Voodoo Child (Slight Return): Forever Ahead of Its Time | The Year of the Strat | Fender

For 70 years the Stratocaster has been the perfect guitar for rebellious and ground-breaking artists. Once viewed as unconventional, its visionary design has proven to be forever innovative, forever iconic and forever ahead of its time.
Celebrate the Strat with a cover of Jimi Hendrix’s “Voodoo Child (Slight Return)"
Featuring shredding by Tom Morello, Nile Rodgers, Ari O'Neal, Mateus Asato, Rei, Tash Sultana, Jimmie Vaughan, Rebecca Lovell, Tyler Bryant and Simon Neil
Bass: Craig Young
Drums: Aaron Sterling
Shop the 70th Anniversary Stratocasters here: www.fender.com/en-US/year-of-...
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About Fender:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)-whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® - follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres.
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Voodoo Child (Slight Return): Forever Ahead of Its Time | The Year of the Strat | Fender
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[@irenearifin8856]

respect to the person who edited this video

[@LuminoStudioOfficial]

Thanks :)

[@andrefjbernardo]

Jimi did

[@Hickalum]

The visual is AI generated, isn’t it … Hence the tag line ‘Forever ahead of its time’ ?

[@Tezzmeuster]

It's thier job 😂😂😂,it would be so much fun picking each players parts,I'd have loved the chance.

[@luisgpr1]

@@Hickalum Not likely. I think they put them on a robotized stage where everyone was filmed in turn with camera and lighting synchronized to the music, on a green screen so the shifts between players would be seamless.

[@amihans_stuff]

i adore how the stage is modeled after Hendrix's Maui performance

[@rosalindhicks970]

YES!!!

[@shresthagaurav1]

onlyh the amps were of Marshall ... :D

[@OhanaFilms]

Took place near our house!

[@jenniferwhitewolf3784]

Maui used Marshall amps, and Altec A-7 Voice of Theater speakers in full-finished Studio enclosures, spaced here and there on stage, not in a 90 degree arc like this with quad sets of big unbranded slot ported front loaded horns at each end. It is reminiscent of Maui stage, but not exactly "modeled" after it.

[@benjaminwoodrowmusic6070]

​@@jenniferwhitewolf3784ACCKTUALLLY

[@Gabriel7Longhorn]

One of the best KZbin ads I've ever had the privilege to experience.

[@genboyer]

RIP Jimi and Stevie! ❤❤

[@herritymusick1758]

The best ever...

[@ionhunter]

Jimmy Vaughan is in it.

[@garailac]

Asato in the house, let's go!!!

[@jhardindrums]

Had to double take, cause I'm so used to seeing him with a Suhr

[@garailac]

@@jhardindrums no matter the guitar brand, this guy just tears it up every time

[@axertified]

​@@jhardindrumsexactly my thought

[@donsoarj2694]

im here bcoz of him.

[@nunobjj652]

Me too

[@theillsun]

Hendrix died 17 years before I was born, but some how he has inspired all of us.

[@anthonycashero7605]

I was a little boy when he passed and thought, what was going on in music? Where are we going? Started paying serious attention. I've been jamming all my life and love it.

[@LuzVerr]

I've never jammed to an Ad in my entire life before this point in time.

[@bernardofoggiato2]

same !

[@gravyking7058]

I had my face melted the other day real good by a Neural DSP ad for Morgan amp suite. That Grace Bowers blew me away.

[@SeanOHanlon]

Right?!

[@aimg2993]

FENDER MARKETING TEAM KILLING IT

[@ginab3122]

@@gravyking7058I hadn’t seen the ad but that little moppet Grace B. Should have been on here. She is not just the best female guitarist but guitarist I’ve seen in years and I am a blues born purist. Kingfish Ingram is jamming some good blues too but that Grace doing jimi with her fringe jacket on. Did you see that video? I notice how long her fingers are and you can see the feeling on her face not performance like some of these guys.

[@SuperKazmierski]

FANTASTIC! Jimi Hendrix saved the Strat from being discontinued in the 1960's. Imagine the world where he never upgraded from his Danelectro.

[@DutchVai]

I guess we'd all be watching a Danelectro anniversary video then ?

[@sprintcarsandguitars959]

star spangled banner on the V.

[@Ogma3bandcamp]

Clapton?

[@jw_au]

⁉️

[@naokim.5035]

Steve Winwood??

[@TRKTKO]

It's rare for me to let an ad play all the way through let alone look it up afterwards. You've outdone yourselves here Fender, bravo!

[@vXIR0NMANXv]

lmao this may be the first one actually lmao

[@Hickalum]

For about 3 months I used to skip all ad’s with speech and let ads play through that were music only. I was hoping the mighty algorithm would ‘get it’ and only send me ad’s that were music … But it never did 🙁

[@KfirOchaion]

Love the production, looks awesome!

[@rockrollkelantan4366]

denki la tuh dio xdok..huhu

[@jammabbella]

actually it looks so poor... very bad postproduction...Such a good idea, by such an iconic brand, handled so badly...

[@alandelacruz4]

I think the industry is still experimenting and learning these technoligies. I’ll applaud the “poor effort” for creating something that got many people’s attention and aroused their emotions.

[@auntjenifer7774]

😂 It looks like Cheap cgi 😮

[@Hickalum]

@@alandelacruz4; Aren’t the visuals meant to look obviously AI generated to go with tag line; “Forever ahead of its time”?

[@starpulverizer227]

Tyler Bryant and Rebecca Lovell!!! Absolutely killing it

[@jeanpaulbeuh8678]

I'm glad to see Rei in this selection of fantastic guitarists

[@reservoirfrog1]

Who is she?

[@jeanpaulbeuh8678]

@@reservoirfrog1 One of my favorites guitar players kzbin.info/www/bejne/hGXOemNoo8aCp80

[@GuyWhoLikesTheSnarkies1435]

​@@reservoirfrog1 She's an awesome yet very underrated female singer songwriter and guitar heroine from Japan. She performed her parts in the minute 0:42 and 1:31.

[@eccentric0official]

She was awesome! I’ll have to check her music out. Any idea who the lady with the sunburst strat is?

[@jeanpaulbeuh8678]

@@eccentric0official Ari O'Neal ?

[@jetlove69]

Reiちゃん 最高だぜ❤ Charじゃないとこがイイね👍

[@ilovelamp22]

I know it's an ad, but this is actually well done

[@loveseat-honey]

Yeah, but personally I’d like it if they played it like it was. Good ad though

[@bbigrocker1]

well done is well done brother!!

[@TPD]

Simon Neil!!!

[@mikegeary329]

Only came here for this comment!!! MON THE BIFF

[@honkinbubbafulton8791]

Just the greatest guitar song of all time.

[@fender]

Can't argue with that

[@desire6240]

@@fenderWhere is John Fruischante?

[@herritymusick1758]

Right? A crime that they didn't include him... He is the biggest influence of Hendrix who's alive right now. The video is incredible, but they didn't feature the greatest living rock player of the modern era. Makes no sense...@@desire6240 @fender we need an answer!

[@oscarpolo6310]

Jimmie Vaughan, Nile Rodgers. ❤

[@aplleyva]

Nile is so underrated

[@johnbrady2477]

Rory gallagher on that list in my opinion. Bit biased coming from an Irish man 😂😂🇮🇪

[@dang9766]

Oh i am so happy, Rei is here!!!

[@caedmon1865]

I love how much Tom Morello sticks out, and you can tell when it's him, i think he was the most unique

[@Dovahkiin0117]

Ngl I hated it lol Like wat he does in different setting

[@Zeus-nu2he]

You can tell its him when it sucks

[@markn4526]

@@Dovahkiin0117 Yeah...noise.

[@jamproject9]

He just gets worse with age. Like that annoying mosquito in the dark you can’t get.

[@markn4526]

@@jamproject9 There was a printer where I used to work that made a loud, annoying, rhythmic squeaking noise whenever it was printing something. I used to call it "Tom Morello".

[@henriquehenrique4652]

Wowww Tom Morello, Nile Rodgers and Mateus Asato Together!!!! Amazing!!

[@lollofool5151]

Mateus Asato at Fender?!?!? ... whoah!! 🤙

[@marcossamuh9230]

Suhr

[@crigonalgaming1258]

This isn't the first time. He's one the Jazzmaster video too.

[@Lynchfan88]

Hell yes, Nile Rodgers, baby!!! Think I saw Jimmy Vaughn and Tom Morello. The best Fender commercial EVER!!! Rest in POWER Jimi Hendrix!!

[@fender]

You did! Glad you dig it.

[@kalorakalora]

I was looking elsewhere but immediately when it came on I was like "yup, definitely Tom Morello". Absolute legend

[@seichang1234]

Reiちゃんかっこよすぎ！！

[@drea3556]

She is so cool 😎. Love her ❤

[@flasheante]

Best guitar ever.

[@pinkled4429]

Telecaster,Les paul would like a word

[@Ilikemyhair123]

@@pinkled4429 yeah, they would like to tell the strat that they can never be it

[@trevor4533]

Epiphone USA map guitar like : "Am I a joke to you?!?! ...Wait a second, don't answer that!"

[@herritymusick1758]

Been really enjoying my Telecaster and have been playing it the most lately, but the Strat will always be my first love.

[@declancolgan8128]

This music got me some rough teenage years ! Rip Jimi Hendrix a true artist in every sense of the word. Taken way too soon

[@devin2151]

My mom died before I graduated at 18 I’m 20 now i started learning guitar for fun afterwards then I found a Hendrix record randomly in my house and he’s been helping through so much man 🙏🏻

[@declancolgan8128]

@@devin2151 Damn bro I’m so sorry to hear that. That must be so hard for you I couldn’t even imagine. I’m glad to hear your playing now bro, keeping doing it for fun and enjoy the process. It changed my life I’m sure it will do the same for yours too ! Sending blessings to you and your family bro, keep loving life for her !! ❤️🇮🇪

[@devin2151]

@@declancolgan8128 thank you I sure will you keep loving this hard but beautiful life too bro music keeps us through 🎶

[@GamerThePB]

@@devin2151i would recommend you to take a listen to Angel by Hendrix (not the Zayn cover of it). its a song he made for his mother who also passed away. it made me look to the world a little bit different. stay strong!

[@GamerThePB]

@@devin2151Altought this album was released after Hendrix died and the Track probably isnt Finished the way he wanted to, it still a good vision of where he would have gone.

[@roberttosa2560]

If this video doesn't sell a bunch of Strats nothing will. So awesome!

[@RT-umineko]

My favorite guitarist / singer song writer, Rei, is here playing!! I'm very pleased about that. I am sure that she's the Japanese guitar queen!

[@MrChopsticktech]

Thanks, l was wondering who she was!

[@shadyacr]

I feel like Motifour from Tricot might have a run at that title

[@GuyWhoLikesTheSnarkies1435]

​@@shadyacr I think Rei and Motoko probably would've ended up in a tie. Although my money would've gone for Rei in this case despite being a fan of Tricot as well. She's easily the more underrated artist imo compared to Tricot, which already has a solid cult following worldwide since the beginning.

[@shadyacr]

@@GuyWhoLikesTheSnarkies1435 fair assessment!

[@JamesBernardohk]

Simon Neil and Tash Sultana bossing it 🎉

[@urbanzombie2k8]

Jimi must be smiling from the Heaven, the angels are paying their regards.. brought tears to my eyes, amazing arrangement and the greatest players.. 🤘

[@markt.2730]

What Hendrix tune is being quoted at @1:50 - 2:10, right before Purple Haze...? I can't place it...

[@iframes2d]

Appreciate Fender looking after the new and old generation. They will go far 😊.

[@mr.t4790]

Rei最高！

[@johntyler8257]

This is the coolest video I’ve seen in a long time!

[@ms.harleygamer7232]

No one in the entire industry has ever even come close to producing anything like a Fender Stratocaster. The very moment that you hear it, you just know that it's a Strat.!

[@OceanG805]

Let’s go Mateus! Killing it!

[@christopherlong8259]

As soon as I clicked on this I thought “man, they should get Rebecca Lovell from Larkin Poe for this”…so glad you did! And as a Strat player for almost 30 years, love this!

[@fender]

Couldn't do it without her ❤🎸

[@tomohikoito7764]

Rei the guitar queen!

[@kunaljoshi630]

I'd never heard his name before this, but love for Tyler Bryant's beautiful. beautiful phrase @ 2:19 (and *that* bend @ 2:25!)

[@markt.2730]

What Hendrix tune is being quoted at @1:50 - 2:10, right before Purple Haze...? I can't place it...

[@cokestd]

I am looking forward to a new road worn strat series this year 🤩😍🙏

[@Hickalum]

Just buy an old Highway One. The cheapest USA Strat ever, made in their thousands, but you probably have to wait for an owner to die before one comes up for sale.

[@rileyridgwaymusic]

never seen an ad go this hard in my life...hats off to all the icons and the production team behind this video!

[@Bigmountain73]

Love the Strat... Love my Strat... Love Jimmy.... Love this and all of the amazing players

[@metalfatigue]

Rebecca Lovell and that chromatic lick made my day. The guy with the Aerodyne blinded me with science, but to each his own.

[@nodoka499]

Happy 70th Anniversary! Great guitarist and Rei are Amazing❤❤

[@cookieDaXapper]

What a conversation!!!!!! BRAVO!!!!! Thank you all for sharing, God bless us each and every,.....and crown the brother who still teaches Jimi.

[@omargraham8591]

Prolly the only commercial i happily let play when it interrupted whatever i was watching….deez musicians are wicked! Ive sought the commercial just to hear their renditions again

[@fender]

🫡🫡

[@1thommyberlin]

the first commercial I've ever watched like a video. Ok Fender once again you guys are in first place, no be cool give these artists their NAMES. Now I know most of 'em, but not ALL, so lets go.

[@MontaguStudios]

Now THIS is what I call music!

[@rodrickhudson6537]

Awesome tribute to the Strat and to my favorite artist of all time James Marshall Hendrix! RIP

[@markt.2730]

What Hendrix tune is being quoted at @1:50 - 2:10, right before Purple Haze...? I can't place it...

[@r4nd0mStuff]

TOM MORELLO LETS GOOOOO

[@Dany_0_]

i just came here to say how awesome this ad is... it should be actually released as a full song.

[@ivanmunoz7959]

Holy shit! I felt that even Rory Gallagher was there in spirit. That's the beauty of rock n' roll, and of course, the magic of Jimi Hendrix.

[@boxer4engine]

Fender levels up over the other two…Coolest guitar commercial so far

[@planeguy95]

Utter brilliance

[@roberttosa2560]

SOUL POWER!! Tom M rocks!!

[@CHITECHGUY]

Love Fenders, it’s all I play! Hendrix is smiling above, one of the coolest songs made!

[@TheDoc1958]

All artists Were great. Wow. Hendrix music will never die. Peace

[@anthonycashero7605]

This is really cool. Great jam everyone. Love Fender.

[@vox42]

Rei's look in this is sick! Expecially those metallic fingers she has on, I wonder if that's a kind of ring or something...

[@darrinpeterson6318]

70 years fenders are #1

[@CoreLikeDiamond]

There are sooooo many legends dead or alive that played the strat and should be on this video. But the list is soooo big as their glorious journey. Thanks Fender! ❤

[@sachet.thapa542]

This is coolest ad I've ever seen🔥. God level editing production 🙌🏼

[@fearandloathing668]

I just sent this link to my best friend saying, "This Is the coolest ad I've ever seen!!" 😂

[@D901694]

YES. MORE PLEASE.

[@AdolfoDelannoy]

The drums sound great

[@florencehodges-moore2909]

Wow wow ❤

[@audiophileman7047]

You better believe it, baby! Some of my favorite artists perform in this video. 😻 They're great artists playing a great guitar. 🎸🎸🎸🎸🎸

[@krush626]

Very nice video/ad... had a lot of my favorite players, old and new. I have had my Strat for 44 years. Loved seeing Ariel O'Neal in it. She is killing the game right now.

[@Kaws_One]

This made me cry. Not kidding I'm all emotional over here. Genius! Bravo.

[@fender]

So glad you loved it!

[@fearandloathing668]

Yeah, I got misty, too. 😂

[@rmirkovich]

I'm glad I'm not the only one crying after watching an Ad.

[@herritymusick1758]

Me too, can't watch it without tearing up. Jimi was one of a kind, and his fingerprints will be on our lives forever.

[@Stormsurf001]

Real Music, real players and a real song on a iconic guitar! Great advertisement!

[@vitorbarbosa5656]

Fantástic Fender estrato foreverrrrrrrr

[@user-kx6cl5bb9x]

Congrats! Love what you have created and also this video. It is usually up on one of my devices all of the time!!

[@FrankTheRatRomero]

NICE! Saw Rebecca Lovell (Larkin Poe) and Tyler Bryant & The Shakedown at the Grammy party at the Sunset Marquis on February 1st.

[@ginab3122]

Larkin Poe write some great songs and play a mean slide. There is a great KZbin Jam in the Van with them Like Dave Grohl said a couple years ago the future of rock is female I hope LP and that Grace Bowers get the success they deserve

[@FrankTheRatRomero]

@@ginab3122 Way cool!

[@kaegengalindo]

a back wall of fender amps never gets old

[@ScarTunes]

But they should be Marshalls

[@kaegengalindo]

@@ScarTunes facts, but i prefer the fender look. they just look so beautiful all stacked together. even when you have a bunch of different sizes.

[@dennislippy5556]

Love this tribute to what I believe to be the best ever..........Jimi

[@eldergeektromeo9868]

That pretty much says it all! Thanks Fender, for the Voodoo Chile!

[@kleefrancois8828]

STRAT FOREVER! ❤

[@pn848]

Motivation video without a single word.

[@danw.7131]

Wow. Just WOW!

[@zemlidrakona2915]

Too bad they didn't get Yngwie. He plays a Strat and he's played this song for decades.

[@TribeCalledBeats]

H.E.R. is my hero. Love this. Rock on ya'll ........ Fender forever.

[@danbenbow4790]

AMAZING AD!!!! The heaviest tune ever played on a Strat from the heaviest artist to use a Strat, a diverse cast, a zillion cool licks, phrases, approaches...well done, Fender!

[@user-lw1dh6vm6d]

This video Rocks! Please Fender, you know that there's nothing cooler than an all american Fender CBS era Strat in olympic white or black or sunburst with maple neck. Please bring them back! We need them!!!!!!!!

[@simplyantihype]

This is cool and all... But where is John Frusciante's signature model?

[@frankkranick3103]

Exactly, I would love a John Frusciante signature model!!! That would be a hot seller!!!! Such talent!! 💯😎

[@richaracc]

Please !!!!!!!

[@energyq]

He actually doesn’t want one.

[@Ottophil]

Just get a strat?

[@Wolfbism]

John doesn’t give a shit about signature fucking guitar! Go Get a grip

[@rishabhbose29]

Love my Strat. Always will

[@danielkornuta4965]

Jimi Forever!

[@johnfletcherduenas1751]

As a Strat owner.. this blows me away every time I see it!!👏👏👏🤘🤘🤘🤘

[@fender]

🎸❤

[@keanelimusic]

I can't stop watching this. It's so beautiful.

[@loudguitar]

Wow. Love the wall of Fenders. Growing up, we never saw Marshalls, only Fenders. Love it.

[@jimiplayscobo5877]

That not really true more guitarists played live through Marshalls than Fender amps.

[@dagbman]

Hendrix himself favored a Marshall JTM.

[@susanparker767]

Holy smokes … beautiful …!👽

[@OMARA.OFFICIAL]

🤘🎸🤘 just pulled out my fender HM strat to play along. Every guitarist should have a Fender in their collection.

[@aydeeT]

Thank you Leo and co., for giving us a tool to express ourselves in ways one can not imagine being possible.

[@OURGAMERSTUDIO]

Fender rightnow ain't real Leo.

[@cgraugaard]

Almost cannot tell Rebecca Lovell or Tyler Bryant apart

[@FoxyPeanutcheese]

Dear Fender: You win, not only did I watch the entire advertisement, I clicked on the links and then came to watch it a second time. Your marketing department scored bigly.

[@50scap3]

This is so excellent one of my favorite tunes absolutely JAMMED. LOVE IT.

[@marileedent8499]

Beautiful.

[@JamTrackStation-JTS]

that's why i love fender😍😍😍

[@realdocloco]

(guita) REI !!! 🤘🤘

[@brianhensien]

Expert level production. A simple and elegant nod to the past and future. Very Awesome, well done!

[@hallaiged]

☁I was just thinking....'If 6 Was 9'🌞💜💥🕊

[@13StJimmy]

I can’t believe fender did it but they created the greatest advertisement of all time. It’s not even close

[@leandrokandro5884]

Tyler Bryant ....Eres el mejor...Fender Strat my Favorite Guitar ..🎸 Yeah.🤘..👍