What Are MBA Admissions Committees Looking For? (The AdCom "Hierarchy of Needs")

You know that getting into MBA programs is competitive, but what criteria are admissions committees (or "AdComs") using to evaluate your profile? (Hint: it goes FAR beyond simply your GMAT / GRE score or your undergraduate GPA!)
This video serves as an introduction to the theory of the "Hierarchy of Needs" -- a concept usually used in psychology, but adapted here for MBA admissions.
It will explain how it's possible for someone with "perfect" stats to get rejected from a program, when someone else with lower test scores gets accepted with a scholarship.
In the video, I reference the "Strengths and Weaknesses" Lab Report -- it's the first "gut feel" reaction an admissions officer will have to various elements of your profile.
YOU can get your FREE Strengths and Weaknesses report NOW: bit.ly/Applican...
You can also access other modules of ApplicantLab for free and see how it teaches you various secrets other admissions consultants want to charge thousands for.
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