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This was a popular request I got on Instagram so here we are!
This animation is useful for two things:
1. First of all, this is called a "Delighter" which is a great cognitive bias to leverage. Delighters are happy surprises that make a difference. They provide a high degree of gratification and pleasure (Source: Brainiac)
2. Keeping the CTA within reach is convenient for users and may positively impact conversion.
Any other Webflow tutorials you'd like to see from us? Leave a comment or DM me on Instagram (@izzydesignideas).
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Thanks for watching the video!