so much emotion

[@archere6813]

Still obsessed! I've watched it like over 50 times since the show was out.

[@wannad8290]

I truly adore the balance in respect between the artist. Everyone collaborating to reach one common goal. This is the dream! ❤️👏🏾👏🏾👏🏾👏🏾

[@MDeLorien]

I absolutely adore this collection, the makeups are out of this world, Totally insane 🖤🖤🖤🖤🖤

[@khanyixoxo]

l am in tears this was just beyond extraodinary❤

[@briandosantos2577]

Should be a one hour video explaining all the process. Incredible show by the way❤

[@frizzky7976]

Picture perfect, the set, the make up, the lighting, the mood, the fabrics, the cutting, the collection, everything just went great together. This is art, pure art. Drama, drama, drama. This is proof that he's still the living legend.

[@heiskevpurrr]

A-MAZ-ZING even more with the story and detailed moments in regards to the show.🎉❤

[@kokoloko4072]

All i can say i was watching this with the tears in my eyes . Such an excellence of talents artistry in person this is like we watch Picasso alive today. Bless you Pat and John you we have to protect them by all costs

[@johnred6181]

Beautiful story of working together and being inspired by fashion and those responsible for creating fashion through a story with textiles as art and human experiences. ❤

[@peteashley4515]

Well? This 🙌🙌 Changed the tone of my day! ❤