Wait, When Did We STOP LOVING MAKEUP!? GRWM

What I’m Wearing:
FACE
ONE/SIZE Secure The Sweat Waterproof Mattifying Primer howl.me/ckegsCoMFZd
Huda Beauty Faux Filter Luminous Matte Foundation - Latte howl.me/ckegtm2g8G3
Tarte Shape Tape Radiant Concealer - Light-Medium Sand howl.me/cj6WcVoJLtC
Kaleidos Makeup Symphony Face Illuminator - Medium * bit.ly/3HWLxSg
Nikkia Joy Cosmetics Velvet Finishing Powder bit.ly/3tbsPxM
Tarte Maneater Silk Stick Bronzer - Sundown howl.me/cj6WeEIGchA
Colourpop Instant Crush Cream Blush - Bali Baby * colourpop.sjv.io/Orb3EQ (code ANGESCHKA, affiliated)
Lottie London Cheeky Glow Wands - Champagne Drip * go.magik.ly/ml/1vgnd/
Colourpop Freckle Pen - Soft Brown bit.ly/3uU6IMK (code ANGESCHKA, affiliated)
BROWS
Rare Beauty Brow Harmony Shape & Fill Duo - Blonde bit.ly/3470XRU
NYX Lift & Snatch Brow Tint Pen - Ash Brown & Auburn bit.ly/3074Alz
BH Cosmetics Mega Hold Laminate Fix Brow Gel go.magik.ly/ml/1v9z0/
EYES
Singe Beauty 5-piece Brush Set * bit.ly/3Kzjc5b (this is my own brand so this should be seen as sponsored)
Glamlite Eye-cing Eyeshadow Primer - Buttercream bit.ly/2YqTdYp (code ANGESCHKA, affiliated)
Juvia's Place Culture 2 Palette Ulta: howl.me/ckg8zJRvv9M Juvias: bit.ly/3IVXKpN (code ANGELICA, affiliated)
Haus Labs Optic Intensity Eco Gel Eyeliner Pencil - Cobalt Matte bit.ly/3OeWtKT
Glamlite x Chucky Liquid Liner * tinyurl.com/4t2b5u9a (code ANGESCHKA, affiliated)
Tower28 Mascara bit.ly/42qrL89
Juvia's Place Nubian Lash Kush Ulta: howl.me/cj26S2ECqvA Juvias: bit.ly/2G0EszT (code ANGELICA, affiliated)
LIPS
Natasha Denona Liquid Lipstick - Eve * tinyurl.com/3ddmjkxt (code ANGESCHKA, affiliated)
OTHER
Top is from Zara
Hair Tool bit.ly/3hOku0h
I get my nails done at a salon so I don't know the color (random gel-color)
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[@watermelonlemonadenails]

I would say a large part of why makeup has become less fun to some is due to the fact that there's so much so fast and it's hard for anything to feel fresh and exciting when there are a lot of the same type of product all being launched at the same exact time, like for instance the bright pink blush. a million bright pink blushes were launched within such a small time-frame that it gets to be so much for the average consumer to try to keep up with. It's also hard to find innovative products that are actually good. Even when something seems new and exciting, oftentimes the "innovation" just doesn't work out or ends up creating a product that confuses people. All this to say, I myself am still very much in love with makeup and enjoy following the new releases. Have a wonderful day Angie!

[@DarkFire1536]

I agree. I feel like there are just too many releases and too much in general. As a consumer, it is overwhelming. I love my makeup, but I am definitely done buying things for a while.

[@TheMimis11]

I agree, but I have decided I do not need all.

[@veggierunner79]

I completely agree. I haven't bought makeup for about 4 months and don't feel like I have missed anything. When the bright pink blushes all launched I realized I already have the Dior one and rarely reach for it. Why do I need anymore? I think most of us makeup enthusiasts realize we have an excessive amount of products already and are trying to love those more.

[@blueangel1909]

100% agree I am somewhat new to this community. I remember when there were just a few launches a year and now it's sooo much I can never keep up. I look at new stuff and think "already have it, so don't need it"

[@chicame2]

All u ladies have inspired me to go back to playing with makeup!! Than u!!

[@minagica]

We HAVEN'T stopped loving makeup 😂

[@watermelonlemonadenails]

I would also argue that inflation has played a role. The prices of some of these items are ridiculous for, say, a colored powder, and most people can't afford to buy everything they like, which causes people to be more picky and choosey about which items to spend money on, that in turn makes it hard to keep up with everything

[@cynthiafisher3392]

Yep!

[@melaniegorniak3803]

Yes money definitely played the role in why I don’t buy like I used to , cost of living has skyrocketed and in Canada the Carbon Tax and constant interest rates going up on home owners has definitely limited my spending. When 12 freaking eggs cost 7.99 😮feeding my Family has become more expensive than ever . I have to put my wants aside and focus on the needs of my Family not my wants .

[@leahmiranda8359]

I haven’t stopped loving makeup…..I’ve just stopped buying makeup…..😊 There comes a point when you have enough, and the new things aren’t THAT different from what you have already. I bought an obscene amount of makeup during the pandemic, and still haven’t used quite a bit of it. I’m not proud of that. 😔 I discovered the Nikkia Joy powder years ago. I buy two at a time because they come from Australia. I still watch all the makeup videos…. I may not be buying, but I do love watching!😂

[@annabananabebe]

They have a US warehouse now so the shipping is cheaper!

[@leahmiranda8359]

@@annabananabebe Thank you. I wasn’t aware of that.

[@cherylb_88]

I discovered beauty KZbin during the pandemic so I have a huge collection now that I didn’t have before. A lot of it still is untouched unfortunately. I’ve definitely slowed down buying this year and it honestly makes me sick knowing how much I’ve spent in the past 3 years. Financially I had to stop but I also don’t have the space nor do I need everything either. I still very much love makeup and have a passion for it but there’s comes a point when enough is enough imo.

[@leahmiranda8359]

@@cherylb_88 We are definitely twins! So far I’m staying strong. 💕 My only weak link is Oden’s Eye. I have a hard time resisting new releases. I did, however, resist the new version of Norn’s. I have the original and it’s enough.

[@cherylb_88]

@@leahmiranda8359 Indie is definitely my weakness lately so I understand. Mainstream doesn’t really interest me anymore and for the first time in years I won’t be rouge next year at Sephora. I’m proud of that tho. I’m currently eyeing the new unearthly Halloween mystery box 🤦‍♀️

[@crystalblondeel4383]

I have ALWAYS loved makeup, ever sense I was 6 or 7 years old... I am turning 41 years young THIS October, & my love for makeup, & learning something NEW, EVERYDAY about makeup MAKES me, some how, LIVE, LOVE, BREATHE, Makeup!❤ 😊

[@Kyto0047]

I don’t think it’s that I stopped loving makeup, it is more that the market became super over saturated, and many products are just redundant at this point. It’s also become difficult to launch a product, due to that redundancy. The last “launch”, where I was like, OMG I HAVE to buy that, was the Odens Eye holiday duo palettes. I haven’t hit that level of enthusiasm with any launch thus far this year. Cracking that code gets more and more difficult with time, due to desensitization of makeup in general.

[@UnboxLili88]

I've slowed down on buying makeup for financial reasons, as well as having just too much to get use out of. But that prompted me to start going through my collection to wear things I hadn't in a while, to start trying to get at least a small dip into the pans so everything didn't look practically untouched. And getting use out of it has been so much more satisfying than constantly buying more and then feeling guilty about adding yet another thing I'll never finish. I'm still loving makeup, but when I see something new, I try to point out (to myself) the things about it that are redundant for my collection and why it's not perfect for me as a way to talk myself out of being tempted.

[@raunij7967]

This is totally what I’ve been doing thank you for explaining it just right. ❤

[@rawsteph4114]

I've done the same. I only have a handful of eyeshadow palettes now but it's been fun to actually wear all the shades and make dents in them.

[@kolleenf]

WHO stopped loving make up? WHO!? I was in high school when I discovered my love for colorful make up, and to this day a blue smokey eye is still my favorite look. It’s one of the reasons I’m so grateful I found your channel. ❤

[@janvann8386]

I have never and cannot imagine not loving makeup. All the makeups. I think it’s because people like you and me love makeup for makeup! Not for what’s “popular” or “trending” or to make other people happy. It’s about genuine love of makeups!!

[@lorilamberti703]

Hi Angie, one of the many reasons I love you and your channel is because you do love makeup and talk about it and show all your amazing tutorials. I don't enjoy or even watch anymore the so called makeup channels that now have a lot of other "stuff" aside from makeup. Keep doing what you're doing, you bring such joy into our lives everyday!!!!!

[@jessicarauch1525]

I started loving makeup after I found this community at age 46! I love to watch people like you that just love the makeup. Even if I don’t buy everything it’s so fun!! I’m kind of tired of people complaining about being sick of makeup. Thanks for keeping up the enthusiasm!

[@janetseidlitz5976]

You are an artist and your face is the canvas. You will never stop loving playing with colors, shapes and patterns. Some people do not have that talent.

[@charlottesmith1000]

i feel like my love of makeup has evolved from infatuation to a true passion. I spend more time now choosing products that have meaning rather than satisfying an obsessive need to collect and have the latest hot release. I still have a large collection but each piece gives me inspiration and happiness

[@joeyjoy7829]

I'm 41. I love make up! I only discovered makeup content on KZbin during the pandemic but I have loved makeup forever. I missed the whole hey day of KZbin drama etc and I'm glad I did! I just love the powders, the application, the brushes and the shapes of it all. I will never not love it. And I never wear it to look attractive wear it because I love the artistry of it 🎉❤🎉

[@paigelatham8507]

In my earliest memories I was obsessed with makeup. I wore makeup to school when I was 10 or 11. My teacher rubbed my cheek and asked if my mother knew I was wearing “rouge” and I replied that she had given it to me. I would always spend my time in the drugstore makeup aisles and looking at magazines. I always wear a full face. Not because I can’t go out without, but because I love the process. And everyday if I’m having a moment or a bad day, I look at myself I. The mirror and I see the good blend I’ve done or some glitter or color and it makes me smile. When the KZbin community became popular I didn’t even want to watch because I wanted to be my own inspiration. I got sucked in with product reviews!

[@tiesh3041]

I am 44 and I remember being about 8 BEGGING my mom to put make up on me! It wasnt long before she was letting me play with it, but I couldn't wear it out of the house until I was in 9th grade. It was too early for the internet, but I remember trying to copy the looks in fashion magazines and pretty much learning how to do it by looking for tips. I had my 1st kid in 2002 and missed the whole youtube makeup starting as I had other priorities. I never stopped loving or using makeup, but I didn't have the luxury of buying a lot new or the time to play and experiment. Then, I went to my 1st Ulta and saw a Juvia's place eyeshadow palette. Didn't want to buy if it was crap, looked up a review and found Angie and the rest is history 😆 Angie made me remember how much I loved playing with makeup and color and now I have the collection of my dreams. Thank you so much, Angie

[@Unfugrundfunk]

I started out with a Makeup Kit, these black boxes with little drawers etc - I wasnt even a teenager. I just loved playing. And it never stopped. When KZbin showed me that there´s more people like me out there, I felt home. And it hasn´t stopped. I will never not gasp when I see eyeshadow, I will never stop buying red lipsticks and I will never not browse the drugstore or second hand high end or indie. I just love it^^ And when something is coming in the mail, it´s like christmas - I watch all the videos about the item I´m gonna get and I´m getting all giggly. Maybe it´s about the inner child. Mine is LOUD^^

[@tracie3]

I was always the one people went to when they needed makeup, putting everyone’s makeup on, etc.. I remember being like a tween and putting makeup on my Aunts and stuff when they were going out at night, events, etc! I always loved makeup! ❤

[@Elllovesmakeup]

Haven’t stopped and can never stop loving makeup. I’ve loved makeup since I was a baby lol

[@bethsoule]

I definitely haven't stopped loving makeup. I have been obsessed with makeup for well over 20 years now, long before KZbin. I used to collect all the "off the wall" colors from Mac and urban decay as singles before palettes were really popular!

[@kayla4702]

I always have and will LOVE makeup!! And I'm 34. ❤️😊 From dance recital days, to watching my grandma do her makeup every morning in her bathroom, to playing with eyeshadow looks late into the night in high school, to finding beauty youtube around 2018 and now where I feel even more inspired to do my makeup since finding products that work better for me and having curated a well rounded collection. It makes me so happy and I consider it to be my self care. 😌

[@kayla4702]

Using blue and/or purple eyeshadow with red lips is such a beautiful combo! 😍

[@amandaadams1816]

My grandma was a makeup queen up until she passed she had a full face of Estee lauder, and she would give me the samples and whatnot. I was little to this day I have a whole makeup room with makeup. I'm not on KZbin. I could be with all the makeup, but I still love it as much as I used to. I adore you and your channel and am so thankful for your amazing work. Xoxox

[@jennifermoreno2347]

I did start trying makeup seriously when I started watching the beauty community. It gave me the confidence to go for it. If it makes sense, I like makeup outside of the beauty community, but I like the artists/creators who inspire me in it:)

[@rachelrezko4229]

I haven't always been into makeup, but I've always been into art. Makeup has become my artistic outlet in my adult years, and I think it's saving me a little money since I don't have to buy canvas or nice paper, lol. I now have a fairly large collection, and I use it primarily before bed. I love experimenting with different colors, textures, and application techniques without the pressure or the time constraints of needing to wear it out and about. My spark of joy from makeup has definitely not diminished yet.

[@skeletongirl76]

I have always loved makeup and can’t see myself ever falling out of that love. I suffer from anxiety quite a lot and the 15 minutes I spend on my makeup in the morning is a fantastic grounding experience. And I also just love to play with colours and brushes. The whole latte makeup trend I have already lived through in my twenties when it was popular last time and nowdays I just want to be more experimental. Makeup just makes me happy.

[@sandramclaughlin9624]

What?! I will always love makeup ! Thank you Angelica for inspiring me everyday. I’m 60 and love creating looks with makeup.

[@sherrywieszchowski354]

I am 62 and I still have a passion for makeup. I love color which is why I love your channel so much! I fell in love with makeup when I was about Fourteen and went to modeling school when I was 16 which only made me love it more. I still wear lots of color on my eyes maybe some people think I look foolish but I don't care. I sold makeup for over 20 years and then I went back to school became an esthetician opened my own spa and I have my own line of makeup and skincare. It does not stop me from buying all the other brands out there because I still love it and I have more makeup than I'll ever use in a lifetime. I have a gazillion brushes in the closet full of makeup. What's wrong with me lol? Sometimes I think from the moment I tried it it seeped into my skin and made me an addict LMAO

[@julieann19]

Doing my makeup is my fave part of the day! And I think you’re right about people buying makeup and not using it, I can’t imagine doing that lol I love watching declutters and a lot of the time people have piles and piles of palettes that they spent money on and they haven’t even opened them - it blows my mind lol

[@kayla4702]

Lol! I'm the same way about watching declutters where people say they've never touched something. Or like "baskets of shame" vids where they share what they've never opened yet.....no judgements at all....but I too can't imagine doing that.

[@SarahTones85]

I will always love makeup. I enjoy doing it everyday, for me! It’s my quiet time and it’s so therapeutic for me. I will NEVER be a makeup minimalist. I know I have a more makeup than one person needs but it makes me happy to see it and to know that I can do whatever I want. I have seen so many of the content creators I love declutter over half of their collection and stop doing as much makeup content. I’m so happy you’re here to stay. I get a lot of inspiration from you. ❤ I will say I have become more conscious and picky of what I purchase since I have so much and there is so much releasing.

[@beautybylilly4107]

Hi dear Angelica, I've only been watching beauty videos for a few years and still love it very much. Many of the (German speaking) creators that I enjoyed watching have changed their focus or stopped altogether. Reason was always that the beauty world is no longer so in demand. But then isn't that a self-fulfilling prophecy? Today I love makeup more than ever, love makeup videos (news, first impressions, rankings) and since I watch you, I love colorful makeup. Thank you Angie, please never stop! ❤

[@TheNephilimRosier]

This has made me realise why your channel is the one beauty one that stuck for me. I'd drift towards beauty KZbin every now and then before but because I'd stumble across a lot of the bigger channels during the height of it I'd always end up really only enjoying PR hauls to see the fun new things. No hate for soft, neutral browns and hints of subtle shimmer and I do enjoy those too, but I've always loved playing with eyeshadow so those would get repetitive and boring fast. Your content is so far from that, you have fun with everything products have to offer and try something different every time. It's so easy to feel your love for make up through what you share with us and it always just makes me want to play with what I have even more because you amplify the love I already have and inspire me to try different combinations or colours I hadn't thought of before

[@Babymuexlue]

I loved makeup before I found the beauty community....and I still love makeup now. The love hasn't faded.

[@katydidknits]

I came to makeup the same way you did - I’ve loved playing with it since I was wee, and I will hit a half-century next month. :) And I’m doing my best to pass that love to my child, too. They’re almost twelve and we have a great time going to Ulta or Sephora together.

[@yazmingonzalez8330]

I absolutely love makeup, I love to have new makeup but my favourite part is to go to my stash and use it. I'm always looking for videos from old palettes to get inspired.

[@Kimbyroseh]

I still love makeup too! I’m so sad to see so many KZbinrs cutting back on makeup videos and doing more lifestyle and other topics, but I still want to see the makeup! My style hasn’t changed either! I was in love with makeup long before I discovered KZbin. Editing to add, I’ve lived makeup as a kid, as a teenager and young adult. Yes I have children now and am 42 years old, and I still LOVE makeup and love watching makeup videos!

[@RGJenn]

I am 51 and have been in love with makeup since I was a kid. I had a lot of makeup even before I discovered beauty youtube, but my collection definitely grew as the beauty community made me more aware of brands I hadn't tried and new releases.

[@mavrick6499]

To be honest a number of things happened that seemed to all hit me at the same time. First, as a fan of declutters I started being physically sickened by the amount of makeup that many influencers own and that are thrown away when they expired because the desire to "have" it is more important than passing it on to someone who would actually use it. Second, as many have noted here, the market became saturated and at the same time the quality of products dropped. Third, as inflation hit and drugstore makeup became outrageously expensive, there were simply better things to spend my money on. And, finally, it seemed that increasingly the influencers I had enjoyed watching became hardened, cynical, self-absorbed and more obviously out to make a buck. There are a few exceptions, but I am no longer interested in watching someone living in a beautiful home or acreage - paid for by me buying the products they push - and complaining about their mental health issues while living a life I can only dream about. I think it's brave Angelica for you to ask the question, because it desperately needs to be asked and yet no one has the guts to do it.

[@kathleenmoortel5449]

I am definitely still into makeup. I just got into makeup when I was 31 years old. I used to wear simple makeup but then I discovered the beauty community. It’s so fun to find people who have the same passion. The beauty community has helped so much. I have learned how to better apply eye shadow, blush, and to start wearing bronzer. I had never worn bronzer. I usually choose 2 days a week to not wear makeup.

[@Kwa182]

I’m still loving makeup so much! Colorful eye looks every day I’m wearing it and I’m always thinking about what colors I’m gonna pair together for the next day before I go to sleep 😂 I hope I never find it boring and uninspiring because I’m so so into it and have been for years. Still sitting on the floor swatching my makeup for fun❤

[@reneeeasley]

I’ve never stopped loving makeup, but I fell into the neutrals only make up because that’s what everyone was loving but you influenced me back into colorful make up!

[@pickledpisces7745]

I still love it! I do think that SO MUCH is released SO quickly , I personally get overwhelmed & times are tough just now so I'm looking at my collection to see that I've got the new palette 's colour story already in 1,2 or 3 other palettes and make do with what I have.💜💜💜💜💜💜

[@staceyb3007]

I’m getting to this point too. And all I see on YT is people pointing me to a sale 😢 my feed is someone selling me something every post (influencing me or telling me there’s a sale… for the most part). I realize this says a lot about who I subscribe too 😊 hee hee it’s mostly makeup content 😂

[@kiwiprincess2348]

For me I have always loved make up but there wasn’t really much here in New Zealand. MAC was still the biggest thing only a couple of years ago. I started watching KZbin just because I was looking for a tutorial for a way to make myself look special when I was going to a wedding. I stumbled on this community and instantly fell in love and learned so much more and learned about all the other brands both indie and main stream. I have been a make up lover for years now but it’s because I still don’t feel the need to wear it, but I enjoy the process of just sitting down and making myself feel better for the day. I think people need to remember to wear make up for yourself not for others, and not feel the pressure to always have the newest thing. Some of my favourite videos are people using older products, it helps inspire me to use my own products differently.😊

[@bananapizzastan]

Hi Angie!! I still love makeup but I don't enjoy buying makeup anymore. The amount of releases is overwhelming these days that I don't enjoy anymore searching for a specific product. So currently I'm enjoying my makeup collection, just replacing the finished products with new ones of the same product 😊

[@jennteal5265]

I graduated HS in 1999 - I only ever wore a lipstick and mascara in HS and the lipstick was only for "special" things. I didn't really get into make-up until my latter 20s. Even then, I was pretty awful. Remember how we didn't blend _anything?_ I went through a horrendous bout of depression in the early-teens and discovered make-up channels on YT. It ignited a love for bright, fun make-up looks. Do I need a full face? Not really, at 42 my skin is the best it's ever been. It's the eyeshadows for me. I now have a pretty substantial collection and I'm only purchasing if something fills a hole and most of the time, I can dupe new releases out. I'm not less interested in make-up, I just don't really care all that much about base products and I have a good sized collection at this point.

[@kasia-l]

Same! I discovered beauty YT during my biggest bout of depression and during that time it was something to focus on that didn't make me feel apathetic after a few minutes. And when I was getting better, it was both a routine and something creative to do. And even though I wear makeup every day to work, it doesn't feel necessary - I do it because I love it and I get excited thinking about what colourful shade to wear on my eyes the next day😄 I don't have anyone that likes makeup like I do in my real life so internet is the place to be😁 Also, I like knowing what is out there and thinking about how I can get this look with my own things or if it could be something I'll like. Or if I need that new shifty, sparkly eyeshadow😅

[@emmalarsson8291]

Fellow Swede her 👋 Recently got into actually learning about makeup. It's so fun! In 40 years I only did it because I thought I had to. Now I do it when I want. Happy I found your channel, I appreciate your content very much ❤

[@tayanjos]

I didn't fall in love with makeup at a young age, only now in my thirties, but today I understand everything you say about not having friends in my personal life who love makeup so much as I do, and the reason why you became your youtube channel, I could totally do the same if I had the time! You inspire me to use all the collors and I am so thankful for that... love your work 😍 (ps: my english is not very good, I am brazilian)

[@hedymills1372]

I remember how thrilled I was looking through my mother's and grandmother's makeup. I would watch in fascination when my other cousins would put on their makeup. I love it, always have. Now, as I'm nearing 60 years of age, nothing has changed. My collection is enormous! I make no apologies!

[@debbieotoole1072]

Angie I'm so thankful i have your channel and Heather's because you both love makeup as much as i do. I've never stopped and eyeshadow is my favourite and i wouldn't have found alot of the indie brands i like without KZbin. I came to KZbin for the same reason to find people who love makeup as much as me 😊

[@BelleStreetBoyz]

I'm like you, Angie. I became interested in makeup as a kid, and especially more colorful, "fun" makeup. It was always less about looking "pretty" and more about being creative and having fun with all the sparkly and colorful stuff. And I'm still SO passionate about it! I probably love makeup even more now than I ever have. 💜

[@staceyb3007]

Ditto!

[@natashawho5508]

My money cannot keep up with the quantity of brands and the amount of releases there are. Haven’t fallen out of love for makeup and there’s always a curiosity, but at the same time there comes a point when reality hit and you realize you either have something similar that you’re fairly satisfied with or there’s just fatigue and you have to be more selective to what you’ll immediately invest in. Also, I do wish brands would perfect what they release (become THE master in what’s released, so that us, as consumers will have confident in their products). It’s a big guessing game as to which brands have perfected their formula and whether or not their formula will work for you. Another thing with brands releasing so many things, the influencers showcase or use them for a week or two and then they are off to another brand. However, there’s a catch 22: If brands don’t release new stuff, people stop looking at them, so the brands feel the need to release inferior quality or items that seem familiar (yet slightly different) or products just to go along with the “new” trend. I’m trying to change my mindset to consume what I have and not purchase all that’s shiny and new.

[@kagitsune]

Oooh, I really like your point in the second paragraph. It's also hard to know what's going to get discontinued... what if I love something and then they stop making it?? 😩

[@natashawho5508]

@@kagitsune It’s either that fear or every time something is restocked, they sell out quickly.

[@shimmersandsilver]

I got into eyeshadow when I was running a machine shop and needed to express my creative, color-loving, feminine side. THEN I found KZbin for tutorials and got more into it, but if my channel fell away I’d still enjoy playing with colors and sparkles. 🙃

[@ArtistJane]

I’ve never fallen out of love with makeup. Never. I remember in 1998, one of my co-workers complimented me on my purple eyeshadow and said “she’s not afraid of color, are you?” And it’s one of my favorite memories I associate with my love of makeup. I used to flip through magazines and notice the model’s makeup if it was more editorial and just loving it so much. I’m not buying makeup as frequently just because my collection is big (and I think the more I buy, the more similar colors I’ll have) but I still love makeup so much and buy some every month. It’s just not as frequent because I know I won’t use everything before it expires.

[@ndeluca77]

I’ve loved makeup ever since I was little (way before KZbin) and I’ve also always been fascinated by eyeshadow. I’ve tried to get into the one-and-done eyeshadow looks and I just can’t. More is more. 😂

[@forgodreams]

I love how passionate you are about makeup it's making me feel inspired to do more colorful looks just for fun

[@xoxostaci]

I just love makeup and am so inspired by it 🤷🏼‍♀️❤️

[@annabananabebe]

I’ve been in love with makeup since I was a pre-teen in the early 90’s. I wore it young because I had bad acne. I quickly figured out my face was another canvas. I was always the friend who was asked to bring makeup or do makeup when we were all getting ready together. I didn’t find makeup KZbin until like late 2018. My collection has definitely grown since but I had more than I needed before. 😂

[@freckledklutz]

I got into makeup later in life like mid twenties and I think 2016 era was when I started watching the beauty content creators on here. I have always done makeup for me because its fun and it brings me joy. I also learned the power of good skincare through YT so I am super happy about that. I think for me its the creativity part that people are lacking when they say their love for makeup died and also you have to want to actually use what you have and play with it not just collect it if that makes sense. I don't want to consume and I want to be smart with my money too so there is that plus project panning and seeing things get finished and getting my money's worth is so satisfying to me. Thank you for being such a breath of fresh air Angie!

[@angelaarnburg9556]

I feel very similar to you. I've loved makeup since I was like 6. It's difficult to find colorful makeup content now. I've gone through phases of what kind of makeup I like, but I've always loved makeup. It's my form of artistic expression.

[@TheJordandean]

I’m with you I found makeup KZbin because I loved makeup it didn’t start my love of makeup. I was that girl pre KZbin waiting for her Allure magazine eagerly to read about new products, etc.

[@rosedespoina]

I started wearing makeup in my thirties. I just started enjoying colourful eyeshadows and it started from there. Before that I used sometimes to do makeup for parties. I still don't use makeup daily. I'm at work today with nothing on. Tomorrow I might go all out. It depends whats the feeling tomorrow morning :D

[@jennteal5265]

Haha I feel this since I work from home too - Homeless or Adorable, there _is_ no in between! 😅

[@rosedespoina]

@@jennteal5265 same, when I do makeup, it's all in :D Never just blush & mascara 😅

[@sylviashackleton9635]

I still love makeup! I’m totally obsessed! My recent purchase was the flower punk palette, been wanting for ages and found on Depop uk. I’m having a day out this Saturday and have been trying some looks, trying which foundation I’m gonna use and have it all layed out ready! I’m dying my hair to refresh it on Fri night, having a facial Saturday morning with all my lovely face stuff. I can’t wait! I love my vast collection of make up and will never grow bored! My next purchases are the stone and rock from odens eye and the delicious delights from cosmic brushes when it restocks. I’m a make up junkie at 57! Thank you for your lovely video I always enjoy watching😆😆👍👍

[@darkydoom]

Oh yeah, I've loved makeup since I was a kid, well all Art and putting art on the body (tattoos, body paint, body mods). And there was no one and still no one around me that uses makeup the way I do. It was SO EXCITING finding this community. It opened the world to brands and indie brands and their amazing products. I still LOVE makeup. I haven't been wearing it as much lately because I'm doing muay Thai almost every day of the week and then night shifts straight after, and I was so sad not wearing something colourful for a week. I really want to do a look tomorrow even though I'm not going out

[@staceyk7898]

I’m with you- I still love makeup. For me, it’s the ritual of doing my makeup. I’m fine not wearing makeup, and I don’t really care how my makeup wears most days. Unless it’s a special occasion. But it’s so calming for me to do my makeup most mornings.

[@MariaBethyCash]

I’m still in love with it and I’ll be wearing colorful make until I die. Trends come and goes, but right now I’m very happy playing with all my eyeshadows

[@MoonlitSunflower]

I've noticed I really enjoy pairing palettes together. It would be fun to see palettes you like to use together and eye looks you would do combining them Annette used to do something similar too.

[@pamelapaduano1842]

Angie, I love your content, and I LOVE MAKEUP! Always have since I was a teenager in the 80's! I am in my 50's and I never apologize for loving makeup :-) Trends come and go but a good lipstick, blush and mascara will never go out of style! 💄✨💖

[@ballet07]

It's all about the creativity of makeup for me. If I'm even applying boring neutrals, I enjoy creating a look.

[@rawsteph4114]

I've loved makeup since high school. I had the Kevyn Aucoin books and would read tons of magazines to know what all the makeup trends were and try to recreate them. I remember asking for this colorful Chanel eyeshadow quad for my birthday and being so excited when I got it. I've majorly downsized my makeup collection but I still love it and wear makeup most days of the week.

[@MaryJoHeadrick]

I heard a lot of people talking about how they stopped wearing makeup/caring about it during the pandemic. I am right there with you though, for me makeup is my creative outlet. I don’t always need to wear makeup but I really like wearing it + the process of putting it on!

[@thefreevolous]

I had a similar path to yours: I’ve always loved makeup (but I liked to cover my acne on a daily basis), and when yers later KZbin came to show all the brands and techniques, I was stoked. I joined KZbin because I wanted to talk about makeup and didn’t have anyone around me interested in it. Still talking mostly to the void all these years later, but I met such incredible sweet people and created bonds over makeup and skincare :) TLDR: this all started as an appreciation for the skill/art/creativity and a genuine desire to share and learn, feel you’re part of a community, and the excitement of discovering new things every so often. Now it’s more about the numbers, the money, the performance. Both creators and audience are probably feeling it, and, to stay relevant and not burnout, or not completely sell out to less ethical behaviours and sponsored content, some move on to other things. There are lots of nuance and moving parts, though, ageism being one that nobody talks about. I do notice a few things: there’s a cycle for many influencers. They start young, late high school or college age, when they have the time needed to jumpstart this. It becomes their job, and it’s stable for a few years, but then they go on to marry, have kids, discover new interests, and become less interested in makeup and more in lifestyle and showing off baby clothes and house renovations. Their audience “grows” with them, and things steer away form their starting point. Many people stay on the neutral side of makeup, and it comes to a point when you’re doing the same thing over and over just with different product. They try to make new things and divert from there. Also, let’s not avoid the ageism in this industry and community. Not many “older”-looking content creators are very relevant in the space, with a few specific exceptions. Makeup doesn’t sit as it used to and as brands like to show it off… Skincare doesn’t miraculously iron your actual wrinkles out… Brands start to let you go, and that deluded part of the audience who believes camera tricks and just wants to mimic a genetically blessed person instead of critically thinking and realising you’re not going to look like them if you buy that cream gets disillusioned and you loose lots of audience. So people feel the need to branch out before they start getting relegated (and offended in the comments…). Nowadays there’s already a tutorial for every technique out there, all the MUAs spill their secrets, and kids are recycling all the trends, relabelling them with a new cool name 😂, if you’ve been around enough you have noticed all of this, so it must be hard to feel the pressure to always be coming up with new content. Also, there used to be a time when making one or two videos, posting a couple of pictures, was enough to make a living, but now if you’re not constantly posting videos, photos, reels, tik toks, you’re not going to make a living out of it, unless you sell out all your content to sponsorships. It must take a toll. You yourself mention often how overworked you are, and that stems from you not relying on pushing product onto people. Not everyone does that, there’s “easier” ways… When KZbin started it was more about the tutorials, and playing what was already out there. Just the amount of viewers to get a steady gig: getting a few tens of thousands subs was great at that time (and it was a tight knit community). Now it needs to be on the hundreds of thousands, and what captures people’s short attention span is the new, keeping the ball moving… There were mostly seasonal releases, 4 or 5 products per brand a year, which helped building excitement… and then everything blew up in a different direction. It became about pushing content and brands and new product. It’s amazing to get to know so many new brands and products and seeing the evolution of makeup, but keeping up with all that can be overwhelming. On the consumer side, we need to acknowledge how ridiculous it is how much product comes out every week and how many 30 second “trends” jump at you from under the rocks. If there’s a genuine interest in new things, it becomes overwhelming and we get a bit of a viewer burnout because you realise you’ll never be able to “keep up” and everything you own is hardly mentioned again after release. Most creators don’t spend time with product anymore (you are a great exception). Some people come to learn new techniques and how to trouble shoot but tutorials don’t sell anymore, Plus the scandals of people both revealing themselves as actual sleazy and terrible humans or just petty drama… not inspiring for everyone. I can absolutely understand the fatigue, and how stepping away from this to enjoy makeup offline can be a thing. Thant being said, quoting the song, My Love Is Here To Stay.

[@Raebae69420]

Have you tried Siggi’s yogurt? It’s supposed to be made from the “wtf is this US yogurt nonsense” perspective. It’s supposed to be in the “Icelandic” style but is available in the states

[@susannadler9791]

It’s true for me that I still love putting on and playing with makeup, because the experience of applying it is fun and relaxing for me. I don’t buy as much right now for financial reasons, but if I had money to burn, I’d buy more to play with. I think you are onto something about why we like it and how that affects the interest level.

[@alexabt3348]

IsaDora made me fall in love with matt eyeshadows. It was… 2009? And this love for makeup in general, change over time, but never stopped. Kisses from Poland! ❤

[@acarlisi590]

This is why we love you, Angie!!! So authentic!! Thanks for sharing and for doing what you do! I love makeup myself and felt I was being shallow for loving it, but you and the community make me feel better about my love for it!! Thank you.

[@real-sunshine]

I think that one of the reasons why people are less interested in makeup is because makeup was seen as something "necessary" before. Like that we needed to make our face perfect or something like that. But with all the natural beauty movements, people started to feel they are not obligated to use it anymore. I've always seen makeup as fun or art on my face. Maybe that's why I still love it. I don't think I must wear makeup. But I LOVE doing it. And I think that my makeup collection is very big for an ordinary person (not a blogger or MUA) as well 😄

[@SS2206]

I relate to you so much when it comes to makeup style (and it's what drew me to watching your videos years ago in the first place). Makeup is my happy place and doing the trendy, less makeup look doesn't do it for me. I love color and bold makeup and taking an hour to do my makeup with many different colors is very meditative for me.

[@rachelsobota53]

Still loving makeup for sure! Just started to do complexion makeup I only ever did eyes and I love learning!

[@ilenochka74]

My love for makeup is as intense as ever, but during the height of the pandemic I got more focused on skincare, since I couldn't see much of my own makeup between masks and glasses, lol. I actually wear more makeup and more colorful and experimental looks now than I did in my teens and twenties. You are a great inspiration! ❤

[@Kristina_with_the_K]

I still L🧡VE makeup too!! And you look stunning regardless of product mishaps! You are the queen of making it work.

[@jodiekelly1355]

I think you hit the nail on the head that one of the main reasons for people not using makeup so much anymore, is that a lot of people bought makeup to have it because everyone was talking about it, not because they love to use makeup and enjoy putting it on. A lot of my friends who started buying a lot of makeup have gone back to using their standard items as and when they want to wear makeup for an event etc. Whilst I love the process of picking out colours and just playing with makeup because I enjoy it! So even though I'm not buying as much these days (not to say I don't still buy TOO much 🙈🤣) I still pull my makeup out a lot and use it, even if I'm not going anywhere 😬😂 You're right that people are more interested in hearing about brands or seeing 'hacks' on Tik Tok as opposed to creating looks and doing their makeup just for the sake of enjoyment.

[@cyntheknitter9927]

Always have worn makeup, but not everyday. YT community opened me up to color, new products and techniques which has been fun. Still love makeup❤ I also do not watch TikTok

[@Rosanna-]

I still LOVE makeup - there are amazing releases practically every week anybody can choose from - or just get inspired and use what they already have. Drugstore, high end, indie...Content from you and Amanda just makes me happy and so does makeup 🧡🧡🧡

[@Karolinnilovesmakeup]

I've always loved makeup and I also had a pretty big collection before the beauty community was a thing online. I am more excited about indie releases than mainstream releases. I still love colorful makeup and I still feel inspired by the community. I have started enjoying my collection more by doing project pans or shopping my stash. I've also started duping the vibes of new release, I still buy makeup but don't want to buy products, just to buy. I want to appreciate and enjoy what I have. I still love to watch makeup content of any kind, I love watching reviews and not necessarily to buy the item but to see what I have that is similar to create a similar look or learn a new technique or color combo. That is what I loved about your channel and someone like Marlena (makeupgeek), you show what you are using and then say "oh you can use something similar". I enjoyed a recent video where you didn't list the items used, it was more about enjoying the makeup and it reminded me of how the beauty community used to be, when we all had those huge 180 color palettes from ebay or amazon. we need more content like that.

[@suzyb_cfbeauty]

I haven't stopped loving makeup myself. I just haven't been in a good headspace lately. So my makeup sits there. I plan looks in my head, but then i become overwhelmed and exhausted and it sucks the joy out of the process

[@jenniferking8844]

When I was little my aunt had tons and tons of makeup that I would play with. My love for makeup started around 7 I think. Now I have way to much makeup for one person, but I love it all. I love trying makeup and creating different makeup looks. I am definitely going to try to recreate your eyeshadow look. So pretty! You are always so inspiring. Love your channel

[@karensnailstudio7171]

I have always loved makeup with a passion, I was wearing a full face at 13-14yrs old & I’m 49 now. My intense love of makeup has never waned. I was always buying new makeup all my life & had a massive collection! I’d say it was 2014/15 when I saw my first KZbin makeup video which was Shaaanxo, I’m in Australia & I’m not sure how I saw it, I wasn’t into KZbin & I don’t remember searching it. It was maybe 2016/17 when I started actively watching, Samantha Ravndahl was one of the first I watched regularly & by 2018/19 I watched lots of my faves (including you!) every day. My collection is bigger than it use to be but it was always way bigger than anyone I knew. It’s mainly more eyeshadow palettes & blushes now, I always had soooo many lipsticks & lipglosses! They were my favourite thing to buy, all the latest ones and allll the colours! This was such an interesting chat Angie! I always love hearing others say they have always loved makeup, I just don’t relate to people that go through phases or get bored with makeup. Great video as always ❤❤❤

[@NicciZelda]

God dude, I’ve LOVED makeup since before I can even remember! My mam was an Avon lady when I grew up, & I was enamoured with watching her do her makeup every morning 😍 even went to cosmo school to do hair & makeup when I was 17. Still love it, don’t think I’ll ever stop 🤤

[@bab272727]

i think one of the reasons why i love ur videos is ur love for make up i seriously dont watch that many channels any more its feels like all they like to do now a days its judge nd review its not fun to watch other influencers any more they can’t influence me to buy anything this days i think u have to rely love make up to be able to watch otheres do there make up anyways i love make up so much i feel like a princess when im done thank you for showing us how much u love make up too angie kiss from maryland

[@thedreamer3064]

I love color and I love eyeshadow! Got away from it all when I had kids really and just did the mascara thing for many years while they were growing up because I didn't have the time or money to dedicate to it. Now that I'm old and the kids are grown I'm drawn back to my colorful eyeshadow, playing with makeup fun. I don't do a great job, I'm out of practice but I'm having fun.. Isn't that what life should be? Life is short enough, do what brings you joy.

[@marie-evegoulet3229]

I've been in love with makeup ever since I was a kid. I was not around much makeup at all, as my mom and other women around me were not wearing any. But just playing with it during Halloween et having access to the little makeup my mo. had... It was just a fascination to me. Somehow, you got to paint your face and nobody was batting an eye... how awesome! With time, my passion for makeup grew and I keep it fun and light. It's nowhere near my job, it's not something I feel better with, it's just is what it is. It makes me happy. When I was in the depth of my burnout and then depression, I would sit and just swatch and play with colors, much like I do with any other creative outlet. I will rock a green smoky eye look and a basic brown neutral eyeshadow look... because it's not the end product that makes me happy, it's the process.

[@sarahwest5814]

I have noticed that even compared to the same time last year, (keeping in mind that Summers are busy for everyone and uploads are not as frequent as the fall into winter) that some of my favorite youtubers in the makeup community are posting a lot less. Many of the people I used to watch a lot are posting other stuff and or their passion for it is just missing. I'm not really on tiktok because I prefer long form content where I can learn something. I have a full body chronic pain disease so I spend a lot of time at home and or in bed laid up. Makeup is my outlet for creativity and self-care when I am feeling up to it. I love watching people test products, grwm and new techniques. I feel like my excitement is in full force and I want to see others with the same enthusiasm and as of late... it's just kind of missing. I am less interested in brand drama or anything negative because as a mom of several children, I don't need to surround myself with anymore chaos. I am purchasing less because I have enough for 25 lifetimes and only buy things that are exceptionally intriguing to me but I still look into new releases etc. I'm 39 but I love colorful eye makeup especially and the current trends are more subtle. I know these things change overtime and it's ok but I am hoping that I can still find the content that I love in the future. As always, thank you for posting this because as you can see from my long post that as a viewer, I see it within the community too.

[@MrsMintzPlasse]

I go through phases with my makeup but I never stop loving it. It's my art form of choice, it's my creative outlet. I love colors and glitter. I'm not trying to look pretty, I'm pretty all on my own. I'm just taking time to myself to have fun and express myself.

[@ashesonmylashesheathereaglen]

I loved this video! Ive wore make-up since i was 15, ill be 35 in 10 days. I didn't find my passion for it until 2017 because of the youtube beauty community. Before than I didn't know anything about applying eyeshadow. Let be serious I was the girl with a foundation shade 10 shades too light 😂 Its different now though. I live with untreated ADHD and its so difficult for me to stay excited or interested In something. My love for Make-up is the only thing thats never wavered, not even for a second. When I am doing my makeup, its the only time I dont have 5 million things going through my mind. It just brings me so much Joy! I cant imagine ever falling out of love with color!!

[@susanstetson3435]

I’m 57 so I’ve loved makeup long before social media was a thing. I got my first eyeshadow palette at either 13 or 14 and I still used that same palette when I was in high school. In college I wore a champagne shimmer with a wine in the crease lol.

[@danigriff7785]

Thank you for keeping your individuality and preferences x

[@Marta_Maeldeis]

I love your passion for makeup. I found the makeup community in 2008 on KZbin - a long time ago 😅 I always felt left behind though because I can't afford new pieces as much as I want and hate wasting money on bad products

[@misterjnice]

Haven't stopped loving makeup. Must say hope you don't change your love of colorful make up as I learned How to work with colorful make up from you. Like that gorgeous lavender/purple eye shadow. 💚

[@joannievh2071]

I have noticed that a lot of people seem to be falling out of live with make up... And I feel left behind because I haven't! I have so much make up and I don't intend to be part of the beauty community any time soon! 😅 I live watching you and I feel the same as you - I only wear make up when I have time AND wish to do my make up, otherwise I don't. Perhaps it's the secret to everlasting love! 😍

[@beccalynne8492]

I'm that bold eye bold lip kinda girl. It looked so nice 💜💙♥️. I took a makeup hiatus during the pandemic but so excited again. Really getting better at it. I will love makeup forever just like sprinkles. You can't stop me!