What I used to grow my candle business without spending a dime.

Hang out with me while I share how I set myself apart from the many other candle makers in my area.

[@user-xq5ih5oz2u]

I love the sign behind you! Your advice is spot-on! Thanks soooo much 🙏❤️😇 I’m starting over in life and in business after having had a 20+ year-long successful business wrapped in a failed and miserable relationship in the end. I couldn’t live happily in that environment. It was killing me. However, I am grateful to have a new lease on life! I’m not making candles but discovered my passion in skincare and pet care products. Your advice is awesome. You’re right - you need your story behind the brand, be willing to share it and be passionate about your product! Believe in yourself! Learn from your competitors, build a relationship with your customers and listen to their feedback. Take time to digest that feedback and I can’t stress this last point enough - reevaluate what is important in your life each year and how you see yourself and your business in 3-5 years, 10-15, 25+. Make it work for you! Don’t let the business own you - you need to stay true to yourself but be willing to change and grow. Sometimes that means different things to different business partners. Stay relevant.

[@roundtowncandleco8579]

I love this! All of it! I’m so happy you chose to make a change in your life to better yourself. It’s so much easier said than done, and it takes an incredible amount of courage to take those first steps. You did it!! I wish you the best in your new journey. Please keep in touch! ❤️

[@tracyturner1634]

I love that, I'm glad i stopped by... will keep you posted!

[@roundtowncandleco8579]

Thank you for watching!

[@sjm0426]

Hi Jessica, I’m so glad that I found your channel! I’m an aspiring candle maker, and I have learned so much from watching your videos. Love and appreciate your honest perspective and all the encouragement. You’re the best!!

[@roundtowncandleco8579]

You are so kind!! It makes me so happy to know that my videos are helpful to you. I hope you’ll continue to follow along, and I wish you all the best in your candle making journey. ❤️

[@pamellalee764]

I love this video! You are so right about connecting with customers with your story. Keep up the great work. I wish you so much success!!

[@roundtowncandleco8579]

Thank you so much! I wish you the best too. ❤️

[@mariahernandez311]

Thank you for the advice I love watching your videos their very informative and helpful to me, I just have to stop being shy and get a KZbin channel to talk about my candles.

[@roundtowncandleco8579]

Oh yes you absolutely must!!! I never in a million years thought I’d be one here. It still makes me cringe to watch myself sometimes, but overall it’s been a lot of fun. Thank you for following along with me. Please let me know when you start your channel so I can subscribe. ❤️

[@jlewis364]

It's clear you're very genuine and caring, too. I know that would count big for me as a customer 💜🕯

[@roundtowncandleco8579]

There’s nothing I love more than kind people, and you’re absolutely one of them! Thank you for making my day. 🥰

[@sallylawson4822]

I just gave one of my best a candle Sunday at church for her birthday and it was Sugar Cookie. She loved it

[@roundtowncandleco8579]

What a thoughtful gift! Sugar Cookie has been a big seller for me.

[@user-cs2fs4jh8l]

Great points and advice! Motivational. Thank you

[@roundtowncandleco8579]

I’m so happy you enjoyed the video! 🥰

[@dosheigreene8505]

Thank you!

[@roundtowncandleco8579]

You’re welcome ☺️

[@iamKristyEscue]

Sincerely, thank you. I’m excited to get mine started. I’ve been stuck on a name but I know it will come.

[@roundtowncandleco8579]

Choosing a name is difficult but exciting at the same time. Enjoy the journey! ❤️

[@jessicastites9123]

Thank you for the motivation! I’m hoping to make my first KZbin video in the next few months, I’m working on getting an online a bath and body business started but I keep doubting my self at every turn 🙄 I am working with a freelancer at fiverr to help me with my color palette and fonts, I feel stuck.

[@roundtowncandleco8579]

Some people have a very creative vision, and I’m not really one of them. 🤣 I think it’s so overwhelming to try and create the perfect colors and fonts. I doubted myself a lot during that process. I say go for it! Nothing says it can’t be changed on down the line. Let me know when you start your KZbin channel. I’d love to follow along!

[@jessicastites9123]

@@roundtowncandleco8579 yes it is very overwhelming, thank you! Keep up the good work ❤️

[@michelle-lc9qj]

What is your fragrance oil company of choice?

[@roundtowncandleco8579]

I mainly purchase from Columbus Candle Supply and CandleScience. Columbus Candle Supply is somewhat local to me, and it's nice to be able to shop in person. Also, I love supporting other small businesses. I recently got some samples from Midwest Fragrance, and I'm pretty sure they're going to become a fast favorite!! I'm planning to burn my testers this weekend.

[@sallylawson4822]

Hi there great video, what are some ways you use to grow your business?

[@roundtowncandleco8579]

I’ve found consistency in communication through social media has contributed to the growth of my business. Releasing new products or scents periodically helps too. And creating bundles has helped increase sales. For example, I ran a special where if someone bought a wax melt warmer they got a pack of wax melts free. A lot of people seem to take advantage of specials like that.

[@sidney6383]

😭 "Promosm"