Watch: Ather Chief Exec Talks EV Battery Safety Norms, Company Growth And E-Scooters Demand In India

Tarun Mehta talks discusses the most likely causes of EV battery fires, what it takes to build a robust e-scooter and what Ather Energy will be prioritising for FY2023
#electricvehicle #EV #AtherEnergy
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[@wahoobootcamp]

We're using ATHER 450X since last three months, its really awesome. We also got the recent SMARTECO OTA update to our ATHER scooter and the riding experience was so great that we never switched back to the regular ECO Mode since we made the transition. We tried riding the ATHER 450 X in SMARTECO with my family and the result was so amazing during the individual ride and switched it to Ride more during our family trip where we had Two adults and Two kids on the ATHER 450 X Scooter.

[@sailanathrao170]

How much range you are getting in smarteco one

[@wahoobootcamp]

I’m getting 90+ in smarteco mode..But it’s more suitable for individual or pillion rides. Not suitable for family ride with 2 adults and 2 kids.

[@barryobrien1890]

Excellent points. It takes a dedicated battery team and some investment into reliability testing. This is not cheap and takes time. The biggest mistake is to underestimate design and take batteries for granted

[@sandeep86t1]

Mr. Mehta you are absolutely right that your delivering a fabulous scooter that gives awesome customer experience because I'm one among those proud Ather owner who has been enjoying the journey since 1.5 year in my city Hyderabad. I totally loved it and trust me people went crazy when I initially bought it for Rs.174000 back in March 2021 but, they could witness why I choose Ather when I had cheaper electric scooters available. Quality never comes at cheap price and you proved it right. Glad that you started TV ads and endorsing IPL team for greater reach bcos I was tired marketing & promoting your scooter when people bump into me with questions everywhere even I traffic jam too. Thankfully I noticed that customers are not able to recognise and know Ather as brand.

[@kommireddypavan]

Why is interviewer very serious? Anyway ather is a great company Hope it succeeds

[@syleshgupta5957]

Exactly 😅😅

[@NadeemLatheef]

Looks like the anchor's electric scooter caught fire 🤭 Why is he so angry and uninterested !?

[@arsvacuum]

😁

[@pessimistic_optimism]

he is an ICE head

[@rajatverma360]

Athwrt Guy's are really Smart and Intelligent , but they should increase the Range to at least 100-130 TRUE Range fast in New product.

[@Icecold0303]

Anything else sir ? Would like air conditioner with that ? Change traditional Indian mentality people we have gone long way ahead with cheap mentality and unbelievable returns from goods and services

[@user-dy6bv3vi7o]

It's not easy to do so. Ola tried to do this by neglecting proper research and testing, and now you know why so many olas are going up in flames. Escooters is still a relatively nascent space, so we must wait for few more years to get proper scooters.

[@scienceisreligion5618]

@@user-dy6bv3vi7o now tvs iqube provides 140km range. If iqube can why not ather?

[@scienceisreligion5618]

@@Icecold0303 isnt there no Range Anxiety for you?🤔 Even Today's Ather rider has Range Anxiety. Where is Experiance now? Yesterday tvs released 140km version with 5yrs warrenty pack. Pretty sure Ather can do the same.

[@indranin6300]

​@@Icecold0303 blame decades of poor economy for making Indian people cost sensitive(not cheap). why so sour. we are no where compared to western or certain eastern countries in GDP. obviously we want to get the best out of everything for a lesser price

[@KCPRAJ]

Without any second thought,As of now Ather is the best EV available on market...If they price the EV little bit aggressively then ,more people will choose Ather ...

[@premprabhakar805]

i dont like the fact that they have fiber body

[@vasanth1816]

I like his attitude he is way happier coz of others electric failing and his brand is getting positive advertising with no cost for its quality and performance. And absolutely Ather is 1000x better than ola s1 pro, ola s1 pro is just autorickshaw made in china with "ola" brand tag in it.

[@Investment10x]

7-8 years of effort,

[@dileepkumarreddym5490]

Anchor must show some expression while interviewing people. Because, it either makes or breaks the person being interviewed. If he/she is cheerful, smiling then the opposites will try to reciprocate the good feelings. It would be good to smile sometimes I believe rather than blank.

[@tksacchi]

Your are absolutely right, i quit the video after watching 2 mins, not offensive on interviewer, you need to polish up your shoes

[@johnsmith-wp2kt]

Maybe he was acting as confident

[@whaleswithissues]

Guys, this isn't Tiktok. I think the anchor was pretty professional and just stating facts. But I don't like the shirt he's wearing lol. Keep up the great work :P

[@Kirnotsarg]

The takeaway message is 'Respect for engineering', which is lacking in India. Nowadays I see many random shops making and selling electric scooters in Bangalore and Pune with no regard for quality, safety, and service. Ather is a refreshing exception and it shows in their products. I have ridden their amazing scooter.

[@rajatverma360]

Ather 450X has good quality and Looks too , but its braking is too strong that back brakes lock up easily. and The scooter is too slim

[@arsvacuum]

Yes too strong breaks

[@aspireshekar]

Anchor is like daya kuch gadbad hai

[@tejeshwvardhan1165]

My ola died at 40km charge left. I used ather electric to pull it. Video available. On youtube!

[@learnerslab7635]

Interviewer is given looks as if his scooty was burnt

[@Cadeepakrai]

Why the host is behaving like Robot 🤪 thoda sa smile kr le bhai

[@MADMAX7330]

As a product, Ather is great. All I hope for is a real world range of atleast 200km and fast charging network. The current 80km range is not practical when you do not have access to chargers at home.

[@sunilarkt]

200km will take price upwards of 2.7lk. will customer be willing to pay that much ?

[@MADMAX7330]

@@sunilarkt That's where locally produced LFP batteries and a more efficient hub motor would help. It's probably 5 yrs away..

[@sunilarkt]

@@MADMAX7330 Yes. Also battery tech is evolving rapidly. Solid-state and graphine batteries could change the scenario

[@tonyrebeiro]

Ather needs to drop it's prices and focus more on encouraging the EV revolution to be affordable for the common man and not just the premium segment, as being witnessed presently. The Government subsidy seems to have had no effect on lower prices and it is quite obvious, Ather is making a handsome, unethical profit, by exploiting their position in the market.

[@arjunarun9147]

they make WELL BUILT vehicles. All the cheap and "economical" scooters will cost much more you in the long run. Either your money or your life. Cheap electric scooters are terribly put together with cheap parts. you get what you pay for

[@fwefhwe4232]

if you cant afford, dont buy

[@tonyrebeiro]

@@fwefhwe4232 Don't jump to conclusions about my capability to 'Afford' this silly scooter. It's about 'Value for Money', I'm talking about. All they are doing is collecting the money in ONE go, on the pretext of being economical to ride. I know many people who have picked up second hand petrol scooters at about 1/4 the cost of Ather and still find it economical to ride, even with the present high cost of petrol.

[@premprabhakar805]

as tharun said they r trying to vertically integrate of manufacturing different parts in house.. so i think the cost and price will drop significantly

[@viewssv]

@@fwefhwe4232 Its not the question of affordability, but its not passing on the government subsidy to end customers. Thats unethical

[@rajatverma360]

I am 450X user , I hate its 80-90 KM in single seat riding and in smooth acceleration.

[@tksacchi]

Every comment here is absolutely right, i quit the video after watching 2 mins, not offensive on interviewer, you need to polish up your shoes

[@prathapds]

Robert will give better expression than that guy who interviewed

[@thepeculiarindian]

Its all your dedication and hardwork tarun...you gave the best and now you are enjoying the benefits of trust and loyalty from the people

[@ekkabipin2993]

Please provide fire extinguishers as a standard fitting with electric scooters.

[@GreenDriveIndia]

No fire extinguisher works on battery fire yet. Need research on this as well

[@vieevishal]

Ather Hype for safety, Ola Hype for Range, Iqube hype for design. Meanwhile all these people forgot how to do TMS Temperature Management System for Batteries.

[@mahindranag]

Ather is easyle 30% highly priced and less range vehicle , not a value for money .

[@silversurfer1967]

So Ather spent 4 years testing 200 variations of batteries and OLA launched mass produced bikes in 3 years. Speaks a lot about who is more dedicated towards safety.

[@MrBunny53]

There has been a lot of work done by Etergo already. Don't just judge based on what you see outside

[@aravindhanselvam2129]

Rightly said. It's not performance or range. It's the experience and approach to excite a customer.

[@SonuKumar-qt9zn]

5 % of discharge of battery in 12 hours this is very bad news of ather which is a premium scoter category

[@Ashallmusica]

I think What Ola did wrong was creating such Hype for the EV, they really didn't understood the value of Testing and Improving throughout the Process. Only hyping lies about features and benefits (which most of the first customers didn't get with their first delivery) What makes Ather different from it is they knew from the beginning they had to build a worthwhile product before hitting the market. So now, after Ola's crisis i think they have a Play Card to gain valuable attention of the Indian customers.

[@vicky_vivek]

Iam using ather since 6months very roughly but still i didn't get any issues till know

[@that_mbbs_nerd]

Now whats your opinion, recently ather scooter caught fire in the showroom

[@9989857006]

Battery issues made customers think about Quality product.. Excellent Point Tharun.. That's the reason I have canceled my Ola order and placing the order for Ather.

[@rajangeorge4541]

Price is high and range is low

[@Beautista]

Quality is really good sir! Have been using from past one month

[@realityhard4319]

I think ather is the future

[@shakyawar]

Wow... One of the best CEO's I've ever listened to...

[@armada70]

@Sanjeev Sharma The product is great actually, have you kept up with the times kid? Your jealousy & negativity is showing, also, stop projecting your own greed. No one cares about what you have to say as much as you think especially all the toxic stuff coming out of your mouth you troll.

[@kumarraj2012]

Ather = Most you pay for the least range you get. But its a beautiful hardware with amazing BMS. ♥️🔥

[@karthikeyangurusamy8564]

Ather is like Rolls Royce in EV industry...Best scooter and Best Quality 👌👍

[@rajangeorge4541]

Ather should launch an ebike quickly. Also look at hydrogen and solar powered vehicles as changes will come very soon

[@mohd.khaleel6212]

Ather team u should more work on range 3rd ganestaion 105 km not good on 1.60,000 price on Hyderabad

[@sayanchakraborty1252]

In long run 4, 5, or even after 10 years is there a chance of catching fire or explode?

[@sarankumar7236]

Some company like Tesla need to show how a EV scooter needs to be done... These people just talk and talk, but the range of the vehicle is less than 100km which is not practical I think

[@jeophilip4353]

Slow and steady

[@arnovpramn]

Blowing money to PR and marketing agencies, making expensive commercials, paid reviews are what happening. Instead they put the money on making quality parts.

[@greatexpectations1461]

This goes to show that it is the product that should do the talking instead of the CEO.

[@TheAbhilashrajput]

What a quality interview. Finally, and thankfully...

[@realityhard4319]

Please increase the range

[@shyam7314]

Overall range of Ather is the reason why they are not able to sell more

[@damdardude]

Such an interesting coversation yet the host looks so frustrated

[@tvm73827]

Bhavesh will do exactly what he did with Ola. He will raise a lot of money and go after competition and dominate the market. Ather may have a better product (but may not be according to LESICS: kzbin.info/www/bejne/bHbGlIWEetOFi7M) but in the end they will probably sell their business to Ola - like Taxis for Sure did.

[@SharpTalks]

Ather price to Performance ratio is really bad. If Ola improves their service it's going to be the market leader

[@arpit546]

What does it take to produce a safe e-scooter Ans , Petrol

[@sadagoutham]

Great scooter from Ather Energy

[@warisrao5089]

Why interviewer is expressionless

[@logan3448]

Beautiful bike but less range

[@arnovpramn]

Third class build quality for a scooter worth lakhs. Instead of making fool to people by advertisements and paid promotions, they should have focus on after sales services and spare availabilities.

[@srinivas7343]

reduce the price increase the range then it will be humongous

[@gashdashgash]

"burning issue" 😏😏😏 Cheeky comment 😅

[@shekhard8626]

Good points by the ceo. But the guy asking questions looks drunk.

[@manjunathtaraganahalli367]

Sir very bad service plz speed services

[@Cool_Rider25]

Whatever interview he is giving , his sales team is totally useless , completely bad experience in ather puducherry centre. Totally bad attitude ignorant employees, no honesty in work at all . Man if they ask me to give interview, I would totally cuzz this Ceo about his in ability to manage the sales rather he just focuses on r and d and totally don't know bussiness management. Their scooter is Good, but what customer expects is customer care and proper reception both his showroom doesn't have. Totally crap experience of ather sales. I just bought a 450apex . People please don't fall in this crap experience.

[@tezrao3836]

And here Bhavish (ola CEO) is Dancing on their people/customer funerals…🙂

[@ritez86]

What it takes, Don't make in India...

[@LIFETIMEDIY]

scooter is ok , but price is not honest .

[@tellanand74]

Dude - Please fix your customer service before you give shameless interviews.

[@Parthgrg]

Ather is like a tortoise against rabbit Ola. They are already a winner till now, but rabbit will learn and improve too and race is not yet over.

[@yuvrajparmar0]

Tarun Mehta focus on your after sales service first and use of low quality disk brake pads. Using cheap tactics to earn money.

[@user-dy6bv3vi7o]

Ather actually has really strong brakes.

[@alexfrancis3581]

Listen up bhavesh take some notes and maybe just maybe you might get it right.

[@wartortle7262]

Paid interviews 😂

[@logan3448]

Is he cyrus sahukar 😂 same voice

[@SUBBARAMAYYASKITCHEN]

Ola fail ATHER hit

[@pankajshukla593]

Is he an Indian ? His way of speaking is very artificial .

[@barryobrien1890]

You think he is an alien robot?

[@RishiKumarPS]

That's pure Bangalore way of speaking.

[@chunchunyadav350]

Sir Hindi me bolya

[@prathapds]

No

[@kaushikkar1421]

No

[@Beautista]

No

[@manojdadhwal]

I need 150km range and broader tires, just upgrade to this, all other things are perfect in your scooter🫡🥹

[@premprabhakar805]

buy revolt bike

[@rajdandawate7331]

Ather गाडीका बेल्ट बहोत कमजोर दिया हैं. मेरी नई गाडीके 4 महिने में दोनो बेल्ट टूट गये. एक एक किंमत 4000 रुपये हैं दोनो के 8000 हजार.

[@krishnaa0023]

I bought ather and I had the worst experience of my life and I am still using it and Regrets buying it everyday My vehicle number DL3GD0726

[@Viraj_Sapkal]

What is the problem?

[@Beautista]

What’s the issue?