Wendy's plans to test surge pricing in restaurants

[@user-fr3hy9uh6y]

As a loyal Wendy's customer, it is time to find another place to eat😢 Sounds like they need to fire their board of directors.

[@TimmyTheTinman]

Your first mistake was becoming a loyal Wendy’s customer😭

[@dabndangle]

BOYCOT WENDYS

[@c88485]

Same.

[@annietaylor1089]

Wendy’s you’re “out”. As for Kelloggs, same. Here’s what they don’t understand, our money, our choice. There is nothing either offers that I need.

[@penneyippen7550]

I used to love Wendy’s, but not anymore

[@shancakes5100]

Yeah, that’s called price gouging. Not price surging or dynamic pricing.

[@derekflegg2510]

You know, they just built a Wendy's in my little town that would be opening any day now and I had planned to stop in but hearing this news - whether or they're using their new pricing scheme - Wendy's is off my list.. They're dead to me.. (In Ontario, Canada they call it Peak Period Pricing applied to electricity using "Smart Meters".)

[@---Tre---]

They spent 20 Million dollars on this program instead of paying their workers better.

[@dabndangle]

Boycot wendys

[@calebsanchez4429]

I plan to test a boycott of Wendy's then

[@drumtwo4seven]

me too

[@charlybucket2691]

This

[@c88485]

lol. So do we.

[@DavidRexGlenn]

All these companies could raise their share price by trimming the executive bloat

[@switch1237]

Facts

[@tomhoots]

I'll start "dynamic patronage" at fast food restaurants.

[@denisegarcia4411]

A $5, $7 or $10 meal is the same food/labor cost regardless of what time you order/eat it. I wonder if they will pay their employees more during peak hours, I doubt it! I will not be eating at Wendy’s.

[@rensinclair4218]

That's literally not how labor costs work. Labor costs are calculated on the half hour and can fluctuate wildly. You really don't know

[@claireconover]

@@rensinclair4218 actually YOU are wrong. for the last 40 years (2010 and earlier), labor per hour has been a consistent sum (a set price multiplied by time spent). again, for the last 40 years the standard has never been a variable price, determined by the time of day, multiplied by complicated algorithm. … that nonsense is new.

[@epicgamingmomentz]

Want more customers. lower prices, make better food. Pretty simple. Greedflation out of hand these days, no accountability.

[@bobby1970]

It's only going to get much worse from here on out.

[@pharag4886]

As they continue to print usd into existence. The value you get per usd will drop.

[@TaccRaccoon]

​@bobby1970 I guess my weightloss journey will begin soon then

[@pharag4886]

@TaccRaccoon I hope you do! It will be good for your health and your wallet. Win win bb!

[@rensinclair4218]

So you want higher quality for less money?

[@GalaxiasDragon]

We have the ceo of Kellogg cereal telling citizens that the poor can eat cereal for dinner if it’s too expensive, and now Wendys saying that they’re going to raise the price of food based on your enjoyment of the food? What is this? The Great Depression round 2?

[@Bungalowtv]

Fast food restaurants are a dying breed now…door dash killed it really. 15$ for McDonald’s meal in MN is outrageous!

[@Bungalowtv]

@@basketballman1854 Viden really? please try greedy capitolist...legislation can't stop companies from raising prices...stop eating their bs and the prices will drop.

[@TaccRaccoon]

​@basketballman1854 way to change the subject

[@rensinclair4218]

Not really

[@Phearsum]

@@TaccRaccoon Pretty on topic. The majority of our countries economic woes can be traced back to things Democrats have done. 😆

[@DarqJestor]

Thanks Trump.

[@unifiedvision999]

No doubt they'll charge more when it's busy, but they won't actually charge less when it isn't busy. The customers will pay more, guaranteed.

[@negative7proxy]

Yup, normal prices during slow hours and more during peak hours. Corporations on care about them dollars.

[@terrencemolinari]

They should plan for a surge in sales losses.

[@dabndangle]

Boycot wendys

[@c88485]

lol. Good point. I am planning for a surge in NEVER again buying food from Wendy's.

[@Tornado1994]

Let this be a Wakeup Call for them. Its TIME for ConAgra to get their Filthy hands off the Company, TIME for KraftHeinz to become their New Parent Company and TIME for them to put the Thomas Family back on the Chair. Including Wendy herself.

[@Kimm.J]

As a paying consumer, I'd say you'd be better off cutting your multiple million bonuses than pre-planning to loot us.

[@Chad_Max]

CEOs deserve ever dollar they earn. That group is rare and 99.999% of workers don’t have the talent to become CEOs. On top of that the average CEO tenure is 5 years bc two bad quarters and the Board will kick you out. If you want to push to raise minimum wages for low skilled workers, then don’t be shocked when you have to pay higher prices…

[@Kimm.J]

@@Chad_Max Are you effing being crybag because some multi millionaire thinks about their career? Work stuff even... how do they do it?

[@raylovelace8588]

And it just happens to have rather more psychopaths than other "jobs."​@ChadT987

[@tdelphia1]

@@Chad_Max Wow. Do a little critical thinking here. In 1965, the average CEO earned 21x what their average employee earned. By 2022, corporate executive greed has escalated so that CEOs are now, on average, making 344 times what their average worker makes. Another fun statistic for you: from 1978 to 2022, the average worker's salary increased 15.3% while the average CEO's salary increased 1,209.2%. ONE THOUSAND, TWO HUNDRED AND NINE point two percent. If you're a Gen Z or Millennial, perhaps you just assume that CEOs should be feudal lords making stratospheric salaries, but for other generations, we can remember when things were different. (Source for the stats: Economic Policy Institute, a non-profit, nonpartisan think tank). Or maybe you're a CEO justifying your 1% existence on the backs of your employees.

[@johnutah293]

​@@Chad_MaxNeoliberal economics are garbage. Your libertarian views are also 😂.

[@kierstynkj]

These companies forget if they do this we will just start making burgers and fresh cut fries at home! Absolute foolishness!

[@giofranco6887]

🤣 🤡

[@Make_Me_A_Sandwhich]

U should already be doing that

[@claireconover]

@@Make_Me_A_Sandwhich most people already do. nobody eats exclusively fast food…

[@ParisTheGreat]

​@@Make_Me_A_Sandwhichbro I was just about to say that! I'm literally grilling burgers right now and gonna just pop some fries in the air fryer! Waaaay cheaper and you know who made it and how it was prepared! I stopped trusting fast food and other people's cooking a long time ago my friend. 😂😂😂😊

[@tdelphia1]

"This will allow us to be more nimble and flexible with pricing" = We want to find out if consumers will pay $50 for a burger and fries Bye, bye Wendy's.

[@RaySw89]

Wendy’s prices are already too high, I’ll pass on them

[@TaccRaccoon]

Idk I've gotten some good deals with the app

[@ohcanb4020]

Wendy the WORST IDEA you ever have or had. You Will Lose CustomerS !

[@kiniburk]

Bad idea. Near by fast food outlets could easily undercut price surging Wendy's and make it up on volume.

[@ItsDatCajunStuff]

Dave Thomas wouldn't approve.

[@charlybucket2691]

Well, I already don't eat out very often, and it's been about 1 yr since I went to Wendy's. I like Wendy's, but fast food has gotten too damn expensive so I cook at home, which is also too damn expensive these days.

[@bobby1970]

You know it won't be long now until other types of businesses and industries will do the same. The airlines have been doing it for decades. Price surging is almost like price gouging.

[@c88485]

Right. Other reports said the other big name fast food companies will follow this price gouging crime if it works out well for Wendy's. I will no longer patronize Wendy's.

[@Mr_Timi1]

what do you mean almost?

[@diannejones5486]

You will lose me as a customer. How will your stock holders like that?

[@jonbranch710]

That's the most preposterous asinine idea ever

[@michaelmaher4154]

Price gouging. It's supposed to be fast and easy, not the stock market floor.

[@kg1966]

It’s easy not to go to Wendy’s.

[@williamshaw5388]

Time to Boycott Wendy’s.

[@tnnsboy18]

RIP Wendy's lol

[@ChosenOne6666]

Let me guess the prices go up, breakfast, lunch, and dinner.

[@IShallCallHimTaders]

to quote george carlin. Changing the name of something doesn't mean you've changed the outcome. Price Gouging is price gouging, they are trying to rip you people off.

[@tjmichael8773]

it would have been more PR friendly to just say they would give a discount during non peak hours.

[@bobby1970]

Good point. I guess they didn't think of that.

[@hvfd5956]

Shhh! don't tell them that!

[@rensinclair4218]

That would make it worse, not better

[@rensinclair4218]

​@hvfd5956 all you'd do is slow it down more

[@rensinclair4218]

It's already busy and they're poorly staffed...let's bring in MORE people. You're not understanding why they're doing it. It's to keep you away during busy times and bring you in when it's not.

[@ShdwftheSuN]

Worst fast food idea ever.

[@mikemalone4732]

Hello Wendy’s - remember ‘Bud Light’ ??? Do these companies not think thru these decisions before rolling something out ? Dave, who did you leave in charge ?

[@joeanderson8839]

I won't be shopping at Wendy's anymore.

[@kb7yim960]

Late stage capitalism. You just lost a customer because of your greed. What if you came to buy and you see the price go up before your eyes. I don't like. JIT is a stupid idea!

[@Leo-z1v]

I will definitely not be eating at Wendy’s. That’s going to be a hard stop

[@harpazohockey2812]

As of today, I'm DONE with Wendy's. Never EVER going back!!

[@John_Doe3]

I'm sure they're already charging more than they need to. How do we even know if the prices need to be increased? Are the prices only getting increased when there's demand or when they want more money? When they mention shareholders you already know they don't care about ripping off the consumer.

[@gl241]

It’s going to tank the stock.

[@derekantal2286]

We won't be eating there.

[@Lucysil1970]

Wendy’s is struggling so they are raising prices. That makes sense…

[@c88485]

No. Other reports said all of the other fast food companies will do this, too, if it goes well for Wendy's. This is nothing but Price Gouging, pure and simple.

[@cathlic2007]

@@c88485it won’t go well, the customers are furious including myself I won’t be going there anymore. This is just pure greed

[@NocturnalCare]

I’d prefer NOT to hear from rich CEOs…most are out of touch with folks that purchase their products 🤬

[@bigcahuna42366]

Fast food was really meant to be priced so that most younger people could afford to eat there. Not anymore.

[@Skinnyd4]

I haven't eaten at a Wendy's in decades. Well, price gouging is a good way to ensure that that streak continues.

[@rrcDTD2013]

Maybe Americans can wake up and start eating healthy instead. Decrease diabetes, obesity, heart disease…seems crazy I know 🙄

[@user-du8kx2so6u]

The food isnt worth it. No fast food is. They need to be lowering the prices.

[@rogerlongfall]

This is one more reason to choose a new place to eat.

[@reecom9884]

It use to be you got a discount on food near the closing hours that benefited both the customer and the store owner. Greed has now taken over the industry!

[@barrymickelson1184]

Nothing like making you wait while charging you more bye bye Wendy's ¡!!

[@tairdudeusa7981]

Goodbye Wendy's have a nice bankruptcy! When you get greedy you get gone.

[@svongsa]

It’s all about extracting more money from the consumer. Stop going to WENDY’s folks.

[@First1ToComment]

Who eats at this dump ?

[@claireconover]

currently, almost nobody. soon… nobody.

[@TaccRaccoon]

I seen a guy in a tesla go there

[@lxkn0745]

-They said AI wouldn’t impact hiring efforts. That was a lie. - They said AI wouldn’t impact employee wages. That was a lie. - They said AI wouldn’t cause an increase in prices. That was a lie. So why are we using more AI to do LESS work and STILL increasing prices??

[@kbkelleyfamily]

Just wait until people pull through the drive thru, see the prices, and then decide not to order. This idea will fail hard.

[@robevans5222]

Once they've made the trip, they'll probably bite their tongue and make a purchase. But they'll be a lot less likely to return. I predict this is going to fail sensationally.

[@c88485]

Congratulations on losing this family of customers Wendy's. We don't appreciate the PRICE GOUGING. Glad you have the extra 20Mill to spend on your new Price Gouging Boards. Buh Bye!

[@cBMWtony]

Kirk Tanner (Wendy’s CEO) is now backtracking. What a selfish coward. Wendy’s needs to fire this guy. Like if you agree 👍

[@Shonufff88]

So, stop eating at Wendy's. Got the message.

[@bobby1970]

Chick-fil-A it is then.

[@TaccRaccoon]

​@@bobby1970like they're any cheaper

[@BattlefieldNPC]

They rolling out a bankruptcy speedrun

[@scottfister170]

Bad business plan. Will lose customer like me

[@DarqJestor]

AI will then start "dynamic" pricing when you order drive through depending on how expensive your car is.

[@TheEbnk]

You know maybe instead of pleasing your stock holders, you please the "loyal customer" lining their pockets.

[@lastpme]

I rarely go to Wendy’s…will go less in 2025….dumb move…

[@SpaceNukeSucks]

I guess the price hike is worth not going to the next location. That is just evil. smh

[@dannyburleigh1]

In other words if I ask for a cheeseburger with NO Onion NO Tomato and NO Mustard!= they should take off about 60cents off of the regular price of that particular cheeseburger! 🍔

[@joshthompson7034]

This is going to backfire on them SO hard. It’s just price gouging, they aren’t even trying to hide it

[@JDDupuy]

I think I will try not buying at all and see what that does to peak prices. Oh dynamic pricing they call it. I call it BS!

[@LostandFoundTravel]

Do the employees get surge compensation? Bet not.

[@bravewave2084]

I won't be going for chili anymore. Won't be part of the surge. Boycott Wendy's.

[@areiorum]

F Wendy's

[@almdrs]

I will start a "Dynamic Walk Across The Street To Buy Food From The Competitor".

[@ohioguy215]

I'll direct traffic. There will be many following you !

[@MickeyCastro]

Post COVID life sucks 😒

[@Whooshta]

Does Wendy's employees need help unionizing? You think customers are aggressive and annoying for a 10cent increase over a year... imagine changing prices every hour.

[@austinsoza1907]

Boycotting bye the food sucks anyways

[@drewbeholy9760]

I'm sure a multi-million dollar corporation like Wendy's will also implement surge wage increases for those really really busy times to show that they value their employees as much as their profit margins.

[@switch1237]

Sounds like a hot mess

[@RobertColyer-co1nu]

And do you think that Wendy's share holders will share the profits with the workers who make them rich....er

[@TaccRaccoon]

Nah they'll probably have their pay deducted

[@CannibalCowboy51]

Make your own food. It's cheaper and tastes better. Put the phone down and you'll have the time.

[@user-lp2lo5cw9o]

Oh hell no ...go away .you're trying to justify a markup for NO reason..

[@vasanthpragash854]

Surge pricing works for services not commodities.

[@photobearcmh]

Support your local food trucks! That money is going to help another little guy feed their family not buy some wealthy CEO another Rolls Royce. Also, the food is MUCH better.

[@eddiearmijo6635]

Citys Should Charge for increased Traffic.

[@MasD1776]

Done eating at Wendy’s.

[@KingofDoubleBogey]

What’s going to happen is their going to lower pricing during off peak times but keep the same pricing during peak times- this whole surge pricing is a joke now, I don’t believe it for one minute because no one will eat there if they raise their pricing during peak times

[@lissaflowers1137]

No more eating out!! Anywhere. Sick of this crap!

[@richardgodwin2967]

Although I use Uber frequently, I avoid it when they have the surcharge for "surge pricing". It doesn't mean I stopped using it; only during certain times do I avoid it. I'll do the same with Wendy's if they adopt surge pricing.

[@BigCheese007]

I guess I can't complain about getting a $3 burger at Rally's 😂

[@hskrgrad]

What a stupid idea. They really think consumers will like not knowing how much their food at a fast food restaurant will cost when they show up, having it different every time they show up, or being gauged just because they eat their meal at a busy time? If I was used to a burger costing $4 at my regular joint and I showed up for lunch one day and the AI told them to change the menu price to $7 because it was "busy" I would leave the drive thru and never come back.

[@rongendron8705]

Wendy's is already charging $2.49 for a soda, that probably cost them ten or twenty cents! Plus, their pretzel Baconator meal is $13.49! I just ate at Applebee's & paid $12.50 for a complete meal with a large salad! When you can eat at a "sit-down: restaurant, for less than a "fast-food: one, something is out of whack!

[@ChuckLu-en3ul]

BOYCOTT !!!!!!!!....... These people done lost their Rabbit as mind

[@Chisel_Chest]

Expensive unhealthy food is always a great option!

[@reecom9884]

Fast food stores are pretty much located near each other and people with limited time to eat will have to wait just the same amount of time for their food with surge pricing than at a regular fast food store, why not go to a cheap drive-thru? Surge pricing to pay more money for busy time without increasing staff for faster service, its just to put more money in the pockets of the rich greedy store owner; what’s wrong with this picture?

[@shaunasea6072]

They already lost my business when there kiosk let me order items they were out of and supposedly weren't capable of giving me a refund.

[@jbuchana]

I don't think so...

[@Whooshta]

I will steal accordingly. If I find out it could have been cheaper in the day and I paid more. Then I will go in and steal a soda, or maybe steal sauces, or a dining chair.

[@charlybucket2691]

Two wrongs don't make a right..

[@Whooshta]

@@charlybucket2691 no, but FAFO.

[@ironbowtie]

Wendy's is already insanely expensive. $11 for a cheeseburger and fries.

[@awezman]

Who wants to wait in line longer during lunch rush and also pay more?

[@derekflegg2510]

You know, they just built a Wendy's in my little town that would be opening any day now and I had planned to stop in but hearing this news - whether or they're using their new pricing scheme - Wendy's is off my list.. They're dead to me..

[@supertec2023]

For a CEO who gets paid that much money he sure said something stupid.

[@B-rian937]

A perfect example of how to destroy a company with one announcement.

[@Burnlit1337]

Glad that I've made good use of my frosty tag because if they does roll out, then I'm out. There are so many new and exciting stores openning in my area that is just 1-3$ more than what they can offer

[@VentoRacing1]

The correct tool to deal with inflation is not interest rate adjustment, it's increasesd taxes on excess profits! The Trumptanic redistribution of wealth to the wealthy has been a catastrophic failure.