INSTAGRAM FEATURES 101 | INSTAGRAM STRATEGY 2023 | HOW TO GROW ON INSTAGRAM 2023

To use Instagram effectively, you need to know how to use each of its features! In this video I will break down the different content and objectives behind Instagram reels, IGTV, feed posts, guides, stories, lives and story highlights. So if you to create an Instagram strategy, how to grow on instagram, instagram marketing strategy, instagram growth strategy, instagram growth tips, instagram features, organic instagram growth then this video is for you.
**CONTINUE LEARNING**
Learn how to level up with my masterclasses: www.thecreatorproject.com/shop
Or via my creator community: thecreatorproject.com/collective
**SOCIAL LINKS**
Instagram: jadebeason
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**THE CREATOR PROJECT*
Learn how to get paid with these resources:
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www.thecreatorproject.com/brand-partnerships-guide
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BTW - Regarding this video, results can't be guaranteed, however this video should provide you with strategies and tactics to help you on your journey.
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**TIME STAMPS**
00:00 Intro
00:41 Grid/ feed posts
04:12 IGTV
06:26 Stories
08:20 Lives
10:29 Reels
12:25 Story highlights
14:37 Guides
** RESOURCES**
Royalty free music for your socials with Epidemic sound - share.epidemicsound.com/qxfdk2
Level up your KZbin SEO with Tube Buddy - www.Tubebuddy.com/WeSidehustle
Design your IG graphics/ KZbin thumbnails with Canva - partner.canva.com/c/2548621/647168/10068
Build your email list with Convert Kit - convertkit.com/?lmref=dmaXaw
Hire an expert freelancer to grow your business: mayple.grsm.io/yy9phppfgjgh
**MY EQUIPMENT**
Sony ZV-1 amzn.to/3M6SKyE
Wide angle lens amzn.to/3BZm5Xi
Neewer ring light amzn.to/36FnA0Z
Rode Video Micro amzn.to/3pkQae I
DISCLAIMER: Some of the above links may be affiliate links, meaning if you purchase a product or service via these links I may receive a small commission/reward, at no additional charge to you!
Helping you grow your online presence and create profitable businesses.

[@JadeBeason]

Get instant access to masterclasses, live Q&As, 1:1 coaching opportunities and a private community of creators when you join my membership The Creators Club: www.jadebeason.com/thecreatorsclub

[@JadeBeason]

Which Instagram feature is your fav? Let me know if the comments! ❤

[@touchecreativepodcast1550]

I really like the reels

[@jstdnac4719]

Omg same you have no idea

[@brigitteknight343]

I like reels but for me they have been time consuming. So now, I favor carousels. - Thank you for this. I have a lot of “clean-up on aisle 6” to do and can’t wait to get to it! 🙋🏾‍♀️

[@SunshineKK99]

Insta stories!

[@fits_bysarah]

Highlights

[@amandadanny4256]

Needed this and omg am the first 😆❣️

[@JadeBeason]

Yayyy!

[@JadeBeason]

I'm hosting a live, interactive workshop in which you'll learn how to create an impactful and effective Instagram content strategy. Want in? Grab your ticket here (limited tickets available): www.jadebeason.com/Instagram-content-strategy-workshop

[@milyundias3789]

I absolutely LOVE your content. I am just getting started and I'm often overwhelmed, just getting everything together and make sure I get structured, and your videos are so helpful to release all of this anxiety. You make it so approachable and "not scary" - thank you so much 💖and I really really love the aesthetics of your videos, so beautiful, calm, simple. Just like your beautiful energy!

[@JadeBeason]

This message has made my day! You are so lovely, your support is massively appreciated ❤️

[@TheLisaTorres]

Such valuable tips. Prepare before going live and make sure to share valuable content, that's key.

[@Kachanakasoka]

Third comment: I really needed this

[@JadeBeason]

❤❤

[@Leahcymone]

I needed this❤️Thank you!

[@TrinaHoward]

Loves this video, Jade💕 I took notes too lol. Thanks for sharing.

[@HomesWeLove]

I love the guide feature, you can also use it as a way to blog and write long informative pieces. I should definitely use it more. I just don't know if people are clicking and using it.🤔 It'll be interesting to get some stats on that. Great tips though!! Thanks for sharing!😊

[@MarketingHarry]

Very well explained. Btw, I like this line - your grid is your "shop window"! 😉👍

[@JadeBeason]

Thanks Harry! Love a good analogy 😂

[@BandanaChick]

Awesome info!!! Thank you

[@cnags89]

Your content is amazing and so helpful! Thank you!

[@TheIntenseMD]

This was very helpful! I like how you broke down each feature and explained how to optimize use with each of them!

[@JadeBeason]

So glad you found it useful!

[@_fimmie]

Oh my God i was waiting for this video...

[@mystique5113]

This is very engaging, entertaining and educative. And yes, I did laugh a lot watching you blip especially the part about books. Thank you. I'm now a fan

[@lethileths]

Thank you, this video was very useful

[@Theskinloft]

You’ve got yourself a new subscriber. I love your accent, I love your simple and detailed explanation. Thank you

[@JadeBeason]

Yayy welcome to the family!

[@aleXandra-yr5xp]

great video and very helpful keep em coming 🙏🏼❤️

[@JadeBeason]

Thank you! Will do

[@jennyhorner]

I’m finding the push on reels a bit of a hassle. I understand that more frequent posts will gain followers and engagement more effectively, but if your ceiling is 2 posts a week what would you do? A reel and a carousel? Stories don’t get much engagement for me because I don’t have many followers (because I can’t spend loads of time on Instagram), A video on what to do if you can only post a couple of times a week would be really useful- some people have health constraints or overly busy lives and just aren’t going to be able to prioritise Instagram. All the youtubers giving Instagram advice seem to say that a regular schedule helps feed the algorithm. I’m not sure if they partly mean a frequent schedule though? Or does posting a reel at 6pm Wednesday and a post at 5pm Thursday each week, then nothing in between still count as a regular schedule for the algorithm? Does logging in briefly to write replies to other people’s posts help? Is Instagram logging our activity or our output?

[@NobuMusekiwa]

This was great ! thanks for sharing !

[@JadeBeason]

Thanks for watching 😊

[@albertknight8861]

Period

[@mansadenimcompany9789]

I can't lie, I loved this video. It played automatically. It was actually what I was looking for. The title wasn't what would have typed in though. I would really appreciate it if you would do one of these for ALL OF THE SOCIAL MEDIA SITES. And KZbin. You like that subtle request?

[@JadeBeason]

Hey! I specialise in KZbin & Instagram, I can add a KZbin version to my content list though!

[@Sha-Ne-Ru]

I'd never even noticed the guide option until this video lol

[@JadeBeason]

Lol!

[@connorsu]

i love your content and how you deliver it

[@JadeBeason]

Thank you so much 😊

[@nivlectechnologies]

Just commenting because you early 🤭

[@JadeBeason]

❤❤

[@albertknight8861]

Love this video n content...

[@JadeBeason]

Thank you!

[@annedebrandofficial6738]

Am here again 😊 to take in all your hacks...so so legit 💯💯

[@JadeBeason]

I appreciate you!!

[@andi_mizberry]

Hi Jade, Thank you for a great video as always. Please may we have more videos on how we can grow our KZbin channel. Tips and strategies that you may have . You now have 11,2K subbies so you're definitely doing something right.

[@JadeBeason]

They're coming!! I have loads planned :)

[@touchecreativepodcast1550]

As an artist (a fine and graphic artist) how do i optimise my Instagram profile and make sure it reaches an audience willing to buy

[@kemisjourney]

I love stories more

[@27hassan91]

💋💋

[@selfcarebabe6828]

Great video ... quick tip. I notice you always look at the view finder instead of the lens in your videos. Looking at the lens allows you to give us eye contact. Right now, it looks like you’re looking to the side when you are speaking in your videos. 🙂

[@michele_leona]

Hi! New to your channel and subscribed today! 👏🏽 Question: You said you do audits as a paid service. Do you also help creators with their “shop window” in general? For instance, I’m thinking of starting my IG over and would like some guidance. Is that a service you offer as well.

[@JadeBeason]

Hey! Thanks for subbing ☺️ Yes i offer 1:1 strategy sessions in which we can discuss anything, including setting up an impactful shop window. DM me @wesidehustle!

[@MusicLegendIX]

I've been pushing reels like crazy for my business. But it's really annoying because I'll get 1200 views on one reel then my next reel will get 35...like this is happening often. I have made about 11 reels and four of them have over 1k views. The others are barely up to 100 views lol. It takes time to make them and quite frustrating if there is barely any reach

[@JadeBeason]

One one is guaranteed reel reach unfortunately! Keep at it, try to create similar content to the reels which are performing well for you

[@10mintimerrelaxingmusic99]

I'm the 6th but no worries 😄 love how you describe things honey 🤗

[@JadeBeason]

❤

[@Soeniid]

Notebook and pen here we go!!!

[@JadeBeason]

Yessss!!

[@themirrorbeauty]

I also have an IGTV comment: I feel like my IGTV videos are always performing MUCH worse than videos posted to my feed. I am a beauty account (makeup, mostly) and I never do long IGTVs, but I sometimes post longer tutorials on there (while on my feed I may post a short tutorial or a transformation that would be great for Reels, but...), and the views on these videos, which are like 1,5 - 3 minutes long typically, are always so much worse than on the same kind of content that is posted to feed. I get the point about telling a story when it comes to a 60-minute video, but 1,5 minute shouldn't be that different from 59 seconds, right? So, I feel like it's just Instagram cutting the reach, not people enjoying it less...

[@shontal_ceramic2830]

Can I create a reel but nit have it on my feed

[@Iamfiance56]

How should you differentiate your igtv from KZbin videos ? Lol should I repost some of the same videos ? My goal is to do longer videos on KZbin though.

[@JadeBeason]

IGTV's should be vertical! Your KZbin vs IGTV strategy will be unique to you so it's hard for me to advise on this unfortunately!

[@Iamfiance56]

@@JadeBeason okay I see! I am having a hard time trying to figure out completely different topics for both platforms 😭

[@toshieditz]

My reach has been so low lately for my posts about 300-500 but for my reels, I get 30-70k reach but my posts are suffering so much and the hashtag reach isn't doing well either Idk what to do.

[@JadeBeason]

Review your content & check you aren't using any banned hashtags/breaking Instagram's rules!

[@toshieditz]

@@JadeBeason i checked everything but still my reach hasn't been that good. I make edits so idk if its different from businesses?

[@themirrorbeauty]

I literally cry now every time I hear how Reels are being pushed and should help small creators like me, except they won't, because Instagram will never launch them in Russia. And I have a 75% USA audience... I have one idea, though, I was wondering if that would be of any use: I have a second account, I could delete it from the app on my phone and only log into it on an Android emulator under a USA VPN. That should give me Reels on that account in a few days according to my previous testings. So, I could post Reels there linking my main account in the Reels' description - do you think that might work?.. At the same time, I won't be able to reply to the comments on the Reels quickly and stuff like that, but is it better than nothing or I still won't get any reach because I have no followers on that second account? Or will Instagram block them altogether?

[@JadeBeason]

I've never tried this before and it sounds like it would be against Instagram's guidelines. I would recommend checking this before doing anything to get in their bad books!

[@djcduggyz2381]

I bet we side hustle won't reply

[@FaithMoncivais]

Hey girl thanks so much for making these video! I’m trying to grow on all of my social media platforms. I’m currently trying to really grow on Instagram so these videos are really helpful. The problem with my Instagram is it’s like a personal accounts where I do travel beauty and fashion like a lifestyle Instagram but I feel like I’m not reaching the people I need to reach. I don’t know if I should just make a separate travel Instagram, a separate beauty and fashion Instagram, and just keep my one that I’ve had since like high school just like a personal one. I’m trying everything and I’m just not seeing the numbers grow. I only have like 1000 followers on the Instagram so I don’t know if you could just help me out! Thank you for educating and inspiring small content creators.❤️

[@JadeBeason]

CREATORS 📢 I just launched a game-changing membership club which I you will LOVE! I’ve developed this club for creators/influencers who want to grow their online presence and multiple their income. If this is you, check out The Creators Club jadebeason.com/thecreatorsclub (ps if you're not a content creator, I have resources for you in my description!)