What Do You Measure In AB Testing? HEART and AARRRg Frameworks

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====== ✅ Details ======
🤔 Struggling to figure out what to measure in AB testing?
A former data scientist at Google explains how to choose the right metric best on the experimentation goal. Key elements covered are product breakdown, metric frameworks and metric hierarchy which are vital elements when considering what to measure in an AB test.
Dan, the host, was a data scientist formerly at Google and PayPal. He launched datainterview.com/ to help candidates like you eliminate frustrations about the data science interview process and increase your success.
As an interview coach, Dan helped several clients land their dream jobs as IC and managerial DS roles at top companies such as Google, Meta, Amazon and such. Message him at [e-mail] for help!
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====== ⏱️ Timestamps ======
0:00 What do you measure in AB testing?
3:46 Product breakdown
5:12 Metric formula
6:17 Metric frameworks
9:33 Metric hierarchy
12:18 Amazon case study
====== 📚 Other Useful Contents ======
1. Principles and Frameworks of Product Metrics | KZbin Case Study
Link: / principles-and-framewo...
2. How to Crack the Data Scientist Case Interview
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3. How to Crack the Amazon Data Scientist Interview
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[@annainsf2561]

It is a great video. Even for an experienced DS, it helps to organize thoughts before interviews.

[@Andy_puglife]

Great video, thanks!