We're Paying $35K OVER MSRP on a New Ford Bronco Raptor!?

[@jerrymcgeorge4117]

People paying exorbitant dealer markups are feeding the beast. If a dealer tries to pull this on you, WALK, and let everyone know about it.

[@dokktekk]

Some people just have way too much money and a lot less common sense.

[@LiteBrite]

We didn’t purchase the vehicle from a dealer.

[@leeadams5941]

@@LiteBrite Who cares who you purchased it from, you are still encouraging greedy thieves who will jack up the price for regular folks

[@coryfarnworth1010]

It just proves that people are willing to pay this amount of markup. Why??????? WTF??? Saw one in my area trying to be sold for 130k.

[@yotrkoff-road3541]

Go try to find a bronco raptor at msrp I’ll wait

[@WhatTheIfYouSeeKay]

I think watching Kevin help the stranded Jeep guy says everything you need to know about them! Great job guys!

[@rayat895]

That's most jeepers though. My buddy is a jeeper and he's helped so many people get out of all kinds of automotive jams.

[@williamhadley1580]

Interesting test for the failed aux battery. I agree with you on deleting it though. I've saved more gas using adaptive cruise than the stop start to be honest.

[@koreykilburn5303]

I recently watched a Mischief Maker and Holly helped out another guy with the same problem and specifically said she learned about the problem from Kevin from this specific moment. Because she was also down in Pomona.

[@jerrymcgeorge4117]

Agreed!

[@williamhadley1580]

@@koreykilburn5303 not just a Wrangler problem. I've had the same thing happen on a Compass. That Aux battery is a piece of 💩. I've been thinking about ways to replace it with a deep cycle agm with more than the 110 CCA that the OE comes with so it doesn't vampire drain the main battery anymore.

[@alexlubbe]

Kevin and Brittany, I just want to say that I appreciate your honest reviews of vehicles. So, thank you for them. Keep doing what you’re doing. Big fan!!

[@jmcmullenconst]

Attention All You Tubers!!!!! Lite Brite has your back. Manufacturers don't, dealers don't. All of you should be sending thanks for the wealth of knowledge you get from watching this channel. Then they added Chris. The Wizard of anything automotive. Auto manufacturers should hire all of them for research and development of anything new or old . Long story short, Lite Brite cares and loves you all!!! Don't hate the truth. Sincerely your biggest fan. Jason 🤗🤙👍

[@LivingTheDream-RocklanderUSA]

I purchased my 2021 Jeep Wrangler JLUR Rocklander because of LiteBrite true reviews. I knew what to expect in advance.

[@MrUMENTAL]

!!!!

[@steelblujk]

Some people are jealous of your success...been watching you from the beginning....I love that you and Kevin are so successful, you guys are "magnets" , My wife and I are big fans

[@LiteBrite]

❤️

[@cesarquintanilla1264]

love the honesty on your channel. you give it to us straight the way it should be. thanks for all you do. God bless and stay safe.

[@andrepizzo8550]

Waited almost 2 years for our 2 door Badlands, Love it. Went back to order a 2023 4 door Badlands and dealer wanted 8K over MSRP.....Told them to F#@$ Off. Ill wait till all the BS is over.

[@davee6727]

I continue to be impressed by how you've grown this channel and your brand. Love your content and appreciate the extra stuff you both do to help provide your viewers honest assessments on gear and vehicles.

[@norcoredneck]

Was driving to StGeorge from Cedar this morning in an Old brown Ford pickup. Brittany merged onto freeway in the Bilstein car. We got jammed up behind some semi’s. I passed and moved over and she nailed the throttle. Damn that girl loves the skinny pedal. Car sounded good.

[@LiteBrite]

😁🤙

[@madkow2001]

Been watching you guys since the start and absolutely love you guys! I rarely comment as I imagine a lot of people are the same, but I watch all your videos and love your transparency!! You deserve everything you get because you have worked your asses off for it!! Keep up the great work!

[@dob1662]

I know Chris and Kevin will hate this suggestion but please take it stock and break it fair and honest then fit the parts you want, no manufacturer would agree to that 👍 looking forward to the carnage, yours truly 😋

[@LiteBrite]

Stock wheeling videos coming soon. 😁🤙

[@hermannvogel9239]

Can not wait. ❤❤❤ Was so disappointed in the first PlainB. 😢. No holding back. Full sends. 😂

[@trjnsd6874]

63rd!...but my comment seems to have disappeared..? Sorry I missed Pomona. What a show! LiteBriteFans are the greatest. So many builds, so little time. Stay humble and shy, Kevin; and careful with that pen! Lug nut - too much resistance? Can't wait to see this Brono/Rapter build process. Keep in mind old adage about breaking a horse's willfulness without breaking its spirit. LiteBriteNationSignitureBroncBusts!

[@mpf44]

We support Lite Brite Nation. I appreciate you honesty and integrity.

[@bellyisis]

The makers might NOT like honesty BUT WE DO(tanks). You all are awesome on your “shake downs” except the shaking at the signing at the end. 😂 “performance anxiety” love it

[@devarskinnee8760]

It's gonna be great!!!can't wait, truth will prevail, keep up the honesty,it shows your integrity. Be say guys love brother devo.

[@DMAX-ed7pq]

Hell yeah!!! Looking forward to the braptor content! Congrats guys. Always killer content

[@warrencarter665]

I did come to this channel for bronco content but I stayed because you are normally in such good moods and teach stuff. hope you love the raptor but also hope y'all stay happy!

[@garretlewis4103]

$35k over MSRP is crazy! 🤪🤪🤪. Looked at the Bronco display when we were at Overland Expo east. The Ford/Bronco rep asked how we liked them. I said not too much at all because of all of the price gouging (mark ups). For a more “plain” Bronco, the local dealer was asking $15k over MSRP. All crazy!

[@LJordan1997]

too my knowledge, selling NEW vehicles over MSRP is illegal. some MFG's will pull their licenses if caught.

[@bravotwozero8119]

@@LJordan1997 Where have you been the last two years? Dealer mark-ups are now the standard on any desirable vehicle and are listed right on the window sticker. I recently bought a new Chevy Silverado and only found one dealer in the entire state that didn't have a $5-10K dealer mark-up. We're now supposed to feel like we're getting a good "deal" if we're only paying MSRP. Dealers have as much as a $90K dealer mark-up on the new Corvettes with the Z07 Performance Package. Basic supply and demand.

[@ScramblerGuy]

@@bravotwozero8119 If people would stop paying that stupid price then that stupid price would not be so stupid. But the I must have it now attitude is what causes these stupid prices.

[@06VistaBlueGT1]

@@LJordan1997 Not true bud. Dealer are independent "franchises" and not owned by the manufacturer. The manufacturer can only suggest to not charge over MSRP. The most severe penalty would be limiting allocations for certain products they are charging over list for. But to say it's illegal and the manufacturer will "pull their license" is flat wrong. Just for reference, I sold cars at a Ford dealer for over 23 years ('97-'2020), so I know a little bit on the subject matter. 👍

[@MrGaryGG48]

@@06VistaBlueGT1 Going back the the mid-1960's, this has been common thru-out the automobile/truck industry. People have been bitching about it all of that time. There were always enough that wanted something badly enough and had the money that they paid whatever it took to get what they wanted, NOW!! Of course, now the story goes that "computer chips are unavailable" and this critical part and that critical part have the "supply chain" backed up. That may be the latest excuse but nothing much has changed.

[@kimberlydodder8198]

We are so sorry you hated your Bronco. We absolutely love ours. We paid way too much, but It was difficult to find the one we wanted with everything on it. We live in California. Out here It's definitely an attention getter. People stop me all of the time and want to look inside. I find people peeking in at the grocery store parking lot. I'm constantly having to get the fingerprints off my windows lol. I had a big lifted Chevy suburban with 37 on it. It was stolen in the Costco parking lot. I replaced it with the Bronco. Its so much fun to drive. We have had an absolute blast driving it in the mountains up to high lakes and through the desert. We rip around in it like we are kids again. We grew up in Colorado rock climbing in our jeeps. This Bronco has yet to disappoint. Good luck with your new adventure ✨️ 😊

[@joeseiber5103]

Thanks Kevin and Brit for the full review and this amazing content!!!

[@jeffro8373]

Great tip Kevin!!!OMG you guys are always brutally honest and I appreciate you so much for that. Thank you so much for sharing, I hope you are having a great day!!!❤❤💯🤙

[@richardogden4800]

Fenders aren’t easily removed because the Raptor is supposed to be a high speed desert runner, not a rock crawler. At least you got the engine, but the track is too wide; to rock crawl you’ve a lot of mods in your future.

[@jjansen987]

Can’t wait to see what Chris will do with this new Bronco Raptor

[@lonniet.2816]

Thanks for what you do for us fans! That's why we Love you all!! Love the ending!!

[@zaphods2ndhead193]

I have a Bronco. I watched your video about what you liked and didn't like about the Bronco. I love my Bronco and still agree with many of your complaints. I don't get people that get so defensive and protective of a thing like a car. My Badlands fits me and my life very well and will fit even better when I get 40's on it. I am interested in your views on the BRaptor.

[@BaconCruiser]

Can’t wait to see you guys stress test the Braptor Lite-Brite style.

[@rinaldocatria4386]

Really looking forward to seeing what you do with your Braptor. I totally understand paying over MSRP for your channel. Like you, I also have one ordered at MSRP but no clue on delivery date.

[@troybilt6752]

Thank you for your time...that last bit reminded me of a high school pep rally that I enjoyed very much. Thank you Amy for the memory lol.

[@timsfun6653]

My Bronco Raptor is on order for delivery sometime in 2023. Going to be very interested to see what weaknesses and upgrades you guys find for yours to help me guide my build. Love the channel.

[@Hpdsgt91]

Yall are amazing thank you for the channel!

[@smosca096]

Great job you guys - just love the authenticity of you both. Can’t wait to see the new rig and what Kevin will put it through 😅

[@jeffalexander8087]

Jeep AUX Battery bypass - Pull PCR fuse (#42 on JT fusebox) and remove aux negative cable from main battery. Done! No jumper wire ( lugnut) needed.

[@dhmtnracer1]

We have two ford dealers here in Kitsap County in WA. One advertised vehicles are sold at MSRP. The other does the whole " Market adjustment". Was looking into the lightning, but decided to wait for now. I initially got scared off by the closer dealer staying that there will be up to $20,000 market adjustment. Didn't realize that the other is MSRP. If I did I might be driving a new lightning now.

[@Tony-hf9mv]

According to my local ford dealer they have already sold 2 bronco raptors and they sold at msrp. Thankfully my local dears signed the contract with Ford and choose not to ripoff customers

[@willsmith8586]

Anytime you pay a price for something? That price is it's value. If it wasn't worth it for you, you wouldn't have paid it. Cool video though.

[@DrewToner]

Can't think of any one else's stupidity, I'd rather be watching! Looking forward to all the Braptor shenanigans coming our way!!

[@michaelw2304]

35k over MSRP? WTF!!! Serious price gouging. I wouldn't buy one just because of that

[@richsmith3120]

I won't say anything about the $35k over MSRP but I can't wait to see you tear it up on the rocks that it's not built for! It's a desert runner! Happy Trails to you both!

[@da443-galmond4]

Dang...another video at Pomona...so kicking myself for not seeing everyone there. Cannot believe you are buying another Bronco(even if it is a Raptor). Will love watching you give critique of Bronco....as even before leaving Pomona already commenting on the fenders.. Oh this is gonna be good. Cannot wait to see the vids.

[@donaldwatson6342]

Thanks for your honesty and humanity. As for the BRAPTOR break it and remake it. I'm tired of the manufacturers only giving us mall crawlers.

[@lukesmith3172]

Just wondering what else you can add to it as it comes pretty loaded..!

[@stevef8344]

It was great finally meeting you at the Pomona show. You are great in person. Like i said, you helped me through the Covid19 lock down and other personal losses with your U Tube Chanel. Perhaps someday our dogs can play. Stay safe.

[@LiteBrite]

❤️❤️❤️

[@jimprice7638]

I redacted my previous statement. I’m looking forward to watching your content on the Braptor. I want to see what this thing can actually do stock. I have a Braptor coming for MSRP. My concern is the width. I live in East Tennessee, the trails are narrow in the east but I still want to wheel it.

[@2001cptdale]

Gotta spend money to make money.....and new content is MONEY! I look forward to watching the next chapter.

[@johnnyzr1204]

Pull the F42 fuse and disconnect the aux battery ground cable, which is the cable towards the pax fender. All my issues went away by doing this.

[@kjmunster]

Love your stuff, sorry i missed you, didn't know you were near by....

[@DON4419]

I really appreciate the effort to bring us great content. I'd love to see you guys do the hummer ev someday.

[@Stuka87]

According to Ford, they didn't do the 1/4 turns for the flares because they would come loose for extended desert runs. So they wanted it to be more robust. Paying over sticker sucks, but happy you guys will put it through the tests that most others won't.

[@lightXshowXbo]

I'm definitely thinking that the new Bronco should be called the Brrap-Tor, since you two obviously love going BRRRRAAAAAP! 😁😁 P.S, I LOVE ALL OF THE VIDEOS YOU PUT OUT AND WATCH EVERY ONE OF THEM, SOME EVEN TWICE..... OK.. PROBABLY CLOSER TO 3 😆😆

[@rickyn1858]

I love your honesty!! keep doing what you are doing!!

[@TopSecretinNC]

Can you do a video on deleting the AUX battery, please please.

[@FunWithUnkleWilly]

OK, so in case you guys haven't been told this already - I'm gonna go ahead and do it. So to set the context - we love you two. I bought a JLU just after you guys started the channel and I became a fan-boy. When we met you (Moab EJS 2021) my son told you as much. We followed your builds with great interest and kinda mirrored what you did. You were our test crew, product evaluation team - whatever you wanna call it. And I have become a student of Kevin's driving techniques - as dumb as that sound! lol So now my family has a moderately modified JLU that we've taken through some pretty rad places, thanks to the build and technique advice we got from you guys (and others). But, nowadays we can't keep up. Y'all are just off in another world with Lamborghinis and whatever BS that isn't meaningful to the Jeep crowd. Please come back down to earth (dirt) !

[@LiteBrite]

This isn’t a Lamborghini, it’s a Ford Bronco Raptor. Which (as you’ll see in our wheeling video tomorrow) is a genuine competitor to a Jeep Wrangler. That’s seems pretty relevant & down to earth to us. ❤️

[@schoat333]

I respect you doing this for an honest review.

[@fomogo]

Kevin had the room to write a book and just scribbled. 😁 You have to wrangle those, grab hold, get set up, and make some ART. Brittany, help your man out here. Also, I can't wait for the BRaptor footage.

[@F_1Fitty_5.0]

If I had to guess, the no "quick disconnect fenders" most likely has to do with DOT regulations due to width of an assembly line produced vehicle.

[@searchingforhistory]

What do you think is the most cost effective way to delete the auxiliary battery? This is something that causes me a bit of stress every time our Gladiator leaves the pavement.

[@isaiahburgess4533]

Glad to hear you guys are going all out on the Braptor I know not much will cross over to my BB but it should be fun to watch!!!

[@honeybadgerl39]

Can't wait to see your content with the bronco raptor!!! I have a cactus gray on order I got mine a msrp but been who knows when I will get it lol!!!

[@bgood424]

I think it would be cool to see Litebrite and TC Customs do a collab about the Bronco Raptor.

[@KO_Kennels]

You guys are insane 😂 can’t wait to see how it holds up on hard trails

[@ericcastaneda8797]

You guys where in my home town of Pomona. Can't wait to see that Raptor Bronco.

[@gta4viceman]

The accessory ready on the rear flares is so that if you damage that area from use you can replace that piece and not the full rear flares (that's what I heard)

[@Rooftroop]

Awesome news on the Raptor. And not nearly as big of news as y’all’s the mrs and I got a Jeep Willys extreme recon. Less than a week and we are loving it.

[@dakotahowe5250]

What's the best way to delete the aux battery?

[@LTUSATV]

Hopefully one or more of your Raptors on order will come in soon and you can flip that to repay yourself back the 35G's you paid over book on this purchase, I agree 100%... you had to be first to the youtube table with a Braptor cause you can only be the first once to torture test one.

[@LMacNeill]

I like the fact that y'all are actually *buying* a Braptor instead of just relying on press vehicles to do your reviews. Seems to me we'll get much more accurate information, since you're going to own it and live with it and modify it yourself. Thanks!

[@jonathanrighetti5897]

you guys need to do an old flat fender or early bronco, what do yah think?

[@tazyt3388]

guys its worth every cent kickass edit as always goodonya guys cheers from taz

[@daletaylorjr.4786]

When you bought the 1st Bronco and I jokingly said, “when are you putting solid tons under it?” I struck a nerve with you. Lol. I was mainly excited to see how redonkulousley Wild you would build it out. I guess I’ll see that now with the Braptor! I can’t wait to see a v8 swap in this thing!!!!

[@mnmvuk]

I'd speculate that the absence of quarter turn removable fender flares on the Raptor were a directive from the Ford lawyers. If they make it too easy to remove and with how far the stock tires sit out, it might have set them up for liability issues.

[@JeepTraveller2021]

Respect keeping it real (integrity matters)-not the easy road but if we wanted the easy route we wouldn’t be doing any of this😜. Keep it going and keep growing we appreciate what you do! Come when you can to Central Virginia and look up the Jeepers. Busy getting ready for the Jeep invasion at Sedalia in Virginia on the 14th and 15th-love you guys!

[@dunnoyolo2238]

That’s what I love about you guys tell it like it is and don’t candy 🍭 coat your reviews like the majority of youtubers on there reviews….Keep it Rockin Lite brite And hope you guys have a Happy Halloween 🎃

[@brianwhite7179]

You're truthfulness is my friend.

[@rodneyhanbaum697]

Enjoy, keepin real! thank you

[@savularity9121]

Kevin I feel your pain, I keep getting told I'm crazy, that my potential builds are impossible. BS! Nothing is impossible and once I find some great people that share the same passion to push what's supposedly impossible to the next level of possible technology brought into reality for the first time the off roading gods willing next year just maybe the year that me and my team,partners, friends, family that will make up this next level shop of builders and take sema by storm. Oh man I wish I could talk about the vehicles but I want to be the builder to make my creations a force that draws huge crowds of extreme gear heads drooling over something that I knew could be done. Then the real work/play begins.

[@johnwebb9487]

I "honking" love this channel!

[@BobLionel]

I love ya'll's content but I can't support paying ADM over MSRP. I wanted a Bronco so badly. Got my reservation in early and our plan was to replace my wife's 8 year old WK2 with a Bronco so we'd have my JL and her Bronco. The whole process with Ford has been positively the worst experience ever in getting a vehicle. I ordered our Badlands and we waited and waited until we finally got the news that it wasn't going to happen that model year. So we re-ordered the next model year and then we were told, to have a chance we would have to alter our order and drop options - first the hard top, then trailer tow, then we were told you need to drop this and that until what we would have to order wasn't even what we wanted? We realized, no, we want the options we want, so we decided to wait until THIS year hoping we could get exactly the bronco we wanted. The Bronco Raptor was announced, Ford sent us an email and asked if we were interested. Hell yes we were, we said yes and thought maybe we would finally get exactly what we wanted. 2 weeks later we were told that no sorry, we didn't choose you to be one of those rewarded with a chance to own a Braptor. Then we were told by our dealer, "Hey, your Bronco will not be made this year, BUT we have one with ALL of the options you wanted on your order, would you like to buy it instead?" Hell yes we would, that would be awesome! "Well, you can have it for just $25K over the sticker". We complained to Ford and they told us they do not have any influence over their dealers. My plan was after we got the bronco, in a year my JL would be paid for and I was going to by an F150 Raptor, which I've always wanted. I'm so pissed off at the way Ford has completely screwed over their loyal customers and treated us, that I will not buy an F150 Raptor. I will never give Ford a single cent. Scew Ford.

[@RichardVac]

Whatever it is you guys are doing, you are amazing! Love your videos ❤️❤️

[@jothew1274]

I have a 2 door jl. Doesn't deleting the aux battery make u lose any of your accessories? Also do u know anywhere that does a 6 inch lift for a 2022 jl 2 door I can only find a 4 inch here in upstate new york

[@duneattack]

Whatever you think about Kevin and Brittany's cautionary comments about the bronco Raptor,; whatever you think about Lite Brite's criticism of their bronco sasquach; put it all aside watch this video till the very very end. Totally worth it. Thanks guys!!!

[@JoseOrtiz_1416]

Lol

[@k.sather4833]

Best part was “EKG signature “. BF says it’s ok, Brit seems to be ok, I’d look at both and say liars.

[@rocklanderoffroad]

I get it. That $35 keeps you ahead in the game and turns into $$$. If I remember correctly, the video that launched you was a truthful "negative" video on the JL. Do your thing and rock on.

[@ronhuffman9909]

Eliminate the auxiliary battery?? Please show us how.

[@markmills2798]

Hey you two, first of all thank you for your content always. Also, I happen to love the Bronco and still agree with your Bronco video 😂 I know you don’t need another internet person telling you what to do and I know that you will always do what is good for YOUR life regardless. So, thank you for being you always!

[@joeym2675]

Finally A XJ Gets Some Credit!!!

[@angelogiannikos6657]

Great video guys ...I've always had 4x4 with SFA ..had one 4x4 with IFS sold it ...reason being I keep repairing front end . Can't wait to see what u guys r going to do with the bronco raptor. Be safe u guys and keep up the good honest work 👍

[@calvinh.8882]

I've told I don't even know how many people that most KZbinrs do not get free vehicles. They may get sponsored with some free parts but not free vehicles. lol. That being said, certain KZbinrs with say 10-million subscribers and millions of views on each video may get a "free" vehicle like a Tesla, or a certain brand of truck, but it's also a sponsored thing and they have to make videos of themselves driving them and talking nothing but good things about them. And some with many millions of subs may even be given a Tesla to give away. But the vast majority of KZbinrs pay out of pocket for their vehicles.

[@simonhams3900]

Good work Brittany. You gave Kevin a new idea ( predator motor in your new raptor ). Love your videos. Hope to meet you both one day.

[@DapperxDan]

I must have missed the videos where they didn't like the bronco? What didn't they like about it? All the videos I have seen they did like it

[@trevorasher3528]

You know you will be able to get your money back if you keep it sell it later. I know a Ford dealer who only getting A RAPTOR just to resell it for the PRICE you just purchased yours for.

[@hankfox4170]

LOL Buying a Raptor and having 3 other Bronco's on order, with plans to throw Coyotes and Preditors in them. You guys are drinking wayyyy too much coffee!!! Love the videos keep up the great work.

[@Rusty.1776]

Does that secondary battery issue include the Gladiators too??

[@Nanobits]

I got a Bronco Badlands on reserve for over a year now and still waiting, just because I am not going to pay over retail, I will be paying the price i was quoted , only reason i have not given up on it.

[@kevindougherty4833]

Standard Kevin talk, I bought 3 hoping I'd get 1.. classic! I have done that in boats. Now I'm thinking do I need a dirt work? Damn you smaller Kevin!!! I'm 6'1". But I avoid rocks on the boat.. maybe I need to adapt?

[@austinhogan5216]

A trail/off-road vehicle (Ok, jeep) for Ford fans. Whatever you think of the Bronco, competition is good. It prompted Jeep to step-up their game, and Broncos will improve, too.

[@Rooftroop]

Oh Kevin a video on the way to delete the aux battery would be a great how to video for folks.

[@Bronco1963]

Just a few observations. 1): We are lucky as an overlanding/off-road community to have a vast majority of the KZbin channels that are dedicated to our topic of interest operate with integrity and "tell it like it is". 2): If a piece of equipment you purchased completely fails at meeting your expectations at the point of application, then there is a high probability it wasn't spec'd properly. 3): If you plan assessing the capabilities of the Bronco Raptor against extreme rock-climbing expectations, it will fail without pouring a bunch of money at it. No different than a Toyota, Jeep, etc. 4): Stop the whining about paying over sticker. You are fortunate enough to have the means to do it and it is your choice. Lots of people out there are struggling to make basic ends meet so the whining rings kind of hollow.

[@JwcubTHS]

You two are nuts! But you have to look at this from a business perspective, because frankly, it’s a business decision. Now that I’ve said that, I love you both and I can’t wait to see the awesome content! 😎

[@evilcam]

Haha, Brit says "swap a coyote or predator into it" through an offhand comment to try to dissuade Kev from buying two Braptors...and Kev immediately digs it. You can kinda tell he was already thinking about an engine swap, but Brit just gave him terms and conditions, so hell yeah he will openly consider all of it now.

[@JustinKingOffroad]

i'm very excited for the braptor content haha! sorry to hear the bronco was a lemon, i'm supposed to get mine in a few weeks FINALLY and i'm not going to hold back.