Website Which Compares Eco Credentials From Brands | SEASON 18 | Dragons' Den

Abbie Morris and James Omisakin's company, Compare Ethics is all about combining sustainability with technology. Their website is designed to verify eco-friendly claims made by companies in order to gain the trust of consumers from their insight. Abbie and James are seeking a £70,000 investment for 2.4% of their business.
Season 18, Episode 5.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #EcoFriendly

[@originalunoriginal4055]

" I feel like I'm talking to a politician!" The way she tried to dodge Peter's question, then he called her out immediately! 😅😅😅

[@FilmMakerJose]

Plot twist Touker owns all the factories

[@kevintwine2315]

They don’t call him sweatshop Suleyman for nothing

[@scienceevolves4417]

And they all have a score minus 1 million coz they're based in chyna....

[@IAmTheJayster]

A niche for an niche with a ridiculous valuation, sounds about right

[@davicool4284]

Toukers brand along with H+M and Nike is on the biggest polluter list. Not just in the factory but the rate in which "cheap" clothing is disposed after wear

[@susisiebert5942]

Hand M and Nike are horrible!!!

[@MissSwordfish]

What’s toukers brand?

[@teresawallace1130]

No the second hand clothes are cheaper

[@Joeyyy28]

@@MissSwordfishHawes & Curtis

[@kevintwine2315]

They don’t call him sweatshop Suleyman for nothing

[@GhandiPVR]

Cant believe they went for this. Theyre trying to become the official ethical brand, would take a lot of capital. Also their “credentials” was just them having decent jobs in the past ahaha

[@barnabusdoyle4930]

The value of this company wouldn’t come from their ability to verify the info from a brand or company, it’s how much foot traffic their site would get from consumers and how much consumers would be swayed by their recommendations. That’s the value they would bring to their clients and without that their company is pointless

[@scienceevolves4417]

Indeed, except it's actually pointless irrespective of how many people would fall for it. Profitable maybe, but definitely not useful.

[@barnabusdoyle4930]

@@scienceevolves4417 It’s marketing. Marketing is effective in some forms and a complete waste of money in other forms. The entire concept of marketing is an illusion.

[@HistoryonYouTube]

I can't understand either the beginning valuation, nor the one at the end.

[@Hutchyy]

Why would big brands pay £100,000 if small brands only pay £1000?

[@bw7228]

That look touker gave to Debra and Peter at the end asif to say , your fked 😂😂

[@Erickhetfield]

A lot of entrepreneurs and companies concerned about "ethics" and the environment, now that it's a highly profitable endeavor.

[@barnabusdoyle4930]

Is it highly profitable? I feel like a lot of these younger people on Twitter who care about this stuff will still end up going to Walmart to buy the factory tee-shirt made in China because the price is too good. I want to say this is more of a fad then anything else.

[@johnchapmonkey8933]

​@@barnabusdoyle4930yep most of time when it comes down to it people talk a lot about it but in reality don't do it.

[@incidentlyaniguana2193]

​@@barnabusdoyle4930that's the point. It's profitable because you can over price your "ethical" products.

[@edwardsnowdenofficial]

Touker could smell the bullshit from miles away! Love the way he destroyed their pitch and crazy claims!

[@scienceevolves4417]

Probably because this idea if successful would greatly expose and damage his investments😂 so it is by his casual greed and self-interest rather than his ingenuity and any care for humanity.

[@demonmech]

Takes one to know one

[@infjmale91]

Touker looks more like Harry Hill's Dad every year.

[@randomchannel5686]

Touker never ceases to amuse me. The king of hypocrisy

[@jamesmurray1138]

Touker isn’t getting any of the fashion deals these days because he is always asking for such a high amount of equity

[@fearghal10]

Incredible to see Touker openly state that the premise is BS, he knows full well that guys like him have built the supply chain to be impossible to follow - but then bids anyway cause he sers the clout it could buy him if it takes off

[@TheManInBlueFlames]

ANOTHER eco product...ANOTHER from the app and rating category. I dont really understand how they can claim to be the arbiters of virtue here. Like what enables them to verify the businesses? Their backgrounds even if they line up STILL dont give them that definitive edge.

[@scienceevolves4417]

From my understanding of it, all value is in that magic formula of the internet of things big data computer modelling a i generated algorithm😅😅😅

[@ChintanCG]

Wow I didn't think they would get a single offer

[@johnchapmonkey8933]

You know dragons won't be happy with validation if they offer 2.4 %

[@louisescaife8304]

I must be thick. I don't understand any of it

[@00Kuja00]

In short: they think they have the moral high ground to judge what others should buy, so (1) they can make money and (2) impose their set of values on a global scale.

[@jasonm4332]

she worked at developing sustainability policy at the WEF...................

[@techdesigner9741]

She worked at the World economicforum ? 😱☠🤢

[@scienceevolves4417]

And apparently oh do proud of it 😅😅😅 Instant red flag innit!!

[@user-py1mf5su2h]

What’s bad about the world economic forum? I’m confused

[@scienceevolves4417]

@@user-py1mf5su2h Let's start counterarguments shall we. What's good about it in your opinion?

[@ellenkarlsson9490]

Aren't there free, non-profit websites that do the same thing?

[@geofreyr]

"this is a global opportunity", "we are the platform to get this right", blah, blah, blah. Everyone says the same old crap.

[@00Kuja00]

Don't forget the "revolution". But yes I agree, just a bunch of smelly old hot air.

[@TwiceBorn369]

Good business if they become the trusted brand verification platform. Other brands will worry about their eco-friendly rep.

[@edward9643]

Unfortunately nz now receives these clips within hours of going to air so I'll have to wait about a year to see if the deal actually went through

[@originalunoriginal4055]

Who is nz ?

[@kaliou6645]

Brands? Ec🌍 Friendly?🌸 and Tech 🖥️ Must be a well suited pitch for Brand Lalvani, Deborah and Peter 🍕

[@hamza361]

Touker always acts so arrogant and rude when anything clothing related comes to the den.

[@BenjaminGoose]

His companies score very low on sustainability, that's why he's so aggressive here.

[@RealRushinRussian]

tbh so does Peter when it's anything tech related. I also think in both cases it's more about strategy and less about their actual personality.

[@bw7228]

Anything with drones it’s peters baby 😂

[@1jackal1]

Ex World economic forum employee social credit ranking system. No thanks. I won't eat ze bugs.

[@JV-qh7ix]

Absolute garbage "company". This must be the worst investment ever on DD.

[@debyaka]

Dont let them hug or shake hands!!!! Its too dangerous!!!!

[@willowwren7752]

So tired of Peter and Debra getting the deals 🤢

[@davesmith3075]

This is the sort of technology that’s going to digitally imprison us in the future 😢

[@rossgoodchild1852]

Don't let it then don't use apps or bank online only deal in cash and you will be fine

[@Krakanakis]

Of course that this was WEF related

[@salemkid1979]

yup, IM OUT!!!!!!!!!!!

[@BenjaminGoose]

*insert WEF conspiracy nonsense here*

[@Krakanakis]

@@BenjaminGoose cool and edgy reply dude

[@BenjaminGoose]

Lemme guess, you're gullible and think the WEF wants to force us to eat bugs? 🤣🤣🤣@@Krakanakis

[@theofficialstig]

scam

[@dodihoza7859]

Touker 😂😂😂

[@bvds2007]

Sorry, those are not credentials. Yet another pseudo sustainability scheme. The very fact they are being paid by brands makes it not credible. A consumer subscription model, would be more credible and potentially more scalable if done right.

[@shadaba.qureshi4367]

bottom line, cheaper you are the more polluter you are....

[@challenger2307]

First!!!

[@sadikmeah4057]

Another reggae reggae sauce

[@theofficialstig]

so true, except that one actually made millions and this one went bankrupt

[@AnnAnn-xx4uf]

Why because the guys black?

[@sadikmeah4057]

​@@AnnAnn-xx4uf Yes

[@user-lj4sb1om3v]

BIg mistake

[@salemkid1979]

wait, is he snaking her?

[@salemkid1979]

btw, i had steak and potatoes for lunch!

[@originalrenigade]

Worked for the WHO? Yeah those guys are legit 😅

[@theofficialstig]

african presidential campaigner = aka corruption

[@scienceevolves4417]

Yeahhhh because they "care" oh so much about humanity!!!😂😂😂😂😂😂😂

[@jaysing9766]

U really think these big brands give a toss to ethics

[@2dradon2]

Customers do, and thats the point

[@itszenbaby]

But its the brands paying them, not the customers if I understood correctly

[@ryankeane8656]

They like to appear that they do

[@00Kuja00]

And one must ask to themselves "whos ethics?".

[@ryankeane8656]

@@00Kuja00 very complicated I suppose. A set of rules imposed by "someone"

[@SpencerLeCroix-qi6lz]

I rather listen to my grandad eating a peach for 30 min, keep in mind my grandad have no teeth, rather than listen to these fake people specially the girl for like 30 seconds

[@magusxxx]

Touker: "When was the last time you were in a proper factory of 500 people?" Me: "Are you implying smaller London factories aren't proper? How many smallest people....I'm sorry, I meant people...who are in the smallest factory which makes your goods?" Touker: ......

[@ianoliver7271]

Well, the company is still going strong!

[@mauharley]

Based on what? Their last set of accounts state that they're 145k in the red.

[@billyjesus5442]

another great investment. @@mauharley

[@JonasHamill]

@@mauharley That is in line with their numbers though. This is a pretty recent episode so it's possible they're still forecasting greater profits this year

[@SpencerLeCroix-qi6lz]

Mate they are not strong at all, I have no idea where your Indy come from, however based on last year financial index they are in debt

[@soundproductionandadvice]

WEF... Sigh.

[@salemkid1979]

eat ze bugs!? IM OUT!!!!

[@ryankeane8656]

I'll own nothing and be happy and for that reason I'm out

[@techtitanuk5609]

Hate all this eco ethical videos argh