Audi’s drastic action for its troubled new F1 entry

Audi’s taken drastic action that shows its Formula 1 team is in trouble already - a year and a half before even getting on the grid!
Ex-Ferrari team boss Mattia Binotto is taking up a senior role in Audi's F1 programme after what it calls a “realignment” of its management - that includes the exits of what were its two most senior figures.
Audi F1 team CEO Andreas Seidl and former Audi board member Oliver Hoffmann are both heading out the door, with Binotto starting in a dual role as chief operational and chief technical officer in August 2024.
00:00 Audi's drastic reshuffle
02:25 Drastic but justified?
03:57 How bad it's really got
06:25 Will Binotto fix it?
09:04 What else will be impacted?
READ MORE HERE: www.the-race.com/formula-1/drastic-action-audi-f1-already-in-trouble-binotto-seidl/
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[@RefleX._.]

BREAKING: Sainz signing with literally anyone else

[@soundscape26]

Binotto has better chances to sign him than Seidl. If that'll be enough it's a different story.

[@ruifilipefernandes9026]

Binotto was the one that backed Sainz in Ferrari.

[@Fail84-nv7qh]

I’m gonna guess he goes to Alpine now tbh. I wish he can go to Red Bull though

[@MsZeeZed]

@@ruifilipefernandes9026​​⁠Sainz signed for Ferrari, not Binotto. If he’s not convinced by Audi at this point, can’t see much changing

[@blinkin78]

@@Fail84-nv7qhwhy would he go anywhere near alpine?

[@bobsemple9281]

What people dont understand is that whilst Binotti was a horrendous TP, he was a good engineer. Look at what happened to Ferarri's cars during the time he was chief engineer.

[@prettyprrrrettaygood]

Thank you.. Was looking for this comment. Typical Ferrari - take something extraordinary and wreck it.

[@Panda-xx4hs]

yeah, CTO is justified but i don't get the use of Binotto in the COO position.

[@paperplane-db8qf]

The thing is Binotto is too toxic to just be an engineer. This is the dude who threatened to leave to Mercedes if Arrivabene didn’t get fired. He completely derailed the 2018 championship with political infighting while in the middle of a title fight after Marchionne died.

[@prettyprrrrettaygood]

@@paperplane-db8qf good intel. did not know that. How big an impact did Marchionne's death make on the team? Looked to me that he had that team by the neck and was getting it to behave.

[@definitely_not_nick41]

The Ferraris had good performances but blew up a lot

[@RohanAnanthaSai]

Sainz is never going to join now😭😭😭

[@linkfan2109]

S🅱innoto

[@Payaso9]

Ye especially with that dumb ahh knock off Harry Potter lookin clown

[@DKK]

Guess he won’t have a seat then

[@Arsenic71]

They also said Hulk and KMag will never get along.

[@jahshjahsh2002]

I don't recall Sainz being not OK with Matia. Also Kmag and Hulk seem OK now in Haas.

[@zeberto1986]

Audi hire Binotto Ferrari: we are checking

[@alanserjeant4947]

You beat me to it 😂🤣

[@ExodiaNecross2]

Ferrari. Ok we are checking question? Want Plan A plan B plan C plan D?

[@MrTracksuit]

Gave me a good laugh lmao

[@SuperWolffie]

what a joke...Binotto achieved nothing at SF

[@alexk.7250]

Slow button on

[@MistianoPenaldo]

Happy he's back, the memes haven't been the same since we lost him

[@jchristie254]

It's now the Audi master plan. Sbinalla

[@soundscape26]

Now imagine if he brings along his pal Guenther for Team Principal. How much memeable can a team be?

[@guilhermefonseca1562]

Ib4 2026 Binotto: SAINZ S🅱️INALLA

[@illbeV.]

FFS guys, it's *SBINNALA*

[@jchristie254]

@@illbeV. sorry it's been a while lol

[@SuperfluousIndividual]

Hiring Binotto to make the team get "...up to F1 speed by means of clear management structures, defined responsibilities, reduced interfaces and efficient decision-making processes" is.... good meme material, if you ask me. But hey, I just want good competition, so if that's what it takes, so be it.

[@gb8628]

Reminds me of a standard "director merry go round".

[@mysterylanex]

It's giving: "Hey ChatGPT, please write me a sentence filled with many positively written adjectives for my PR statement.'"

[@AdventurousNomad007]

Binotto was in Ferrari during the Schumacher years.Y'all judge him harshly from a tiny portion of his career. Anyone who thinks that Binotto isn't good enough doesn't really understand F1....Or motorsport.

[@JohnsEyebrow]

Thought the same..but to be fair, binottodid way more in formula 1 than just the last 2 meme years

[@WaveFlightSimulations]

@@AdventurousNomad007They all judging him from the 2021 and 2022 season but forget the previous 30 years and helping win drivers and constructors championships with Kimi and Schumi

[@purple4395]

Justifiying Bonitoo with "...efficient decision-making processes" is the wildest thing I have seen in a while

[@alanserjeant4947]

"we are checking".

[@EthelJung-j5w]

Binotto does have a lot of valuable experience, tho I still think he is a clown for how he handled Ferrari those years. He'll be good in the role, but his shortcomings will kick in as the team gets along down the road.

[@albertusaswin2012]

he is so much better in technical areas, not in leadership. in leadership we already know how rubbish Ferrari became with him being the principal.

[@EL1TEHD1]

​@@albertusaswin2012well he is now going to lead Audi, pray for them

[@albertusaswin2012]

@@EL1TEHD1 I cannot pray for a clown to be a principal. they are literally two different things from different realms.

[@Infiltator2]

@@albertusaswin2012i mean the leadership before was also shit

[@Willbrse]

@@Infiltator2 current one isn't doing better than Binotto either tbh, people are just being more tolerant for no reason, but same problem remains with worse results

[@VsevolodLilaysis]

The unexpected comeback of "Pronto? Valterri? Sbinalla!"

[@ergoproxy-gx2cq]

Calling it now. Alphanovamax will make this meme the next time bottas spins

[@donkeyk1988]

Good to see the internal politics of VAG is already killing their F1 team before they’ve even turned a wheel….

[@DKK]

No different than Toyota

[@ScareTactics1773]

To the absolute surprise of no one

[@kwl189]

Glorious isn’t it. VAG winning in F1 would have ended my interest in the sport. I can’t wait for VAG to bleed money as they struggle to compete in this venture.

[@anydaynow01]

Yeah it's going to be a painful few years for VW, they better start pulling talent from Lamborghini and Porsche asap, as well as driving up to Rimac's house with a few dump trucks full of euros and beg him to help them!

[@kwl189]

@@DKK Difference is Toyota will return and learn from their experience.

[@Dirt_Wizard]

I‘d like to refer to RPM‘s latest video for an accurate description of a sauber car

[@AmsterdamHeavy]

heh wheelie bin

[@madduckuk]

will be my next stop

[@ENKTDeeColon_and_randomnumbers]

Agreed on that one

[@DrAmithBhat]

@@AmsterdamHeavyWith aids

[@zeberto1986]

Phacts

[@mrsoisauce9017]

I’m not surprised. Seidl didn’t make good progress to improve the car while he was at McLaren, and they only improved when he left and Andrea Stella came in to replace him. Seems like the exact same thing is happening again

[@AdamGeorgeLL]

100%

[@JulianTung083]

McLaren 2023 progress was headed by Seidl instead of Stella. It was the delay that cost their first half of season and I think Seidl has huge part of McLaren’s 2023 and 2024 uprising

[@edbr2379]

​@@JulianTung083didn't seidl leave and Stella was in charge when they decided to abandon the car concept and design the new one that transformed the season?

[@AdamGeorgeLL]

@@JulianTung083 I think you are reaching. Seidl left late 2022 and he knew he was leaving much before that. The car was terrible for the first half of the season in 2023 as you stated. How does the car gradually go from terrible to good 6 months after his departure? 2024 cars have little to do with 2023 cars in terms of performance. Why did he get canned from Audi if he is so good?

[@disonwijeratne2532]

Seidl got Mclaren who where fighting for points in 2018 to the podium when he was made tp in 2019 and then fighting for wins in '21. Yes Mclaren got off to a slow start for the new regs but they improved throughout the year before he left. He's a better fit than binotto.

[@Marko-od7eb]

Meanwhile the Andretti team is considered "not serious enough".

[@NewtypeCommander]

This reshuffling of senior personnel at Sauber-Audi really blows a hole in F1's argument that Andretti-Cadillac should buyout another team. Yes, starting up a team from scratch is more difficult than buying one out, but doing so allows one to get the personnel they want without disrupting a current team's operations.

[@NikiN1]

They're not serious anyway

[@spammus1]

I mean everyone knows that just an excuse because other teams don't want an extra team to split money with. FIA and Liberty Media can't just go and actually admit it though, which sucks. An extra team would be so good for the actual entertainment and competition

[@NewtypeCommander]

@@spammus1 I still don't think that FOM's arguments in favor of the rejection will stand up in front of a judge. That document may have been written in legalese, but it's very shaky legalese.

[@spammus1]

@@NewtypeCommander Hopefully so, but even then I really doubt they'll be allowed in F1 anytime soon unfortunately

[@DrAmithBhat]

From Sauber to Sau🅱️er. Also, can’t they figure that, replacing, maybe a certain James Key might help?

[@rossrreyes]

The day I see a car on the starting grid with an Audi logo is the day I will actually believe Audi is really in F1

[@gustavofigueiredo1798]

I was about to comment this.

[@teenybopper777]

For a team that's struggled with infighting at senior levels, as well as execution of pit stops and race strategy, Binotto is a really strange hire

[@maheedhara]

I thought andretti was the one that was not prepared?

[@j.s3300]

No. They aren’t wanted…big difference

[@bluemutt9964]

​@@j.s3300 Neither are, they're flat out scared at the idea of losing to a US team and they know Audi isn't gonna "Stroll" about

[@aaron_ow]

The comment section already beating me to the Sainz jokes🤣

[@Andrew-rd4ig]

😂😂😂

[@anydaynow01]

And the Binoto "Plan" jokes!

[@DevilbunnyinTx]

I wouldn't be surprised to see Gunther Stiener come aboard in some capacity since he and Binotto are best buds.

[@lauriejoynes5183]

Would love to see Gunther as TP, it would also boost there exposure and fan base

[@alanserjeant4947]

Well, he is Italian/Amerirican.

[@DevilbunnyinTx]

@@alanserjeant4947 Who speaks fluent German.

[@anydaynow01]

Haas is always trying to run the team on a shoe string budget, and treats the team as a rolling billboard like Renault/Alpine, so I kind of feel for Steiner. If anything I would try to get Komatsu to join them seeing how he and Hulk are turning Good Value Ferrari lemons into lemonade over there with all the point finishes.

[@RockSolitude]

To be clear: Audi didn't "lose" Seidl and Hoffman, they were fired because they were infighting which delayed team progress and major decisions and they tried to oust each other.

[@theBASE00]

5:00 Nah the way they all looked back at the same time killed me 😂

[@SultanOfAwesome]

He's a good engineer. Might be what the team needs for now

[@y_fam_goeglyd]

But he's a lousy team boss. I hope he's successful, honestly, but I'd still have Seidl over him as team boss.

[@eric-id6bk]

@@y_fam_goeglydI don’t actually think he’s a bad team boss. The culture at Ferrari is not something you can change easily, even as the leader.

[@hmmxp5551]

​@@coletrickIe They were 2nd when Mattia was CTO, yes he's awful as a team boss but he made Ferrari competitive again since 2012.

[@sinuosalice-1434]

Lmao

[@Krauser1226]

Honestly, pretty hype to have S🅱️inotto back. The memes will be glorious.

[@jlgf3148]

We are sooo back. The return of the S🅱️inalla!

[@tutturankamon]

ello Seb

[@illbeV.]

It's*SBINNALA*

[@antasena6043]

Welcome back s🅱️inalla

[@junjierbx_2]

it's s🅱️inner time!

[@anydaynow01]

All part of "the plan" 🤣

[@jediroya6810]

I only have two things to say about this: 1. Why judge a project that starts in 2026 on its 2024 performance? 2. If Binotto is the answer, I shudder to think what the question must be.

[@billhoult3262]

The question is the car is a wheelie bin and binotto is the man that gave Ferrari the fastest car after the 2022 regulation change.

[@weili932]

We are going to hear “we are checking” a lot on the radio

[@phillewis1749]

This feels like it has "Toyota" written all over it 😂

[@darbstre2900]

Sign someone with experience imo. I think sainz should go to Williams and rebuild with them. I think the most experienced driver you’re probably going to be able to get is Perez who admittedly makes more sense with Audi than his current situation at red bull which isn’t working. And hulkenburg Perez punched upward at force India more so than probably any other driver pairing outside the top 3 teams since the beginning of the turbo hybrid era. They could really mask any potential break in period woes

[@JasonAtlas]

For all the Perez slander out there I really rate this idea.

[@JonathanPeterssonPiano]

Sad to see Seidl out.

[@definitely_not_nick41]

Yeah, this project would’ve had hope but probably not so much anymore

[@alias19]

Pretty sure he was valuable in the Hulkenburg negotiations. I don’t know what Hulk thinks of Binotto, the Italian Eraserhead.

[@definitely_not_nick41]

@@alias19 Binotto needs to be the tech director, he’s bad as a TP

[@anydaynow01]

@@definitely_not_nick41 Yep, this! But maybe he will get along better with the Germans than he did with the Mafia.

[@josemonsaji]

Carlos didnt sign for Audi not because of Seidl but because of the car. Binotto signed Carlos, but that was for ferrari. Audi ain't no ferrari.

[@grospipo20]

Binotto needs to hire Guenther Steiner just for Drive to survive

[@Fiasco3]

I wish he would they'd kick-ass together. It comes down to what Audi can do with the car, and proper pitstops.

[@oskar6661]

Imagine if Audi succeeds in cocking up an entire F1 project while also being conspicuously absent in the golden era of world class sports car racing...and pulling their GT3/GT4 racing products. Madness....

[@rasmusedelholt]

I Really hope in 3-5 years they are a top team

[@NitinG.]

Dear The Race Team, unfortunately Andreas Seidl is just a victim of internal fights. The situation was the following: A. Seidl was brought in from McLaren because of his reputation within the VW company and former achievements with Porsche. He is well known and of course its a no brainer to get him back. His task was to achieve a good and uncomplicated take over of the Sauber F1 Team to be the Audi manufacture team. Unfortunately Hoffmann was sacked from his former position to a place inside the new F1 Project which he wasnt really a fan of. After some time he had questions and wanted to be the main figure behind the project and tried to kick out Seidl. From this time he was always watching and controlling Seidl next steps. Taking over and building a F1 team needs time but for Hoffmann it was too slow and the current Sauber F1 Team too bad. Think about what I said before: Seidls task was to achieve an uncomplicated take over of the Sauber F1 Team. Not the current state of the Team or the car. The problem was that the take over to the mentioned 100% this year were way too late. This happened in the beginning of April therefore Seidl had no money to achieve anything. btw: - The current car was designed by Key and even I was a fan of him during his Torro Rosso days but after the time at McLaren and now at Sauber I kinda think this kind of car generation isnt suiting him. He will be dropped next, because the current car is not a good shot. - Andrea Stella even mentioned one or two weeks ago that the current state of the good performance from McLaren this year comes from Seidls push to invest in new infrastructure and better/shorter management structures. In short: He was fired with Hoffmann because Hoffmann wanted to be the boss and Audi is already on the backfoot because of its late take over of Sauber this year. They cant have internal fights so both had to go. Cheers, Before someone asks where my informations are coming from: I'm in contact with Sauber employees and even they got called to a meeting 30min. before the statement was published.

[@BennyBsolo]

How so ?? He shows up at McLaren.... then their performance tanks. Then he shows up at Suaber ...... all of a sudden their limited performance tanks too.

[@KD-oi9sk]

They must be looking at the WEC and thinking wtf have we done..

[@AntoniusTyas]

Those idiots sacrificed LMDh for F1. Vincent Vosse and all the WRT teams were already at Monza for the first shakedown of the LMDh cars when Audi announced the program is killed, hence WRT's transition to BMW was swift.

[@anydaynow01]

@@AntoniusTyas Porsche is doing pretty well in WEC. When you dig, it's all VW money and engineering in the end.

[@realruppert351]

When you go after your children ' you two stop fighting or you will be both grounded '

[@netgenrb]

If Audi had any hope of signing Carlos Sainz this must surely put that to rest. Nothing says "solid plan for the future" more than changing the management stucture TWICE in 18 months. Audi's place in VW's corporate hierarchy and the German propensity for control suggest that this will be chaotic for years to come.

[@starting_rascasse]

James Key continues to steal a living from F1 teams who believe he can actually make a decent cup of tea. He can't.

[@prettyprrrrettaygood]

What happened to that guy? Iirc he did some really good work ar Torro Rosso. Same for his first go at Sauber.

[@zeberto1986]

​@@prettyprrrrettaygoodhe basically repackaged Red Bull parts at Torro Rosso. Look at how much McLaren have improved without Key designing the car.

[@DrAmithBhat]

Nobody seems to realize that. At McLaren, he failed to get the new aero rules right TWICE, first in 2022 and then in 2023 before getting fired. Now they’re the class of the field, better than Redbull. Same Mercedes engine, different aero in charge. Now you see Haas scoring points every race ; same Ferrari engine as Sauber. The difference? The aero package!

[@prettyprrrrettaygood]

@@zeberto1986 ahh gotcha. thanks for explaining

[@mzhuang4242]

@@DrAmithBhat Completely agree. After Seidl and Key leave McLaren, McLaren is fighting for P1 now. And the Sauber team more or less scored some points in 22 and 23 (due to Vasseur). But this year, 0 points.

[@3storiesUp]

James Key is a weak point. He couldn't get to grips with the current rule set while at McLaren and it's been the same with Sauber. The car has gone noticeably backwards under his direction

[@harry4454]

He has nothing to do with this car next year will be all under him. The huge upgrade from McLaren last year was under him. What bullshit are you chatting

[@3storiesUp]

@@harry4454 Of course he hasnt anything to do with it .. :D .. He's the bloody Technical Director .. you think he's just sitting on his hands ..

[@mzhuang4242]

@@harry4454 But the truth is after J. Key and A. Seidl left McLaren, McLaren is now fighting for P1.

[@harry4454]

@@3storiesUp as in his input is minimal on this car

[@seventh-hydra]

​@@mzhuang4242 Teams don't skyrocket overnight, what you're seeing is the benefits of the changes Seidl made

[@juggadaaku4219]

Lol don’t expect Sainz in Audi now

[@DKK]

Guess he’ll retire then

[@fallenshallrise]

This sounded like a Renault/Alpine story. Firing and hiring chief this and that to come up with a "clear management and decision making structure" that takes an illustration to understand but boils down to putting one person in charge of so many things they would have to work more than 24 hours a day to handle it all. I hope Binotto has some good drugs. It's also crazy to me to find out that Audi has been developing that car when based on performance I assumed they were treading water and putting all of their focus and wind tunnel / CFD time on 2026. I had no idea they were putting any updates on that car.

[@alexisesquilin5814]

Sainz isnt coming to Audi now if they're already firing people. Should sign Theo now next to Nico.

[@stephencruse6525]

Feel bad for hulkenberg

[@definitely_not_nick41]

It’s so sad man, it’s like he’s forbidden to be in a good car

[@DKK]

Nobody else does

[@stephencruse6525]

@@DKK why?

[@mzhuang4242]

At least now Hulk has a sweet Hass car to drive. Look at Bottas and Zhou. For recent races, they have to control the throttle to prevent the engine from overheating. Painful to see Sauber Audi's race, pitstop, endless mechanical problems, badly designed chassis...

[@anydaynow01]

@@mzhuang4242 Yeah this is going to suck for Zhou, too bad because he seems like a decent driver. Looks like it maybe Botas and Hulk at Audi, at least for the transition.

[@nswanner]

I’m starting to wonder if the plug is going to be pulled on this during the offseason.

[@davidg3944]

I suspect this reshuffle has made that less likely. But who knows...

[@zzzzxxxxxz6017]

Mattia reminds me of Egon from ghostbusters

[@alanserjeant4947]

and Harry Potter !! 🙂😂🤣

[@dtoften]

Eraserhead is back!

[@MrJahoot]

😂

[@dyingearth]

Andreas Seidl told the higher ups that they need to spend more money on this project. They didn't listen so he's out.

[@wazzy360]

Do you think he’d want to go back to McLaren?

[@husseinomar1981]

Fr??? This project is doomed then

[@jstoli996c4s]

@@wazzy360Stella is running McLaren just fine, strategy fkups aside

[@maninhat77]

@@wazzy360no thank you

[@nightowldickson]

James Key failed at McLaren, why would he be any different at Sauber?

[@denisrivarola2387]

Imagine Audio with Mattia on top, so cool

[@aarongreen121]

Duel role? Yikes - he's gonna be a busy boy.

[@Risa-chan15]

It looks like Andretti is more well prepared than Audi for f1 entry

[@X-Warrior.1119]

You're God Damn Right?!...

[@JMurph2015]

I don't understand what Audi expected. You buy a team, tell them "get better", they say "wow what a novel idea!", and proceed to keep doing what they've been doing. Like if they wanted a big step change in the performance of the team, they are going to have to overhaul the *whole* team. For example, consider the slow pit stops earlier this year; you gotta get your pit crew doing whatever they have to in order to clean that up, or you need to fins new people who can. It's a tough reality, but that's how it is in a competitive sport. Keep up or get dropped.

[@ballofcrust7706]

Ok box box......no stay out WHAT ARE YOU DOING!!! 😂

[@TheEightRain]

Was kinda obvious to everyone who knew hoffman from his time at audi sport before he became a board member at audi that he is not capable of managing anything.

[@avinav007]

Honestly seidl was NOT doing a great job. Even at mclaren. After he left, mclaren got better. Also seidl was responsible for alienating bottas ( by removing his race engineer. ) Before locking in options. I guess bottas might resign now. Hulk-bottas ? Not bad at all !

[@SisK58]

JJ Abrams directing the Audi saga🤨🤔

[@Imikeh]

Welp, the only reason I ever felt faith in the Audi F1 project was because of Seidl.

[@modellbobby]

Too complex German structure. Best thing said in that video. Exactly

[@javienvazquez528]

I’ve actually never seen kick sauber this month

[@CryptoInsightsLab]

Getting rid of Seidl can only be the right decission. Ever since he left McLaren has been getting good. Sauber has only been getting worse since he joined. His results are through and through horrible. Can't understand how people still rate him...

[@DrTortoiselle]

Never understood why James Key is so highly rated. Underperformance seems to follow him.

[@JeLifeCoach]

SEIDL isn’t that great IMO. He was at McLaren on the record saying “we dont need driver feedback - the engineers got it.” Meanwhile - they were crap when he was running the show. He left and now they are thriving. He hasn’t helped Sauber at all. Audi dodged a bullet.

[@Drakewyrm]

Seidl left at the end of 22, when 23 started Mclaren was the literal worst team on the grid. Since then they only improved. Seidl is a disaster.

[@ajthevillageidiot]

Kick Sauber is what you want to do after you see their performances.

[@FrankNicholasDale]

It’s amazing how knowledgeable opinions there are about Audi and Audi F1, together with in the media’s opinion they know more than Audi, the holding company and investors, wow!

[@alanserjeant4947]

I take your point but in many companies I have worked for the boss was always the last to know what's going on ! 😂

[@ajmaddison88]

James Keys is a big problem. Designed a poor McLaren car and was axed, and no surprise but McLaren is the best car now after Keys left.

[@xander1052]

A big issue with Sauber is that it's based away from the UK so it suffers from the fact that it's harder for them to get experienced F1 workers compared with the likes of Williams.

[@CosRacecar]

I seem to remember Honda thinking they were making good progress on their engine in 2014

[@ChrisStoneinator]

They were, then McLaren asked them to adapt it to fit into their shitty chassis.

[@halofreak1990]

@@ChrisStoneinator That shows where the responsibility for those abysmal McLaren-Honda years actually lied. Red Bull did the opposite to McLaren, building the car around the engine, and they were competitive with Honda from day one, scoring a podium in their first race together. Sure, the previous development year with Toro Rosso helped, but still.

[@FullTimeGaming360]

@@halofreak1990 McLaren where just being hostile the entire time with Honda, the engines weren't perfect but how can you have engineers not be able to speak to each other. Small things like what size mounting are you planning on using being responded to with "Why would you want to know that?!" didn't help anyone. Maybe they were touchy someone might steal their car design like they did from Ferrari.

[@semibigbraingamer]

Ah yes binotto the epitome pf efficiency

[@Foxvalleyproduction]

Outstanding hire, now Gunther too, dream team LOL

[@GrimZJako]

>Efficiency >Hires Binotto

[@Visual_Ghoul]

Look at where Ferrari started under Binotto and where they finished. Then look at them now.

[@leonkernan]

We are checking

[@mh518]

He turned them from shit to the 2nd best team, sometimes even having the fastest car. Then he was fired and look where they are now?

[@soundscape26]

@@mh518 Vasseur is not a worst TP than Binotto. In fact the change was praised all throughout last season.

[@paperplane-db8qf]

@@Visual_GhoulFerrari were literally challenging for a title in 2018 under Arrivabene. After Binotto took over they were 3rd best team in 2019, then midfield for 2 seasons. Then championship challenger for half a season 😂

[@ibex485]

Removing a parent-corporation board member from F1 team good. Replacing them with the corporation's CEO... very worrying. Interference from corporate management has been a significant factor in the failure of every manufacturer team of modern times (Jaguar, Honda, Toyota, BMW... and now Renault/Alpine). Many of Ferrari's perennial problems come from interference from senior management above. The one exception is Mercedes. After a shaky start, they had the good sense to appoint someone with a motorsport background (well two people, we mustn't forget Nikki), let them take a stake in the team and leave them to get on with it. Not try to micro-manage everything from Stuttgart.

[@patrickr4762]

Funny how things have turned, Binotto was at Ferrari and Fred was at Alfa/Sauber. Now its Fred at Ferrari and Matia at Audi/Sauber.

[@shaunsart]

I only remember him making mistake after mistake all over the place at Ferrari due to what appeared to be a total lack of authority in decision making. Nothing like a leader he portrayed to everyone that remembers that time.

[@racerx94]

That's why they should have let Andretti in, car manufacturers will leave at the drop of a dime... probably over budget..

[@_dreko]

I hope they hire Günther too!! Bring back the bromance!

[@FrankNicholasDale]

Would be great if the media had their own F1 team they are responsible for.

[@davidg3944]

Andretti-Cadillac-New York Times! I'm ready to buy the team wear!!

[@btracing]

Everytime I see that shot of the Audi F1 in the garage with the woman clearly typing nonsense on her laptop I cringe a bit.

[@PJhSeth]

If he makes the engine, it's gonna be good. If you know you know.

[@DrAmithBhat]

In the words of Michael Schumacher, Ferrari’s “engine engineer” during their dominant years.

[@JJUmusic]

The next thing i want, is for Binotto to bring back in his old friend Guenther as TP 😂

[@syncmonism]

They fired Commander Riker! T_T

[@mr_smee]

Glad I'm not the only one that noticed the similarity! :D

[@Frederickotto55]

I'm favoured, $50K every week! I can now give back to the locals in my communitv and also support God's work and the church.God bless America

[@DavidHuff-t4c]

How ..? Am a newbie in crypto investment, please can you guide me through on how you made profit?

[@Frederickotto55]

A lot of people still make massive profit from the crypto market, all you really need is a relevant information and some professional advice.

[@Cathy_4]

You trade also?, I

[@Frederickotto55]

No I don't trade on my own anymore, I always required help and assistance

[@Frederickotto55]

From my personal financial advisor ..

[@nickj1663]

Seidl did nothing at McLaren. As soon as Andea Stella took over, incredible progress was/is being made.

[@dougswamprat5275]

So well choreographed at 4:59 😂

[@saurlex1368]

it's actually a really good thing that they've realised early that F1 has to make decision quickly and can't have all the corporate read tape of a traditional org. This was a big issue for Toyota back in the day and they never managed to solve it.

[@GranDaddo]

So Seidl, who I really respect on his work in Porsche and McLaren jumped to early on such high position. With Stella he could have been now potentially part of Championship title wining team.

[@tsykes92]

If only there was another team that had engine/auto manufacturer backing, was willing to build its own engine facility, and bring a brand with excellent racing heritage to the grid....And-retti to go whenever approved....I wonder who that team would be or if it exists....

[@Jo3yPropane]

"Clear", "defined", "efficient"... Yep, that totally sums up Binotto's tenure at Ferrari..

[@ericsternwood9812]

Seidl and Hoffmann are out?! The only two who were determined to bring success to the project... And here I was getting ready to root for my favourite car brand.

[@marcgras9064]

On raw numbers Binotto went from 6th on 2020 constructors chamiponship to 2nd on 2022. Vasseur made 3rd last year and it doesn't look like Ferrari is improving this year in spite of the 2 great drivers they have.

[@PaulMashlong]

They probably looked at McLaren and realised Seidl might have been the problem

[@cylentone]

Audi chose someone who will be comfortable for Audi management - the opposite of what they need. They need someone capable of challenging Audi management with the sole purpose of advancing the team and winning F1 races.

[@CosmicSeeker69]

I REALLY cant believe they binned Siedle after all he did for their LeMans effort... OR did he eant out and this is Audi saving face by sacking him? CRAZY Situation

[@lukescrapwalker]

This does not show drama. This shows that Audi wants to win and will take every step necessary with that in mind...

[@51madmitch]

Seidel left McLaren and look what happened, a massive upturn, it had not happened when he was there for a long time.

[@jackdominiak445]

Shocking, Seidel was head hunted by AUDI only 18 months ago, Binoto got sacked by Ferrari. Also Maclaren were very disappointed to lose Seidel. This sounds to me like a panic move!

[@MIXDJ3000]

I'm actually interested to see what he can do outside of Ferrari. I feel like at times, what Ferrari wants isn't what the TP needs. If he manages to make Audi decent, than he might not be a bad TP at all.

[@Phillice]

Äähm.. pretty sure Seidl being there was crucial for Hulkenbergs decision to go there. Wouldn’t be surprised if he has a clause in his contract that he’s gonna use soon.

[@MsZeeZed]

Under Key McLaren missed a new development direction and the MCL60 just wasn’t ready for the 2023 season, it was half a car, with its development diverted to others working on an effective B-spec that hit the track after Key left. That kind of mismanagement isn’t survivable at the front of F1, a bit more than a political issue caused by his boss changing. It has been interesting that this season Key’s found himself managing another car with front axel cooling issues, but he wasn’t responsible for Sauber’s issue, just solving it. Binotto will be turning Sauber’s misfiring 2024 inside out though.

[@Aries19974]

The return of Mattia Binotto: The revenge of s🅱innala

[@niteturfs7751]

I say they try to put their engines in the C45’s in 2025, that way they’ll be able to gain the feedback necessary for when they fully transition into Audi F1 in 2026