What is a Demand Side Platform (DSP)? How It Helps Publishers? | Publift

[@lifeofsai92]

Great Content! The background sound effects are very loud and annoying

[@ZoeWhite-tw3us]

Hi can a publisher go direct to the dsp? or do we have to use an ssp?

[@Publift]

Hi, Zoe! Publishers can approach directly DSPs for deals, however, DSPs more commonly work with advertising agencies and SSPs. Yes, SSPs can connect publishers with ad networks within the ad exchange. Publishers can go direct to SSPs but by working with a monetization partner (such as Publift), they would manage and connect you to multiple SSPs. Hope this helps!

[@informant360]

How do I sign up as an advertiser

[@ajaysuresh6986]

Great content. But the volume is too low