WHAT HAPPENED TO URBAN DECAY?

[@lilypebbles]

I was nodding along with all of this. I’ll always remember how exciting the launch of the Naked palette was. And I love some of the recent launches (like the mascara) but it’s definitely not as exciting when a new product launches as it used to be. If anything I’m more excited by ONE amazing eyeshadow and put off by a huge palette. Maybe we are all just more minimal now! x

[@agneschrzanowska8626]

Urban Decay was the first high end brand I purchased and explored as a teen! Heavy Metal Liners were the answer to my teen angst.

[@annihilxte]

Me too! I remember I bought the eyeshadow midnight cowboy rides again and thought it was the best eyeshadow ever. And then I used it again recently and was like... this is just chalky glitter 😂 but I still use my heavy metal liners occasionally and still love them

[@rachaelfisher4345]

Oh my gosh. Me too! I can still remember the color- Spare Change!

[@eveminkel9711]

Iooôo

[@liezellovien]

seeing a new vid everyday is such a blessing omg

[@allanaramaa]

🥰🥰🥰🥰

[@brontejmp]

I feel like in my teens I just cared about the amount of sparkle and how long the bottom eye liner would last. Now I feel like I care about what the products are doing for my skin, how they’re made (cruelty free?), what’re they’re made of (vegan?) and how they’re addressing issues with sustainability in terms of packaging or the ability to refill them. I hope some of those staple brands we all used to love can make the transition along with us consumers who want more than just a pretty look.

[@LaurenLeavittATX]

i know you're tired of the full face friday song but if you want to surprise us with that one friday...that would be a real treat

[@abbyyates9533]

yes😭

[@agneschrzanowska8626]

Yes! Sometimes I watch old FFF videos just for the intros!!!

[@allanaramaa]

Hahahaha NOTED !!! A Friday jingle for the people! 😜

[@LaurenLeavittATX]

@@allanaramaa 🥳🥳🥳

[@LaurenLeavittATX]

@@agneschrzanowska8626 haha yes! i sing it anytime she says "full face"

[@hyelimchoi_]

When you asked about a brand you've fallen out of love with, I feel like that really opened up a whole can of worms and I have so many thoughts lol I feel like I've lost that glimmer of excitement for Glossier :( I used to be so excited for their launches but I think the last product I genuinely repurchased and reused from them was boy brow (which is my holy grail brow product) and their pro tip (which I found out is nearly identical to the much more affordable lilybyred am9 to pm9 liquid liner. I tried to do some research as to where pro tip is manufactured because lilybyred, despite being a Korean brand, manufactures their liquid liner in Japan. Ingredients are also very similar - but also it's liquid liner - how creative can you get?). Their new launches haven't really spoken to me and I can't tell if it's because I'm no longer in their target demographic of fresh-faced tweens, or if I'm just really into k-beauty right now. The peak "excitement" around the beauty community and new releases (at least for me) was during this new wave of beauty (ie. Glossier, Kosas, etc.) that was focused on community, fresh faces, and learning to love the skin you're born in. We've almost developed this expectation that brands should have a persona that you can develop a parasocial relationship with, rather than acknowledging that they're very complicated organisms built of competing interests and visions. Beauty has one of the strongest customer loyalty bases out of any industry because it is so personal, and it is so easy to develop an almost-friendship with a brand, and social media has almost made it easier. However, I don't think that the industry has become oversaturated, but rather than thousands of brands are trying to utilize the same strategy of rapid-release-limited-edition-but-not-really that have worked for them historically because there's always going to be a new generation of 13-to-20-year-olds who want to be a part of the beauty community (and celebrity/influencer endorsements). If you look at ohii beauty (launched by UO), it was a direct response to Glossier and trying to strike the fresh-skin beauty game while the iron was still hot. The beauty industry has very, very high-profit margins because of minimal R&D, white labeling, and cheap ingredients like child labor mica. What's very frustrating to me as a consumer is that brands don't necessarily reinvest that money into R&D, but into marketing instead. It's almost kind of like Apple - and how they release the same chassis with an extra lens, and call it a "new" phone. If you are looking for beauty brands that really light your fire and bring that bit of excitement back, I would recommend exploring K-Beauty! It's definitely a different kind of look to North American makeup, but the products are so well made that it's hard not to love them. My fave k-beauty brands/products (I love a fresh-faced look, but also like to pretend that I'm a kpop idol in my spare time) - Chanel les beige cushion foundation (sorry this shit is literally only available in europe/asia because north america couldn't hop on the cushion foundation train but it is literally THE best cushion foundation i've ever used in my entire gd life not even being dramatic ok) - Missha glow ampoule concealer (under eyes who? don't know her. packaging is eh, product is liquid gold) - Rom&nd glassing water gloss #00 meteor track (this is what glossier lip gloss wanted to be) - Jung Saem Mool essential skin nuder cushion (a more accessible, more affordable version of chanel's cushion foundation) - 3CE stylenanda multi eye color palette (it's like the naked palettes branded and formulated for gen-z) - Rom&nd zero velvet tint (matte lip tint that's just chefs kiss. everything lip products from rom&nd kick ass) - heimish dailism mascara (a film form mascara that adds volume and length i have shit tier lashes and they make me look amazing - i'm sure it'll be even more amazing on you!!)\ Thank you for coming to my ted talk!

[@karinaochoa19]

I admit I just quickly skimmed your comment, but wow, you are making the comments I wish I had the patience to write. good for you! ok, I’m going to finish reading it now!

[@zaraskibola8807]

Thank you so much for the recommendations of kbeauty product I usually only use korean skincare but I'm really wanting to try some of their makeup as well. Def picking up that mascara! Thank youuu

[@carolyngibson7723]

I would listen to your Ted talk! Interesting thoughts thank you.

[@aisandem915]

Amazing! I live in Ireland so I’m going to check out the Chanel cushion foundation!

[@citraang]

Great explanation, couldnt agree more! and thank you for the product recommendation I'll try to explore them💫

[@clairesmacaulay]

So I used to be an Urban Decay artist and when I tell you I LOVED the brand it doesn't come close. It felt like they were totally ahead of the curve on everything, coming out with new colours and formulas that no other brand could compare to. The clients were drawn to the glitter and sparkle, and we definitely had a specific customer base, which at the time was completely cherished. I would regularly see clients whose entire makeup collection was UD, who would be in store at 9am on launch days, front row at launch events - total groupies! Personally, I think they've tried to diversify their offering so much they've lost the heart of what made them UD, but without putting enough risk in to fully capture any customer base. You wouldn't find your hardcore Chanel customer swaying towards Urban, and a total colour lover can easily find more reasonable alternatives from other brands. I will always love Urban Decay, but as I've grown up I've not been tempted by much other than their setting sprays and primers. Personally, I feel like the Naked palettes are tired and overdone now, and I'm glad they're moving into some braver colour stories in their launches again, but it's not quite tempting me back to them yet. Also, apologies, if I'm repeating anything said in the video - I paused to type this out because I have a lot of thoughts on this! I'll always love Urban Decay, but for me, it's rooted in nostalgia.

[@nicoler5713]

This! This is my problem with where UD went. They went... bland. Naked 1? Amazing, I still own, a game changer. Naked 2? Okay, not my taste but I can see why it's a good release. Naked 3? I love pinky tones but... do we need this? Do we really need a Naked palette for every single undertone they can dream up? That's how I started feeling as Naked became their centrepiece line. And like, different undertone palettes are great. Palettes targeted to different skintones are great (and necessary) but Naked just dominated so much of their releases (and I can't blame UD for that, they sold like hotcakes!) and it faded into the rest of the brand. Like they realised the money that came from appealing to the mainstream as opposed to their original client base and combined with the explosion of cosmetics as an industry, it caused them to lose a lot of standing as a brand. I could throw a rock blindfolded in any cosmetics shop and hit five Naked dupes nowadays and the quality, even at the lowest price points is generally workable enough that, unless you really want the palette for the packaging and name, why would the average person shell out what is now £45 if they can pay like £13 or less? And then there were quality drops throughout the brand's products. I can't remember the specific shade names, but they had this amazing gold pencil eyeliner that they replaced... with a worse gold eyeliner. And then I think they replaced that worse gold eyeliner with a third, even WORSE gold eyeliner. And their colourful identity? Like you said, a customer who wants that has options there, too. Maybe not as many that you can just go to a store and pick up (you know, in the before times), but in the internet age, that ceases to be a problem. Trying to straddle all consumer bases rarely, if ever, works, and while UD got away with it for a while due to the massive popularity of anything with the word Naked in it, everyone caught up and overtook them while they were still going "hey, guys, we have a neutral palette with some muted pops of colour! They're named after s/x things and dr*gs!" (censoring just because I'm never sure what YT likes and doesn't) and it's just... boring. Also I'm just really tired of all the ~edgy~ names, not just from UD but all makeup brands. It feels prudish to say, but do we really need to call a shade Kinky? Or anything along those lines? Some of us would like to talk makeup with our parents. Or around younger people.

[@krystinac5024]

I also think it's that beauty standards are changing. It used to be all about the blocked Instagram brows, full coverage foundation, and a super heavy face. Now fluffy/natural brows, light/no coverage foundation, glowy, natural skin, and clean beauty is popular. A lot of the mid-level brands (UD, Too Faced, KVD, MAC, ABH, etc.) just haven't kept up with the times and they all feel a bit dated now. I like that, for the most part, Benefit pivoted to focus on brows because people will always want brow products and they can change it up based on brow trends.

[@LKC4244]

Almay. And Clinique. I find that there’s not much that they offer that cannot be found more financially responsible. Although I love Cliniques moisturizer lotion, that’s it.

[@ooxbj2746]

@@LKC4244 Clinique isn’t a makeup brand though.

[@BrianaBeesWorld]

Side note, you're probably the only KZbinr who can fully keep my attention. I love that you do your makeup, explain it, while also provide stimulating conversation that gets me thinking! I actually hoard your videos and save them for my gym treadmill time because you're the only person I can watch that actually distracts me from the physical effort I'm exerting lol so this five times a week upload schedule is making me so happy. Anywho, loved this chat and make up and I definitely agree that my tastes have changed greatly since I first got into makeup and I much prefer simplistic, natural makeup and love brands that reflect that genuinely, but I find that they're not the brands I grew up with as those still feel juvenile to me.

[@noemi4x]

I remember I was 15 when I fell in love with the moondust eyeshadows by ud, at that time I lived in a small Italian village that had no sephora around and i didn't work so I didn't have money but my very first online purchases (it was my first expensive as well, I can still feel how bad it hurt to ask my parents for money for a thing they thought was so stupid lol) was on urban decay website (I had no clue there were other websites selling make up out of the brands' ones). I bought the moondust eyeshadow in solstice. Oh boy, when it came I was the happiest girl ever, I used to wear that I eyeshadow every single day without mascara, no liner, nothing just duochrome eyeshadow all over the lid. I still have it and I truly keep it there just for sentiment value cause there are way better duochrome formulas nowadays but it will forever be with me. Me and solstice, my very first love ❤️ (so sorry for the long story lol)

[@WitchyCharlie]

I love the long story! Thanks for sharing.

[@valhoff3]

Charlotte Tilbury is a brand that’s really diminished my interest as they flood the market with new launches and tacky looking advertising. It started as a luxe, celebrity-focused brand, but it had class. I suspect that she sold the company - that seems to be the direction brands go after being sold. Disappointing....

[@nonapona4773]

I'm sick fed up of constantly seeing CT ads on KZbin,,its intense !! And frankly I'm put off buying a "Hollywood flawless filter " I sung that! Lol 😆.

[@linziryan1272]

@@nonapona4773 "glooow filters for eveeryyooone" omg that jingle drives me bonkers!! 😂🤦🏻‍♀️

[@jayemheart4940]

All of my lipliners from CT broke inside.. and they're not cheap! It's such a shame because I really love the shades & formula but for that price point I just expect more... Also had 2 feline flick liquid liners.. BOTH of them had the lids come off in my beauty bag and dry out.. thought the first time it was just a faulty one but no... Haven't really bought any new CT since then! Sad though because I do like CT

[@leonaparic2089]

i agree but also i strongly believe if brand/company constantly is gifting youtubers it is actually not so good quality brand, you do not need send gifts all the time if your product is good...... on the other hand people are also sheeps so when you see 1,2,5th,10th 22nd youtuber how pillow talk lipstick is the best you will start to believe that it is even if color looks like crap on you ....

[@lizbeckett3428]

CT is so so over hyped. It's all glitter bombs.

[@oliviasalinas7735]

Wow I haven’t heard anyone mention that but I really think you hit the nail on the head... 10 years ago benefit, urban decay spoke to teenage me. The packaging, the colors. But now at almost 30, I like the Westman Atelier vibe, simple, clean, minimalist. The no makeup makeup.

[@roryl2980]

Urban Decay was the first prestige brand I've ever purchased from. I feel like they have been a little lost the past couple years, but I hope they are able to come back stronger. And I might have to try that tinted moisturizer 👀

[@Wilbem01]

“Keep us boring ladies happy at the same time! “ I really felt that! 💯🙌🏼🤣

[@annamarial2960]

We have CT for that :P

[@fluximagery6500]

seriously, if it ain’t broke! I NEVER thought Urban Decay would stop making Naked. Whyyy???? :/

[@lynncliplef957]

I am actually back into urban decay. I love the honey pallette, ordered the Wild West today, and I am excited to try the skin tint. Also going to keep an eye out for the lip and cheek product from today as well.

[@fluximagery6500]

that Wild West is tempting, please let us know how you like it! Love that it has so many neutrals and then a pop of color for a bit of adventure. I am scurred of blues, etc. We shall see. So tempted. :)

[@reynak6803]

That’s a very astute observation. The launches seem boring/not right because we are getting older and the brand’s target audience stays the same

[@Emily-ws9wy]

The Wild West palette caught my eye since it was unveiled. It felt different somehow. Seeing you use it makes me want to get my hands on it even more now.

[@stellacastilla5991]

Have a look at Kathleenlights x colour pop Dream St palette 😉😉 nothing new here from UD

[@sannahedman390]

@@stellacastilla5991 sure it has a few shades that compares, but colourpop stopped selling the dream st palette awhile ago.

[@sylvialuisa]

Exactly this! I love green so was drawn to that, but there’s just something about the earthy tones and more wearable “bolder” colours that is a lot more enticing, and akin to the original Naked palettes. The other themed palettes have felt like 12 variations on pink, 12 variations on purple... This looks like a good mix.

[@kerink12]

I used to love Bobbi brown but they changed so much after she left. I’d love for you to full face Friday the Jones Road Beauty line. I got a few products but would love to see how you use them ❤️

[@cathleensmith4243]

I do agree with you on the brands getting bolder colors over the years. I am 52 and love so the more natural look and glow. Your makeup look is gorgeous!

[@baileygreen6129]

Just checked my Sephora orders and I've been using the same UD eye primer for 3 and a half years. Talk about a product that never dies 😳

[@allanaramaa]

Now that is an impressive lifespan 😂🙏🏻

[@cassandrag8433]

I can’t tell you how happy I am that there’s now a video every weekday! Also urban decay naked palette always had me in awe- I didn’t start dabbling into make up until I was in college, even then, midway through - but it was just always * that * product that was the an ‘omg you have it?!’ When getting ready with the other girls. I was always afraid to dive in - but they came out with the naked basics and I used that every single day- I still have it and it’s one of those things I’m going to cry when I have to actually toss. But I’ve never gotten anything else other than the all-nighter spray from urban decay since tbh. Another brand that’s like this to me is tarte. I LOVED them- at one point i had a full face of tarte and was so happy that they had a foundation that actually matched me. But I think since then, and add on KZbin I was able to learn about others and just more able make up in general that they fell in comparison when I started trying other recommendations and just became forgotten and none of their newer launches really excited

[@natalierankin2797]

Allana, you are so BEAUTIFUL! I love watching your videos because you are so grounded and funny and warm. I agree that we’re all going through a shift as we approach 30. I’m definitely in that crowd, and I’m way more focused now on skin care, healthy glow, and staying true to my natural features. Being myself. I really appreciate the moment of reflection that this video was.

[@PiaAmorin]

I love hearing your ideas on makeup and totally share the feeling of growing into more simple styles, but I have to say tooootally love that palette. It made me swoon when it came out with that lovely peacock look. It hadn't happened in a while!

[@Chacharoo1]

I still love urban decay, the last few palettes have underwhelmed me but still live so many things , glitter liners and moondust eyeshadows are lush, complexion products and lip products are all amazing . In love with the new foundation you tried in this video x

[@sogolderafsheh4900]

I genuinely love it when you apply foundation with your fingers. please never stop.

[@amyanderson5463]

I’d agree that some of the big brands haven’t “grown up” as I get older. Some products I would have used even 2-3 years ago, I’m not even interested in now. Like full coverage and bright colors are less appealing to me. But who knows it is some people’s cup of tea.

[@Madeline96]

Maybe it's too difficult for a brand to pitch to investors to tailor their products to the growing up of a generation. That being said, UD and TooFaced have definitely aimed their products at younger and younger consumers over the years... Which confuses me deeply 🤷‍♀️

[@justynawisniewska1213]

There are constantly younger people in their teens and early 20s who are just discovering makeup. Most of the time it's the consumer moving on to other brands rather than the brands rebranding to fit their OG consumer's changing tastes. However that being said I think UD changed heaps from the edgy brand they started out with to the neutral gal's go-to that they are now so you could say they actually did grow up with their consumer.

[@TallMChannel]

Agree!!! Even if a product is great I am so much more drawn to brands with a more "adult" branding and packaging. To me UD will always be the place to look for the UDPP and the all nighter setting spray, maybe the liners. But super colourful palettes or super chuncky glittery things don't do it for me any more.

[@kgstudioproductions]

Yes, I feel we are changing and growing! Been wanting to buy UD eyeshadow palette for years but nothing has been "boring" enough 😅

[@alisha9215]

Nodding along with this video! They were THE brand i saved up for and purchase as a teen (I am 28 now!) boi-ing concealer was my go to! I kinda feel out of love with them because they didn't change with the times. Totally agree but that base you tried has got me interested!

[@michelleperez1824]

WOOOOW!!!! Your 100% right we are getting older , and legit I just want simple makeup now. And I can’t even remember buying something from urban decay . But love the look & you 💙💙💙💙💙

[@emmagilbert3140]

Urban decay brings back soooooo many memories! It was the first brand I bought makeup from and I still have the very first palette hidden in my collection! I will never get rid of it! And those glitter liners my go-to in middle school! I would love a video on your favorite makeup brushes! I’ve been using the same old cheap ones for years and I want upgrade! ❤️😘

[@TheTissla]

I completely agree with you: I’ve had the same feeling about colours and makeup for the past years. I remember us (even 5-6 years ago) playing with bold burgundy lips and edgy eye looks! And now we are all one-shadow-ticks-it-all kinda people. We are getting older 😭😅 I still have nostalgic feelings about UD though. Ahhh, so many memories!

[@sarahm8926]

I’m definitely more into natural dewy makeup now than I was in my teens/early 20s. But I do have to say, that as a woman of deeper complexion, I’m pretty excited to see brands coming out with base, cheek, and color products that pack a bigger punch because it means that the market is widening for users like me. I really loved the tones in the naked 3 palette, but to be honest most colors were really chalky. Hoping urban decay comes out with newer naked palettes that are more inclusive, that’s where I see the market going and where the most successful brands are already living like fenty and rare beauty.

[@venessajinson]

Holy moly... you look stunning! I’m sold! I definitely need to try that foundation and primer, the blushes, too. So pretty! 💜

[@LaurenLeavittATX]

tip for your hand/feet tanner issues...about an hour after i tan, i slightly wipe a damp cloth over trouble areas. hope that helps !!

[@MackenzieGMusic]

This eye look is ABSOLUTELY stunning! I really used to be so into makeup back in high school and college (that was a long time ago, wow) but since I started teaching in 2015 I really toned the makeup down and now makeup doesn't really excite me any more because I don't want to come across as unprofessional. However, I recently dyed my bangs platinum while I have dark hair and it was totally kosher at my job so I might start trying some fun makeup that isn't too crazy, like what you have today, just to get back into enjoying it!!

[@jamieandguy]

Completely agreed with you on us wanting things more simplified as we grow older. When I was 14-15 I really wanted the Ikea Alex draws full of all this makeup like the KZbinrs. Once I started working I got this, including all the UD palettes 😅 but it was all so much I hardly used any of it and it was so wasteful. Now 27, I gave a lot to family and just have a very small makeup collection (that fits in one draw) of products I love and this works so much better for me x

[@cLaReVicIoUs]

Wow that base looks amazing!! Urban Decay and other brands like Stila, Too faced and similar were so popular and used to be so trendy at the beginning of 2010s. As you said, the market has since saturated with other products and new brands and now we have others brands such as Fenty, Natasha Denona, Charlotte Tilbury that are really hyped and on trend. I feel like it's exactly the same with fashion, some brands used to be huge ten years ago but now we're into others brands and styles!

[@laurailunga7000]

I got into the Clarins lip oils thanks to you. I loooove them and I recommend them. So beautiful (coral and the pink are my fave). For someone with often dry lips, it does also help with this problem.

[@kimberleytaylor887]

Without doubt my fave channel to watch SO happy you are uploading “almost” daily!! Yayyyyy x

[@victoriafrewx]

I still love UD and count them as my favourite brand - even though I fully get what you're saying. I'm also in that approaching 30 club and am moving to a simpler more natural makeup style so I was so excited when I seen these new launches from UD. Fingers crossed for a new trend in their face products!! Also thank you for doing this video if for no other reason than I've been dying to see how the primer, foundation & cheek/lip tint work together. Everyone else I follow just seems to pick one.

[@bekkalea2465]

I feel so happy to get to watch new videos from you every day 😭✨ this makes my day, week and month(s) ❤️ thanks for sharing!!! I love the look and it’s glow and the eyeshadow experiment ☺️

[@rachelkelly3828]

Such a great and honest review! Thank you! Like any brand, if you don't innovate, you fail. Brands are falling into the trap of quantity over quality. It doesn't work

[@ambermurphy3931]

There are MANY brands that I would give up to have Becca stay. So many have fell off or are owned by problematic people and have nothing but cheap products with a high price tag just because their name is tied to it. That aside- you look STUNNING here! I mean you always do but these colors on you are so beautiful and you’ve definitely made me excited to try out the UD foundation!

[@Nicolee1973]

The first Naked palette was the first palette I ever bought. I felt so cool!😂 I still love their eyeshadows and eyeliners, but I never really explored more into the brand... oh except all nighter of course! You makeup today is stunning, just like every day really. ❤️

[@Tarot.Destiny]

I’m excited at some of the new launch’s coming out from UD. I didn’t know they had those lip and cheek pigments/colors. Those are gorgeous. I’m going to have to get a couple of those. I’m also interested in the All Nighter primer and the new Hydromaniac foundation/cc cream. I think they need to switch it up on the eyeshadows and get rid of the Naked line, but maybe their research shows that consumers are still into the whole Naked theme. I thought the Stoned Cold Vibes palette was interesting and I bought one for my daughter in law for Christmas. I think overall UD has come out with some interesting launches in the past 6 months. I’m interested in seeing what they come out with this year. 💚💜💚

[@heyruhela6214]

Omg you hit the nail on the head! I’m reaching my mid 30’s (😭😭😭) and these days I just want the neutral eyeshadows, that’s if I ever wear it. The simple bronzer and simple makeup. But back in the day, 10 years ago I was CRAZY about makeup. I literally bought all the new hyped up makeup. But I’ve since become a simpler gal (although I still own 8 foundations, 10 eyeshadow palettes, and umpteen liquid lipsticks) I go on cult beauty wanting to buy some new makeup but there’s just NOTHING new to buy. Loved this video 🤍

[@kathyreed9747]

The Naked Basics was my first high end purchase back in 2013. I remember being so excited to have a “fancy” palette not from the drugstore. One of my floor mates in university also had it and I was mesmerized by how she could do her shadow and look so beautiful and natural but make it more dramatic if she wanted

[@stacylinn5662]

I totally relate to this this video. Product burnout across the board and just apathetic towards new launches. I still love makeup, but find myself veering more towards videos focused on quality, what is not worth the money, products bought but not used, and the not waste your money on this videos. Ttsandra has had some really great content focused on that style. Quality over quantity! Ps - love the shirt change at the end, crazy how much it can make or break a look ♥️

[@weegirl17]

The UD Glow Primer is one of my favorite things I’ve purchased from UD recently! I love it! Glad to see you trying it out! 😊

[@bkgardmadsen983]

Every UD product you put on your face today, looked amazing. And Browblade in neutral nana is lovely... no spotty dotties

[@bluepeachwhispers6845]

1. That blue looks stunning on you 2. So excited for daily videos!! especially vlogs 😊

[@jocelyndufresne2806]

I’m so glad you played with the Wild West palette! I was excited to buy it but unsure how to use the colours. I think that palette was fun yet usable.

[@Louviathan]

I love your make up videos because you always speak about interesting things! I remember that the Urban Decay Naked 3 palette was the first one a bought but I couldn't, for the life of me, make a good eye look with it 🙈

[@ElisabethWaldsteinArt]

Their eyeliners and lipliners are amaaaazing. I think they do "super long wear" makeup pretty well, but totally agree--why discontinue iconic products?

[@lilyclarke1403]

When I discovered I’m allergic to talc, I switched all my brands up! Thank god too, the quality is way better! I’ve also learnt to avoid certain ingredients in makeup as my skin care knowledge expands 🥳

[@madisonwarman]

Love how the skin looked, seriously. Also appreciate the happy and cheerful vibes while I’m sitting at work. 😊😊

[@laurathemakeuphunter1915]

You hit the nail on the head. I've reached mid 30s and I no longer want big morphe palettes or mac limited editions. What I want is little quads or quint palettes from dior and VB Beauty, I want a few lip products I can rely on and am more interested in skincare than foundation. My tastes have changed so much that I've had to completely overhaul my makeup collection! UD was one of my favourite brands but I honestly can't remember the last thing I got from them.

[@cassielowy8536]

Been waiting to hear your thoughts on their new tinted moisturizer foundation!

[@chesneybarnier5811]

I think you sold me on the Hydromaniac...looks sooooo creamy and natural on your skin 🧡

[@jessicaday9009]

Yay! So excited for videos from you everyday! Also, that color looks so pretty on you. 😍😍😍

[@allanaramaa]

Thank you! ❤️❤️❤️

[@ellybean15]

Allana!! This look is fantastic! The market is defiantly oversaturated. I have lots of thoughts on this that are not easily articulated through text. Enjoyed this video! xx

[@emilysinha7597]

The hydromaniac is my #1 fave right now...coming from crusty dry Denver!! It's very long lasting, all day hydrated & gorg!

[@hannahbrown5995]

I think it's a combination of things Alana said, as well as loads of other brands doing similar things at lower prices, oversaturation of bright shadow looks on social media, the original fans of UD moving towards a more natural/fresh look because it focuses on skincare. Makeup technology has advanced so much that it takes a lot for people to be wowed by higher priced brands, especially eyeshadows.

[@gabrielleshapira8]

As a 29 yr old - I still own the first Naked Palette from high school purely for nostalgic reasons. I kept those heavy metal liners for so many years even when they were unusable! 😂 ..I have a feeling those glitter liquid liners will make a comeback and I am here for it

[@Laura-mv1eb]

I still love and use UD's 24/7 eyeliners, all nighter spray and the heavy metal liners, but I agree they haven't had a new launch I've been excited for in a long time. This definitely peaked my interest- the palette and the tints seem interesting. When it comes to brands that have gone downhill or let me down over time I would definitely say Benefit! I can't think of any of their products that I still use and like.

[@petesgal0413]

It's so funny, because I feel just the opposite of you when it comes to color. haha When I was younger I hardly used makeup at all. The older I get the more colorful the makeup looks! I think it's partially being comfortable with who I am and the makeup choices I make, but who really knows. Sending love and warm weather vibes!

[@gaelliott61]

I feel like Urban Decay needs to reduce down to a smaller palette. It grows old before its time b/c you may not use several of the colors.

[@user-uk8mb7ur6f]

The blue shirt is everything! I need it in my life!!💙🤩🤩🤩🤩🤩. I love the eyeshadow combo on your eyes I think it looks lovely without any loud tones. UD was never one of my go to brands, I’m a bit more chill if you will. But I’ll be exploring those Cheek to lips product that’s for sure!!🤩. Can’t wait till tom video!!!!

[@ronni7167]

I do agree with your point on our tastes/preferences changing at some point in our lives whatever your age. I didn’t wear any makeup when I was in my twenties... maybe mascara and some lipstick. In my my thirties I added eyeshadow and all colours. (This is sounding like some some 🤣🤣). Now I’m adding a light tint to my skin. I’m finding it hard to find one I like. I would love to hear an update of your thoughts on the base products. Is it sheer to light? Longevity etc. Thank you. 🥰🥰

[@zaraskibola8807]

I remember when I started to really get into makeup and all I wanted was the UD naked 3 palette hahah I was never into colourful makeup but I feel like I would still get excited with some of their new launches, nowadays I don't think any of their products really intrigue me... and I feel the same way about everything you said in the video. PS I think you really thoroughly and eloquently explained your (our) feelings in this video, really impressed with your multitasking

[@debduhl9102]

You are one of the few that I trust with recommendations. I started watching my beauty bloggers (you, fleur, TiffanyD, Amelia, talk Becky talk and others) back in 2009 and I am pretty sure you are one of them in my rotation. I took a hiatus of watching for a few years. I am back and on a huge beauty kick. So, reason I posted all of that is... are you dry, normal, oily or combo skin? Thanks!

[@julianaaoki327]

absolutely adored the makeup look you came up with, and I also hope UD takes that direction of bringing out natural makeup products

[@Hannahpaige22]

Bought my first ever eyeshadow palette back in 2014 (first naked palette) and I loved it and still own it! Haven't really bought much from them since, but I want to because everything they come out with is so cute

[@mademoisellesachaaa]

The first thing I ever bought at Sephora was the original Naked palette. I used it daily, pretty sure my first date with my now husband I was wearing that eyeshadow. But I think I fell out of love with most brands who were churning out tons of releases, mostly because they were also brands who discontinued products. And while I like to try new things, I also don’t love the constant reformulating or repackaging or discontinuing, because sometimes I just want to go in and purchase what I like. Same with Charlotte Tilbury, I used to be so excited to try her stuff, but now there’s just too much stuff to wade through to find what I like.

[@marygates8261]

This video makes me want to try the palette! I think one brand that has let me down recent is Nudestix. I ADORE every product I’ve ever tried from them but I feel like a lot of the colours have been similar and the skincare line just isn’t it for me. I’d love to see them explore earth tones more with their eyeshadow sticks. The closest they’ve really gotten was the collab with Hilary Duff and it was so fun!

[@carlyparana8231]

Those lip and skin tints from Urban Decay are my fave moderately priced makeup find that I bought in the last year. Kinky is legit my favorite color to warm up my face with!

[@Roktta06]

I know I’ve said this a million times but you are growing into a beautiful gorgeous and elegant young lady!!! 🧡👌🏻 every every single thing you talked about on this video, I am 100% with you!!! I am so grateful somebody has the nerve to say it like it is in such an eloquent manner. Gorgeous makeup look! I think I am going to consider trying the UD glowy tinted foundation of really looks amazing on you 👌🏻 thanks for this video 💪🏻 I am in love with my Naked Loaded Palette 🎨

[@070901gamos]

I loved their Naked Ultimate Basics Palette. It was an everyday staple. Good quality and well thought shades.

[@jeejeetaghdi2818]

makes me want to try the primer and foundation tbh, I also have porous area AND dry skin! I have found that your recommendations are really helpful!!!! thanks

[@hannahzantvoort9654]

I can’t even handle this everyday video situation!! So FUN urban decay is not a brand I have ever been drawn to.. however this makeup looks amazing! 100% agree with what you were saying though, I am always drawn to more simple aesthetics when it comes to packaging!

[@Jehniferj_4063]

The UD products you used today look gorgeous....that base is flawless! So in regards to this convo, I think it's kind of both like you said (us ladies that love our classic neutrals & don't need the loud packaging), but also the direction of some of these brands are a bit confusing. It's like they're trying to cater to a younger audience, but they're missing that balance. Also it seems like they're trying to be too innovative....for example the Becca zero pigment foundation. I get that they are trying to stay fresh, but getting rid of some of their staples, is a let down. There needs to be a balance & listening to all of their audience is the best place to start. Come out with great new products, we don't need a new launch EVERY SINGLE DAY! 🤦‍♀️Ya know?!? Thanks Lan, you look gorgeous girl! 🤗💕

[@amberrappe397]

This look turned out so beautiful!! I also used to work at a MAC counter and I feel like their launches haven’t excited me in a long time. Like wut was that Sims collection about!? I feel like MAC is trying too hard to stay trendy when I just wish they would stick to being a professional MUA go-to. I want to see new complexion products from them and more elevated launches bc I love them 😩

[@valerioliva9872]

I think you put it well that it’s more about personal style changing. I think brands should obviously grow with the times but keep their core “aesthetic”. Though my style is very different from yours, I’m a colorful, matte gal myself of 32, I think some brands should continue with what they’re known for. I know if I want something colorful and bold I’ll reach for Sugarpill or JSC. I actually feel like there’s a brand for everyone, I don’t think I need something to excite me, I just trust the brands I love to continue doing what they’re doing. Maybe formulas and claims are more what I’m intrigued by, how long something will last, etc. I love trying new mascaras and liners, but at the end of the day it’s still going to have to meet the desired result. I know I’m ranting and I’m not sure there’s a point 😂 I think I just wanted to share my 2¢ lol

[@marlification]

The primer and the foundation made your skin look flawless. Now I want to try it!

[@kelsiemcphee4209]

Hello yep I am here and also wondering!!!!!! Might’ve purchased the naked palette before being discontinued might still use it sorry ok

[@rachelsheumaker120]

urban decay was the first eyeliner and eyeshadow palette I got when I was literally in middle school!! I agree with you though I’ve just refined my taste as I’ve grown older

[@TheScubaBuddha]

UD’s 24/7 gel liners are some of my favorites! They glide on even more smoothly than the Marc Jacobs gel liners!! Besides the OG Naked palette, I’m not that big of a fan of any other products, but I am reconsidering that tinted moisturizer!

[@gracestephanieh]

This comment section is a gold mine for marketers. Thanks for the insights ladies and gents. Also, Chanel all the way since I've turned over into my late twenties.

[@kavyakotak8368]

This was a very honest review from my opinion which only few KZbinrs give!!!!!!!!!! Well Done!

[@annamarial2960]

I went the opposite way! when I was a teen (I'm 30 now) I was too afraid of bold makeup, now I dived into colour and I adore it. I started using concealer and blush and...stopped the highlight. I let the blush do the work.

[@heels2flats]

Yay! Love me a Full Face Friday video and this will hit the spot🥰

[@judithcortadasole]

I couldn't agree more! There was a period of time when all the colourful Colourpop launches caught my eye and I wanted all of them and I got a great number of palettes, as well as a lot of unnecessary stuff. Have I used all of that? No, I haven't. After that period of time I stopped getting excited by the majority of makeup and then Covid hit and I had to stop wearing makeup everyday. Now I only wear eyebrows, mascara and somedays liner. I think the issue here has been a mix of getting older and looking for practical products (I cannot be bothered to spend more time applying makeup honestly) and brands sticking to a unique type of consumerism (generally speaking) and not including options for all tastes.... That's just my opinion!

[@Keyeveplans]

I’m obsessed with this foundation. Have been using for quite some time and loving it!

[@Emilyauooh]

Been here since your MAC Market Mall days!! Never got to meet you there but I still take pride in the fact that we went to the same uni and frequented the same mall LOL

[@beautefix]

UD was my first experience with “high end” products and the epitome of my makeup obsession. Through the years I’ve definitely streamlined my look from buying every new palette to having go to products I use everyday. In the past year or so dare I say I don’t even buy eyeshadow anymore?! I’m living for supple healthy skin that’s enhanced with some foundation/bronzer, great brows, and long fluttery lashes. I’d rather spend my money on skincare to keep my skin healthy and glowing and accentuate that with light makeup! Here for the more natural look!

[@kellysmith5105]

I’m glad you used this palette! I just got mine and can’t wait to play. I like the color story and had two horses so I had to get this one! :) My tastes have changed but I’ve never really written a brand off, just choose products now that interest me or catch my eye. Great look!

[@nusaibabeg9397]

the only two products that i religiously use from UD are the heavy metal glitter liners and the all nighter setting sprays! love 'em! will continue to use them. but now, after watching your video, i want to try the stick tints!! :D

[@alannamaay]

This mon-fri thing is wonderful 🥰 I have pretty much the exact same thoughts about the brands you mentioned. I really think it’s just our tastes evolving and getting more refined as we approach 30 😅😅

[@hannahlarson4155]

fan from west Texas here - bought wild west cuz its my perfect desert rainbow. Literally couldnt help myself. totally agree on your thoughts about UD's brand. Really looking forward to my edgy teen brand going more mature.

[@karina_esthi1738]

I have all the naked palettes and I still adore them! I must try your new skin combo though! I lean more towards other brands for skin products for sure. I used to love tarte and now I don’t really get excited about anything lol