Expand your site's global reach with Webflow Localization

This lesson will show you how to localize a website so that the content is customized for different languages and regions. You’ll learn how to add localization to a site in Webflow and then you’ll translate text using Webflow’s built-in machine translation. You’ll customize static images, and translate alt text. Then you’ll learn how to optimize SEO settings before publishing both the original and the localized site.
00:00 - Introduction
00:53 - Assign primary locale
01:43 - Add secondary locale
02:49 - Translate text
04:55 - Localize static images & alt text
06:14 - Localize settings for SEO
07:43 - Publish
Go take the full course at Webflow University → university.webflow.com/localize
Clone the site used in the video → webflow.com/made-in-webflow/w...
Read all about it → university.webflow.com/lesson...
See webflow.com/localization for information on all the features available
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Get started with Webflow: wfl.io/2r7cVUW
Join the Webflow Community: webflow.com/community
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[@derokkidev]

Love the new Localization feature. Really a gamechanger for building Right-to-left Multilanguage websites in Arabic, Hebrew, and Persian! Companies Abu Dhabi, Dubai, & Riyadh are gonna start loving Webflow even more :)

[@jdanielortega]

keeping styling out of this for only enterprise plans is very hurting for us small agencies. I can't believe I can't hide a section in another locale without paying enterprise plans.

[@Heknon]

Yes! Are there any plans on making this available for non enterprise as well?

[@eltongregory492]

Initially I had clients interested, but basically Webflow have made the cost prohibitive, so I can't onsell this to anyone. The clients I tried to on sell this to are successful companies, they've all said great idea, but not interested. They've also said all of their French and German clients can speak English anyway.

[@crooker2]

yeah, that seems problematic. I've ALWAYS had a problem with Webflow's pricing plans. It's impossible to scale with Webflow because their costs go up 1 to 1 (because you have to pay for each site separately, instead of getting a bulk rate for multiple sites) It's very hard to make money hosting webflow sites (as opposed to, say, shared hosting on CPANEL) The PRO's are close to equal to the CON's, making it still a viable development platform, but difficult to thrive on without charging a TON to the client for hosting (which is how I make my residuals)

[@MichealBeaulieu]

I really like the way to modify content for each locale ~ the pricing is the sticking point. You cannot change img assets, or customizing the slug of the 2nd locale without going from the $9, to $29/ month plan.

[@Twfly]

Exactly! Webflow is great but even the regular site plans are already too expensive since they don't have localized prices and the dollar is too expensive for many people around the world. Having to pay this much extra for localization makes this even more inaccessible for so many designers and clients. They need to reduce the price and introduce local prices for different regions ASAP!

[@hadyhayman]

Unfortunately... I have a client project that I'm working on that'd have been perfectly aligned with this launch, a website that needed 3 extra languages but unfortunately 3x $29/mo. is insanely expensive, especially when you consider most businesses/clients do not really update their websites frequently. I don't know who these prices are targeting since it clearly isn't just me...

[@Webflow]

Thanks Michael for sharing your feedback 🙏 we've seen your comments across our videos and have shared this feedback with the team.

[@Webflow]

Hi @@Twfly - thank you for sharing this feedback. The team is actively working on more ways to make Webflow more accessible to different locales and regions, this feedback has been saved and shared with the team 🙏

[@Webflow]

Hi@@hadyhayman - great to hear that you have a project that could potentially use localization. Our $9/mo plan includes up to 3 locales and should be enough for your project :)

[@arielmoisesmaradiagarodrig9707]

That's amazing, when i have to use code that's a headache, I'm every day getting more fell in love with Webflow.

[@thusithak]

Awesome feature! Going to use this ASAP 🥰

[@ticketinghub]

Transitioning from Weglot to Webflow for localization services with over five languages incurs a cost of $40,000, which is a staggering $35,000 increase compared to Weglot's pricing. This price hike seems quite excessive.

[@Heknon]

It's quite disappointing how the basic feature of having a different font for different locales is only available for enterprise. At the very least, if you ask for an extra 30USD a month for the actual "essential" localization pack, provide these features. I do however recognize that this is a new very big feature. Hopefully something will be done about this in the near future.. 🙏

[@mfl-webflow]

awesome! Plan to use this soooooon!

[@rpaulseymour]

About to hit the button and go for it. BUT, are you telling me to add 2 locales to 35 English pages, I have to manually go to 70 pages and right click auto translate on the Body tag for every page? 😫

[@reddogdesignpuntnl]

Is it possible to switch locales? So change the primary locale to the second locale?

[@grantsenior3291]

Once a locale has been set up and the primary language converted to the locale language, can fine tune editing of the sub-directory locale be done in the Editor or does it have to be done in the Designer? If the client makes a text edit or adds an item to their collection, they need access to the Designer or inform the developer every time they've made an edit ?

[@Moe.6770]

I keep getting an error saying 'Duplicate local subdirectory in request.' Please can you help?

[@michaelriga6431]

A toggle switch or flag would be a great option

[@valdiszhvaginsh3825]

Thanks!

[@beryldesign]

I have a lot of SEO error about "Missing reciprocal hreflang (no return-tag)" how can i do to fix it ?

[@Webflow]

Please get in touch with us for support over at support.webflow.com/

[@varaderoyachtcharter]

HI, I change my plan to multilingual, with one language, and I change the plan and it's paid, please do you know how many time the webflow team take to update the new plan, thanks

[@steer1000]

Will it be anyone in Iceland will automatically get the Iceland version of the site via their IP? How does that work?

[@Webflow]

Details over at Webflow University: university.webflow.com/lesson/localized-seo-and-locale-routing

[@xcx23cwea65]

Nice

[@crooker2]

instead of using a subdirectory to specify the local: i.e. website.com/is Is it possible to specify the locale by subdomain instead? i.e. is.website.com or icelandicwebsite.com? Asking for a friend. ;)

[@christophercrippin1098]

The only point they chose not to clarify is that you going to need the enterprise plan in order for you to customize the styling of the localized version.

[@varaderoyachtcharter]

ok, I am working on it

[@KunjalChawhan]

Is it possible to localize only selected pages instead of Localizing the entire website?

[@Webflow]

Yes! You can select the Body on a page to translate text on JUST that page. You may need to create multiple types of components to ensure you have specific languages for each one.

[@rpaulseymour]

This should cover Editors, because most designers will not handle translation. Also, you should say that localizing images comes with the MUCH more expensive "Advanced" tier for $29/"locale." Also, surprised to see "Style localization" is for Enterprise? I mean... I should at least be able to pick a custom font, or add one, for a language. Come on 🙄 hope I'm missing that buried somewhere. And, kinda absurd that "Automatic visitor routing" isn't included in base, because hasn't that been around since like a decade or more? Don't browsers tell servers, "hey I speak Japanese" then Japanese is sent back? 🤔 Anyway... not bad, but... that price scaling for some features seems nuts. Hope clients can afford this. Will search for how the content Editor works with Localization, too. Not letting an intern login with my designer login just to do translations. Also, translating a page at a time? Why not just do the whole site? 🤔 Anyway... I guess better than Weglot. But... hmm...

[@xmasterg101]

WTF!! We must pay 9$ or 12$ (yearly vs monthly) PER LOCALE, this is an insane price

[@nathancovey]

Lower the price

[@Webflow]

Thanks Nathan, for the feedback 🙏 we have shared this with the team.

[@dereksiuau]

GG Weglot lol

[@private_krapfen950]

the pricing is to high!

[@james1327]

And it costs at least $9 a month for this little feature. Unbelievable.

[@rpaulseymour]

9 a month per "locale" - max 3. So 3 languages, then $27 a month (full year paid in advance). Yeah. They should be transparent about what's happening "under the hood." Maybe it is some huge server strain for them. But, who knows.

[@supercoder95]

what the korean ㅋㅋㅋㅋㅋ 한국어라니..