WCM '24/25 theme reveal

The new competition cycle ‘24/25 kicks off with an energising new theme: Play! Get ready for fun! More than ever, consumers want to be surprised and celebrate life. They want to find exciting new products in pastry shops and chocolate outlets that create smiles. This is your chance to play and leave a mark on the history of patisserie and confectionery.
Create the innovations that bring a new sense of indulgence, optimism, comfort, pleasure and joy to our everyday life.