We Care: Exporting Britain to the World

Around the world, British meat is known for its quality, taste and high standards. This comes from both the natural grass-fed diet that the British climate offers livestock, and the high standards of welfare and traceability that exist in the industry. And it's the guardians of the great British countryside, the nation's farmers, who combine those elements with generations of expertise to produce high-quality meat for families around the world to enjoy. British farmers care about the food they make, because they care about the people who eat it.
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ABOUT AHDB
AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at www.ahdb.org.uk