What if Affiliate Wasn't Just a Channel?

Affiliate is traditionally viewed as a standalone marketing channel, but it’s actually so much more-we touch consumers in ways that amplify brands’ online and offline marketing across channels.
In this groundbreaking session from CJU22, SVPs of Client Development explore a new way of looking at affiliate’s big-time value that addresses the opportunity to clearly define our channel as the place where marketers bridge measurement gaps, achieve collaboration, and create connections.
Speakers:
Sommer Urias, SVP of Client Development, CJ
Amalia Thomas, SVP of Client Development, CJ
CJU22 was held in Santa Barbara, CA on September 12-15, 2022. To learn more about CJU, visit www.cj.com/cju