How A24 took over Hollywood

They went from solely distributing uncut indie gems to getting everything they made everywhere all at once
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When you think back on your favorite movies, you might think about their famous directors or actors. But recently, a new name has become synonymous with indie film culture and appeal, and it’s not an individual, but a studio.
You have to admit, their logo is pretty cool.
A24 swept the 2022 Oscars. They’ve made some of the most distinct and interesting movies and TV shows of the past 10 years. But most importantly, they’ve garnered a reputation for quality - and their brand loyalty so strong that hipster film bros everywhere are wearing A24 t-shirts and caps right now.
But unlike Universal or Paramount, studios that have been around for over a century, A24 has done this in just over a decade. How did this independent film distributor transform into a major player in the entertainment industry in such a short time?
In this Vox Video, Nate Jones (senior writer at Vulture, and A24 obsessor) breaks down their history, and stratospheric rise to the top. Read more of Nate's writing on Vulture:
www.vulture.com/article/a24-m...
www.vulture.com/article/a24-m...
Check out more from A24:
a24films.com/films
a24films.com/television
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[@Vox]

Quick clarification for eagle-eyed film viewers: While A24's Lady Bird was Greta Gerwig’s solo directorial debut, in 2007 she co-directed the film Hannah Takes the Stairs with Joe Swanberg, which was produced with Film Science and later distributed by IFC Films. Lady Bird is one of my favorite A24 films. Nate’s favorite was Hereditary. What’s your favorite? Let us know down below. -Ed (video producer on this one)

[@JJONNYREPP]

How A24 took over Hollywood 1919pm 12.5.23 what tv series did i watch recently re: film making...? erm........... get shorty.

[@gothamt9843]

Aftersun

[@JJONNYREPP]

@@gothamt9843 ???????????

[@willppp]

Green Knight EEAO and Locke

[@RichTapestry]

Swiss Army Man was my favourite until Everything Everywhere All At Once tied with it. Both amazing, and I have so many A24 films still to watch!

[@Kausan1]

They give Directors and writers control of their own movies. You can feel the authenticity

[@antonio7334]

100000000%

[@6661SynysterA7X]

20th Century Women

[@LafemmebearMusic]

Hahahaahahah nahhhh

[@OscarUnrated]

@@6661SynysterA7X that movie was a tough watch

[@RDSStudioVideo]

A good start for making masterpieces indeed 😊

[@isaacishere6034]

The A24 logo in itself has become a mark of quality. If you step into a theater and see the logo on the screen you know you’re goin to see a good quality movie

[@curtisbme]

May not be one you like, but you will generally at least appreciate what they were trying to do and there was a lot of artistic effort put into it.

[@AzzyRiah]

Especially if it’s stylized to the theme of the movie instead of the normal logo

[@Tiwack01]

As the dude said in the video, they deliberately don't put their bad movies in the theaters to leave you with that impression.

[@MrBuschLatte]

Only movie I didn't like was "Men"

[@jase276]

@@MrBuschLatte Which was a shame because the first trailer was mindblowing. Unfortunately the actual film was nowhere near what was portrayed in the trailer and rather predictable in the end

[@mrq.1236]

A24 has almost become a genre in itself for their very unique approach to filmmaking. Everyone knows what you mean by “an A24 film” or saying “A24-type movie”

[@DunkIeosteus]

Not really, they are all very different when you really think about it. Like everything everywhere all at once is not even remotely similar to movies like uncut gems or hereditary

[@LiamChaidez]

I’m here for A24 making weird and original movies. Even their worst movies are at least more new and interesting than most of what any other production companies are putting out.

[@dana8656]

tusk comes to mind

[@coldgrandpa]

Vox truly knows their audience huh

[@ShizukaRose]

😂

[@KentLavisMW]

Vox is like the A24 of KZbin; they create an interesting topic no one asked for, and keep their audiences stuck on it.

[@brentdadula7986]

The moment this went in my homepage I immediately clicked it 😂

[@AnkurSharmaASLI]

Exactly

[@easterworshipper730]

If that were truth this video would have 5 years old.

[@carlodaswag]

A24 is a breath of fresh air when Disney keeps shoving superhero movies down your throat

[@DLCS-2]

Wrong. Disney produces its movies/content for cinemas . Also disney Isn't showing superhero movies down your throat , the movies have been there since 2011. Most people don't like mcu more after endgame/star wars

[@DLCS-2]

Also Disney Isn't the only movie studio

[@chillinJohnny]

@A K Thanks God, not yet

[@ssshar2176]

Warner Brothers is releasing 5 DCEU movies alone this year. Marvel only 3.

[@jmckendry84]

Disney aren't "shoving superhero movies down your throat". You have no obligation to watch them. No obligation to buy cinema tickets or Disney+ subscriptions. You can avoid them completely if you want, it's very simple.

[@danstone1313]

I think what A24 has done is realise that as audiences we want authenticity and really good stories. Humans need something with soul in it that we connect with... we're tired of these over-produced franchises that are only creating films to get us to buy all the merch etc.

[@simonjefferis4949]

For me it was always the consideration. Everything feels considered. The music is always so intentional. The editing. The pace. It all feels as though it ties in together in a neat package that you may not always like, but it’s always considered.

[@Kelfieb]

That's probably what happens when you give someone artistic freedom.

[@zachgamingzone]

Actual Answer: they made actual good movies in an industry that's gone bland

[@DLCS-2]

Which movies are bland according to you

[@drewcollins2899]

@@DLCS-2 not OP, but i’d point out how many films of the last decade are remakes, reboots, or franchises. almost all of A24 films are original plots

[@riverstone5994]

@@DLCS-2 more or less everything that isn’t original ip. I enjoy some of them but they are a little bland. Know exactly what you’re going to get etc

[@DiotraxSecondlives]

they're catering for the niche market of hipsters. I'm part of that market, although i don't identify as one, as many of them. lol.

[@DiotraxSecondlives]

​@@DLCS-2 ​ie: marvels and DC, starwars, every big franchise, which make up for a huge chunk of the profitable movies. Also they don't want to take any risk as they know most seats are gonna be filled anyway, so they make them less and less differents from each other. that's why a lot of them are so tedious.

[@brylerivera402]

im glad that a24 is brave enough to support fresh and original movies, because big studios are afraid to take the risk.

[@Michelrs]

it's not difficult to do so if the movies cost 5 million tops.

[@quieteron1516]

Netflix does too but it lacks the quality control

[@marvelousTUD]

I mean…not really. Searchlight Pictures pits out exclusively indie/original movies and that’s owned by Disney.

[@brylerivera402]

@@marvelousTUD yah, good thing we have these studios that are there to greenlight and distribute films that are more artsy

[@A1stardan]

WB has made so many good and original films, but they stopped when people didn't show up. There's a Forbes article I read about it too.

[@santh9115]

Putting Peele in the same category as Spielberg and Hitchock is such a Vox thing to do

[@stopstalkingmebruh6021]

Nope was terrible and boring movie where the directing just came off pretentious, but get out and us were great

[@santh9115]

@@stopstalkingmebruh6021 I enjoyed Get Out and his 2 other movies are not bad either imo. It is just he did not earn enough creds to be compared to either Hitchcock or Spielberg and I think he would be the first to admit that. If Vox wanted to diversify their list of directors they cold add someone like Kurosawa.

[@justinschulte2338]

@@stopstalkingmebruh6021 lol

[@artlesscalamity348]

@@stopstalkingmebruh6021 Nope was incredible on every level. So much to unpack. It’s the internet and everyone can have an “opinion” but some takes are just wrong.

[@artlesscalamity348]

I would imagine they wanted to include a more modern filmmaker, and at the time Peele would have had the most buzz. It doesn’t mean he’s in the same “category” - the point was that he’s a recognizable name.

[@Louise-wk5yf]

A24 keeps on distributing and making unique original films and that alone will keep them afloat. Not all of their films might be a hit for you, but you gotta appreciate how original they are.

[@isaacmartinez6904]

A24 may be small, but they do know how to stand out. Happy to see A24 getting tons of shoutouts from big studios to the Criterion Collection.

[@joesmith4443]

Same office in NYC.

[@Bat_Boy]

They are just filling the void left by Miramax and Harvey Weinstein scandal

[@SayAhh]

I used to try to watch as many movies put out by Focus Features as I can, but now I've added A24 movies to that list.

[@zackgravity7284]

I think their smallness is a benefit if anything

[@11422cow]

7:39 7:50

[@lenardregencia]

If you see A24 on the opening credits… you’re in for a treat.

[@noahsabadish3812]

the video established that this is absolutely not the case

[@whizzardblizzard5696]

Yeah, it’s actually a pick-me-up thing from here on😅

[@lonestarr1490]

@@noahsabadish3812 The video absolutely established that, at least on a probabilistic basis. Because, as stated in the video, you're very unlikely to find yourself in the opening credits of one of the bad A24 movies if you're not intentionally aiming for it.

[@elisacesaro]

Yes!! Every time I sit at the cinema and see the A24 credit I think, good I'm in the right room

[@mollywoodshots6503]

@@noahsabadish3812 For me, it is the case.

[@kaushikvedanarayanan177]

One of A24's co-founder is Daniel Katz (former PE guy), who used to work in film finance for the global investment firm Guggenheim Partners. Guggenheim gave the seed funding for the studio, and I think still holds some stake. Maybe this explains why they have been so good at being financially solvent for a small studio, plus having a very good understanding of the cash flow aspects of movie making. A24 may specialize in the indie film scene, but their origin and ownership may not be so indie after all :P

[@paradise_valley]

That's how they made the jump to production so smoothly and getting formerly unknown indie directors paired with a-listers. And that's how they compete with the big five studios in the box office and proper indie and foreign films at award festivals. They honestly have more in common with studios like Sony Pictures Classics or Fox Searchlight or Universal's Focus Features than even Neon, and proper independent distributors like The Asylum and once upon a time Castle Hill. Honestly if an indie distributor can produce this many big films as A24 and we know them this well, are they really the same kind of independent studio as we consider them or categorise them as? Given that they're also commissioned to make films in the indie genre for Netflix and HBO from time to time, how are they different to the indie and foreign film distributors that have been bought out by the major film studios?

[@theo.g.441]

I think the 1st movie a24 got into theaters and made profit from was hereditary. I took 2 uber's to the theater to watch it alone. There was a big crowd surprisingly. But tbh,, thought they would go bankrupt cuz they lost money on almost every movie... always wondered how they didnt shutter. They made about 30 movies before finally making profit. Having watched almost all a24 movies since they came out, I'm relieved and proud

[@thesilenttreatment6837]

​​@@paradise_valleybecause at least their releases are well-curated. They've become a quality marker. It doesn't matte if theyre really independent or not, the point is they're known for releasing films not just to make millions but gives something new to the audience. It's almost a gift that keeps on giving.

[@akeenobumatsu]

A24 built their audience, kept most of that audience throughout... then the new ones will just add up to that. A24 is like that one friend that recommends you something, and most of the time they will be good.

[@denisxromero]

best definition of A24: “it sparks your curiosity, in a way”

[@soogasooga]

"No one knows what it means, but it's provocative. It gets the people going!"

[@konrad1916]

For what i received i passed on to you as of first importance: that Christ died for our sins according to the Scriptures, that He was buried, that He was raised on the third day according to the scriptures 1 Corinthians 15 3 PS: "according to the Scriptures" - what the Apostle means is that Lord Jesus fulfilled prophecy's of the Prophets of God in Old Testament. There are like hundreds of Prophecies that Lord Jesus fulfilled, just look it up dear ones. God is our Father. He is the best of Fathers, the most lovable and merciful of fathers. Read the whole uncensored Bible that is Catholic(The Original) and pray my friends. Wish you all well🙏amen🙏

[@ItsJustCartier]

Translation: If you are into pretentious stories with decent camera work A24 is for you

[@brandonmroe265]

@@ItsJustCartier snobbishly acting like you're too discerning of taste to enjoy something popular? Sounds like you're the pretentious one here bro

[@hishamrashid5293]

One word to describe A24: "Originality"

[@its_omar]

I’ve been wondering why they were so successful that they managed to sweep the 6 major oscars last year

[@allistar34]

they haven't won *that* many oscars... honestly "everything everywhere" is kind of an anomaly. they've never won that many in one year before. they're still a young studio. (this is coming from an a24 fan btw)

[@jothishprabu8]

It's obvious. They make art films.

[@orkanner2183]

​@@jothishprabu8 They don't and the Oscars don't really award "art" films (film is an art form so the term doesn't make much sense anyway), A24 make films that are more meaningful and expiremental than most modern mainstream movies (by a lot) but are still engaging and entertaining enough to appeal to a bigger audience.

[@Tiwack01]

@@orkanner2183 They just produce a lot in the hopes something sticks as evidenced in the video.

[@vk69525]

​@@allistar34 Saying A24 a studio , definitely shows that you dont know anything abt A24

[@larapaulyn1488]

A24 is like a breath of fresh air for the directors/filmmakers who didn't want to be sell outs in an industry that's run by money and not art anymore.

[@GeorgiaMade404706]

Money is necessary. If everybody’s making boring artsy films there would be no film industry. I believe that’s why a lot of “filmmakers” never make it, they don’t understand the business side and the importance of making sure films make money.

[@AlyssaBotelho]

As a director myself, I was looking for this comment 👌🏼

[@Xsetsu]

I am usually not the biggest fan of many of the their movies, but so glad they exist because the creativity is always admirable.

[@akirebara]

I love A24 in that gives those indie films that would have gone into obscurity a chance to get distributed to a wider audience. And the fact that they give the directors and producers full reins in how they want the movie/show to be done. I love how weird the stories we get from A24.

[@SavageAppOfficial]

- Treat the audience with respect - Let filmmakers make what inspires them - Have fun and be creative with every aspect of your brand. From marketing to merchandise Such simple concepts that nearly everyone gets wrong.

[@fragr33f74]

I think many of us will agree that even if a particular A24 film doesn't click, we can always respect their distinct creative effort. Plus, they release some absolute home runs tbf.

[@allistar34]

they make original movies and don't depend on the success of sequels, established franchises, or adaptations of famous stories. that's why they're successful. they dont't care about making a blockbuster type of movie.

[@Sci-Fi_Freak_YT]

Well Green Knight is an adaptation but overall yes.

[@NixonAngelo]

Always looked forward to A24 films. Especially with all the unoriginal comics book movies out

[@DLCS-2]

You seem to have superhero fatigue

[@NixonAngelo]

@@DLCS-2 they're good movies and all but I like good quality variety 😅

[@mttylerdurden9]

​@@NixonAngeloyou do know that comic book movies include more than just superheros right? Road to perdition, a history of violence, sin city, American Splendor, sweet tooth are also comic book movies/TV shows.

[@NixonAngelo]

@@mttylerdurden9 I would argue those fall into the "graphic novel" category but I do enjoy them very much. I like spiderman, avengers, Thor etc, but it feels like Disney just keeps making the same thing over and over. I just prefer more variety is all.

[@mttylerdurden9]

@@NixonAngelo except Disney isn't releasing the Sane thing over and over again. Turning Red, Luca, encanto ,elemental, world's best, strange world, crater,clock, and upcoming movies like eilo and the creator.

[@josh043p6]

I just respect that A24 gives almost complete freedom to the filmmakers. It may not always be my cup of tea, like Men, but I still appreciate that the director was able to do their own thing.

[@ipsilonia]

the one thing this video oddly fails to cover is that *most a24 films are emotionally deep, well-casted masterpieces*. yeah, the visuals are stunning. but it's the content that draws us in. the writing evokes raw human emotion and the actors effortlessly portray complex human connections, and that's something so many of us desperately want to see more of onscreen. a24 has SO MUCH heart, and right now that's why viewers are so drawn to their films and tv shows.

[@mohammadkhatib7882]

oh thank god you finally did a piece about these fellas, been waiting for someone to give them proper credit and exposition. they're basically reinvinting cinema at this point.

[@ender7278]

Listing Peele after Spielberg and Hitchcock is peak comedic timing.

[@kingcondornev]

Same that was a rocky start when trying to establish authority in this space. Could have said Tarantino, Nolan, Spike Lee or so many others

[@darkwoodmovies]

I knew they were getting big, but never knew their process and backstory. Honestly, I'm kinda more impressed by them now. A much-needed breath of fresh air in the industry.

[@brandonroyce2356]

Back then I saw Under the Skin, Locke, Enemy, and The Rover all in theaters-EXCLUSIVELY because they were A24 properties. Once I saw the first couple, I knew how much of a game-changer they were.

[@laneythelame]

I forgot the Rover was A24...they were always being iconic from the jump

[@gaylord_focker]

Under the Skin is truly a masterpiece.

[@SharapovaFan]

I loved Enemy. I still rewatch it occasionally. Also made me a fan of Jake Gyllenhaal. He's usually in interesting films.

[@gpeddino]

Their output has a lot of gems. I'm glad they are willing to take a chance and put their money into films that are more artistic and creative than what we usually see out there.

[@gibsonflyingv2820]

Anyone who actually works and knows the film industry from the inside knows the A24 strategy is not their strategy at all. Buying finished films for distribution in the indie world was pioneered by mirimax and submarine. This is such an outsiders perspective on how the inside works, I also love how they put acquisitions under the same category as distribution showing they basically know nothing.

[@dr.christopherdiaz4473]

Byron Allen invented that strategy.

[@SurprisinglyDeep]

How is acquisitions different from distribution?

[@gibsonflyingv2820]

@@SurprisinglyDeep Acquisitions is a company "acquiring" a film for distribution, in other words the distribution rights. Distribution is the actual act of getting a film to an audience.

[@denisruskin348]

To me, they are the only ''big'' mainstream studio I really care about. Their movies feel like some 90's classics.

[@TheBeauella]

So happy that A24 is finally getting the recognition it rightfully deserves! Been saying this for years how awesome their stuff is

[@johnchessant3012]

Wow, I had no idea Room, Moonlight, and Lady Bird were theirs too, I only had the name A24 on my radar around 2019 or so

[@scottanos9981]

The lobster too

[@hatelovebowel4571]

Even their Oscar winning movies are different. Other studios like Focus/Searchlight all have the same formula for Oscar Bait. But Everything Everywhere All At Once and Moonlight? C’mon that’s Anti Oscar Bait yet they still won because they touch peoples heart

[@anupkumarpatel2576]

When I see A24, I know the movie won't disappoint.

[@jordanmcgrory2171]

To save you ten minutes: basically A24 understands that young people like quirky things, social media and feeling as though something is exclusive (when it is in fact mass produced). They've jammed together everything zeitgeisty in the 2020s and we can't get enough.

[@jerryballstein]

I'd say they influenced the zeitgeisty things we like in the 20s, as they were taking off before 2020 and they already had a pretty defined style. A lot of their best hits were 2019 or before.

[@ongakira]

that is not what they said at all😭 don’t listen to this silly guy and watch the video the explain it a lot more

[@jujuike]

They are making some of my favorite new movies.

[@Lokesh_Chand]

A24 won a total of nine awards in 2023 oscars. The studio swept the "top five" awards - Best Picture and the four acting awards. The award wins for Everything Everywhere would signal the end of the popularity and relevance of theatrically-released prestige fare at the ceremony.

[@BuenoSuertes]

Makes me think about Pixar in its early days, Miramax and MGM at its zenith. The emphasis on originality recalls old Pixar. Aggressive Oscar campaigning brings to mind you-know-who. And a house style sounds like MGM with its studio machine.

[@johnrivers3813]

For an industry that's given up on playing it by ear and are only following metrics, it's nice to see there's a larger audience like me who are desperate to watch original films again, if not A24 wouldn't be successful. I hope big studios learn from this and become more willing to trust directors and their crew to make good movies again with little to no restrictions. Sure it's a risk but there's a reason why hardly anyone goes to the theater anymore, even before COVID.

[@Vox]

Are you in the cult of A24? Let us know your favorite (or least favorite) A24 production in the comments below!

[@A93ken]

BEEF, VVITCH, EVERYTHING EVERYWHERE ALL AT ONCE, LAMB

[@PokhrajRoy.]

EEAAO

[@kirankuzhigmail]

If you're a Bo Burnham fan and haven't seen Eighth Grade, do yourself a favor and WATCH IT ... Also, Hereditary. The drive home scene was suspense that would have made Hitchcock proud.

[@aspiringwriter4596]

EEAAO, Lady Bird, or Eighth grade

[@fadethechannel]

Definitely lol

[@DavidsKanal]

The A24-style Vox logo blew me away, awesome detail!

[@W1ll88]

Well since they’re currently one of the only studios willing to actually pay their cast and crew properly…

[@ligmaballs2022]

I like how there are people overanalysing stuff like A24's success and then the big companies try to do the same thing. I can forsee a mad scramble in the future. It won't be the first. When Nirvana broke through into the mainstream in 1992, it started a feeding frenzy among the major labels to find the next Nirvana. Labels such as Warner Bros, Epic, Geffen, EMI, Columbia, Atlantic and Sony scrambling to find new bands that could be their cash cows. It never changes lol

[@snowhunter7536]

Wow. This is something that I need yet never thought I wanted. A24 is the most fascinating studio I’ve ever encountered, and I loved some of their iconic works.

[@ElenGlazova]

As an aspiring film director, A24 is my goal!

[@jayblack7495]

Quality, bravery, and ingenuity breeds familiarity. A24 lives this motto...

[@adityasivaram6175]

The main reason I will always be willing to watch an A24 film in a theatre is because it’s going to be unique. A24 is the Wes Anderson of production and distribution houses. It’s so unique, wild and original, and you can guarantee there’s gonna be nothing else like it in the market. There’s almost always an experience, good or bad, and I almost always walk away contemplating about whatever I just saw. That’s a trademark of a good movie.

[@Angel-vc3bw]

My man really put Peele on the list with Spielberg and Hitchcock

[@joeyclemenza7339]

the most annoying thing about the A24 fandom are it's audience who are constantly telling whoever they can, "you've gotta see this movie!!! it has an A24 vibe to it." what they're really meaning to say is it has an indie feel to it, and honestly could've been a film produced by Focus, Annapurna, Magnolia, Drafthouse and even IFC... A24 puts out some incredible movies, but they need to start putting more focus on the directors and the flick itself, as opposed to branding their studio

[@jaytee4300]

I don’t think that it’s much different than what a company like Disney, Warner Bros or Blumhouse do. Lots of people naturally associate with companies like these, as well as A24, because they had good experiences with other films and they begin to know what to expect from them. And directors that have become popular through A24 do get a lot of credit, look at Greta Gerwig, Ari Aster, The Daniels, Ti West etc. I do agree some A24 fans pedestal the company a bit, but I don’t think it takes away from the actual creatives in any way.

[@thesilenttreatment6837]

Getting your film an a24 stamp benefits the dìrector. It's the reason why people see it.

[@roktoprobal9505]

I have been watching movies made by A24 studios for quite some years. Their contents are truly unique. They have also given independent filmmakers a platform to showcase themselves.

[@drdewott9154]

I myself first heard of A24 because of one show. Or rather a pilot. Specifically Vivienne Medranos "Hazbin hotel". This big 30 minute pilot for an adult animated series that has over 50 million views! I followed Medranos work even before that, but when the news broke that Medrano and A24 made a deal to turn Hazbin Hotel into a full series, thats when it really became apparent that this was something else. Its still in production afaik, we might see a trailer or something soon, but it showed that even in something like animation, passionate people there can have the opportunity to make their big creative dreams come true, without the traditional big studios interfering. It has even come to the point where when people talk about other independently produced animation pilots, that they hope it can get "The A24 treatment". Especially with recent new pilots like Lackadaisy.

[@DLCS-2]

Vivienne also has another series: Helluva boss , very good

[@vincentspiese522]

For real though Helluva boss and Hazbin Hotel are the reason I’m pursuing a career in animation. I was in Vegas recently and got to meet Medrano which was pretty cool

[@graytabbycat]

I first got interested in seeing A24 films after seeing First Cow and Minari. It made EEAAO a must see for me. I didn't know they were involved with The Lobster. Strange, memorable indie films. Looking forward to more interesting movie experiences. Thanks for covering this Vox!

[@kshmr_k9]

A24 doesn't rely on franchise and established stars (sure there are recognisable names in every movie but its not like they have main role, most of the time they are side characters). Thats what makes different

[@jef-]

I like A24 movies because it reminds me of late 2000s and early 2010s where indie movies were such a big thing (at least I think so). Perhaps it was because I was also in my 20-somethings then and remind me of those growing times.

[@BeLozeyFoShowzey]

Devolver Digital is the A24 of video games.

[@ajetjennings]

Every A24 movie I've seen has felt different than anything else I've seen - in a good way. I love how you never know where the movie is going or how it will end.

[@HeroesReforged]

A24 doing the work and winning BIG. We love to see it!

[@michaelsnott746]

I think that among other things,, A24 is also giving importance to unique and unheard stories. We can see that movies such as Everything, Everywhere, All at Once and shows like Beef tell unique stories from the perspective of minorities in the United States. They also give individuals in these smaller groups, who would otherwise have been skipped over, the chance to tell their stories, which are naturally going to be different and may even be better than what we have continually seen in Hollywood over the past few decades.

[@alohomorapictures1669]

Thank you for this! I love what this video is bring out. It gives so much inspiration!

[@jake_bishop]

I often wonder how long until superhero movies go out of fashion, and what will eventually replace them. I hope we end up seeing more movies by studios like A24 that are willing to take such creative risks.

[@mcthorwmalows]

A24 movies type is not for general audience. Big studios knows thats. Most people around the world wants pop corn movie they dont want complicated movies too much talk no action..

[@kieranaitken-brown5]

Throughout the history of Hollywood we've seen a similar cycle happen every couple of decades. First Westerns were the big Hollywood movies, eventually everyone became bored of them, they were expensive to make etc, so studios gave a fraction of the money to young filmmakers (Lucas, Scorsese, Coppola etc). This was eventually replaced by the birth of the blockbuster Jaws, Star Wars etc which led into the action movies that dominated the 80s. Then when people got bored of those the 90s happened and specifically Clerks (could argue Reservoir Dogs even before that) where filmmakers made movies so cheap that they were far outperforming the blockbusters by percentage. So we had another golden age. Then superhero movies came and I think they are actually on their way out right now, not least because they are performing way worse than previously in the box office and soon other studios will see the value in making small films that double if not triple or more their budget in the box office, A24 will receive a huge amount of credit for this, much like Miramax did in the 90s. I'd personally argue that there is far less risk involved currently in giving a young filmmaker 10 mil than giving another 30+ mil to a stale IP film. It's easier to make back 10 million than it is to make back 30 now that most people are bored of Marvel films. Having said all of that Guardians 3 was really good.

[@ebukaobieri]

Alot of you people that say stuff like this end up not watching majority of original releases anyway.

[@jase276]

I've been saying this for years, idk how or who's responsible but practically everything A24 is involved with or touches is gold

[@PokhrajRoy.]

A24 killing it with Asian-American content. I was so happy to see it and more power to them!

[@spenserdavis788]

I cannot quite describe it, but the cosmetics of this video - down to the color scheme and fonts - were so aesthetically pleasing that, even without the A-rate content, I hit Subscribe halfway through. More, more, more of this, please.

[@tsedonla]

A24 being named after a road that leads out of Rome is actually so poetic if you think about the saying 'all roads lead to rome' and how the main reason their fanbase today enjoys their films is because they're so unlike all the other films being released these days.

[@pyrotechnic96]

I can't believe the 24 in A24 has nothing to do with film frame rate

[@DunkIeosteus]

Films are not always in 24 frame rate

[@goodluckokereke]

I've always loved almost all A24 movies. Like they do felt different from the normal stuffs we see. I hope they keep up delivering amazing entertainment.

[@SathwikKesappragada]

I really appreciated the breakdown from production to exhibition. A24 is a place to work for!!

[@DI-uk9rj]

giving the directors large amounts of control over the film I think is really the key for what makes A24 stand above the other studios.

[@stwtn]

Coming from someone who didn't know who A24 was, I like these kinds of 'unique business story' profiles - keep it up

[@problematic_canik]

I love A24 so much. After hereditary and midsommar they never disappoint.

[@wenhuang7989]

Try Beau is afraid

[@DunkIeosteus]

Hereditary has such an anti climactic ending. It’s a shame because the rest of the movie was brilliant

[@bakeymykakey]

simply them giving creative freedom to the directors is enough for me to follow their releases

[@McDasher101]

They kind of buried under the silver lake but it is such a thrilling movie

[@AnkurSharmaASLI]

OMG! I was so excited to see a leading YT channel make a video on this topic. I was wandering on the same question after watching EVERYTHING EVERYWHERE ALL AT ONCE. So, thank you very much for considering this question.

[@GreyPhiz]

There's an serious lack of "The Green Knight" appreciation in the world and it's so heartbreaking. Film is so underrated.

[@theo.g.441]

There are a ton of posts about green knight. I'm about to watch it right now

[@DunkIeosteus]

Trash movie

[@supahbeebz]

I've been wanting to work with them since 2016 when I watched their first hit films, i knew something really special/unique is brewing within this studio, being able to create indy-like movies and exposing these ideas to wide audiences was never heard of. I still hope I do, they have yet to change their touch and if anything they can one day save Hollywood from ludicrous sequels/remakes, milked dry franchises and repetitive overused genres/plots. Everything Everywhere All at Once is just the beginning, and I do hope that alone (along with the writers strike going down rn) will open the floodgates for creativity and ambition once more. So long as they don't lose this 'touch' they will be competing or even surpassing the top studios by the end of this decade

[@b.n9076]

A24 each time I’m watching their movies it’s always different new fresh. Which I enjoy so much of.

[@vrm92]

Ok, I loved the photography on this, nice touch, Vox

[@DreBourbeau]

it’s very unusual that A24 have somehow created their own house style in the same way that MGM, Universal, Warner etc had their own house styles in the 30s and 40s, yet without the tight creative control and vertical integration - indeed, they’ve found one by doing the total opposite.

[@chasith4498]

Loved A24 from the beginning!! I still remember the 1st time seeing Spring Breakers. Do I even need to say anything about Uncut Gems?? I love how they put out a unique piece of art most of the time. Can't wait to see The Idol

[@pheabianmiller9682]

Thank you for this VOX!

[@Plasros]

They're like the Devolver Digital of Movies.

[@iansmart4158]

A continued effort to give a studio credit for the art made by filmmakers. A24 is good at branding and brand management. Barry Jenkins and his collaborators are responsible for Moonlight.

[@NB_75]

I don’t see A24 films as like blockbuster Hollywood films, I see them as Art pieces and the artists are the directors and writers and they can do anything they want

[@caliboyizhere]

My favorite production company for sure!

[@sharingiscaring53]

They don’t really produce many of the movies you love. They are really a distribution company first.

[@robertseitter3829]

They single handedly won all the major Oscar categories this year!

[@revoltpuppy]

Many-handedly.

[@joshewert13]

It’s no joke, when i see A24 as the production I’m immediately sold. It’s a breath of fresh air with the current environment of movies

[@artlesscalamity348]

Good run-down. Moonlight put them on the map for me as well and I’ve been digging their output ever since. For me, the most interesting thing about a movie is the chance that it takes - I’d rather see something flawed but innovative than something expert and familiar. So A24 is perfect for that. What I’d like to see next is MORE companies following this lead and giving us an even larger landscape of bold indie filmmaking.

[@tylerdai1413]

Question: I understand it's easier to buy distribution rights, but why is it cheaper than doing the production? I assume if you buy the film, the production company would want the price to cover all the production cost and then some?

[@DLCS-2]

Also a shorter time

[@MrAwesomeZ]

it's less up front capital. when you are producing the movie you already need the money to pay for the production. when you purchase the distirbution rights you are doing a smaller upfront fee with the rest of the money coming down the line from the box office

[@hellokittyninja5968]

And sometimes in house productions are not working/terrible. It’s always a risk and he talks about the bombs going straight to streaming, which used to be direct to video.

[@hellokittyninja5968]

So if you have a finished film you can see if it worked or not and buy it if it does.

[@KayButtonJay]

The best thing about A24 is that they’re simultaneously taking risks and maintaining quality. And their brand is better than almost anything else out there. I hope this inspires more film lovers to start their own companies and do something similar

[@jasondh4777]

I love A24 because they let small filmmakers have control and you know the ideas are so creative. When I see an a24 film I know it’s gonna be great

[@sillybilly4710]

More mid-budget movies with great scripts, please. Could make 10 of these movies for the price of a blockbuster, and more variety is always better than one really big shiny thing, even if the really big shiny thing is pretty enjoyable.

[@liamburns620]

A24 certainly hasn’t taken over the industry. They’re just one of the only studios that relies on original films (non franchise, existing ip, etc)

[@TJ-bc6ug]

I’m not joking I think A24 studios is my favourite production company currently…… when I see a 24 studios on the production list I get very very excited Because all the films are gold

[@AaaSWE]

They have really succeeded. I always check what is being released under A24. You always know you will be watching something interesting. And considering the movies being released today, that means a lot.

[@asrimazri4517]

i love a24 movies, they've got their own signature of art direction & uniqueness, I'm very looking forward for Beef season 2 if they making any.